Persona

Persona

Provides identity verification tools for businesses

About Persona

Simplify's Rating
Why Persona is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Enterprise Software

Cybersecurity

Company Size

201-500

Company Stage

Series C

Total Funding

$217.5M

Headquarters

San Francisco, California

Founded

2018

Overview

Persona focuses on making online identity verification more user-friendly and secure. The company provides tools that help businesses confirm the identities of their users, which is essential for creating a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate identity verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona generates revenue by charging businesses for its verification services, using various pricing models such as subscriptions or pay-per-verification. What sets Persona apart from its competitors is its emphasis on reliability and uptime, which are critical for businesses that need real-time identity verification. The company's goal is to foster a more trustworthy online experience by ensuring that users are who they claim to be.

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Simplify's Take

What believers are saying

  • Growing demand for fraud prevention boosts Persona's market potential.
  • Partnership with AtData enhances Persona's email intelligence capabilities.
  • Persona's collaboration with DoorDash expands its reach in the gig economy.

What critics are saying

  • Reliance on synthetic data may degrade AI model performance.
  • AI-generated deepfakes threaten the reliability of identity verification.
  • Legal challenges could harm Persona's reputation and financial standing.

What makes Persona unique

  • Persona offers customizable identity verification flows for diverse business needs.
  • The company integrates advanced AI to combat sophisticated fraud techniques like deepfakes.
  • Persona's solutions are tailored for compliance with regulations like the INFORM Consumers Act.

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Funding

Total Funding

$217.5M

Above

Industry Average

Funded Over

4 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$150M
Persona

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Family Planning Benefits

Professional Development Budget

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

↑ 1%

1 year growth

↑ 0%

2 year growth

↑ 0%
FF News
Mar 6th, 2025
Persona Unveils Industry-First Business Fraud Prevention Solution

Persona, a leading global identity platform, today announced the next generation of their unified KYC-KYB platform that will combat sophisticated fraud during business onboarding and throughout the business lifecycle.

FF News
Jan 22nd, 2025
Persona Unveils Significant Advances In Detection Of Ai-Based Face Spoofs

Persona, a leading global identity platform, today announced significant advancements in its AI-based face spoof detection capabilities. These updates strengthen Persona’s ability to detect and prevent increasingly sophisticated generative AI fraud techniques.AI-based face spoofs – such as deepfakes, synthetic faces, and face morphs – have enabled fraudsters to scale attacks at an unprecedented pace. For businesses that rely on identity verification, this poses growing risks, from significant financial losses to reputational damage. Gartner predicts that by 2026, attacks using AI-generated deepfakes on face biometrics may lead up to 30% of enterprises to no longer consider identity verification and authentication solutions reliable in isolation. This underscores the need for multi-layered fraud prevention tools that can respond to emerging threats.“Given the 50x increase in deepfakes over the past few years, it’s evident that generative AI will continue to transform the fraud landscape,” said Rick Song, CEO of Persona. “Our fraud solutions are designed to adapt in real time to ensure our customers remain protected against even the most sophisticated attacks

VentureBeat
Dec 14th, 2024
Synthetic Data Has Its Limits — Why Human-Sourced Data Can Help Prevent Ai Model Collapse

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn MoreMy, how quickly the tables turn in the tech world. Just two years ago, AI was lauded as the “next transformational technology to rule them all.” Now, instead of reaching Skynet levels and taking over the world, AI is, ironically, degrading.Once the harbinger of a new era of intelligence, AI is now tripping over its own code, struggling to live up to the brilliance it promised. But why exactly? The simple fact is that we’re starving AI of the one thing that makes it truly smart: human-generated data.To feed these data-hungry models, researchers and organizations have increasingly turned to synthetic data. While this practice has long been a staple in AI development, we’re now crossing into dangerous territory by over-relying on it, causing a gradual degradation of AI models. And this isn’t just a minor concern about ChatGPT producing sub-par results — the consequences are far more dangerous.When AI models are trained on outputs generated by previous iterations, they tend to propagate errors and introduce noise, leading to a decline in output quality

VentureBeat
Jun 30th, 2024
The Dangers Of Voice Fraud: We Can’T Detect What We Can’T See

Don’t miss OpenAI, Chevron, Nvidia, Kaiser Permanente, and Capital One leaders only at VentureBeat Transform 2024. Gain essential insights about GenAI and expand your network at this exclusive three day event. Learn More. It’s hard to believe that deepfakes have been with us long enough that we don’t even blink at the sound of a new case of identity manipulation. But it hasn’t been quite that long for us to forget.In 2018, a deepfake showing Barack Obama saying words he never uttered set the internet ablaze and prompted concern among U.S. lawmakers

BetaKit
Apr 24th, 2024
Boom And Goconfirm Launch New Products From Experienced #Cdntech Leaders

Ex-Shopify execs spice up remote meetings, while Wave alumni launch an AI scam detector

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