PickTrace

PickTrace

Real-time labor and harvest management platform

Overview

PickTrace builds labor and harvest management software for large-scale farms. It uses a subscription-based platform to track real-time attendance and costs for both field workers and office staff, helping farm managers plan and monitor harvest operations. The system replaces paper processes by collecting data from the field and delivering it to the office, enabling real-time decision-making and cost control. PickTrace differentiates itself by focusing on enterprise growers and farm management companies, offering tools that cover both labor management and harvest operations, plus extras like payroll integration and operational insights. The company’s goal is to help customers streamline workforce management, improve accuracy in cost tracking, and make data-driven decisions to optimize harvest productivity.

YC Company

About PickTrace

Simplify's Rating
Why PickTrace is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Data & Analytics

Enterprise Software

Company Size

11-50

Company Stage

Seed

Total Funding

$130K

Headquarters

Emeryville, California

Founded

2014

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Simplify's Take

What believers are saying

  • Paperless hiring reduced hiring time from 30+ minutes to 90 seconds since January 2022.
  • Intermex partnership enables cross-border money transfers in the mobile app starting March 2024.
  • Series B funding of $33 million secured in January 2022 supports scalable product expansion.

What critics are saying

  • California SB 1156 mandates $25/worker digital payroll compliance, forcing costly redesigns within 6–12 months.
  • USDA audits may expose I-9/W-4 digitization flaws, triggering mass contract terminations in 6–12 months.
  • Flourish.ai's free AI harvest-forecasting tool undercut PickTrace's pricing for mid-tier growers in 9–15 months.

What makes PickTrace unique

  • PickTrace is purpose-built for agricultural labor with real-time tracking and compliance automation.
  • It offers the only all-in-one suite featuring paperless hiring, time tracking, and PayCard payments.
  • The platform integrates I-9/W-4 digitization, payroll calculations, and harvest efficiency analytics for large farms.

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Funding

Total Funding

$130k

Below

Industry Average

Funded Over

1 Rounds

Notable Investors:
Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$130k
PickTrace
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
PickTrace
Jun 12th, 2023
Team Spotlight: Daniela Avila | PickTrace

Daniela joined PickTrace with several years of experience in the Washington agriculture industry.

Fruit Growers News
Aug 25th, 2022
Picktrace, Inc. recognized as Labor Management Solution of the Year at 2022 AgTech Breakthrough Awards

PickTrace, the only all-in-one labor management suite for agriculture with paperless hiring, time and productivity tracking and employee payments, has been selected as the “Labor Management Solution of the Year” in the 2022 AgTech Breakthrough Awards.

PickTrace
Aug 24th, 2022
Picktrace, Inc. launched paperless hiring solution on Jan 1st 22'.

This year Picktrace, Inc. launched a paperless hiring solution that has proven to be highly effective in reducing the time it takes to hire a new employee from 30+ minutes to 90 seconds.

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