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Overview
Perpetua Labs provides AI-powered advertising tools to help brands grow on Amazon. It offers a suite to create, launch, and optimize video ads plus Sponsored Display and Product Display ads, plus consolidated reporting for Amazon DSP to reach shoppers on and off Amazon. The platform runs on a subscription model delivering tools and analytics for campaign optimization and insights. Its goal is to help clients economically scale their Amazon customer base by improving reach, engagement, and conversions through Amazon-focused ad automation and measurements.
About Perpetua Labs
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series A
Total Funding
$72M
Headquarters
Toronto, Canada
Founded
2016
Simplify's Take
What believers are saying
- Multi-channel support spans Amazon, Walmart, Instacart, and Google Ads.
- AI optimization reduced ACOS by 15% for Tsuiteru Acchan Honmono Honpo.
- JNW Direct increased sales 127% via ACOS-based spend shifts.
What critics are saying
- AdLabs undercuts with 1% ad spend + $40/mo versus Perpetua's 3% + $695/mo.
- Pacvue matches features across Amazon, Target, Instacart, Walmart in 12-18 months.
- Amazon's Marketing Stream replicates AI bidding, eroding demand in 3-9 months.
What makes Perpetua Labs unique
- Prism provides competitor sales estimates and ASIN-level insights.
- Amazon Marketing Stream enables hourly intraday campaign optimizations.
- AMC integration supports full-funnel audience creation and activation.
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Funding
Total Funding
$72M
Above
Industry Average
Funded Over
0 Rounds
Benefits
Flexible time off policy
Pension
Private medical & dental insurance plans
Life Assurance
Income protection & critical illness covers
Volunteering opportunities
Season ticket loans
Generous parental leave program
Flexible work arrangements
Top-of-the-line technology equipment
There are no jobs for Perpetua Labs right now.
Find jobs on Simplify and start your career today
About Perpetua Labs
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series A
Total Funding
$72M
Headquarters
Toronto, Canada
Founded
2016
There are no jobs for Perpetua Labs right now.
Find jobs on Simplify and start your career today