Partly

Partly

Automotive parts data platform enabling marketplace

Overview

Partly connects buyers and sellers of automotive parts through a B2B platform that serves as an online marketplace. It builds a global data infrastructure for the automotive parts industry, enabling manufacturers and retailers to organize, manage, and distribute parts data. The company uses data science and algorithms to process and standardize parts information from multiple sources, making it easier to find the right parts. Its platform treats data as the backbone of the ecosystem, supporting parts catalogs, data management, and supply chain transparency. Partly operates in New Zealand, Australia, and Europe with a global team and has attracted significant investor funding, helping it grow into a fast-growing startup in its region. The goal is to simplify the process of locating and acquiring automotive parts by improving data quality, interoperability, and connectivity across the parts ecosystem.

Funded Recently

About Partly

Simplify's Rating
Why Partly is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Automotive & Transportation

Industrial & Manufacturing

Enterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$118M

Headquarters

Christchurch, New Zealand

Founded

2020

People at Partly

People at Partly who can refer or advise you

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Simplify's Take

What believers are saying

  • The platform allows users to fix estimates before ordering, create estimates from images and voice.
  • Partly targets the US collision repair market valued over $100 billion across roughly 250,000 repairers.
  • Body shops using Interpreter process orders nine times faster and reduce returns by a factor of 2.4.

What critics are saying

  • Direct competitor Productsup with $2T/month scale poses high risk to niche data infrastructure providers.
  • AI model licensing bias favoring Toyota and Hyundai over Partly clients threatens API access and infrastructure use.
  • Regulatory bans on cross-border trade secret mobility may trigger criminal liability for hiring key engineers.

What makes Partly unique

  • Partly's Interpreter model covers 91% of vehicles across 58 manufacturers using multimodal AI.
  • Its proprietary Data Standard enables structured parts and compatibility data management for dealers and marketplaces.
  • Real-world results show 2.7x fewer supplementaries and 2.4x fewer errors in collision repair jobs.

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Funding

Total Funding

$118M

Above

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$65M
Substack
$90M
Partly
$100M
ClickUp

Benefits

Flexible Working Hours

Parental Leave

CycleSaver

Quarterly season openers across the UK and EU

Annual global offsite in New Zealand

Payroll Giving

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
0xNZ
Dec 13th, 2022
Mover released token economics and announced that it has completed the seed round of token financing and equity financing - 0xNews

Odaily Planet Daily News Mover Network recently announced its token economics and announced that it has completed the seed round of token financing and equity financing. The article states that in order to ensure a healthy growth in the price of $MOVER, “the largest share will be allocated to the…

The New Zealand Herald
Dec 13th, 2022
Partly, founded by ex-Rocket Lab engineer, closes largest Series A raise in NZ history

Startup tackles a simple-sounding but actually fiendishly tricky problem.

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