Programmatic out of home sits at the forefront of Blue Billboard's growth and development. Throughout 2025, Blue Billboard Ltd. has accelerated its programmatic capability by integrating with leading SSPs including Vistar Media, Perion, Place Exchange, and most recently Global's DAX. This ensures its network is accessible through the platforms agencies already trust and trade on. All Blue Billboard screens are fully enabled for real time bidding and available via private marketplace deals or the open exchange. This allows buyers to plan, activate, and optimise campaigns with flexibility while maintaining brand safety and control. Being included in programmatic campaigns for some of the UK's largest brands represents a key milestone for its business. It demonstrates the value of regional digital out of home, localised storefront targeting, and environments that deliver genuine attention beyond major city centres. What this means for buyers. - Access to a growing regional DOOH network - Programmatic buying via leading SSPs - RTB, PMP, and open exchange availability - Storefront and proximity based targeting - Brand safe, high footfall environments - Transparent delivery and measurable performance Built for scale, grounded in quality. As its network continues to expand, programmatic availability scales alongside direct and managed activity, ensuring demand is balanced and performance is optimised for partners and advertisers alike.

Perion Network reported fourth-quarter revenue of $137.1 million, up 6% year-over-year, with Contribution ex-TAC of $65.2 million (up 19%) and Adjusted EBITDA of $24.3 million (up 53%). The company ended 2025 with $313 million in net cash after repurchasing nearly $24 million in shares. Chief executive Tal Jacobson positioned 2025 as a "defining year" for the company's transformation into an AI-native advertising execution platform called Perion One, featuring Outmax as its cross-channel execution agent. Growth engines showed strong performance: CTV revenue rose 59% in Q4, digital out-of-home increased 28%, and retail media grew 42%. For 2026, Perion guided Contribution ex-TAC of $215-235 million and Adjusted EBITDA of $50-54 million. Management set 2028 targets including 25% performance spend growth and 28% EBITDA margins.

Smarter retail media outcomes: Perion joins the Walmart Connect Partner Network. "Joining the Walmart Connect Partner Network is a significant step in advancing our vision to become the CMO's performance platform." Tal Jacobson, Perion's CEO Perion Marketing In today's rapidly evolving commerce media landscape, data, creativity, and performance must come together to drive measurable outcomes. That's why Perion Network Ltd. is excited to share that Perion has joined the Walmart Connect Partner Network, a move that marks a major step forward in its journey to become the CMO's performance platform. Unlocking smarter retail media opportunities. Joining the Walmart Connect Partner Network gives brands working with Perion access to Walmart Connect's powerful omnichannel media solutions and closed-loop measurement, enhancing the Perion One platform. Walmart Connect's first-party audience and sales insights combined with Perion's AI-powered Dynamic Creative Optimization (DCO) technologies, can help advertisers better personalize campaigns, explore opportunities for incremental sales lift, and can improve ROAS potential. "Joining the Walmart Connect Partner Network is a significant step in advancing our vision to become the CMO's performance platform. It enhances our retail and commerce media offering and amplifies the impact of our technologies across a leading retail ecosystem with scale and reach." A natural fit within Perion One. Joining the Walmart Connect Partner Network is an integral part of its strategy for Perion One, its unified platform that seamlessly connects insights, creative, and media. By integrating Walmart Connect's customers with Perion's cross-channel intelligence and performance automation, brands can gain new opportunities to improve efficiency, engagement, and results. Partnering with Walmart Connect also opens the door for bundled commerce offerings and deeper cross-sell opportunities, giving brands a full-funnel approach to advertising, from awareness to conversion, all under one connected ecosystem. Driving results through closed-loop measurement. * Access to Walmart Connect's omnichannel audience reach, both online and in-store * Closed-loop measurement connecting media exposure to actual sales * Expanded omnichannel reach through Perion's data and creative intelligence * Personalization powered by Perion's AI-driven orchestration Together, these capabilities can help brands reach audiences more effectively and deliver measurable, outcome-focused campaigns all while maintaining efficiency and scalability. The bigger picture. Retail media is one of the fastest-growing areas in advertising, with U.S. ad spend expected to surpass $85 billion by 2026, according to eMarketer. Joining the Walmart Connect Partner Network positions Perion at the heart of that growth, enabling brands to engage shoppers with creativity, data, and intelligence across every channel. At Perion, Perion Network Ltd. is proud to be building solutions that continuously adapt to connect the dots between data, creativity, and performance, helping advertisers achieve better results with every campaign. Discover how Perion One can help your brand unlock the power of connected retail media. Disclaimer: Partners are independent third parties and not affiliated with Walmart Connect. Inclusion in the Walmart Connect Partner Network directory is not an endorsement from Walmart. Offerings and pricing are subject to change at the discretion of the partner.