Pine

Pine

Online mortgage platform matching budget loans

Overview

Pine is a digital mortgage platform that helps people find and obtain a mortgage online without in-person visits. It works by letting users upload their ID and supporting documents so Pine’s agents can determine what they can afford and access best-in-class mortgage products at realistic, transparent rates. The process includes applying online in under 10 minutes, an interactive mortgage payment calculator to estimate monthly costs, and guidance from expert mortgage advisors who review the best options for each customer. Final documents are signed and funds are released at closing. Pine differentiates itself by offering a fully online experience with behind-the-scenes agents who ensure transparent pricing and no hidden fees or bait-and-switches. Its goal is to help customers find the right mortgage for their budget and avoid paying too much.

About Pine

Simplify's Rating
Why Pine is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Fintech

Financial Services

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$757.5M

Headquarters

Toronto, Canada

Founded

2021

Your Connections

People at Pine who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Surpassed $1B CAD mortgages managed since January 2023, processing $100M monthly.
  • 5-year fixed rate of 3.94% undercuts RBC's 4.74% via digital cost efficiencies.
  • Secured $67M funding, enabling nationwide expansion beyond Ontario.

What critics are saying

  • Wealthsimple launches competing in-house mortgages, eroding Pine's client base.
  • RBC undercuts 3.94% rates with larger marketing, capturing price-sensitive borrowers.
  • Housing slump cuts mortgage volumes 20-30%, halving Pine's $100M monthly originations.

What makes Pine unique

  • Pine's AI automates underwriting, saving customers $3,200 and closing 12 days faster.
  • Acquisition of Properly on October 5, 2023, integrates mortgages with home search.
  • Wealthsimple partnership delivers pre-approvals in minutes and rate reductions.

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Funding

Total Funding

$757.5M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Paid Vacation

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

1%

2 year growth

5%
BetaKit
Jun 10th, 2025
Pine Unveils New Tools After Topping $1B Cad In Managed Mortgages

Toronto proptech turns Properly acquisition into refreshed home search platform as it expands beyond just mortgages

BetaKit
May 7th, 2024
Wealthsimple Enters Mortgage Space Through Pine Partnership

Wealthsimple partners with the “Wealthsimple for home buying” to help customers avoid a “sucker rate.”

BetaKit
May 7th, 2024
Wealthsimple enters mortgage space through Pine partnership

Wealthsimple has officially launched into the mortgage space through a new partnership with Toronto-based digital mortgage startup Pine.

BetaKit
Oct 5th, 2023
Pine Buys Properly To Capture More Of The Canadian Home-Buying Process

Digital mortgage firm aims to build the former proptech into Canada’s top real estate website. .

Cision
Oct 5th, 2023
Pine Acquires Leading Real Estate Innovator Properly

Established in 2021, Pine has secured over $40 million from prominent venture capitalists and has already processed billions in mortgage applications.

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