Play Osmo

Play Osmo

Edtech startup delivering interactive hands-on learning

Overview

Osmo creates educational play experiences for children by pairing physical manipulatives with digital apps. Kids use tangible pieces in front of a device, and the apps recognize the pieces to provide prompts and games, blending offline play with digital learning across math, spelling, coding, and creativity. It stands out by emphasizing healthy screen time and tying digital engagement to hands-on activities, while selling directly to consumers and partnering with retailers and schools, plus a community through the Osmo Social Club. The goal is to help children learn through hands-on play that bridges offline activities and digital tools, while reaching more families, educators, and institutions with ongoing content.

About Play Osmo

Simplify's Rating
Why Play Osmo is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Hardware

Consumer Software

Education

Company Size

51-200

Company Stage

Acquired

Total Funding

$158.5M

Headquarters

Palo Alto, California

Founded

2013

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Simplify's Take

What believers are saying

  • Reached one-third US schools, over one million iPad installs.
  • Secured $5M funding for Reflective AI skill enhancement.
  • Appointed Terry Longden as Technical Educator for outreach.

What critics are saying

  • Byju’s collapse cuts Osmo marketing, distribution in 3-6 months.
  • CEO Cherian Thomas departure delays innovation in 6-12 months.
  • Prodigy Education steals math share, Epic crushes reading subscriptions.

What makes Play Osmo unique

  • Proprietary Reflective AI uses iPad camera mirror to track physical objects.
  • Fuses hands-on tiles, paper with digital apps for interactive learning.
  • Founded 2013 by ex-Googlers Pramod Sharma, Jérôme Scholler in Palo Alto.

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Funding

Total Funding

$158.5M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Core Values - An open work environment that values autonomy, initiative and collaboration at all levels. We also offer flexible schedules.

High Caliber Team - An opportunity to work with a diverse team of talented people coming from companies such as Google, Electronic Arts and Disney.

Positive Impact - Help us invent the next generation of visual computing while re-imagining play and creativity for children and adults alike.

Compensation - Competitive compensation and equity. Proactive adjustment of compensation based on quality and impact.

Fun Environment - Friendly coworkers, team outings, TGIFs and video games. Work hard, play hard!

All you need - Everything you need to make your work more enjoyable, including catered lunches, well stocked pantry, flexible schedule, commuter benefits and more!

Company News

Church of the Nativity, Cedarcroft
May 8th, 2025
Using Artificial Intelligence to Design Video Games

Similarly, Osmo, an interactive play firm that works to improve players' skill sets, has secured over $5 million in capital.

HJI Holdings Ltd
Feb 1st, 2024
OSMO Announces Terry Longden As New Technical Educator

OSMO announces Terry Longden as new technical educator.

Tech in Asia
Aug 21st, 2023
Byju’S Senior Vp Leaves To Lead Us Software Firm

Cherian Thomas, CEO of Impending / Photo credit: OsmoCherian Thomas, the former CEO of Byju’s subsidiary Osmo, has joined Impending, an Apple-focused software studio. In 2017, he became part of Byju’s team as a vice president for international business and was later promoted to senior VP. Last year, he took on the CEO role at Osmo, the US edtech startup that Byju’s acquired for US$120 million in 2019. Prior to these roles, Thomas co-founded and sold Cucumbertown, a startup for food bloggers, in 2016. He was also an early employee at Zynga, the gaming major behind titles like FarmVille

Business Wire
Nov 21st, 2022
Huge Savings Up To 50% Off Osmo From Byju’S And Byju’S Learning Featuring Disney Steam Products During The Black Friday Early Access Through Cyber Monday Sale

Save up to 50% off Osmo from BYJU’S and BYJU’S Learning featuring Disney children's STEAM Products during the Black Friday Early Access Through Cyber Monday sales event, on now through November 28 at PlayOsmo.com. Osmo's Black Friday Early Access Through Cyber Monday sale at Amazon runs November 24 to 28. (Photo: Business Wire). Save up to 50% off Osmo from BYJU’S and BYJU’S Learning featuring Disney children's STEAM Products during the Black Friday Early Access Through Cyber Monday sales event, on now through November 28 at PlayOsmo.com. Osmo's Black Friday Early Access Through Cyber Monday sale at Amazon runs November 24 to 28. (Photo: Business Wire)

Business Wire
Oct 11th, 2022
Osmo From Byju’S And Byju’S Learning Featuring Disney Offer Up To 40% Off Bestselling Learning Kits During Amazon Prime Early Access Sale (Oct. 11-12)

Osmo's bestselling Little Genius Starter Kit for iPad is on sale, along with other bestselling kits by Osmo and BYJU'S Learning featuring Disney, during the Amazon Prime Early Access Sale Oct. 11-12. (Photo: Business Wire). Osmo's bestselling Little Genius Starter Kit for iPad is on sale, along with other bestselling kits by Osmo and BYJU'S Learning featuring Disney, during the Amazon Prime Early Access Sale Oct. 11-12. (Photo: Business Wire)

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