Dubai, UAE - Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, is expanding its award-winning loyalty programme, GHA DISCOVERY, to unique vacation homes through a new partnership with Plum Guide.

We want to help you keep up with how brands across the travel industry are exploring - and using - generative artificial intelligence solutions from companies including OpenAI, Google and more. So we're surveying technology professionals at leading travel brands, and we'll be publishing their answers periodically here. Doron Meyassed, co-founder and CEO of rental home provider Plum Guide, is the latest to offer his insights on generative AI and its impact on the travel industry. We began working with generative AI … three years ago. In the past three years, we have been on a journey from near-total human vetting of homes to the predominantly AI-led curation of our collection. Our first foray into this world started by teaching a model how to vet homes for their aesthetic. In effect, we taught the model our detailed design standards and expectations, based on the thousands of homes we had previously passed and the millions we had rejected based on their design. Continuously improving and evolving the model has led to an impressive 91% match rate between what our creative director deems Plum quality and what the creative AI does. Our current work with generative AI is focused . on three areas:To vet our homes: The core of the Plum proposition is based on personally vetting homes and selecting the top 1% at three price points in every market