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Perion Network

AI-driven ad-tech platform for cross-channel advertising

Overview

Perion Network is a digital advertising technology company that helps advertisers reach consumers across major online channels. It earns fees from advertisers and brands for using its technology to plan, buy, and optimize campaigns. The core platform, Perion One, uses AI to manage transactions between demand (advertisers) and supply (publishers) across display, search, social, video, Connected TV (CTV), and Digital Out-of-Home (DOOH), including a long-standing Bing search partnership. Perion expands its capabilities through acquisitions (Smilebox, Conduit’s ClientConnect, Undertone, Content IQ, Vidazoo, Hivestack, Greenbids) to broaden its reach in display, video, DOOH, and AI-powered optimization, reducing reliance on any single channel or partner. Its goal is to help marketing and advertising professionals optimize spend and maximize audience reach across multiple channels by delivering integrated, data-driven ad solutions.

Significant Headcount Growth

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About Perion Network

Simplify's Rating
Why Perion Network is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareAI & Machine Learning

Company Size

501-1,000

Company Stage

IPO

Headquarters

Holon, Israel

Founded

1999

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Simplify's Take

What believers are saying

  • Q2 2026 CTV spend rose 56%, DOOH 45%, and retail media 60% year over year.
  • Ask Perion launched June 18, 2026, cutting service costs and accelerating omnichannel planning workflows.
  • PRN should add about $3 million adjusted EBITDA in 2027 and broadens retail media access.

What critics are saying

  • Q2 2026 revenue fell 5% to $98.2 million; legacy web weakness still drags results.
  • Search advertising revenue fell 2% in Q2 2026, while Bing expired December 31, 2024.
  • Perion’s 2026 search transition to Yahoo concentrates dependence; another partner change would crush cash flow.

What makes Perion Network unique

  • Perion One unified CTV, DOOH, retail media, and AI execution; spend reached $156.7 million in Q2 2026.
  • Perion acquired PRN on August 26, 2026, adding exclusive in-store inventory across major North American retailers.
  • Perion’s July 13, 2026 DV360 Programmatic Guaranteed launch deepens premium DOOH distribution through Google.

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Funding

Total Funding

$95.1M

Above

Industry Average

Funded Over

3 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison Coming Soon

Benefits

Hybrid Work Options

Wellness Program

Flexible Work Hours

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

7%

1 year growth

7%

2 year growth

7%
MarketBeat
Oct 5th, 2026
Insider selling: Perion Network (NASDAQ:PERI) director sells 2,916 shares of company stock.

Insider selling: Perion Network (NASDAQ:PERI) director sells 2,916 shares of company stock. October 5, 2026 Key points. * Perion Network director Eyal Kaplan sold 2,916 shares at an average price of $8.72, receiving $25,427.52. The sale covered tax withholding obligations tied to vested equity awards and reduced his holdings by 5.39% to 51,226 shares. * Perion reported quarterly EPS of $0.09, exceeding the $0.08 analyst estimate, while revenue of $98.24 million also surpassed expectations. Analysts forecast full-year EPS of $0.45. * Institutional investors own 68.12% of Perion's stock, and the company has an overall "Moderate Buy" analyst rating with an average price target of $13.88, despite one recent downgrade to "sell." * MarketBeat previews top five stocks to own in November. Perion Network Ltd (NASDAQ:PERI - Get Free Report) Director Eyal Kaplan sold 2,916 shares of the business's stock in a transaction on Thursday, October 1st. The shares were sold at an average price of $8.72, for a total transaction of $25,427.52. Following the transaction, the director owned 51,226 shares in the company, valued at $446,690.72. This trade represents a 5.39% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Perion Network stock performance. Shares of PERI opened at $8.50 on Monday. The company's fifty day simple moving average is $9.30 and its 200-day simple moving average is $9.42. The company has a market cap of $331.75 million, a P/E ratio of -24.29, a P/E/G ratio of 0.99 and a beta of 1.13. Perion Network Ltd has a twelve month low of $7.63 and a twelve month high of $11.27. Perion Network (NASDAQ:PERI - Get Free Report) last released its quarterly earnings results on Tuesday, August 11th. The technology company reported $0.09 EPS for the quarter, topping analysts' consensus estimates of $0.08 by $0.01. The firm had revenue of $98.24 million during the quarter, compared to analysts' expectations of $96.72 million. Perion Network had a negative net margin of 2.95% and a positive return on equity of 2.43%. Analysts predict that Perion Network Ltd will post 0.45 earnings per share for the current fiscal year. Hedge funds weigh in on Perion Network. A number of hedge funds have recently added to or reduced their stakes in PERI. Headlands Technologies LLC boosted its holdings in shares of Perion Network by 282.5% in the second quarter. Headlands Technologies LLC now owns 39,577 shares of the technology company's stock valued at $384,000 after purchasing an additional 29,231 shares during the period. Public Employees Retirement System of Ohio purchased a new position in Perion Network during the 2nd quarter worth $532,000. Bank of America Corp DE raised its position in Perion Network by 101.3% during the 1st quarter. Bank of America Corp DE now owns 24,480 shares of the technology company's stock valued at $245,000 after purchasing an additional 12,317 shares in the last quarter. Royal Bank of Canada raised its position in Perion Network by 698.9% during the 1st quarter. Royal Bank of Canada now owns 10,170 shares of the technology company's stock valued at $102,000 after purchasing an additional 8,897 shares in the last quarter. Finally, Lazard Asset Management LLC purchased a new stake in shares of Perion Network in the 1st quarter worth $1,568,000. 68.12% of the stock is currently owned by institutional investors. Analyst Ratings changes. Separately, Weiss Ratings cut Perion Network from a "sell (d+)" rating to a "sell (d)" rating in a report on Friday, September 25th. Four analysts have rated the stock with a Buy rating, one has given a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat.com, Perion Network presently has an average rating of "Moderate Buy" and an average price target of $13.88. Discover more Track Stock Market Track Earnings All Access membership About Perion Network. Perion Network Ltd. is a global advertising technology company that develops and operates digital advertising solutions for brands, agencies, publishers and retailers. Its technology supports campaign planning, audience targeting, media buying, creative delivery and performance measurement across multiple digital channels, including search, social, display, video, connected television and retail media. The company's businesses have included Undertone, which provides digital advertising and creative solutions; Hivestack, a platform for programmatic digital out-of-home advertising; and other technology and media offerings designed to help advertisers reach audiences and help publishers monetize their content. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Before you consider Perion Network, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Perion Network wasn't on the list. While Perion Network currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys. Discover the 10 Best High-Yield Dividend Stocks for 2026 and secure reliable income in uncertain markets. Download the report now to identify top dividend payers and avoid common yield traps. Continue following MarketBeat

MarTech360
Sep 9th, 2026
Robert DeSalvo returns to Perion as Managing Director, Americas.

Robert DeSalvo returns to Perion as Managing Director, Americas. Perion has welcomed back Robert DeSalvo as Managing Director, Americas, returning him to a company where he previously held senior commercial leadership positions. In his new role, DeSalvo will lead commercial strategy and revenue operations across the Americas, with responsibility for brand and agency relationships and regional growth initiatives. DeSalvo's return follows a career move outside Perion after more than a decade with the business. He joined the company as a senior account executive and progressed through leadership roles, including Chief Revenue Officer and Managing Director, Americas. He later served as President of North American Operations at Pixellot before returning to Perion. His appointment comes as the advertising industry continues to manage a more fragmented media environment. Brands and agencies are working across connected TV, digital out-of-home, retail media, social platforms, and web advertising, creating greater pressure to coordinate media investments and evaluate performance across channels. Perion's announcement places DeSalvo's remit within this changing commercial landscape. The company said he will focus on strengthening relationships with brands and agencies while supporting its growth strategy across the region. In his own announcement, DeSalvo described the return as a homecoming and pointed to Perion's current Perion One and Outmax platforms, which bring together several advertising channels and an AI-based optimization engine. These developments provide context for the role, although the company has not detailed specific targets for his new mandate. For marketing and advertising teams, the move highlights the growing importance of commercial leadership that can connect media capabilities with client requirements. As advertisers seek more consistent measurement and greater coordination across channels, agency relationships and revenue operations are becoming increasingly connected to technology, data, and campaign performance. DeSalvo's return also reflects the value of leadership continuity in a rapidly changing adtech market. His previous experience at Perion, combined with time in sports technology, gives him a perspective across different media environments as he takes on the Americas remit.

invidis
Aug 26th, 2026
Stratacache sell-off continuesperion acquires PRN.

Stratacache sell-off continuesperion acquires PRN. Another key Stratacache asset changes hands as Perion acquires PRN, one of North America's best-known in-store retail media operators. The deal expands Perion's omnichannel advertising platform into physical retail environments while marking the latest chapter in the gradual unwinding of Chris Riegel's digital signage and media empire. August 26, 2026 by Florian Rotberg The dismantling of Stratacache's media and software portfolio continues. Following the sale of digital signage software provider Scala to Vertiseit and the closure of several international subsidiaries, including operations in the UK and Canada, Stratacache has now divested another key asset: Premier Retail Networks (PRN). Israeli adtech company Perion Network has acquired PRN in an all-cash transaction valued at up to USD 12 million, further strengthening its position in the rapidly growing retail media and DooH sectors. Perion acquired various ad-tech business, among others also Hivestack. In-store media becomes strategic growth driver. PRN is one of North America's most established in-store retail media operators, managing exclusive multi-year media partnerships with several tier-one retailers. The company operates in-store retail media networks - with main focus on media sales. PRN is one of the industry's pioneers and has been sold a few times in the past decades. Stratacache acquired PRN from Thomson Technicolor in 2015. For Perion, the acquisition addresses a critical gap in its omnichannel advertising offering. While the company already has significant capabilities across programmatic DooH, connected TV (CTV), social media and commerce advertising, PRN extends its reach into physical retail environments where more than 80 percent of U.S. retail transactions still occur. Access to premium retail partnerships. The acquisition gives Perion access to a substantial network of exclusive retail media inventory, including: * A leading warehouse club's 4K TV network across more than 750 locations * A major big-box retail chain operating in over 4,500 stores * A national healthcare retailer with more than 2,200 locations These partnerships provide Perion with direct exposure to some of advertising's largest spending categories while expanding its footprint in one of the fastest-growing segments of the media industry. Connecting the full shopper journey. A key element of the deal is Perion's ambition to link its existing programmatic DooH platform with PRN's in-store media assets. The company envisions campaigns that guide consumers from awareness through to purchase, reaching audiences throughout the entire "last mile" journey. By integrating in-store inventory into its broader advertising stack, Perion aims to offer brands a single execution layer across CTV, social media, DOOH, commerce media and retail media networks. Over time, the company also plans to introduce programmatic capabilities into in-store environments while maintaining retailer control over content, frequency and customer experience. A new home for PRN. PRN CEO Kevin Carbone also emphasized the benefits of becoming part of Perion. "Marketers want to plan in-store advertising the way they plan every other channel," Carbone said. "Perion brings the demand and the execution to make that possible, while retailers maintain full control over the store environment." Following the acquisition, PRN will operate under the name Perion Retail Networks. Existing retailer and advertiser relationships are expected to continue without disruption. Another chapter in Stratacache's transformation. For Stratacache, the sale of PRN marks another significant step in the ongoing divestment of its portfolio businesses. Once assembled as a broad ecosystem of software, hardware, managed services and media companies under founder Chris Riegel, the group has been steadily reducing its corporate footprint over the past several months. Following the sale of Scala to Vertiseit and the closure of several international subsidiaries, the divestiture of PRN is the latest indication that Stratacache is continuing to unwind the expansive organization it built over the past two decades. While the company's long-term strategy remains unclear, the disposal of another high-profile asset further reshapes the landscape of the Stratacache empire. For Perion, meanwhile, the acquisition represents a relatively low-cost entry into premium retail media inventory with a business expected to contribute approximately USD 3 million in adjusted EBITDA by 2027, before synergies. The transaction for Nasdaq-listed Perion may be modest in size, but its strategic significance is considerably larger. As retail media increasingly moves beyond websites and apps into physical stores, Perion has secured a valuable position at the point where advertising and commerce ultimately converge: the shelf.

Business Wire
Aug 26th, 2026
Perion acquires in-store retail media firm PRN for up to $12M

Perion has acquired PRN, a leading in-store retail media company, for up to $12 million in cash. The deal is expected to be accretive from closing and contribute approximately $3 million to Adjusted EBITDA in 2027. PRN operates exclusive multi-year partnerships with major North American retailers, including a top warehouse club across 750+ locations, a big-box retailer across 4,500+ stores, and a national healthcare retailer across 2,200+ stores. The acquisition gives Perion direct access to point-of-purchase advertising environments, extending its digital advertising solutions to the final layer before purchase. Physical retail accounts for more than 80% of US retail commerce. By combining PRN's in-store inventory with Perion's programmatic capabilities across CTV, digital out-of-home, and commerce channels, the company aims to capture larger advertiser budgets within the $70 billion US retail media market.

Yahoo Finance
Aug 10th, 2026
Perion Network beats Q2 estimates with $0.09 EPS on $98.24M revenue, 350% earnings surprise

Perion Network reported Q2 earnings of $0.09 per share, significantly beating the Zacks Consensus Estimate of $0.02 per share. This represents a 350% earnings surprise. The digital media company posted revenues of $98.24 million for the quarter ended June 2026, surpassing estimates by 0.76%. However, earnings were down from $0.26 per share in the same quarter last year, when revenues stood at $102.98 million. The company has now exceeded consensus EPS estimates three times over the last four quarters. Perion Network shares have risen 2.4% since the start of the year, underperforming the S&P 500's 13.3% gain. The company currently holds a Zacks Rank of #4 (Sell), suggesting potential near-term underperformance based on unfavourable earnings estimate revision trends.

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