Plooto

Plooto

All-in-one payment automation for AP/AR

Overview

Plooto provides an all-in-one payment automation platform that streamlines both payable and receivable workflows for more than 10,000 North American businesses. It automates payments and invoicing, and smoothly integrates with leading accounting software such as QuickBooks, Xero, and NetSuite to enable automatic invoice reconciliation. The platform serves as a centralized financial engine, handling complex financial processes at scale through a subscription model that starts with a 30-day free trial. Compared with peers, Plooto distinguishes itself by offering end-to-end payment automation tightly integrated with major accounting systems, supporting both payables and receivables, and focusing on scalability to help businesses grow.

About Plooto

Simplify's Rating
Why Plooto is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Company Size

51-200

Company Stage

Series B

Total Funding

$29M

Headquarters

Toronto, Canada

Founded

2015

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Simplify's Take

What believers are saying

  • September 10, 2026 CPO hire signals accelerated roadmap execution after years of product expansion.
  • Plooto said it will add working-capital support in coming months, widening monetization.
  • The platform serves over 14,000 North American businesses, giving strong distribution leverage.

What critics are saying

  • The Serguei Kloubkov lawsuit, filed November 19, 2025, exposes board turmoil and retaliation claims.
  • If accountants abandon Plooto after the lawsuit, its referral-led funnel collapses.
  • GoDaddy and other SMB finance suites compress pricing, pushing Plooto toward commoditized margins by 2027.

What makes Plooto unique

  • Plooto embeds AP and AR automation inside QuickBooks, Xero, and NetSuite reconciliation.
  • The 2024 payment orchestration layer adds dual controls and SSO for scaling finance teams.
  • Pratik Rathod joined September 10, 2026 from Xero to sharpen accountant-first product design.

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Funding

Total Funding

$29M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

401(k) Retirement Plan

Remote Work Options

Paid Vacation

Flexible Work Hours

Wellness Program

Mental Health Support

Phone/Internet Stipend

Home Office Stipend

Conference Attendance Budget

Professional Development Budget

Stock Options

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

↑ 3%

1 year growth

↑ 3%

2 year growth

↑ 4%
GlobeNewswire
Sep 10th, 2026
Plooto names Pratik Rathod Chief Product Officer to lead next phase of product investment.

Plooto names Pratik Rathod Chief Product Officer to lead next phase of product investment. Former Xero product leader joins to accelerate automated financial workflows for accountants, bookkeepers, and their clients across Canada. September 10, 2026 09:00 ET | Source: Plooto TORONTO, Sept. 10, 2026 (GLOBE NEWSWIRE) - Plooto, the payment automation platform helping accountants and their clients streamline financial workflows, announced the appointment of Pratik Rathod as its new Chief Product Officer (CPO). The hire represents a significant investment in the future of the platform, underscoring the company's focus on building smarter, more connected solutions for accountants, bookkeepers, and the small and mid-size businesses they serve. Rathod brings deep experience building financial software at scale, most recently serving as Head of Product - Spend Management at Xero. There, he led the teams responsible for how millions of small businesses around the globe manage their bills, receipts, and accounts payable. Previously, he co-founded Polar, where he spent nearly ten years building the product, and served as VP Product at TOOLBX. At Plooto, Rathod will lead product strategy and execution, with a mandate to harness the voice of the customer and iterate fast to help them do more jobs automatically. The resulting roadmap will bring a holistic business payments workflow into a single, connected place, with a meticulous focus on what accountants and bookkeepers need to serve their clients. "Behind most Canadian small businesses is an accountant or a bookkeeper doing the work that keeps the business running: paying suppliers, chasing receivables, closing the books," Rathod said. "That relationship is the most underserved part of this market. Plooto has spent a decade building for them and earned their trust. I joined to make that work faster and safer, so one practice can confidently serve more businesses and help every one of them flourish." Rathod's appointment signals Plooto's investment in strategic leadership and product innovation, laying the groundwork for accelerated development in the year ahead. Plooto will support SMBs' access to working capital in the coming months, providing a solution to the persistent cash flow constraints many businesses face. Together, these moves reinforce Plooto's commitment to delivering an incredible platform experience for accountants and bookkeepers, while serving every financial workflow need their SMB clients have. "We have a clear vision for a future where accountants and bookkeepers can run their entire book of business and all financial workflows from one place," said John McLane, CEO of Plooto. "Bringing Pratik on board is a critical step in making that vision reality. We have the technology and the team to support our customers well, and I'm excited for the focus and depth of industry knowledge Pratik's leadership will bring to accelerate impact for Canadian businesses." About Plooto Plooto is the all-in-one payment automation platform that helps accountants and bookkeepers - and the SMBs they serve - streamline accounts payable and receivable in one secure, easy-to-use solution. With automated workflows, built-in controls, and seamless accounting software integration, Plooto reduces manual work, minimizes risk, and eliminates costly human errors. Founded in 2014 and headquartered in Toronto, Plooto serves over 14,000 businesses across North America and integrates with QuickBooks, Xero, and NetSuite for effortless reconciliation.

BetaKit
Apr 29th, 2025
Former Plooto Ceo Hamed Abbasi Acquitted In Sexual Assault Case

Abbasi faced up to 10 years in prison if convicted

BetaKit
Jan 14th, 2025
Former Plooto Ceo Hamed Abbasi On Trial For Alleged Sexual Assault

Abbasi’s trial began this week at the Ontario Court of Justice in Toronto

BetaKit
Jan 18th, 2024
Plooto, GoDaddy bring new payment, commerce offerings to Canadian businesses

This week, Toronto-based Plooto, which helps SMBs automate their accounts payable and accounts receivable operations, has launched a new, security-focused "Plooto Pro" subscription tier.

Business Wire
Jan 15th, 2024
Plooto Launches Enhanced All-In-One Payment Automation Solution For Scaling Businesses

TORONTO--(BUSINESS WIRE)--Plooto, a leading payment automation solution for small-to-midsized businesses (SMBs), has launched a payment orchestration offering that is custom-designed to support the complex workflows and security requirements of rapidly scaling businesses.As the size and operational complexity of businesses increase, the risk of fraud and human error grows. This leads businesses to implement more rigorous security and control policies to keep the management of cash flow secure and reliable, placing additional burdens on finance teams including time, effort, and resources spent upgrading or building in-house solutions.Similar challenges extend to accounting and bookkeeping firms, as their robust compliance processes and corresponding reputation are critical drivers of growth. Firms' ability to retain and expand client accounts hinges not only on strong relationships but also on their adherence to rigorous compliance standards, especially when it comes to financial data protection.With this launch, Plooto brings to market the first solution in Canada to address these unique cash management challenges faced by midsize enterprises. This offering is priced at a competitive rate as organizations often cite cost as a barrier to adoption of cash management solutions. As volume and complexity of operations increase, businesses can trust Plooto to scale their needs seamlessly without straining their resources.Coupling end-to-end payment automation with stringent security controls and seamless connection to enterprise resource planning (ERP) solutions, Plooto is now capable of helping even more businesses scale efficiently within their ecosystem.Building upon Plooto’s core offering of simplified, all-in-one payables and receivables automation, new capabilities include:Dual Controls: Limits human error and protects against fraud through comprehensive approvals on changes to sensitive financial informationLimits human error and protects against fraud through comprehensive approvals on changes to sensitive financial information Single Sign-On: Enterprise-level safeguards that enable security personnel to manage both user access to sensitive data and removal from a centralized hub as teams scaleEnterprise-level safeguards that enable security personnel to manage both user access to sensitive data and removal from a centralized hub as teams scale Integration with Oracle Netsuite: Seamless two-way sync automates reconciliation protecting against costly human error, reducing billable hours, and helping finance teams save time"Our new offering enables finance teams to easily scale their workflows and gain the visibility they crucially need into their cash flow,” says Hamed Abbasi, Co-Founder and CEO of Plooto. “I’m thrilled that Plooto is expanding how we support growing SMBs, and that we are the first company to fill this critical gap for Canadian businesses.”Having recently been awarded with Deloitte’s Technology Fast 500™ and Technology Fast 50™ designations for a staggering 3-year 433% growth rate, Plooto continues to provide industry-leading support for SMBs with a platform that enhances cash management through its all-in-one payment automation

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