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Overview
Perpetua Labs provides AI-powered advertising tools to help brands grow on Amazon. It offers a suite to create, launch, and optimize video ads plus Sponsored Display and Product Display ads, plus consolidated reporting for Amazon DSP to reach shoppers on and off Amazon. The platform runs on a subscription model delivering tools and analytics for campaign optimization and insights. Its goal is to help clients economically scale their Amazon customer base by improving reach, engagement, and conversions through Amazon-focused ad automation and measurements.
About Perpetua Labs
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series A
Total Funding
$72M
Headquarters
Toronto, Canada
Founded
2016
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Simplify's Take
What believers are saying
- Amazon updated Perpetua’s Appstore listing on August 10, 2026, showing active distribution.
- Perpetua’s help center updated July 3, 2026, with DSP and AMC workflows.
- The platform’s cross-channel support fits brands shifting budget into retail media beyond Amazon.
What critics are saying
- Amazon can absorb Perpetua’s features into native tooling, crushing its moat by 2027.
- $695 monthly pricing excludes smaller sellers, shrinking Perpetua’s reachable market and growth ceiling.
- Omnicom-owned Flywheel can prioritize agency services over product investment, slowing Perpetua’s roadmap.
What makes Perpetua Labs unique
- Perpetua unifies Amazon Sponsored Ads, DSP, and AMC with Walmart and Instacart.
- Its goal-based AI engine automates keyword harvesting, bidding, and conquesting for retailers.
- Amazon’s Appstore lists Perpetua at $695 monthly, signaling an enterprise-grade workflow.
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Funding
Total Funding
$72M
Above
Industry Average
Funded Over
0 Rounds
Benefits
Flexible time off policy
Pension
Private medical & dental insurance plans
Life Assurance
Income protection & critical illness covers
Volunteering opportunities
Season ticket loans
Generous parental leave program
Flexible work arrangements
Top-of-the-line technology equipment
Growth & Insights
6 month growth
↓ -31%1 year growth
↓ -31%2 year growth
↓ -31%There are no jobs for Perpetua Labs right now.
Find jobs on Simplify and start your career today
About Perpetua Labs
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series A
Total Funding
$72M
Headquarters
Toronto, Canada
Founded
2016
There are no jobs for Perpetua Labs right now.
Find jobs on Simplify and start your career today