Overview
Perpetua Labs provides AI-powered advertising tools to help brands grow on Amazon. It offers a suite to create, launch, and optimize video ads plus Sponsored Display and Product Display ads, plus consolidated reporting for Amazon DSP to reach shoppers on and off Amazon. The platform runs on a subscription model delivering tools and analytics for campaign optimization and insights. Its goal is to help clients economically scale their Amazon customer base by improving reach, engagement, and conversions through Amazon-focused ad automation and measurements.
Work here?Claim your company
Simplify's Take
What believers are saying
- Perpetua’s August 2026 newsletter touts smarter bidding, automation, and reporting upgrades.
- G2 pricing starts at $695 monthly, supporting SMB and challenger-brand adoption.
- Perpetua still wins enterprise credibility from all-in-one retail media coverage and strong review volume.
What critics are saying
- Reviewers in 2026 complain Perpetua deletes profitable campaigns and reduces advertiser control.
- Omnicom integration since January 2024 pressures roadmap focus and support quality versus standalone rivals.
- Amazon, Walmart, and Instacart can replicate core automation, commoditizing Perpetua’s software by 2027.
What makes Perpetua Labs unique
- Perpetua’s AI automates Amazon, Walmart, and Instacart campaigns with goal-based controls.
- G2 listed Perpetua in 2026 with 4.4 stars across 79 reviews.
- Flywheel Digital ownership gives Perpetua enterprise distribution inside Omnicom’s retail-media stack.
Help us improve and share your feedback! Did you find this helpful?