Partly

Partly

Automotive parts data platform enabling marketplace

Overview

Partly connects buyers and sellers of automotive parts through a B2B platform that serves as an online marketplace. It builds a global data infrastructure for the automotive parts industry, enabling manufacturers and retailers to organize, manage, and distribute parts data. The company uses data science and algorithms to process and standardize parts information from multiple sources, making it easier to find the right parts. Its platform treats data as the backbone of the ecosystem, supporting parts catalogs, data management, and supply chain transparency. Partly operates in New Zealand, Australia, and Europe with a global team and has attracted significant investor funding, helping it grow into a fast-growing startup in its region. The goal is to simplify the process of locating and acquiring automotive parts by improving data quality, interoperability, and connectivity across the parts ecosystem.

About Partly

Simplify's Rating
Why Partly is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Automotive & Transportation

Industrial & Manufacturing

Enterprise Software

Company Size

51-200

Company Stage

Series A

Total Funding

$28M

Headquarters

Christchurch, New Zealand

Founded

2020

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Simplify's Take

What believers are saying

  • Network effects from PartsPal users enhance marketplace visibility and sales.
  • AI parts interpreter improves procurement for repairers, OEMs, and suppliers.
  • UK operations and early US entry scale $1.9 trillion auto parts platform.

What critics are saying

  • PartsTrader dominates US collision parts, blocking Partly's entry in 6-12 months.
  • PartPal captures repairer customers, reducing Partly's transactions in 12-18 months.
  • Amazon's B2B marketplace commoditizes Partly's data in 12-24 months.

What makes Partly unique

  • Partly builds global data infrastructure standardizing auto parts data with AI algorithms.
  • PartsPal SaaS integrates with Shopify, eBay, and Amazon for inventory management.
  • Founded by Levi Fawcett in 2020, raised largest Series A in NZ history.

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Funding

Total Funding

$28M

Above

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$23.9M
Partly
$30M
Kalshi

Benefits

Flexible Working Hours

Parental Leave

CycleSaver

Quarterly season openers across the UK and EU

Annual global offsite in New Zealand

Payroll Giving

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-4%
0xNZ
Dec 13th, 2022
Mover released token economics and announced that it has completed the seed round of token financing and equity financing - 0xNews

Odaily Planet Daily News Mover Network recently announced its token economics and announced that it has completed the seed round of token financing and equity financing. The article states that in order to ensure a healthy growth in the price of $MOVER, “the largest share will be allocated to the…

The New Zealand Herald
Dec 13th, 2022
Partly, founded by ex-Rocket Lab engineer, closes largest Series A raise in NZ history

Startup tackles a simple-sounding but actually fiendishly tricky problem.

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