PlayOn Sports has appointed Dave Bottoms as Chief Product Officer and Celia Poon as Chief Financial Officer. Bottoms joins from Upwork, bringing over 25 years of product leadership experience from companies including Meta, Dropbox and Yahoo. He will lead product strategy across GoFan, MaxPreps and the NFHS Network. Poon joins from Eightfold AI with more than two decades of finance leadership, including roles at Twitter, Zynga and Yahoo. She will oversee financial strategy and operations. The appointments support PlayOn's growth as a technology company serving high school athletics. The firm currently serves more than 8,500 schools and 100 million fans nationwide. PlayOn has returned over $170 million in direct revenue to schools and state associations to fund athletic programmes.

News. Celebrate SG61 around Downtown East. Singapore, 23 July 2026 - Running throughout July and August, the celebrations feature new attractions, community performances, exclusive promotions and family-friendly activities, offering plenty of reasons to gather with loved ones and celebrate Singapore's birthday together. PLAYON Grand Opening & Exclusive National Day Deals Be among the first to experience PLAYON as it officially opens its doors this August, debuting its very first outlet in Singapore with exclusive SG61 offers. This next-generation indoor digital sports and entertainment park spanning over 13,200 sq ft brings together active play, interactive technology and social gaming, offering everything from digital sports challenges and bowling to VR-inspired experiences and console gaming. NDP-Themed Sing-Along by Generations in Harmony Kick off your National Day celebrations on August 8 at Market Square, Downtown East with a lively NDP-themed performance from 5 to 6pm, featuring Generations in Harmony, comprising its U Live Ageless Bridge performers and nEbO leaders, bringing generations together through a repertoire of well-loved National Day and local song favourites for you to sing along to. Triple the Celebration at Wild Wild Wet Commemorate SG61, Wild Wild Wet's 22nd anniversary and its mascot Flumi's birthday all in one exciting celebration! Throughout August, all August babies enjoy free admission as part of the birthday extravaganzas. The festivities continue with exclusive promotional day pass prices from $22 (Adult) and $16 (Child) for off-peak, making it the perfect time for a splashing day out with family and friends. The cherry on top: Guests can even pick up a free balloon (while stocks last) from the friendly crew between 5 to 6pm on all weekends in August; and enjoy 50% off all Wild Wild Wet T-shirts (U.P. from $30) throughout the month - perfect for gifting! Grab your passes here. Mark a Milestone with SongkRun Choose between a scenic 5km and 10km fun run through the lush greenery and coastal paths of Pasir Ris Park before crossing the finish line into a full-day festival packed with fitness, music, waterpark fun and wellness activities for all ages. After crossing the finish line, spend the rest of the day exploring everything the festival has to offer. Enjoy unlimited access to the park's 14 rides and attractions from exhilarating water slides to relaxing pools and family-friendly play areas (rides will be open from 11am). Beyond the rides, SongkRun transforms the park into a vibrant festival space with energising yoga, pilates and HIIT sessions, as well as live performances by top regional DJs like Kickcheeze and Fahjah. Whether you're chasing a new personal best, embracing a day of self-care or simply spending quality time with loved ones, SongkRun offers a refreshing way to stay active, rejuvenate and celebrate the National Day season together. Grab your tickets here. SG61 Steals & Deals Enjoy exclusive SG61 perks available for a limited time across Downtown East. From shopping and everyday essentials to wellness experiences and kid-friendly fun, Downtown East is bringing plenty of reasons to celebrate and save this National Day season. Visitors can look forward to special offers from brands: - The Pilates Circle: 21 July - 31 August 2026 6 classes/month: $198 (U.P $222), 12 classes/month: $368 (U.P $408), Unlimited classes/month: $448 (U.P $498) - Mobius Arena Training Studio: 1 - 31 August 2026 The Mobius Majulah Promo - 61% off school registration fee - Jus Shine Car Grooming: (28 July - 9 August 2026) Clean & Shine Special - Free bacterial fumigation treatment (worth $35) for every $45 spent - Gobblin Bake Studio: (1 - 31 August 2026) Rainbow Vanilla Mini Cupcake Kit at $6.10 (U.P. $9.90) - bossini: (1 July - 31 July 2026) SG NDP Tee Promo: Adult tee, 1 for $20, 2 for $36 (U.P. $29.90) Kids tee, 1 for $16, 2 for $28 (U.P. $23.90) - Everbest: (15 July - 16 August 2026) Selected $61 special buys and $6.10 cash rebate with purchase of 2 regular items - Anytime Fitness: (20 July - 31 August 2026) Complimentary PT Coaching Session (worth $120) and goodie bag for every membership sign-up Savour Local Flavours This National Day Treat yourself this SG61 to a delicious line-up of locally inspired creations and exclusive National Day specials across Downtown East. From nostalgic perennial favourites and limited-time menu items to irresistible set meals, feast on exciting flavours that bring a uniquely Singaporean twist to every bite. From nostalgic favourites and limited-time menu creations to irresistible set meals, participating dining brands include: - Délifrance: (15 July - 15 September 2026) Milo Dinosaur Frappe Strawberry Milo Frappe Coconut Milo Frappe Beef Rendang Pie - Dian Xiao Er: (28 July - 31 August 2026) Prawn Glass Vermicelli Three-Cup Abalone with King Oyster Stir-Fried Prawns with Silky Egg White - Eminami: (7 August - 10 August 2026) Satay Chicken Banh Mi Beef Rendang Banh Mi Milo Coffee Latte Chendol Creme Caramel - KFC: (8 August - 18 August 2026) Curry x Sambal Chicken Meal Curry x Sambal Zinger Meal - Swensen's: (9 July - 9 September 2026) Swensen's Shiok Fish Burger Singapore Laksa Pizza Jumbo Blue Prawn Hokkien mee Chilli Crab Soup with Mantou Muah Chee Waffle with Ice Cream MILO Bandung - Tip Top Curry Puff: (17 July - 31 August 2026) Chilli Crab Puff - Bored Tacos: (8 August - 10 August 2026) National Day Set Meal ($16.10, U.P. from $19): 1 x Taco Set - Kenny Rogers: (7 August - 10 August 2026) Quarter Meal with Aromatic Rice, 1pc Signature Corn Muffin and Soft Drink ($9.90, U.P $10.50) Signature Corn Muffin ($1, U.P $2.00) - The Coffee Bean & Tea Leaf: (1 July - 30 August 2026) National Day 2026 App Exclusive 1x 50% off drink 1x 1-for-1 Drink 1x 1-for-1 Sliced Cake 20% off Retail & Merchandise It's A Tuesday Thing Beyond the National Day festivities, NTUC Members and UPlay Premium Members can look forward to even more reasons to visit Downtown East with 'It's A Tuesday Thing', running from August 4 2026 to July 27 2027. Members can enjoy exclusive 1-for-1 deals, Buy 2 Get 1 Free and up to 50% off Eat, Play and Shop experiences every Tuesday at over 30+ participating brands across Downtown East. Highlights include 1-for-1 Hour Indoor Golf Simulator Play at GreenBox by My Golf Kaki, Prawning from $14 (U.P $22) at Bait N Catch at Aranda Country Club and Buy 2 Items, Get 1 Free at Ajiya Okonomiyaki. Find out more about 'It's a Tuesday Thing' here. Not an NTUC Member yet? Sign up today to unlock even more work, live and play benefits, including exclusive deals, rewards and lifestyle experiences. Find out more here.

Sparkfly & PlayOn link school sports to retail data. Tue, 10th Mar 2026 Sparkfly and PlayOn Sports have agreed to a partnership that combines retail offer management and real-time marketing attribution with a large network of US high school sports audiences across digital ticketing, live streaming and sports data. The deal integrates Sparkfly's offer and attribution platform into PlayOn Sports' ecosystem, which includes GoFan, NFHS Network and MaxPreps. The network spans more than 27,000 schools and reaches millions of fans, families and student-athletes connected to high school sport. Retailers and restaurant operators have increased spending on digital marketing over the past decade, but many brands still struggle to connect media exposure to in-store visits and purchases. The companies are positioning the partnership as a response, aiming to link local community audiences to measurable transactions. How it works Merchants can run localised campaigns tied to schools, events or seasons. Campaigns can appear across PlayOn properties, including ticketing and streaming experiences. Sparkfly's technology then connects offer delivery and redemption to transaction records, enabling reporting on store visits and purchases. The goal is to help marketers measure promotion performance beyond clicks and impressions, while also supporting customer acquisition through a community channel built around sports attendance and viewing. Sparkfly says it has powered more than 4 billion offers across more than 20,000 locations, working with multi-site brands and integrating with point-of-sale systems and digital ordering platforms. PlayOn Sports operates products across the high school sports journey, from ticket purchase to live viewing and results tracking. Attribution focus The partnership centres on what the companies call closed-loop attribution-linking a marketing interaction to an observed transaction rather than relying on proxy measures. Merchants will be able to identify which offers and campaigns drove purchases, and which customers were newly acquired through the channel. Catherine Tabor, CEO and founder of Sparkfly, said the deal addresses brands' acquisition needs. "For years, brands have told us they need better ways to acquire new guests and fill their top-of-funnel," said Catherine Tabor, CEO and Founder at Sparkfly. The agreement also gives PlayOn Sports a more direct commerce and measurement layer for brand activity within its network. It positions high school sports audiences as a segment with regular local purchasing behaviour, including dining out and shopping around events. Luke Pagano, SVP, Sales & Brand Partnership at PlayOn Sports, said the partnership expands PlayOn's advertising offering with added measurement. "PlayOn powers the complete high school sports experience, connecting hyper-engaged communities that rally around millions of young athletes who inspire on and off the field," said Luke Pagano, SVP, Sales & Brand Partnership at PlayOn Sports. "We provide brands with a unified access point to this incredible ecosystem, and partnering with Sparkfly allows us to enhance our advertising solutions with technology that provides real, measurable impact." Local to national Merchants can deploy campaigns at national, regional or individual school levels. This structure suits brands with large store networks that want consistent measurement while keeping promotions relevant to local communities. A key question for marketers is how the partnership will balance personalisation with privacy and data governance across schools, parents and younger audiences. The announcement did not specify safeguards, but it emphasised transaction-based measurement and offer redemption rather than broad audience profiling. The partnership also reflects a wider shift in media buying as some digital advertising becomes harder to measure. Retail media networks have grown quickly, while event-led and community-led marketing has remained difficult to attribute at scale. The companies are presenting high school sports as a large, structured environment where local identity and repeat engagement support more measurable campaigns. Next steps The firms plan additional integrations over time, including integrated offer wallets, added loyalty features, school fundraising platforms and achievement rewards. They also cited future work on audience segmentation, seasonal campaign automation and cross-platform loyalty integration. Tabor said the combined proposition differs from conventional sponsorship or media-buying models. "This isn't just another media buy or sponsorship opportunity," said Tabor. "This is intelligent, measurable customer acquisition. Merchants know exactly which school, which offer, which campaign drove each transaction. They can see net-new customer identification, understand true incrementality, and build personalized retargeting strategies-all in real time. That level of attribution has been the holy grail of marketing, and we're delivering it at scale."