Overview
Partake Brewing makes non-alcoholic beers that mimic traditional beer in taste without the alcohol. Their beers use all-natural ingredients and come in six flavors that are low in calories and carbs. They sell direct-to-consumer online and through retail partners, making their products available online and in stores. Their goal is to give health-conscious drinkers and social beer lovers a flavorful, responsible option by expanding access to non-alcoholic beer.
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Simplify's take
What believers are saying
- Partake launched Hop Twist in January 2025, adding a fresh non-beer occasion product.
- Its footprint now spans 22 states, showing continued North American distribution growth.
- Pickleball Pils and APP Tour partnership tie the brand to a growing lifestyle audience.
What critics are saying
- Big Beer and Athletic Brewing outspend Partake on shelf space and marketing in 2026.
- Hop Twist and seasonal SKUs risk distracting from the core IPA and slowing velocity.
- If U.S. retail expansion stalls, Partake becomes a niche Canadian brand with weak leverage.
What makes Partake Brewing unique
- Partake pairs zero alcohol with 10-calorie flagship IPA and B Corp credentials.
- Evan Cohen became president in January 2026, strengthening U.S. distribution execution.
- Partake sells through Sobeys, Loblaws, Whole Foods, Walmart, Total Wine, and Sprouts.
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