P

PayU

Online payments gateway for emerging markets

Overview

PayU provides online payment services for individuals and businesses, acting as a payment gateway that lets merchants accept multiple methods—cards, bank transfers, e-wallets, and cash options—through a single integration. It works by localizing its payment options for each country and using machine learning to detect and block fraudulent transactions, helping merchants reach customers and reduce risk. PayU differentiates itself with deep regional coverage and local payment partnerships (like UPI in India, OXXO in Mexico, and Boleto in Brazil) to match local preferences and regulations. Its goal is to help merchants of all sizes accept payments easily and securely in developing markets, improving conversion and enabling cross-border commerce.

Significant Headcount Growth

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About PayU

Simplify's Rating
Why PayU is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareFintechFinancial Services

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$2M

Headquarters

Amsterdam, Netherlands

Founded

2002

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Simplify's Take

What believers are saying

  • September 11, 2026 Agent HQ gives SMBs AI agents for selling and payments.
  • June 25, 2026 CLI and Builder MCP cut payment integration and operations time.
  • Flipkart, Axis Bank, and PayU launched biometric card payments, aligning with RBI 2025 rules.

What critics are saying

  • September 2026 Delhi High Court froze PayU deductions during RBI-mediated MCC litigation.
  • ICICI Bank, Yes Bank, and Visa dispute can drain crores and sour partnerships.
  • Merchant-code liability can expand into a regulator-driven fight over PayU's settlement controls.

What makes PayU unique

  • PayU combines payments, fraud tools, credit, and AI workflows across merchant lifecycle.
  • PayU holds RBI integrated authorization for online, offline, and cross-border payment aggregation.
  • PayU localizes rails in India, Latin America, and Central Europe, including UPI and regional methods.

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Funding

Total Funding

$2M

Below

Industry Average

Funded Over

2 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Benefits

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

16%

1 year growth

16%

2 year growth

16%
The Head and Tale
Sep 15th, 2026
PayU sues Yes Bank, ICICI Bank, Visa over MCC misuse. HC asks RBI to mediate.

PayU sues Yes Bank, ICICI Bank, Visa over MCC misuse. HC asks RBI to mediate. The High Court declines to grant interim injunction sought by PayU, instead directs status quo while the Reserve Bank of India steps in as facilitator. By Arti Singh - Sep 15, 2026 - 04:12 PM The Delhi High Court has directed the Reserve Bank of India to step in as a mediator in a dispute between payment aggregator PayU and a group of banks, including Yes Bank, ICICI Bank and card network Visa over disputed deductions running into tens of crores of rupees, tied to misclassification of merchant category codes (MCCs) on card transactions. In an order dated September 14, Justice Subramonium Prasad asked the RBI to depute a senior officer to help the parties reach a resolution within 30 days, while directing all sides to maintain status quo on further deductions and claims in the interim. "In the opinion of this court, adopting this process will ensure that the future transactions by the parties in the scheduled course are not hampered pending mediation and in the opinion of this court, the senior officer of the RBI would be the most competent person to assist the parties to come to a solution pending the mediation process," the High Court said. PayU had approached the court alleging that Yes Bank withheld roughly Rs 6.88 crore from its ongoing merchant settlements to cover an Interchange Reimbursement Fee (IRF) claim raised by ICICI Bank. The Head and Tale has been writing on the MCC misuse issue. The claim stemmed from allegations that certain merchants onboarded by PayU had been tagged with incorrect MCCs - four-digit codes used to classify a merchant's line of business and calculate the interchange fee owed to card-issuing banks. An industry official, speaking on condition of anonymity last week, said the interchange fee (IRF) claims were unfairly burdening payment aggregators. "How is it our fault that certain MCCs [merchant category codes] have been operating for years at a particular fee, and all of a sudden we are told that this is wrong? The problem lies with the banks and card networks." When asked about the case last week, a senior banker at one of the banks named in the suit said: "If an RBI-authorised payment aggregator says that merchant onboarding and the assignment of MCCs are not its responsibility, then the joke is on them." PayU argued it plays no role in assigning MCCs, a task it says falls to the acquiring banks that process the transactions, and that it was never a party to the process Visa used to adjudicate the fee dispute. The company also flagged a broader risk. It said similar IRF claims pending against three other acquiring banks - estimated at roughly Rs 5.26 crore, Rs 27.3 crore and Rs 8.82 crore - could trigger further deductions from its accounts if resolved unfavourably. During the Global Fintech Fest last week, the case had second hearing and the High Court reserved the order for September 14. Beyond the money, PayU asked the court to declare that Visa's internal "IRF Compliance Process" fails to meet the requirements of Section 24 of the Payment and Settlement Systems Act, 2007, which mandates that disputes between system participants be resolved through a properly constituted panel - and, failing that, referred to the RBI. PayU contended that a private process run by the card network, with financial consequences for a party that wasn't even represented in it, could not lawfully justify deductions from its escrow account. Visa argued the company merely processes IRF claims based on submissions from banks under its own rule framework and has no hand in how acquiring banks recover money from PayU - that, it said, is governed entirely by separate commercial agreements between PayU and the banks. Rather than ruling on the merits or granting the injunctions PayU sought, Justice Prasad noted that the entire chain - PayU, the acquiring banks, the issuing bank and Visa - operates under authorisations granted by the RBI, and that it remains unclear which party actually assigned the disputed MCCs in the first place. The court held that instead of routing PayU through ordinary pre-litigation mediation, it made more sense to ask the RBI itself - as regulator of the entire payments ecosystem - to facilitate a resolution. The court said the RBI will act only as a mediator and facilitator, not as the statutory adjudicatory panel contemplated under Section 24 of the PSS Act, and none of PayU's rights of appeal or arguments on maintainability are affected by the arrangement. The court has ordered that Visa will not issue any final IRF determination on the pending claims against the acquiring banks; the acquiring banks will not make any further deductions, debits or netting from PayU's accounts; ICICI Bank (or any other issuing bank in the case) will not raise fresh interchange-loss claims over MCC misclassification for transactions predating the suit. The court observed that the case may proceed to a full hearing on maintainability if mediation fails. The matter has been listed next for October 27, 2026. Yes Bank, Visa, ICICI Bank did not reply to The Head and Tale queries. A PayU spokesperson said, "It is our policy not to comment on legal or regulatory matters."

Industry Wired
Sep 11th, 2026
PayU launches Agent HQ to bring AI agents to small businesses.

PayU launches Agent HQ to bring AI agents to small businesses. PayU launched Agent HQ, an AI agent store for small merchants. It supports product discovery, payment tasks, and conversational selling. The move reflects growing agentic commerce trends. Early adopters may gain an edge in reaching AI-driven shoppers. 11 Sep 2026 11:25 IST PayU has rolled out Agent HQ, a new AI agent store built for small and medium businesses. The platform gives merchants ready-made AI agents for their commerce and payment needs. It saves them from building these tools on their own. Agent HQ works across several parts of the commerce process. It helps merchants show up better on AI-powered shopping platforms. It also handles routine payment tasks and builds conversational AI experiences for customers. This comes at a time when more shoppers use AI assistants to search for products, compare prices, and complete purchases. Bringing AI into everyday shopping. PayU's larger agentic commerce push lets businesses list their products on AI-driven shopping platforms. Customers can browse, add items to a cart, and pay, all inside a chat-based experience. PayU manages the payment and settlement side of these transactions. The company is also building AI tools to support merchant operations. These cover onboarding, integration help, payment troubleshooting, reporting, and reconciliation. PayU says its AI agents can work with payment systems under set permission levels. This lets merchants automate tasks while keeping security and access controls in place. A bigger shift toward ai-led commerce. AI assistants are turning into a bridge between shoppers and businesses. People are slowly moving away from regular websites and apps to shop. A lot of that discovery and buying now happens right inside a chat with an AI tool. For small businesses, this cuts down the technical work needed to test out AI. It also gives them a new way to reach customers and sell online. Agent HQ puts AI agents in two roles at once. They help with daily tasks, and they also link merchants, customers, and payment systems together. Shoppers are leaning on AI more often to make buying decisions. Tools like Agent HQ could end up deciding which small businesses stay visible and which fall behind. Merchants who get on board early may find it easier to reach customers wherever they choose to shop next.

The Financial Technology Report
Aug 24th, 2026
Revolut appoints Sid Jajodia to board amid global banking expansion.

Revolut appoints Sid Jajodia to board amid global banking expansion. Published. August 24, 2026 Revolut has appointed Chief Banking Officer Sid Jajodia as an Executive Director on the board of Revolut Group Holdings, subject to regulatory approval. He will become the board's second executive member alongside Chief Executive Officer Nik Storonsky as the fintech expands its regulated banking operations beyond Europe. Jajodia has overseen Revolut's global banking business since joining the company in 2021. Over the past year, the company launched its fully licensed UK bank, began full banking operations in Mexico and Australia, and applied for a national bank charter in the United States. Revolut also operates throughout the European Economic Area under its European banking license and now serves more than 75 million customers worldwide. Before joining Revolut, Jajodia was chief executive officer of credit at PayU and spent four years at LendingClub as chief investment officer and vice president of risk management. He previously worked at Capital One for 12 years, most recently as senior vice president and head of SME lending. "Sid has been instrumental to that expansion, from our UK bank launch to our first banks outside Europe," said Revolut Group Chairman Martin Gilbert.

TechnoSports Media Group
Jun 25th, 2026
PayU launches CLI & Builder MCP - The ai-powered developer tools that turn days of payment integration into hours.

PayU launches CLI & Builder MCP - The ai-powered developer tools that turn days of payment integration into hours. If you've ever spent days wrestling with payment gateway documentation just to ship a checkout integration, PayU just made that pain a lot smaller. India's leading fintech platform has launched... June 25, 2026 If you've ever spent days wrestling with payment gateway documentation just to ship a checkout integration, PayU just made that pain a lot smaller. India's leading fintech platform has launched two powerful developer tools - PayU CLI and PayU Builder MCP - designed to bring payment infrastructure directly to where developers and operations teams already live: the terminal and the IDE. Table of contents. PayU Builder MCP - Integration in hours, not days. PayU Builder MCP is an MCP (Model Context Protocol) server that connects AI coding assistants like Cursor, VS Code, and Claude Desktop directly to PayU's APIs. Instead of manually reading docs or copy-pasting sample snippets, developers can simply ask their AI assistant for checkout integration code and receive production-ready output - complete with error handling, webhook verification, and built-in security best practices. What makes this genuinely different from traditional documentation is that it doesn't just give you boilerplate. It delivers IDE-native, context-aware code across 7+ languages without requiring developers to leave their working environment. For a team building a new payment experience, this can mean shipping in hours rather than waiting days. PayU CLI - terminal-first payment operations. PayU CLI solves a different but equally frustrating problem: the day-to-day operational grind of managing payments through multiple web dashboards. With the CLI, operations and DevOps teams can run the full range of payment workflows - creating and sending payment links, searching transactions, processing refunds, reviewing settlements, and generating reports - all from a single command terminal. It also supports multi-account management and seamless switching between test and production environments, making it particularly valuable for teams managing payments across multiple merchants. A real-world example: instead of logging into a dashboard to generate a payment link, an ops team member simply types a command requesting an INR 5,000 payment link - and it's done instantly. How the two tools work together. The real power comes when both tools are used across the full payment lifecycle: During Integration | Developer uses Builder MCP via Cursor to generate copy-paste-ready payment checkout code. Integration ships in hours. After Go-Live | Operations team uses PayU CLI to monitor transactions, track settlements, process refunds - all from the terminal, no dashboard required. As PayU's CTO Narendra Babu put it, the goal is to bring PayU's payment infrastructure to where developers already work. These are the first steps in that direction - and for any team that has felt the friction of traditional payment integrations, they're meaningful ones. PayU currently powers digital payments for 4.5 lakh+ businesses across India, supporting 100+ payment methods including UPI, credit/debit cards, net banking, wallets, EMIs, and more. For more on the latest fintech tools and payment technology updates, check out its PayU and fintech coverage and developer tools and tech news roundup on TechnoSports. FAQs. Q: What is PayU Builder MCP and how does it help developers? PayU Builder MCP is an AI-native server that connects coding assistants like Cursor and VS Code to PayU's APIs, generating production-ready integration code in 7+ languages directly inside your IDE - cutting integration time from days to hours. Q: What tasks can PayU CLI perform from the command line? PayU CLI lets teams create payment links, search and filter transactions, process refunds, review settlements, and generate reports - all directly from the terminal without navigating any web dashboard.

Deccan Founders
Apr 29th, 2026
Flipkart, Axis Bank and PayU roll out biometric card payments to replace OTPs in India.

Flipkart, Axis Bank and PayU roll out biometric card payments to replace OTPs in India. Flipkart, Axis Bank and PayU have introduced biometric authentication for card payments on Flipkart, allowing users to approve transactions via fingerprint or Face ID on supported Android and iOS devices instead of entering a one-time password. The service is initially enabled for Axis Bank cardholders through issuer-level biometric verification, positioning Flipkart among the first major Indian e-commerce platforms to roll out biometric authentication for card payments. According to the companies, the new flow is designed to reduce friction in digital payments by replacing SMS-based OTPs with a faster mechanism that mirrors how consumers already unlock and use their smartphones. The partners say the feature is backed by device fingerprinting and additional security checks aimed at lowering the risk of SIM-swap and OTP-related fraud. Under the arrangement, PayU manages merchant-side infrastructure, including device security and authentication flows, while Axis Bank uses Wibmo, a PayU company, to handle biometric verification on the issuer side. The launch comes against the backdrop of a sharp rise in digital payment fraud in India, with fraud values reported as having increased more than fivefold to exceed ₹1,400 crore in FY 2024, based on Reserve Bank of India-linked data. It also aligns with the RBI's "Authentication Mechanisms for Digital Payment Transactions Directions, 2025," which explicitly encourages the industry to adopt biometric and risk-based authentication in place of SMS OTPs. Flipkart, Axis Bank and PayU frame the initiative as consistent with this regulatory direction, arguing that it can strengthen security, improve transaction success rates and support a more resilient payments ecosystem. Executives from the three companies describe the rollout as part of a broader push to embed safety and trust into digital payments while meeting expectations for quicker, more seamless checkouts. They characterize device-bound biometric card authentication as a step in India's transition away from OTPs and as a model for the next generation of secure digital transactions.

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