Playable x Eagle Eye. Playable and Eagle Eye partner to bring gamified engagement to loyalty and promotions programs Sarah Dyer, CMO June 23, 2026 Playable, the leading marketing gamification platform, has announced a new technology partnership with Eagle Eye, the global loyalty and personalised promotions platform powering real-time, AI-driven customer marketing for retailers. The partnership enables brands to combine Eagle Eye's loyalty and promotions capabilities with Playable's gamification technology to create highly engaging loyalty and membership experiences that increase participation, capture valuable first-party data and drive more personalised marketing. Brands can create engaging loyalty and membership experiences that encourage customers to actively participate while generating valuable first-party data for more effective personalization. Through the integration, gamified experiences can connect directly with loyalty mechanics such as points, rewards, coupons and personalised promotions. Customers might earn points by completing a game, unlock rewards through interactive challenges, or trigger targeted offers based on their participation. By linking engagement with loyalty incentives, retailers can increase programme usage, strengthen customer relationships and deliver more relevant marketing at scale. Across these organisations, Eagle Eye powers core loyalty and promotions infrastructure, including points programmes, rewards, coupons and personalised offers; while Playable delivers engaging gamified experiences that encourage customers to interact with these programmes more frequently. Together, the two platforms help brands increase engagement across loyalty ecosystems while enabling scalable campaign execution across web, mobile, apps and in-store environments. The partnership is particularly relevant for enterprise retailers across grocery, retail, ecommerce, and hospitality looking to maximise the value of their loyalty and membership programmes. As loyalty strategies increasingly focus on first-party data, personalised marketing and customer lifetime value, combining gamification with loyalty infrastructure provides brands with a powerful new way to engage customers beyond transactional interactions.

Playable ApS is proud to share that Playable has been named a Leader in G2's Spring 2025 Gamification Software Reports - and awarded Best Estimated ROI in category!