Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users.

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Persona

According to the suit, DoorDash partnered with Persona in August 2023 and integrated the software into the DoorDash app to act as an identity verification tool for delivery drivers, or Dashers.

Persona Identities Illegally Captured Illinois DoorDash Drivers' Biometric Data, Class Action Says

Persona, a leading global identity platform, today announced significant advancements in its AI-based face spoof detection capabilities. These updates strengthen Persona’s ability to detect and prevent increasingly sophisticated generative AI fraud techniques.AI-based face spoofs – such as deepfakes, synthetic faces, and face morphs – have enabled fraudsters to scale attacks at an unprecedented pace. For businesses that rely on identity verification, this poses growing risks, from significant financial losses to reputational damage. Gartner predicts that by 2026, attacks using AI-generated deepfakes on face biometrics may lead up to 30% of enterprises to no longer consider identity verification and authentication solutions reliable in isolation. This underscores the need for multi-layered fraud prevention tools that can respond to emerging threats.“Given the 50x increase in deepfakes over the past few years, it’s evident that generative AI will continue to transform the fraud landscape,” said Rick Song, CEO of Persona. “Our fraud solutions are designed to adapt in real time to ensure our customers remain protected against even the most sophisticated attacks

Persona Unveils Significant Advances In Detection Of Ai-Based Face Spoofs

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn MoreMy, how quickly the tables turn in the tech world. Just two years ago, AI was lauded as the “next transformational technology to rule them all.” Now, instead of reaching Skynet levels and taking over the world, AI is, ironically, degrading.Once the harbinger of a new era of intelligence, AI is now tripping over its own code, struggling to live up to the brilliance it promised. But why exactly? The simple fact is that we’re starving AI of the one thing that makes it truly smart: human-generated data.To feed these data-hungry models, researchers and organizations have increasingly turned to synthetic data. While this practice has long been a staple in AI development, we’re now crossing into dangerous territory by over-relying on it, causing a gradual degradation of AI models. And this isn’t just a minor concern about ChatGPT producing sub-par results — the consequences are far more dangerous.When AI models are trained on outputs generated by previous iterations, they tend to propagate errors and introduce noise, leading to a decline in output quality

Synthetic Data Has Its Limits — Why Human-Sourced Data Can Help Prevent Ai Model Collapse

Don’t miss OpenAI, Chevron, Nvidia, Kaiser Permanente, and Capital One leaders only at VentureBeat Transform 2024. Gain essential insights about GenAI and expand your network at this exclusive three day event. Learn More. It’s hard to believe that deepfakes have been with us long enough that we don’t even blink at the sound of a new case of identity manipulation. But it hasn’t been quite that long for us to forget.In 2018, a deepfake showing Barack Obama saying words he never uttered set the internet ablaze and prompted concern among U.S. lawmakers

The Dangers Of Voice Fraud: We Can’T Detect What We Can’T See

AtData collaborates with Persona to strengthen fraud prevention.

AtData collaborates with Persona to strengthen fraud prevention

Elevating digital security: AtData and Persona join forces to combat fraud in the digital eraDEDHAM, Mass., Sept. 14, 2023 /PRNewswire/ -- AtData, the leader in email address intelligence, announced its partnership with Persona, a unified identity platform that helps businesses verify their users and fight fraud. This collaboration reflects an industry that is acknowledging the pressing need for stronger defenses against a myriad of online threats. With data breaches, identity theft, and fraud on the rise, these partnerships represent a promising front against the pressing challenges.Persona's LogoAtData's rich email-centric intelligence data will be available in Persona's marketplace, where their customers can access the largest global email address network that can identify malicious users hiding behind an email address. Persona's choice in partnership further highlights AtData's prowess in risk and fraud prevention, reinforcing their position within data focused solutions.AtData has demonstrated its commitment to innovation for over 20 years, driving industry standards while leveraging its email intelligence data to meet the demand of modern fraud operations teams. Backed by AtData's advanced machine learning models, Persona's clients benefit from AtData's flexible Fraud Services API tied to their historic database.Tom Burke, CEO of AtData, remarked, "This partnership with Persona is a testament to our shared vision of creating a safer, smarter digital economy

Atdata Announces Strategic Partnership With Persona

Regtech Trulioo, an identity platform supporting Business Verification, partners with EQ Bank.

Regtech Trulioo, an Identity Platform Supporting Business Verification, Partners with EQ Bank

Ex-Shopify execs spice up remote meetings, while Wave alumni launch an AI scam detector

Boom And Goconfirm Launch New Products From Experienced #Cdntech Leaders

Persona, the first unified identity platform, today launched “Graph” to help businesses stop online identity fraud. Leveraging advanced link analysis technology and a configurable query, Graph detects risky connections between users, enabling organizations to uncover and proactively block hard-to-detect fraud.Risk and compliance teams now have expert-level investigation capabilities to spot fraudsters and bad actors at scale, more quickly adapt to evolving fraud techniques, and stop incidents before they happen and take real-time action—all without requiring heavyengineering resources.“As a business grows, so does the risk and scale of fraud,” said Rick Song, CEO, Persona. “Stopping one fraudster is one thing, but fending off hundreds and thousands of hard to identify fraud at once can overwhelm your team and cripple your business. And most companies lack the resources and technology to connect the dots between suspicious account activity, which means they can’t take action to block them all at once. Graph links and exposes multiple degrees of connections to stop mass fraud before it impacts an organization’s bottom line.”Graph is a first-of-its-kind fraud investigation tool that pairs identity data with sophisticated link analysis to fight fraud at scale. Companies can easily investigate Persona-collected data as well as bring in their own proprietary data into Graph, allowing themto automatically connect the dots between identity data points in order to assess the threat of the fraud ring

Persona Unveils Graph Solution To Combat Rising Fraud

In late 2022, Persona introduced new services, expanding beyond identify verification with the launch of à la carte tools, including a risk assessment engine, an identity workflow tool, a graph database aimed at link analysis and fraud detection, and a marketplace for external developers to help connect their business tools to Persona’s identity tools.

Persona and Index Ventures talk identity, and identifying a good deal | TechCrunch

Industry-first solution integrates KYB with bank account verification, streamlininga resource-intensive, error-prone compliance challengeSAN FRANCISCO, May 16, 2023 /PRNewswire/ -- Persona today launched a know your seller (KYS) solution designed to help marketplace businesses comply with the INFORM Consumers Act, bipartisan legislation passed to combat global marketplace fraud last estimated to exceed $500 billion annually1. KYS was purpose-built for marketplaces on top of Persona's automated know your business (KYB) solution launched last June. With enhanced features for bank account verification, KYS is uniquely positioned to help marketplaces save time and reduce errors when onboarding sellers based anywhere.Expected to go into effect on June 27, 2023, the INFORM Consumers Act was developed to protect buyers from companies and individuals engaging in the sale of counterfeit or stolen goods. The legislation requires online marketplaces to collect and verify the contact information, bank account details, and tax identification number for "high-volume" vendors who complete more than 200 transactions or bring in at least $5,000 in gross revenues annually. Failure to comply can result in fines of $46,000 per violation. Penalties for non-compliance and the looming deadline have created an urgent need for an automated verification solution that doesn't inadvertently harm the seller experience."What's unique about the INFORM Consumers Act is that it requires marketplaces to both quickly verify high-volume sellers and also welcome those who may meet that threshold later

Persona Launches Know Your Seller (Kys) Solution To Help Marketplaces Comply With Inform Consumers Act

Provides identity verification tools for businesses

Persona

Provides identity verification tools for businesses

Persona

Provides identity verification tools for businesses

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