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Overview
Pine is a digital mortgage platform that helps people find and obtain a mortgage online without in-person visits. It works by letting users upload their ID and supporting documents so Pine’s agents can determine what they can afford and access best-in-class mortgage products at realistic, transparent rates. The process includes applying online in under 10 minutes, an interactive mortgage payment calculator to estimate monthly costs, and guidance from expert mortgage advisors who review the best options for each customer. Final documents are signed and funds are released at closing. Pine differentiates itself by offering a fully online experience with behind-the-scenes agents who ensure transparent pricing and no hidden fees or bait-and-switches. Its goal is to help customers find the right mortgage for their budget and avoid paying too much.
About Pine
Industries
Fintech
Financial Services
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$757.5M
Headquarters
Toronto, Canada
Founded
2021
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Simplify's Take
What believers are saying
- Pine launched Pine Homes in June 2025, widening revenue beyond pure mortgage brokerage.
- Its managed mortgages crossed C$1 billion, proving repeatable distribution and servicing economics.
- Wealthsimple partnership in November 2025 opens a large affluent funnel for cross-sold mortgages.
What critics are saying
- Banks and brokers can copy Pine's digital flow and compress margins by 2027.
- Wealthsimple owns customer relationships, so Pine becomes a replaceable underwriting vendor quickly.
- A Canadian housing downturn would crush purchase-volume growth and expose Pine's dependence on mortgage originations.
What makes Pine unique
- Pine unified mortgages, search, and advisory after buying Properly in 2023.
- By June 2025, Pine surpassed C$1 billion under administration and C$3 billion approved.
- Wealthsimple chose Pine in November 2025 for co-branded mortgage approvals within minutes.
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Funding
Total Funding
$757.5M
Above
Industry Average
Funded Over
3 Rounds
BoxGroup
Greylock PartnersBenefits
Health Insurance
Paid Vacation
Growth & Insights and Company News
6 month growth
↑ 6%1 year growth
↑ 22%2 year growth
↑ 22%Toronto proptech turns Properly acquisition into refreshed home search platform as it expands beyond just mortgages
Wealthsimple partners with the “Wealthsimple for home buying” to help customers avoid a “sucker rate.”
Wealthsimple has officially launched into the mortgage space through a new partnership with Toronto-based digital mortgage startup Pine.
Digital mortgage firm aims to build the former proptech into Canada’s top real estate website. .
Established in 2021, Pine has secured over $40 million from prominent venture capitalists and has already processed billions in mortgage applications.
Pine is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Pine
Industries
Fintech
Financial Services
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$757.5M
Headquarters
Toronto, Canada
Founded
2021
Pine is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today