Peek

Peek

Booking platform and marketplace for experiences

About Peek

Simplify's Rating
Why Peek is rated
B-
Rated C on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

201-500

Company Stage

Series C

Total Funding

$119.9M

Headquarters

San Francisco, California

Founded

2011

Overview

Peek.com serves the travel and tourism industry by providing a booking platform and a marketplace for unique experiences. It offers software solutions that help businesses manage operations like payments and marketing, allowing them to focus on delivering quality experiences. Individuals can discover and book activities in various locations through the marketplace. The company generates revenue through a commission-based model, earning a percentage from each booking.

Simplify Jobs

Simplify's Take

What believers are saying

  • Peek raised $80M in Series C funding, indicating strong investor confidence.
  • The tours and activities sector is expected to exceed pre-pandemic levels by 2024.
  • Increased demand for virtual experiences offers new growth opportunities for Peek.

What critics are saying

  • Emerging competitors could dilute Peek's market share in the experience booking sector.
  • Economic downturns may reduce discretionary spending on travel and experiences.
  • Regulatory changes could increase operational costs or limit market access for Peek.

What makes Peek unique

  • Peek combines business software with a consumer marketplace for unique experiences.
  • Peek Pro offers dynamic pricing and marketing analytics for experience operators.
  • Peek's dual service model serves both businesses and individual consumers effectively.

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Funding

Total Funding

$119.9M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$80M
Peek
$100M
Oura

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
PhocusWire
Oct 14th, 2022
Move To Digital Gains Momentum In Tours And Activities Sector

Barring no major disruptions, the tours, activities and attractions (TAA) sector will exceed pre-pandemic levels by 2024, with global revenue reaching $260 billion. But the recovery will be uneven, with certain regions, channels and segments recovering faster than others

Adventure Park Insider
Dec 3rd, 2021
Goldman Sachs invests into Peek in $80M

Peek, an e-commerce platform that offers booking software and a consumer marketplace focused on selling experiences and attractions, received an $80 million Series C investment from WestCap and Goldman Sachs.

PitchBook
Nov 24th, 2021
Dwight Asset Management Company LLC invests into Peek in $80M

Peek.com has raised $80 million in a round led by WestCap, with support from Goldman Sachs Asset Management and Laurence Tosi.

TechCrunch
Nov 23rd, 2021
Peek raises $80M as its travel experiences software and marketplace business passes $2B in bookings

Travel and tourism are slowly starting to move again in the wake of COVID-19 crashing over the world and sending us to shelter in place. Today a company focused on experiences — museum visits, skydiving, local cooking classes and more — is announcing a round of growth funding on the back of seeing its own […]

PR Newswire
Nov 23rd, 2021
Westcap invested into Peek in $80M on Nov 23rd 21'.

Peek.com, the leading experiences booking software and marketplace, today announced an $80 million Series C investment led by WestCap, a growth equity firm founded by former Airbnb and Blackstone executive, Laurence A. Tosi, joined by Goldman Sachs Asset Management.

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