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Overview
Pickle runs a peer-to-peer fashion rental marketplace in New York City where people list clothes and accessories for short-term rental. Picklers set rental prices and availability, and choose delivery options; renters reserve items, and Pickle earns commissions from both lender and renter on completed rentals. Unlike platforms that hold inventory, Pickle relies on a community-driven closet with flexible rental periods and integrated delivery to simplify exchanges. Its goal is to monetize idle wardrobes, provide affordable access to high-end pieces, and extend the life of clothing by encouraging sustainable, peer-to-peer sharing.
About Pickle
Industries
Consumer Software
Social Impact
Consumer Goods
Company Size
51-200
Company Stage
Series A
Total Funding
$20M
Headquarters
New York City, New York
Founded
2021
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Simplify's Take
What believers are saying
- Pickle’s 500K+ listed items and 350,000-user scale deepen marketplace liquidity.
- March 2025’s $12 million Series A funds team expansion and product improvements.
- Boston reached 10,000 users by February 2026, proving geographic expansion beyond New York.
What critics are saying
- Nuuly grew 43% in February 2026; urban consumers still have stronger incumbents.
- Pickle’s damage, lost-item, and late-return disputes depend on expensive support operations.
- If counterfeit, hygiene, or liability scandals spike, fashion owners abandon the marketplace.
What makes Pickle unique
- Peer-to-peer closet inventory beats subscription racks; owners set prices and availability.
- Pickle’s protection policy and condition reports reduce trust friction in high-value rentals.
- Same-day local delivery plus nationwide shipping makes peer rentals usable for events.
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Funding
Total Funding
$20M
Meets
Industry Average
Funded Over
2 Rounds
Craft VenturesIndustry standards
Benefits
Flexible Work Hours
Performance Bonus
Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Home Office Stipend
Professional Development Budget
Company Equity
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -2%Pickle, a clothing rental service co-founded by Julia O'Mara and Brian McMahon, raised $12 million in Series A funding. Initially a social polling app, Pickle pivoted in 2022 to allow users to rent clothes from each other's closets. The service has tripled its user base, with 1 in 4 Manhattan women aged 18-35 using it. Pickle's growth is driven by influencers and a peer-to-peer model, with major markets in NYC, LA, and Miami. O'Mara left a consulting job to focus on Pickle full-time.
Pickle, a fashion app co-founded by Brian McMahon and Julia O'Mara, raised $12 million in Series A funding. Launched in 2021, Pickle allows users to rent clothes from influencers' closets, aiming to be the "Airbnb of fashion." The app has tripled its monthly active users, with 1 in 4 Manhattan women aged 18-35 using it. Pickle's largest markets include NYC, LA, and Miami, with Philadelphia emerging as a new hub. The app's peer-to-peer model relies on user reviews to maintain quality.
FirstMark and Craft Ventures co-lead our Series A funding round to enhance user experience, empower our community, and expand our growing team!
American peer-to-peer fashion rental app Pickle has announced a 12 million US dollar Series A funding round co-led by FirstMark and Craft Ventures, with participation from Burst Capital and FJ Labs, investors known for backing leading marketplaces and consumer brands like Airbnb, Uber, Pinterest, Alibaba, and Yelp, as it looks to become the Airbnb of fashion.
Pickle has raised $12 million in Series A funding, Fortune is the first to report today; in total, the startup has now raised $20 million.
Pickle is Hiring for 8 Jobs on Simplify!
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About Pickle
Industries
Consumer Software
Social Impact
Consumer Goods
Company Size
51-200
Company Stage
Series A
Total Funding
$20M
Headquarters
New York City, New York
Founded
2021
Pickle is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today