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Industries
Enterprise Software
Cybersecurity
Company Size
201-500
Company Stage
Series C
Total Funding
$217.5M
Headquarters
San Francisco, California
Founded
2018
Persona focuses on making online identity verification more user-friendly and secure. The company provides tools that help businesses confirm the identities of their users, which is essential for creating a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate identity verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona generates revenue by charging businesses for its verification services, using various pricing models such as subscriptions or pay-per-verification. What sets Persona apart from its competitors is its emphasis on reliability and uptime, which are critical for businesses that need real-time identity verification. The company's goal is to foster a more trustworthy online experience by ensuring that users are who they claim to be.
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Total Funding
$217.5M
Above
Industry Average
Funded Over
4 Rounds
Industry standards
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Family Planning Benefits
Professional Development Budget
Wellness Program
Persona, a leading global identity platform, today announced the next generation of their unified KYC-KYB platform that will combat sophisticated fraud during business onboarding and throughout the business lifecycle.
Persona, a leading global identity platform, today announced significant advancements in its AI-based face spoof detection capabilities. These updates strengthen Personaâs ability to detect and prevent increasingly sophisticated generative AI fraud techniques.AI-based face spoofs â such as deepfakes, synthetic faces, and face morphs â have enabled fraudsters to scale attacks at an unprecedented pace. For businesses that rely on identity verification, this poses growing risks, from significant financial losses to reputational damage. Gartner predicts that by 2026, attacks using AI-generated deepfakes on face biometrics may lead up to 30% of enterprises to no longer consider identity verification and authentication solutions reliable in isolation. This underscores the need for multi-layered fraud prevention tools that can respond to emerging threats.âGiven the 50x increase in deepfakes over the past few years, itâs evident that generative AI will continue to transform the fraud landscape,â said Rick Song, CEO of Persona. âOur fraud solutions are designed to adapt in real time to ensure our customers remain protected against even the most sophisticated attacks
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn MoreMy, how quickly the tables turn in the tech world. Just two years ago, AI was lauded as the ânext transformational technology to rule them all.â Now, instead of reaching Skynet levels and taking over the world, AI is, ironically, degrading.Once the harbinger of a new era of intelligence, AI is now tripping over its own code, struggling to live up to the brilliance it promised. But why exactly? The simple fact is that weâre starving AI of the one thing that makes it truly smart: human-generated data.To feed these data-hungry models, researchers and organizations have increasingly turned to synthetic data. While this practice has long been a staple in AI development, weâre now crossing into dangerous territory by over-relying on it, causing a gradual degradation of AI models. And this isnât just a minor concern about ChatGPT producing sub-par results â the consequences are far more dangerous.When AI models are trained on outputs generated by previous iterations, they tend to propagate errors and introduce noise, leading to a decline in output quality
Donât miss OpenAI, Chevron, Nvidia, Kaiser Permanente, and Capital One leaders only at VentureBeat Transform 2024. Gain essential insights about GenAI and expand your network at this exclusive three day event. Learn More. Itâs hard to believe that deepfakes have been with us long enough that we donât even blink at the sound of a new case of identity manipulation. But it hasnât been quite that long for us to forget.In 2018, a deepfake showing Barack Obama saying words he never uttered set the internet ablaze and prompted concern among U.S. lawmakers
Ex-Shopify execs spice up remote meetings, while Wave alumni launch an AI scam detector
Dublin, Ireland
$100k - $160k/yr
San Francisco, CA, USA
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Discover companies similar to Persona
Industries
Enterprise Software
Cybersecurity
Company Size
201-500
Company Stage
Series C
Total Funding
$217.5M
Headquarters
San Francisco, California
Founded
2018
$120k - $170k/yr
San Francisco, CA, USA
Dublin, Ireland
$100k - $160k/yr
San Francisco, CA, USA
Find jobs on Simplify and start your career today
Discover companies similar to Persona