Pattern

Pattern

Ecommerce acceleration and competitive analysis

About Pattern

Simplify's Rating
Why Pattern is rated
B+
Rated C on Competitive Edge
Rated A on Growth Potential
Rated A on Differentiation

Industries

Data & Analytics

Consulting

Consumer Goods

Company Size

1,001-5,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$277M

Headquarters

Lehi, Utah

Founded

2013

Overview

Pattern.com focuses on ecommerce acceleration, particularly on Amazon, by providing a free digital shelf management software that analyzes data from millions of searches and products. This tool uses machine learning to give brands insights into their competition, helping them optimize their product listings. Unlike competitors, Pattern.com offers both free and premium services, including expert consultancy and advanced market insights. The company's goal is to help brands enhance their visibility and sales on Amazon.

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Simplify's Take

What believers are saying

  • Pattern's new inventory solution, Shelf, enhances warehouse and inventory management.
  • Recognition as one of the World's Most Innovative Companies boosts Pattern's market credibility.
  • Expansion into a new facility in North Las Vegas supports increased operational capacity.

What critics are saying

  • Increased competition from AI-driven platforms may threaten Pattern's market share.
  • Rapid growth of Amazon Marketplace could dilute the effectiveness of Pattern's services.
  • High expectations from innovation recognition may lead to reputational risks if unmet.

What makes Pattern unique

  • Pattern offers a free digital shelf management tool for Amazon sellers.
  • The company uses machine learning to provide customized insights for product optimization.
  • Pattern's educational resources on global ecommerce trends enhance brand visibility and knowledge.

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Funding

Total Funding

$277M

Above

Industry Average

Funded Over

2 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Las Vegas Review-Journal
Mar 27th, 2025
New industrial park in North Las Vegas lands tenant that ships to Amazon

Pattern Inc. held a ribbon-cutting ceremony Tuesday evening for its new 114,000-square-foot facility near North Las Vegas Airport.

PR Newswire
Oct 2nd, 2024
Pure Healthcare Tops The 2024 Utah 100, Awarded By Mountainwest Capital Network

Utah's largest business networking organization shares its annual ranked list of the fastest growing companies in the state. SALT LAKE CITY, Oct. 2, 2024 /PRNewswire/ -- MountainWest Capital Network (MWCN) recognized Pure Healthcare who took the No. 1 spot at the 30th annual 2024 Utah 100 awards event. First presented in 1994, the Utah 100 is MWCN's yearly list of the fastest-growing companies in the state. "Pure Healthcare's patient-focused mission has been essential to their incredibly fast growth as more people benefit from affordable, quality care through its network of providers," said Chris Badger, chair of the MWCN Utah 100 committee

Forkliftaction
Apr 25th, 2024
Pattern launches new inventory solution

Ecommerce and marketplace accelerator Pattern has released a new inventory and warehouse solution called Shelf.

Business Wire
Mar 19th, 2024
Fast Company Names Pattern One Of The World’S Most Innovative Companies

SALT LAKE CITY--(BUSINESS WIRE)--Fast Company has named Pattern to its prestigious list of the World’s Most Innovative Companies alongside Nvidia, OpenAI, Novo Nordisk, Taylor Swift Productions, and Beyonce’s Parkwood Entertainment for leveraging innovation to shape industry and culture on a global scale. “Pattern is at the forefront of innovation right now,” said Fast Company Executive Editor Amy Farley. “The company has made a meaningful impact—transforming its business, its industry, and moving the world forward. As Pattern sets a new bar for innovation, the company is pushing boundaries and doing work that previously seemed impossible. That takes tremendous vision, immense skill, and determination. A huge congratulations to Pattern for being one of the world’s most innovative companies in 2024.”

PYMNTS
Feb 16th, 2024
Ai Cuts Across Marketplaces To Accelerate Seller Performance

Amazon had a lot to crow about on its most recent earnings call. It started with record revenue for Q4 and the full year of 2023.It continued as CEO Andy Jassy ticked off the various successes AWS notched as the year closed. And among a torrent of revenue and sales statistics, one data point escaped the clutches of the analysts gathered for the announcement: Amazon Marketplace broke the 500 million order mark for its independent, third-party sellers over the Black Friday and Cyber Monday extended shopping event. There are now more than 2.5 million sellers on the platform, with thousands more joining every day.Those data points certainly haven’t gone unnoticed at Pattern. Billing itself as an “eCommerce accelerator,” Pattern has specialized in using its artificial intelligence (AI) models to give Amazon sellers a voice, data to plan and measure performance, and access to the kind of expertise large retail enterprises have at their fingertips.Its suite of solutions isn’t limited to independent Amazon sellers, nor is it limited to that marketplace. It has attracted major (and minor) brands across all retail marketplaces with a buffet of products and services that give retailers of all shapes and sizes an AI engine they can rely on.“I’m having conversations about things that didn’t even exist three weeks ago,” John LeBaron, Pattern’s CRO told PYMNTS.“You have to stay incredibly sharp in this market

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