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Overview
Pax8 operates a cloud marketplace that helps IT service providers, MSPs, and value-added resellers access cloud software, infrastructure, and services from vendors such as AWS and Microsoft. The platform provides a catalog plus billing and management tools so partners can procure, license, and manage cloud services in one place, while the Pax8 Academy offers education to help users get more value from cloud solutions. Pax8 differentiates itself with a strong partner ecosystem that connects vendors to channel partners and combines a broad catalog with guided education and streamlined purchasing and management. Its goal is to help partners grow their businesses by simplifying access to cloud solutions and supporting them with education, insights, and support.
About Pax8
Industries
Data & Analytics
Consulting
Enterprise Software
Education
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$395.1M
Headquarters
Greenwood Village, Colorado
Founded
2011
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Simplify's Take
What believers are saying
- June 2026 Beyond launched Managed Intelligence Services, creating new recurring AI revenue.
- Pax8 says 47,000 partners and 800,000 SMBs already use its platform.
- Absolute Security joined July 23, 2026, expanding security attach rates and marketplace relevance.
What critics are saying
- Microsoft, Google, and AWS can bypass Pax8 and sell directly to SMBs.
- Managed Intelligence is crowded fast; ConnectWise, Rewst, and inforcer commoditize Pax8’s AI layer.
- 84 active 2026 job postings, down 39.2%, signal slower growth and organizational strain.
What makes Pax8 unique
- Pax8 turns MSP procurement into an operating system: Agent Store, billing, governance, analytics.
- June 2026 Google partnership adds Chrome Enterprise Premium and Cameyo across the marketplace.
- AWS Billing Transfer, launched June 12, 2026, simplifies AWS onboarding, security, and billing.
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SoftBankBenefits
Medical, dental, and vision (most plans covered at 100%)
Employee Assistance Program
Paid holidays and Extended Holiday Program
Flexible vacation and paid sick time
Military, parental, and family care leave
401(k) with company match
Bonus program
Employer-paid life insurance, short-term, and long-term disability
Home-office allowance
Transportation benefits
Pet adoption reimbursement
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%What Pax8's new AI tools mean for your business. Picture this: you keep hearing that AI is going to change how small businesses compete. But every time you look into it, the tools seem built for companies ten times your size, with budgets and IT teams you don't have. So you wait. You watch. And you wonder if you're falling behind. That belief is only worth something if the tools actually reach you. That's exactly what changed this summer, and it's why its CEO, Bob Paradise, was recently quoted in CRN talking about it. What did Pax8 actually announce? Pax8 rolled out a new set of business tools built to give managed IT providers like Attain Technology a clearer, real-time view of what's happening across the businesses Attain Technology Inc. support, and to bring enterprise-level AI capability down to the small business level. Pax8 is the technology marketplace Attain uses to source, deploy, and manage the tools Attain Technology Inc. put in front of you. Think of Pax8 as the supply chain behind your IT, the place where the software, security tools, and now AI agents get sourced, tested, and delivered. The new capabilities include subscription tracking, a business analytics hub, automated reporting, and a set of tools that make it easier to connect AI agents into daily operations. In plain terms, it means your IT provider can see problems coming before they hit your business, instead of reacting after something breaks. Why does this matter if you're not an IT company? You don't need to understand the mechanics of a cloud marketplace to feel the impact. What matters is what it unlocks for you. Bob put it directly when he spoke with CRN about the announcement. "It's going to give us enterprise-class access to the small business market," he said. He added that it means Attain can now hand clients tools they never would have had access to before. For a long time, advanced AI and analytics tools were built for large corporations with big budgets and dedicated IT staff. A business in Providence or Worcester running lean with fifteen or thirty employees simply didn't have a practical way in. This shift changes that math. Where does the AI piece fit in? AI in a business setting means software that can spot patterns, predict problems, and handle repetitive tasks without a person doing it manually. That is the definition worth remembering here: it's not about robots or science fiction, it's about your systems doing more of the thinking before you have to ask. Bob also spoke to how this reduces the burden on businesses trying to adopt AI. He said Pax8's growing investment in AI tools takes "some of the heavy lifting off our shoulders," which means Attain can deploy solutions faster and keep everything on one predictable bill instead of juggling multiple vendors and invoices. That last part matters more than it sounds. One of the biggest reasons businesses in Massachusetts, Connecticut, and Rhode Island hold off on new technology is the fear of complexity and surprise costs. Simplifying delivery and billing removes a real barrier, not just a technical one. Is this just hype, or is it actually useful? Here's the honest answer: most business owners already sense that AI matters, but they don't trust it yet, and they're right to be cautious. The research backs that instinct up. 84% of small and mid-sized business leaders say they would trust an outside technology advisor to help them implement AI, rather than figuring it out alone. That is the role Attain plays. Not selling you AI for the sake of AI, but figuring out where it actually saves time, reduces risk, or catches a problem before it costs you money. Whether you run a business in Hartford, Framingham, or Boston, the goal is the same: practical tools, applied carefully, with someone accountable standing behind them. What this looks like for Attain clients. You won't need to log into a new dashboard or learn new software overnight. What changes is what happens behind the scenes. Your Attain team now has better visibility into your systems, your renewals, and where AI can genuinely help your operations, backed by a marketplace built to support that work at scale. * Faster identification of issues before they affect your business * Clearer reporting you can actually use, not just raw data * A simpler path to AI tools that fit your business, without the enterprise price tag or complexity Let's talk about what this could mean for your business. If you've been curious about where AI actually fits into your business, now is a good time to ask. Schedule a conversation with Attain Technology and Attain Technology Inc.'ll walk through what these new tools could mean for your operations, with no pressure and no jargon. Why choose Attain Technology. At Attain Technology, Attain Technology Inc. has supported New England's businesses for nearly 20 years. Attain Technology Inc. stay close to where technology is heading, like the tools Attain Technology Inc. just covered, so you don't have to sort through the hype yourself. Its proactive IT management, transparent communication, and 24/7 human support mean your systems work as hard as you do. If you're ready for IT that works without the stress, Attain Technology Inc.'d love to talk. Faq. What did Pax8 announce for its MSP partners? Pax8 launched new business analytics, subscription tracking, and reporting tools that give managed IT providers like Attain Technology real-time visibility into client systems. The update also makes it easier to deploy AI tools for small and mid-sized businesses. For companies in Providence, Boston, or anywhere in New England, it means faster problem detection and simpler access to AI. What is AI in a business setting? AI in a business setting means software that spots patterns, predicts problems, and handles repetitive tasks without a person doing it manually. It is not about robots or science fiction. It is about your systems doing more of the thinking before a problem reaches you, so your team can focus on running the business instead of firefighting. Is AI actually useful for a small business, or is it overhyped? It can be genuinely useful when applied to the right problem. Research shows 74% of small and mid-sized business leaders believe AI helps them compete with larger companies. The key is having someone who understands your business apply it carefully, rather than adopting tools just because they are trending. Do I need to do anything differently as an Attain client? No. You will not need new logins or new software to learn. The change happens behind the scenes, giving your Attain team better visibility into your systems and a simpler path to AI tools that fit your business, without added cost or complexity on your end. Why do businesses trust an outside partner to help with AI instead of handling it alone? Because implementing new technology without guidance is risky and time consuming. 84% of small and mid-sized business leaders say they would trust an outside technology advisor to help them adopt AI. Working with a partner like Attain means someone accountable is guiding the process, not leaving you to figure it out on your own. Bob Paradise. Bob Paradise has a track record of achieving success by utilizing his analytical and technical skills, along with leveraging diverse technology and cybersecurity solutions, to enhance business capabilities and reduce organizational risks.
Absolute Security joins Pax8 for endpoint resilience. 23 Jul 2026 Quick Read Summary is AI-generated, newsdesk-reviewed * Absolute Security launches on Pax8 Marketplace, enhancing endpoint cyber resilience solutions for SMBs. * Pax8 partnership enables MSPs to deliver AI-powered endpoint security and operational resilience. * Firmware-embedded approach strengthens security offerings, reducing operational risks for partners globally. Absolute Security has recently launched on the Pax8 Marketplace, providing a pathway for managed service providers (MSPs) to access and manage its endpoint cyber resilience solutions. Pax8, known as a global AI and cloud marketplace for small and medium-sized businesses (SMBs), facilitates the integration of Absolute Security's offerings within its ecosystem, enhancing the delivery of AI-driven endpoint security, compliance, and operational resilience. Enhanced cyber resilience for MSPs. The collaboration empowers MSPs to seamlessly incorporate Absolute Security's solutions into their service range, ensuring critical security tools remain robust and devices are equipped for quick recovery. This partnership aims to tackle the costly issue of downtime, highlighted by Absolute Security's researched findings, which estimates hundreds of billions in annual losses. "Downtime has emerged as a new and costly threat that our own research shows is driving hundreds of billions in losses annually. MSPs are under increasing pressure to now deliver security, compliance, and true operational resilience for their customers," stated Cherlyn Chin, Senior Vice President of Business Development at Absolute Security. Expanding service offerings. Absolute Security offers its partners an opportunity to broaden their service capabilities Working in conjunction with Pax8, Absolute Security offers its partners an opportunity to broaden their service capabilities through self-healing endpoint security applications that provide visibility, control, and remote recovery via a single-click interface. The solutions protect the integrity of vital applications such as remote monitoring and management (RMM), endpoint detection and response (EDR), virtual private network (VPN), and identity tools, consequently minimizing downtime and reducing service disruptions for customers. Unique firmware-embedded approach. The inclusion of Absolute Security in the Pax8 Marketplace enriches the modern MSP stack with a distinctive, firmware-embedded approach to endpoint resilience. "As Pax8 aims to empower MSPs with innovative solutions that deliver value to SMBs, we're excited to welcome Absolute Security to the Pax8 Marketplace," said Oguo Atuanya, CVP of Vendor Experience for Pax8. "Absolute Security brings a unique, firmware-embedded approach to endpoint resilience that complements the modern MSP stack." Available to Pax8 partners globally, this collaboration offers streamlined procurement, simplified billing, and a faster time to value, supporting MSPs in strengthening their security offerings amid an increasingly complex threat landscape.
7 MSP takeaways from Pax8 Beyond 2026 on AI agents, automation, and marketplace innovation. Pax8 Beyond 2026 was packed with discussions about Managed Intelligence Providers (MIPs), AI transformation, and the future of the channel. But beyond the strategic messaging, Pax8 also unveiled a series of platform enhancements and new technologies designed to help MSPs automate operations, deploy AI solutions, and scale their businesses more efficiently. The common theme across the announcements was simple: MSPs need tools that help them move faster, manage AI at scale, and create new revenue opportunities. From the launch of the Agent Store to enhanced analytics and automation capabilities, Pax8 is positioning its marketplace as more than a procurement platform - it aims to become the operating system for the modern MSP. Here are seven technology-focused takeaways MSPs should know from Pax8 Beyond 2026. 1. The Pax8 Agent Store is officially live. One of the biggest announcements at Beyond 2026 was the launch of the Pax8 Agent Store. The new marketplace experience allows MSPs to discover, evaluate, deploy, and monetize AI agents and agentic software designed specifically for SMB use cases. Examples include: * Microsoft 365 Copilot Business * ConnectWise Sidekick * Rewst RoboRewsty * Industry-specific workflow agents Why It Matters to MSPs Rather than building every AI solution from scratch, MSPs can leverage pre-built solutions and create recurring revenue streams around deployment, support, governance, and optimization. Pax8 repeatedly emphasized that agents are not one-time projects. They represent an ongoing service opportunity. The company views agent deployment and management as a recurring business model similar to how MSPs previously monetized cloud and security services. Why It Matters to MSPs Many MSPs are searching for practical AI monetization strategies. Agent deployment offers a clear path to: * Monthly recurring revenue * Ongoing optimization services * AI governance consulting * Usage monitoring and reporting 3. The marketplace is evolving into a business operations platform. Pax8 announced several enhancements that move the marketplace beyond licensing and procurement. New capabilities include: * Partner Analytics Hub * Subscription Insights * Finance Reports * Integration Guides These additions provide real-time visibility into revenue, subscription activity, renewals, and financial performance. Why It Matters to MSPs Many MSPs rely on multiple systems to understand business performance. Pax8 is attempting to centralize key operational data inside the marketplace, reducing complexity and helping partners make faster business decisions. 4. Subscription Insights helps MSPs stay ahead of renewals. Managing subscription renewals can become increasingly complex as businesses grow. Pax8's new Subscription Insights capability provides visibility into: * Active trials * Upcoming renewals * Scheduled changes * Microsoft trial conversions * Commitment terms Partners can view renewal windows across multiple timeframes, helping reduce surprises and improve client engagement. Why It Matters to MSPs Renewals often create both risk and opportunity. Better visibility helps MSPs: * Reduce churn * Improve forecasting * Identify upsell opportunities * Strengthen client relationships 5. Integration Guides and MCP automation lower technical barriers. Pax8 announced new Integration Guides that provide step-by-step instructions for common automation scenarios. The platform also includes AI-powered prompt generation to help partners build integrations faster using Pax8 APIs and the Model Context Protocol (MCP) Server. Why It Matters to MSPs Many automation initiatives fail because partners lack the time or expertise to build custom integrations. These tools help MSPs move from manual processes toward scalable automation without requiring extensive development resources. 6. Agent Gateway could become the missing layer for AI governance. Pax8 previewed its upcoming Agent Gateway, designed to help MSPs govern and monitor AI consumption across client environments. The platform aims to provide visibility into: * Agent activity * Model usage * API consumption * Token utilization * Client-level billing and governance The goal is to bring AI management under the same operational control MSPs already have for cloud, security, and infrastructure services. Why It Matters to MSPs As AI adoption accelerates, governance becomes critical. MSPs need visibility into how agents operate, what they consume, and how costs are managed. Agent Gateway could become a foundational tool for AI service delivery. 7. Multi-Tenant agent management is on the horizon. Perhaps the most ambitious roadmap announcement was Pax8's upcoming agent orchestration and commercialization platform. The vision is straightforward: build an agent once and deploy it across multiple client environments while maintaining tenant isolation, governance, billing, and reporting. Why It Matters to MSPs One of the biggest barriers to scaling AI services is the need to rebuild solutions repeatedly for each customer. If Pax8 delivers on this vision, MSPs could: * Create proprietary AI solutions * Deploy them at scale * Maintain governance centrally * Generate recurring revenue from usage and outcomes That could dramatically improve profitability and operational efficiency. What this means for MSPs. Pax8 Beyond 2026 demonstrated that the conversation around AI is moving beyond experimentation and into operational execution. The Agent Store, Agent Gateway roadmap, analytics enhancements, and automation tools all point toward a future where MSPs manage not just technology infrastructure but intelligence infrastructure as well. For MSPs evaluating their next growth opportunity, the message was clear: AI agents, automation, and managed intelligence are rapidly becoming part of the standard technology stack. The providers that learn how to deploy, govern, and monetize these solutions today will be better positioned to lead tomorrow. The technology showcased at Beyond 2026 may not transform every MSP overnight, but it provides a glimpse into how the next generation of managed services will be built. Related Blogs Share: More posts.
AWS Billing Transfer is now available for Pax8 partners. * June 12, 2026 At Pax8, Pax8, Inc. has been working on improving its AWS services, based on its partner feedback. Pax8, Inc. has heard you needed a better way to bill, secure, operate and govern AWS accounts through a channel motion. That's why Pax8, Inc. partnered with AWS to launch AWS Billing Transfer, an automated solution to improve the ways in which Pax8 partners transact, manage and secure AWS services for their clients. What is AWS Billing Transfer? At its core, AWS Billing Transfer separates security and billing responsibilities into their respective entities and offers a true multi-hierarchy approach using AWS Organizations service. It's another way Pax8, Inc. try to stay on the cutting edge of the managed service provider (MSP) and managed intelligence provider (MIP) business and simplify operations for its partners. * Account Ownership - Partners, end customers and Pax8 each own their respective AWS account(s)/organization(s), along with all accounts, data and IP that reside within it. This maintains full separation between entities and what they own. * Account Security and Compliance - No external parties are allowed access into the organization(s)/account(s) without the consent of the AWS administrator. * Billing Visibility - Cost Explorer allows for all AWS program accounts under your billing transfer to be visible from one account. * Financial Incentives - There are also incentive structures exclusive to end customers running their environments through billing transfers (terms and conditions apply). Operations: * Onboarding - Moving partners and end customers into billing transfer takes just a few minutes and a couple of clicks - no more complex AWS Account migration steps. * End Customer Contracts - If partners desire, they can enable enforcement of an end customer AWS Organizations deal to a dated term limit. Those customers then could not unilaterally remove their AWS Organization without the partner's approval. Fun fact: AWS selected Pax8 as an AWS Billing Transfer Beta partner because of its small- and medium-sized business (SMB) credentials and deep technical AWS expertise. What are the pre-requisites for Billing Transfer? To utilize AWS Billing Transfer, an AWS Organization is required per Partner and End Customer. AWS Organizations are a centralized AWS management system that lets you create accounts and allocate resources, group accounts to organize workflows, apply policies for governance and simplify billing with a single payment method. Becoming an AWS Organization is a very simple, two-click process. After creating an AWS account, go to the AWS Organizations service and enable it. AWS best practices and financial policies now require separate AWS Organizations per end customer to support security, compliance, and modern billing constructs such as Savings Plans and Reserved Instances. What its partners say. Pax8, Inc. is already underway with AWS Billing Transfer and its partner Cloud Capital, a cloud financial management platform that helps organizations forecast, control and optimize cloud spend while reducing the risk and complexity associated with long-term cloud commitments. As an AWS Distribution Program partner, Pax8 recognized the significant operational and commercial benefits AWS Billing Transfer could unlock for Cloud Capital and their clients, so Pax8, Inc. partnered together on the pilot. "Working with Pax8 has been fantastic in bringing AWS Billing Transfer into our business," said Ed Barrow, CEO at Cloud Capital. "Historically, operating as an AWS reseller often introduced additional onboarding complexity around security reviews, AWS Organization migration activities and operational setup - particularly for customers with mature AWS environments." "Since joining the pilot with Pax8, AWS Billing Transfer has removed these barriers entirely, dramatically simplifying onboarding while preserving customer flexibility and control. The result has been a materially smoother customer experience and significant quarter-over-quarter growth for Cloud Capital." How to get started with AWS Billing Transfer. This is another significant step in its AWS journey with its partners, helping to reduce risk, create efficiency and grow their AWS practice. To learn more about this AWS opportunity, please schedule a call with your AWS Solution Consultant today.
Pax8, a global AI and cloud marketplace for SMBs, has announced major enhancements to its platform at Beyond 2026, introducing new analytics and operational capabilities to help partners manage their businesses more effectively. The expanded marketplace includes four key features: Subscription Insights for tracking renewals and subscription activity, Partner Analytics Hub for unified revenue and client data visibility, customisable Reports for finance-ready outputs, and Integration Guides with AI prompt generation for connecting systems via Pax8 APIs. The enhancements aim to give partners real-time visibility across clients and vendors, enabling faster decision-making and more proactive service delivery. Chief Product Officer Libby McIlhany said partners need clarity rather than more data, positioning the marketplace as a centralised platform for operating and scaling partner businesses.
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About Pax8
Industries
Data & Analytics
Consulting
Enterprise Software
Education
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$395.1M
Headquarters
Greenwood Village, Colorado
Founded
2011
There are no jobs for Pax8 right now.
Find jobs on Simplify and start your career today