Former Magnite exec Adam Soroca named PebblePost CEO. The firm plans to expand beyond its direct mail roots into CTV, display, online video, mobile app, and audio. 4 hours ago The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. Performance marketing firm PebblePost has named Adam Soroca as CEO, tapping the former Magnite chief product officer to steer it through an expansion beyond direct mail and a rebrand. Soroca will be replacing Jacob Ross, who served as the company's CEO for over six years. In his first week on the job, Soroca outlined three priorities for the next 90 days. The first is strengthening what he calls PebblePost's purchase data graph - its underlying database. The second is extending that into new media channels beyond CTV, including display, audio, and mobile - formats Soroca said he worked across at Magnite. "That is an asset that I'm bringing to the table," Soroca said, "which is a very deep experience on how to build and scale omni-channel buying across CTV, display, online video, mobile app, audio." Trishla is an Adweek staff reporter covering AI and tech. Recommended videos

Daily research news online. The global MR industry's daily paper since 2000. Follow DRNO on... Former Jumptap Exec Soroca to lead PebblePost. September 15 2026 In New York, purchase data-based commerce marketing platform PebblePost has announced the appointments of Adam Soroca as Chief Exec, and Melanie Samson as CMO. PebblePost helps clients in retail, education, travel, fitness and beauty sectors to identify 'exactly' which consumers will convert across online and off-line channels, based on the predictive power of purchase data. This helps clients drive 'measurable, incremental revenue' through Performance CTV and Programmatic Direct Mail, reaching consumers across 99% of US households and linking ad exposure directly to business outcomes. The firm is hiring senior people as it broadens its offer from its roots in direct mail, into CTV. Samson brings more than fifteen years of agency and client-side marketing experience, most recently from Omnicom's data and identity tech company Acxiom, where she was VP of Growth Marketing. Soroca (pictured) is an ad tech veteran and innovator who has built, scaled and sold multiple companies including mobile advertising platform Jumptap and programmatic infrastructure company nToggle. Most recently he was CPO at independent sell-side ad platform Magnite. PebblePost Board member Greg Coleman comments: 'Adam's track record speaks for itself. He chose PebblePost because it has what the next era of advertising actually requires: real, proprietary data, not AI built on top of guesswork. His experience scaling complex ad technology and advancing CTV makes him the leader who can unlock it, turning that data into measurable growth for brands.' The firm is online at www.pebblepost,com. All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated. Most viewed items in the last week... Each (*) indicates > 1,000 views. Select a region below...