Pixalate's June 2026 recap: OpenEPG(TM) Index + How to Identify Bundle ID Fraud in CTV webinar, and more. Jul 4, 2026 9:00:01 AM Discover the latest programmatic research in Pixalate's June 2026 recap. What's included in the June 2026 recap: INTRODUCING | Pixalate OpenEPG(TM) Index EPG | State of Streaming TV Ad Spend - May 2026 WEBINAR | How to Identify Bundle ID Fraud in CTV PIXALATE @ CANNES LIONS 2026 | It's a Wrap INTRODUCING: Pixalate OpenEPG(TM) Index Pixalate recently launched the OpenEPG(TM) Index - the programmatic ad industry's first free, public benchmark of streaming TV in the U.S., ranked by estimated consumer reach and open programmatic ad spend across both small & large screens. OpenEPG(TM) Index State of Streaming TV Ad Spend - May 2026 The May 2026 State of Streaming TV Ad Spend Report is now available, revealing the rise of mobile OTT streaming, an audience legacy panels largely miss. May 2026 Key Highlights (U.S.): * The Mobile Surge: 70% of streaming reach is now on small screens. * Android Dominance: Android devices drove 51% of U.S. streaming TV open programmatic ad spend - more than Roku, Fire TV, Samsung Smart TV, and Apple TV combined. * Sports, News, and Drama Lead on Small Screens: These three categories captured 83% of U.S. mobile OTT open programmatic ad spend. OpenEPG(TM) Index: State of Streaming TV Ad Spend Report Based on the newly launched OpenEPG(TM) Index, this report examines ad spend across shows, channels, genres, U.S. media markets, dayparts, and more. WEBINAR: How to Identify Bundle ID Fraud in CTV Uncover the hidden costs of programmatic CTV fraud and learn how to protect against Bundle ID fraud. If you missed the session - or would like to watch it again - you can access the webinar recording below: Webinar: May 2026 CTV Ad Fraud & Bundle ID Fraud Pixalate @ Cannes Lions 2026 - It's a wrap! A huge thank you to everyone who stopped by to connect with the Pixalate team last week on the Croisette. If you didn't get a chance to meet Pixalate in Cannes, Pixalate is still available to discuss: | Fighting Ad Fraud | Enriching bids with OpenEPG | Invalid Traffic (IVT) Detection | Programmatic Advertising Transparency Set up a meeting now: Schedule a Demo Search blog. You May also like. These Stories on Monthly Recaps

Pixalate has launched OpenEPG™ 1.0 Analytics, bringing linear TV-grade measurement to open programmatic connected TV advertising. The platform maps show-level records across 12,875 television shows from 318 channels, including CNN and Food Network, using only standard bidstream CTV Bundle IDs and impression timestamps. Designed for demand-side platforms, supply-side platforms and programmatic ad buyers, OpenEPG™ operates without requiring publisher opt-ins or custom data-sharing agreements. The platform covers six platforms including Roku, Amazon Fire TV and Samsung TV across 210 US media markets. OpenEPG™ provides filterable data across show details, performance metrics and invalid traffic detection. The platform addresses a significant visibility gap in programmatic streaming, where advertisers lack clarity on specific content their ads run against.