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Overview
Perpetua Labs provides AI-powered advertising tools to help brands grow on Amazon. It offers a suite to create, launch, and optimize video ads plus Sponsored Display and Product Display ads, plus consolidated reporting for Amazon DSP to reach shoppers on and off Amazon. The platform runs on a subscription model delivering tools and analytics for campaign optimization and insights. Its goal is to help clients economically scale their Amazon customer base by improving reach, engagement, and conversions through Amazon-focused ad automation and measurements.
About Perpetua Labs
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series A
Total Funding
$72M
Headquarters
Toronto, Canada
Founded
2016
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Simplify's Take
What believers are saying
- June 2026 platform coverage spans Amazon, Walmart, and Instacart for omnichannel brands.
- April 2026 profitability dashboard helps sellers manage net margin, COGS, and fees.
- Managed-service retention reached 89% in Q1 2026, supporting recurring revenue stability.
What critics are saying
- Amazon changes ad APIs and fee rules, squeezing Perpetua's automation edge.
- Beta-only AMC and missing Shopify sync frustrate self-service buyers in 2026.
- Teikametrics, Pacvue, and Amazon-native tools compress pricing, churn, and differentiation.
What makes Perpetua Labs unique
- Perpetua automates Amazon, Walmart, Instacart, and DSP from one dashboard.
- January 2026 AMC beta gives managed clients cross-channel attribution Amazon rivals lack.
- Share of Voice intelligence launched late 2025 tracks keyword competition, not just performance.
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Funding
Total Funding
$72M
Above
Industry Average
Funded Over
0 Rounds
Benefits
Flexible time off policy
Pension
Private medical & dental insurance plans
Life Assurance
Income protection & critical illness covers
Volunteering opportunities
Season ticket loans
Generous parental leave program
Flexible work arrangements
Top-of-the-line technology equipment
Growth & Insights
6 month growth
↓ -32%1 year growth
↓ -32%2 year growth
↓ -32%There are no jobs for Perpetua Labs right now.
Find jobs on Simplify and start your career today
About Perpetua Labs
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series A
Total Funding
$72M
Headquarters
Toronto, Canada
Founded
2016
There are no jobs for Perpetua Labs right now.
Find jobs on Simplify and start your career today