Persona

Persona

Provides identity verification tools for businesses

About

Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users.

Company Stage

Series C

Employees

201-500

Industries

Enterprise Software, Cybersecurity

Total Funding

$211.6M

Headquarters

San Francisco, California

Founded

2018


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Simplify's Take

What believers are saying

  • Advancements in AI-based face spoof detection strengthen Persona's fraud prevention.
  • Partnership with AtData enhances Persona's email-centric fraud detection capabilities.
  • À la carte tools expand Persona's service offerings beyond identity verification.

What critics are saying

  • Class action lawsuit may harm Persona's reputation and financial standing.
  • Competition from companies like Trulioo could threaten Persona's market share.
  • Rapid AI-based face spoofing advancements challenge Persona's verification reliability.

What makes Persona unique

  • Persona offers customizable identity verification flows for diverse business needs.
  • The company integrates AI to enhance fraud detection and prevention capabilities.
  • Persona's Know Your Seller solution addresses compliance with the INFORM Consumers Act.

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Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Family Planning Benefits

Professional Development Budget

Wellness Program

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