Work Here?
Overview
Pine is a digital mortgage platform that helps people find and obtain a mortgage online without in-person visits. It works by letting users upload their ID and supporting documents so Pine’s agents can determine what they can afford and access best-in-class mortgage products at realistic, transparent rates. The process includes applying online in under 10 minutes, an interactive mortgage payment calculator to estimate monthly costs, and guidance from expert mortgage advisors who review the best options for each customer. Final documents are signed and funds are released at closing. Pine differentiates itself by offering a fully online experience with behind-the-scenes agents who ensure transparent pricing and no hidden fees or bait-and-switches. Its goal is to help customers find the right mortgage for their budget and avoid paying too much.
About Pine
Industries
Fintech
Financial Services
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$757.5M
Headquarters
Toronto, Canada
Founded
2021
Simplify's Take
What believers are saying
- Wealthsimple partnership drives customer acquisition through rate discounts tied to asset transfers.
- Properly acquisition expands revenue capture across entire home-buying journey beyond mortgage lending.
- $100M monthly mortgage volume and $1B under-administration demonstrate strong product-market fit for scaling.
What critics are saying
- Rising Canadian interest rates squeeze direct lending margins, forcing rates higher than promised.
- Wealthsimple's dominant brand overshadows Pine, diverting customer acquisition to Wealthsimple ecosystem.
- Regulatory crackdown on fintech lenders' AI underwriting practices halts national expansion beyond Ontario.
What makes Pine unique
- Direct lender model eliminates middlemen, reducing costs and enabling $3,200 lower rates.
- Proprietary AI and automation software accelerates approvals to under 24 hours versus traditional banks.
- Integrated platform spans home search, financing, and closing—building Wealthsimple for home buying.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$757.5M
Above
Industry Average
Funded Over
3 Rounds
BoxGroup
Greylock PartnersBenefits
Health Insurance
Paid Vacation
Growth & Insights and Company News
6 month growth
↑ 5%1 year growth
↑ 0%2 year growth
↑ 5%Toronto proptech turns Properly acquisition into refreshed home search platform as it expands beyond just mortgages
Wealthsimple partners with the “Wealthsimple for home buying” to help customers avoid a “sucker rate.”
Wealthsimple has officially launched into the mortgage space through a new partnership with Toronto-based digital mortgage startup Pine.
Digital mortgage firm aims to build the former proptech into Canada’s top real estate website. .
Established in 2021, Pine has secured over $40 million from prominent venture capitalists and has already processed billions in mortgage applications.
Pine is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Pine
Industries
Fintech
Financial Services
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$757.5M
Headquarters
Toronto, Canada
Founded
2021
Pine is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today