Persona

Persona

Provides identity verification tools for businesses

About

Persona focuses on improving online identity verification to help businesses confirm the identities of their users. This is essential for creating a safer online environment, especially for sectors like finance and e-commerce where secure user verification is critical. Persona provides a range of tools, including Web and iOS SDKs, which businesses can easily integrate into their platforms to streamline the verification process. These tools operate in two modes: production for live data and sandbox for testing purposes. Unlike many competitors, Persona emphasizes reliability and uptime, ensuring that their services are dependable for real-time verification needs. The company's goal is to humanize the online verification process while preventing fraud and identity theft, making it a trusted partner for businesses seeking to enhance their online security.

Company Stage

Series C

Employees

201-500

Industries

Enterprise Software, Cybersecurity

Total Funding

$211.6M

Headquarters

San Francisco, California

Founded

2018


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Simplify's Take

What believers are saying

  • Rising demand for identity verification due to deepfake and voice fraud threats.
  • INFORM Consumers Act mandates verification, boosting demand for Persona's KYS solution.
  • Partnership with AtData enhances fraud prevention with email-centric intelligence data.

What critics are saying

  • Class action lawsuit for biometric data capture could harm Persona's reputation.
  • Over-reliance on synthetic data may degrade identity verification accuracy.
  • Voice fraud and deepfakes challenge traditional identity verification methods.

What makes Persona unique

  • Persona offers customizable identity verification flows for diverse business needs.
  • The company integrates advanced link analysis to detect risky user connections.
  • Persona's Graph solution provides expert-level fraud investigation capabilities.

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Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-1%

2 year growth

-1%

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Family Planning Benefits

Professional Development Budget

Wellness Program

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