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Passes

Creator monetization platform with direct engagements

Overview

Passes is a creator monetization platform that helps professional creators scale content and own direct relationships with their audiences. It offers a suite of revenue and engagement tools—including memberships, paid DMs, 1:1 calls, livestreams, group chats, merch and digital sales, and content scheduling—to enable creators to earn a larger share of their earnings (marketed as up to 90%). The platform supports various verticals such as sports, music, fitness, and finance, and is based in Los Angeles. It was founded in 2022 to serve creators by combining subscription and transactional revenue tools for the modern creator economy.

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About Passes

Simplify's Rating
Why Passes is rated
D+
Rated C on Competitive Edge
Rated D+ on Growth Potential
Rated D- on Differentiation

Industries

Consumer SoftwareEnterprise SoftwareEntertainment

Company Size

51-200

Company Stage

Series A

Total Funding

$65M

Headquarters

Los Angeles, CA

Founded

2022

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What believers are saying

  • The Michigan Content Hub went live in November 2024, opening campus-wide NIL commerce.
  • Passes expanded into 25,000 Los Angeles square feet, signaling hiring and operations.
  • Passes raised $40 million in Series A, led by Bond Capital, funding expansion.

What critics are saying

  • On February 4, 2026, a judge largely denied Passes' dismissal motions in Rosenblum.
  • Lucy Guo stepped down as CEO on October 22, 2026, creating leadership uncertainty.
  • Child sexual abuse material allegations threaten partnerships, payment rails, and company survival.

What makes Passes unique

  • Passes combines subscriptions, paid DMs, calls, livestreams, and merchandise for creators.
  • The November 2024 Michigan partnership spans 29 varsity sports and fan-access tiers.
  • Passes markets creator payouts up to 90%, keeping monetization close to fans.

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Funding

Total Funding

$65M

Above

Industry Average

Funded Over

4 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$30M
$40M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • Unlimited Paid Time Off
  • Professional Development Budget
  • Flexible Work Hours
  • Company Equity

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

14%
Yahoo
Oct 22nd, 2026
Lucy Guo steps down as Passes CEO after 'really unhealthy' work remarks.

Lucy Guo steps down as Passes CEO after 'really unhealthy' work remarks. Kelly Coffey-Behrens Thu, October 22, 2026 at 2:30 PM PDT Lucy Guo has stepped down as CEO of creator platform Passes, multiple sources have told The Blast, following backlash over her comments about working for 26 hours straight. The reported departure follows a clip circulating on X in which Guo described staying awake to work with artificial intelligence tools. Sources say Lucy Guo stepped down after viral clip drew attention. It also comes after Passes and its founder were sued over allegations that the platform distributed child sexual abuse material. The company has denied wrongdoing. "Lucy has stepped down as CEO of Passes. The transition happened after the video started circulating on X, which is why the timing is drawing attention," one source told The Blast. "There are still questions about what her role will look like going forward, but stepping away from the CEO position is a significant change for the company." The sources placed Guo's departure after the viral clip. Lucy Guo claimed AI was making people work harder. The accounts provided to The Blast describe a leadership transition, but leave several details unresolved. The sources did not identify a successor in their comments or explain whether Guo would retain responsibilities at the platform. Their accounts also stopped short of attributing the reported change to either the online backlash or the lawsuit. In the recording, Guo argued that AI was increasing the pressure to keep working. "I, I think AI is making people work harder actually because you constantly have to like, yeah, because you have to be awake for your agents to be running, and on your laptop, right?" she said. Lucy Guo's '26 hour day' comments spark 'really unhealthy' backlash. Lucy Guo on why AI isn't shrinking her workweek: "AI is making people work harder actually, because you have to be awake for your agents to be running." She pulled a 26-hour day last week because Claude was shipping code and she refused to miss the loop. pic.twitter.com/dNrHaORMkn - Big Brain AI (@realBigBrainAI) October 17, 2026 Guo then recalled a recent stretch without sleep. "I think it was last week, I worked a 26 hour day because I refused to go to sleep," she said, later adding, "I have been awake for 26 hours." She compared the experience to her hackathon days and described feeling motivated by the amount of work she could accomplish. "So I was like, oh my God, I need to like I just need to be awake." "Her comments about staying awake for 26 hours attracted a lot of attention, and shortly afterward, we learned she was stepping down," a second source told The Blast. "Those are the events as we understand them. It would be a separate question to say what drove the decision, and the timing alone doesn't give you that answer." The remarks drew criticism on X, with some users questioning why running AI agents required her to remain awake. "You uh don't need your laptop to run agents," Scott McLeod wrote. "This sounds really unhealthy," another user, Claire Kart, posted. The criticism focused on both the hours Guo described and her explanation for staying awake. Her remarks presented the ability to keep working with AI tools as a reason to delay sleep, while the responses quoted above challenged that approach and the technical reasoning behind it. Separately, creator Alice Rosenblum sued Passes, Guo and two other defendants in February 2025, alleging sexually explicit material depicting her as a minor was uploaded and sold through the platform. Passes denies wrongdoing as major lawsuit claims move forward. Rosenblum's attorneys said a California federal judge largely denied dismissal motions by Passes and Guo on February 4, 2026, allowing major claims to proceed. That procedural decision did not establish liability or prove the allegations. Passes has strongly disputed wrongdoing. In a March 2025 statement, the company denied approving or condoning explicit content involving minors and disputed claims that Rosenblum's talent representatives acted on its behalf. The company has also described safeguards intended to prevent prohibited material from appearing on its service, including identity verification and reviews of prospective creators' online backgrounds. The company's description of its screening process is part of its response to the allegations. It does not resolve the dispute over the material described in Rosenblum's lawsuit. For now, the reported executive transition and the contested claims remain separate developments, with the sources offering no confirmed connection between them. Questions remain about Passes' next CEO and Lucy Guo's future role. The information provided does not establish whether any further changes to the company's leadership will follow. "The next questions are who takes over and whether Lucy stays involved in another capacity," another source said. "Stepping down as CEO doesn't, by itself, answer either of those things. Those details matter to understanding what this transition actually means for Passes and the people who use the platform."

PR Newswire
Mar 14th, 2025
Passes Addresses Misinformation And Meritless Lawsuit Against The Company

Passes refutes any claims that it approved or condoned the posting of underage explicit content on its platformThe safety of creators on its platform is Passes' top priority and the company actively works to ensure compliance with its policiesPasses is pursuing all legal avenues to hold those accountable including those who have perpetuated this false narrativeLOS ANGELES, March 14, 2025 /PRNewswire/ -- Today, creator technology platform Passes released the following statement in response to false allegations about the Company and its founder, Lucy Guo. Passes was founded in 2022 to empower creators by enabling them to tap into their audience to create meaningful sources of income. Passes prides itself on delivering a world-class product and fostering a safe, creator-first platform with the best trust and safety measures available. In line with its mission, Passes forbids the uploading of explicit content and actively works to identify and remove any violations of its guidelines

PR Newswire
Nov 19th, 2024
Passes And University Of Michigan Launch Landmark Partnership To Revolutionize Fan Engagement Nil Monetization

LOS ANGELES, Nov. 19, 2024 /PRNewswire/ -- Passes, the premier direct-to-fan engagement and monetization platform, has joined forces with the University of Michigan to unlock athlete Name, Image, Likeness value across 29 varsity sports, recruit and retain top student athletes, and create an ecosystem for unprecedented fan access. This multi-year partnership through Learfield empowers Michigan student athletes to sell exclusive content, mentorships, and merchandise and empowers fans to play a role in the retention and recruitment of athletic and academic talent. Empowering Athletes, Engaging Fans

Intelligence360 News
Sep 13th, 2024
Passes To Expand Into 25,000 Square Feet Of Space In Los Angeles California.

Passes to expand into 25,000 square feet of space in Los Angeles California. Passes to expand into 25,000 square feet of space in Los Angeles California.Los Angeles, California — According to state and local development sources, Passes plans to build out 25,000 square feet of new space in Los Angeles. The company plans to occupy the new space at 720 North Cahuenga Boulevard in Los Angeles, on or about February 1, 2025. According to the company website Passes provides creators with the tools they need to scale their business and become entrepreneurs. Build community or connect with fans individually with customizable memberships. Limit DMs, grant access to certain posts, offer live streams or calls and create exclusive memberships

PR Newswire
Jun 13th, 2024
Passes Partners With Texas One Fund To Revolutionize Nil Monetization For University Of Texas Athletes

AUSTIN, Texas, June 13, 2024 /PRNewswire/ -- Today, Passes, the leading content creator platform, is thrilled to announce its groundbreaking partnership with the Texas One Fund, marking the first-ever NIL collective deal on the Passes platform. This collaboration opens new avenues for college athletes to deepen fan connections through exclusive behind-the-scenes access and compelling day-in-the-life content with Passes exclusive and advanced features such as interactive Q&A sessions and robust DMs.This partnership signifies a new wave in the content creator monetization space through sports. By joining forces, the Texas One Fund and Passes are at the forefront of revolutionizing how NIL athletes engage with their audiences. Over 40 of the top University of Texas athletes spanning sports such as Football, Basketball (both men's and women's), Baseball, Softball, Volleyball, and Olympic Athletics will be joining Passes. This diverse representation underscores Passes' commitment to inclusivity and recognizing athletes across various disciplines.Sports is a microcosm of society, and this partnership exemplifies Passes' dedication to supporting all creators across all areas of life. Whether it's athletes on the field or creators in other domains, Passes provides a platform for individuals to share their stories and connect with their audiences worldwide.Throughout the season, the Texas One Fund will deliver unparalleled experiences for Passes subscribers, including ticket giveaways, sideline access, athlete takeovers, autographed items from current and past Texas stars, exclusive shock drops, and away game meet-ups.To learn more about the Texas One Fund partnership with Passes and to stay updated on exclusive content and experiences, visit passes.com/texas-longhorns.The agreement was negotiated by WME Sports as part of its wide-ranging partnership with Texas One Fund to secure impactful NIL opportunities for student-athletes attending the University of Texas.About Passes:Passes is a leading content creator platform that helps creators diversify their revenue streams, scale their businesses, and connect with fans on a deeper level

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