Partly

Partly

Automotive parts data platform enabling marketplace

Overview

Partly connects buyers and sellers of automotive parts through a B2B platform that serves as an online marketplace. It builds a global data infrastructure for the automotive parts industry, enabling manufacturers and retailers to organize, manage, and distribute parts data. The company uses data science and algorithms to process and standardize parts information from multiple sources, making it easier to find the right parts. Its platform treats data as the backbone of the ecosystem, supporting parts catalogs, data management, and supply chain transparency. Partly operates in New Zealand, Australia, and Europe with a global team and has attracted significant investor funding, helping it grow into a fast-growing startup in its region. The goal is to simplify the process of locating and acquiring automotive parts by improving data quality, interoperability, and connectivity across the parts ecosystem.

Funded Recently

About Partly

Simplify's Rating
Why Partly is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Automotive & Transportation

Industrial & Manufacturing

Enterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$118M

Headquarters

Christchurch, New Zealand

Founded

2020

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Simplify's Take

What believers are saying

  • The $1.9 trillion auto-parts market remains fragmented and offline-heavy.
  • Enterprise trust and global traction support deeper OEM and marketplace integrations.
  • AI-driven fitment tools can reduce mismatches and improve conversion rates.

What critics are saying

  • Large ERP vendors can bundle similar normalization features into existing contracts.
  • OEMs and distributors can adopt closed standards, weakening network effects.
  • Long enterprise sales cycles delay revenue conversion and slow geographic expansion.

What makes Partly unique

  • Partly standardizes auto-parts data with a common protocol across the supply chain.
  • Its platform combines AI matching, fitment management, and inventory infrastructure.
  • Founded in 2020 by Levi Fawcett, an ex-Rocket Lab engineer.

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Funding

Total Funding

$118M

Above

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$65M
Substack
$90M
Partly
$100M
ClickUp

Benefits

Flexible Working Hours

Parental Leave

CycleSaver

Quarterly season openers across the UK and EU

Annual global offsite in New Zealand

Payroll Giving

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-4%
0xNZ
Dec 13th, 2022
Mover released token economics and announced that it has completed the seed round of token financing and equity financing - 0xNews

Odaily Planet Daily News Mover Network recently announced its token economics and announced that it has completed the seed round of token financing and equity financing. The article states that in order to ensure a healthy growth in the price of $MOVER, “the largest share will be allocated to the…

The New Zealand Herald
Dec 13th, 2022
Partly, founded by ex-Rocket Lab engineer, closes largest Series A raise in NZ history

Startup tackles a simple-sounding but actually fiendishly tricky problem.

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