Plume

Plume

AI-driven cloud-based WiFi management for CSPs

Overview

Plume builds cloud-based, software-defined WiFi management solutions for communications service providers (CSPs) to offer better home and small‑business internet experiences. Its products, such as HomePass for residential users and WorkPass for small businesses, use AI to adapt and optimize WiFi automatically, while providing real-time diagnostics and network performance tools. CSPs license Plume’s software and receive ongoing support and analytics to monitor and improve service quality, reduce churn, and deliver security and control features to end customers. Plume differentiates itself through AI-driven, cloud-managed WiFi that provides end-to-end visibility and diagnostics for CSPs, enabling them to manage large-scale networks more efficiently. The goal is to help CSPs extend reliable, secure, and easy-to-use WiFi services to a broad customer base by licensing software and offering analytics and support.

About Plume

Simplify's Rating
Why Plume is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Cybersecurity

AI & Machine Learning

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$722.4M

Headquarters

Palo Alto, California

Founded

2015

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Simplify's Take

What believers are saying

  • FPT Telecom partnered with Plume in March 2026 to deploy AI Wi-Fi optimization nationwide.
  • TELUS cut 550,000 calls and lifted team productivity 60% using Plume's platform.
  • Plume raised fresh capital in April 2026, funding expansion and hiring.

What critics are saying

  • Plume's February 2026 Delaware litigation over stock options consumes management attention and legal spend.
  • ISPs can replicate Plume with OEM software, crushing pricing as Wi-Fi standards commoditize.
  • If telcos standardize on in-house AI care, Plume loses its only scalable wedge.

What makes Plume unique

  • Plume serves 450+ ISPs in 58 countries, spanning 50 million homes and 600 million devices.
  • Its January 2026 Sweepr acquisition fused network telemetry with AI customer-care orchestration.
  • OpenSync gives CSPs vendor-agnostic control across fiber, Wi-Fi 7, and 5G FWA.

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Funding

Total Funding

$722.4M

Above

Industry Average

Funded Over

7 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Lifetime Plume HomePass membership (availability based on geographic location).

Allowance for home office set-up.

Monthly data or phone allowance.

Plume employee referral bonus program.

Public Transportation reimbursement.

Retirement savings contributions

Employee discounts.

Patent submission support and incentive award program.

Competitive and comprehensive health insurance coverage and extended benefits such as dental, vision, life, short/long-term disability insurance, and FSA/HSA (detailed coverage may vary by location).

Employee assistance program.

Generous vacation policy to ensure time to recharge (open paid time off or generous accrued paid time off based on location).

Health and wellness reimbursement and a Premium Strava membership.

Holistic health platform with Walking on Earth.

Generous parental leave policy.

Living our Plumian traits.

Online and in-person team-building events.

PlumeStrong - our corporate social responsibility program designed to apply our resources (time, brainpower, product, money) for good.

Remote/flexible work arrangements.

Professional development opportunities.

Immigration support.

Inclusive workplace, where everyone feels at home.

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

-1%
Parks Associates
Jul 28th, 2026
Owning the Broadband Subscriber Experience in the AI Era: The new competitive advantage for ISPs.

Owning the Broadband Subscriber Experience in the AI Era: The new competitive advantage for ISPs. For years, broadband providers have competed on one primary metric: speed. Today, that advantage is rapidly diminishing. As gigabit services become mainstream and network performance differences continue to narrow, the future of competition is shifting toward the subscriber experience. Consumers now expect more than fast connectivity. Reliable performance, proactive support, cybersecurity, seamless smart home experiences, and personalized service have become key drivers of customer satisfaction, loyalty, and retention. As expectations evolve, broadband providers must rethink their role, moving beyond connectivity providers to become orchestrators of the connected home experience. To help industry leaders navigate this transition, Parks Associates, in partnership with Plume, has released the complimentary white paper, "Owning the Broadband Subscriber Experience in the AI Era." The research explores how AI, unified network intelligence, and end to end visibility enable ISPs to move beyond reactive customer support toward proactive, predictive service management. Rather than waiting for subscribers to report problems, providers can identify and resolve issues before they disrupt the customer experience, improving network performance while reducing operational costs. Drawing on Parks Associates' consumer research, the white paper examines the growing impact of smart home adoption, service reliability, cybersecurity, and bundled services on subscriber satisfaction and churn. It also highlights the increasing competitive pressure from device manufacturers, satellite providers, and technology platforms that are expanding their presence in the connected home ecosystem. The next phase of broadband competition will be defined by providers' ability to deliver intelligent, continuous, and personalized experiences throughout the connected home lifecycle. AI powered automation, predictive diagnostics, and contextual customer engagement are becoming essential capabilities for strengthening customer relationships, improving Net Promoter Scores (NPS), reducing churn, and lowering the cost to serve subscribers at scale. For broadband providers, the opportunity is clear. Success in the AI era will depend less on delivering faster speeds and more on delivering better experiences that anticipate customer needs, simplify support, and create lasting value. Download the complimentary white paper, "Owning the Broadband Subscriber Experience in the AI Era," to learn how AI driven subscriber experience strategies can help broadband providers differentiate their services, strengthen customer loyalty, and compete in the next generation of connected home services. July 28, 2026 Z-Wave Alliance joins Smart Spaces 2026 as Breakfast Sponsor. Parks Associates, Inc. would like to thank Z-Wave Alliance for sponsoring Smart Spaces as Breakfast Sponsor! Z-Wave... July 17, 2026 Multifamily technology is raising the bar for the resident experience. Technology is no longer just an amenity in multifamily housing. Reliable connectivity, smart home so... July 16, 2026 What OpenAI's AI companion means for the future of smart speakers. OpenAI's reported plans to introduce a portable, screenless AI companion have sparked new conversati... Providing market intelligence for 40 years. Phone: Email: Mailing address: Expertise. Services. Events. Resources. Store.

Yahoo Finance
Jul 23rd, 2026
Plume appoints Peter Wulfraat as CRO to drive ISP growth across 58 countries

Plume Design has appointed Peter Wulfraat as Chief Revenue Officer to lead its global go-to-market strategy and sales operations. Wulfraat brings over 25 years of experience in enterprise AI and customer experience solutions across telecommunications, financial services, and healthcare sectors. The Palo Alto-based company provides an AI-powered subscriber experience platform to more than 450 internet service providers across 58 countries, serving 50 million homes and 600 million devices worldwide. Wulfraat will report directly to CEO Dan Herscovici. Most recently, Wulfraat served as Global Chief Revenue Officer at Kore.ai, where he led a 150-person go-to-market team and drove six times growth in annual recurring revenue. He previously held senior positions at Intrado Corporation and Nuance Communications.

Newswire
Apr 15th, 2026
Plume earns certified Most Loved Workplace(R) recognition one year after launching company-wide culture transformation.

Plume earns certified Most Loved Workplace(R) recognition one year after launching company-wide culture transformation. Apr 15, 2026, 08:00 ET Under new leadership, global connectivity provider recognized for culture transformation, employee-first approach and deep emotional connection across a worldwide team PALO ALTO, Calif., April 15, 2026 /CNW/ - Plume Design, Inc. ("Plume"), the global technology leader trusted by more than 450 Internet Service Providers (ISPs) across 58 countries, today announced it has earned Most Loved Workplace(R) Certification from Most Loved Workplace(R) and the Best Practice Institute less than one year after launching a company-wide culture transformation initiative under new leadership. This certification, based on the proprietary Love of Workplace Index(R)(LOWI) framework, is awarded to organizations where employees demonstrate the deepest levels of positive sentiment, shared values and emotional connection to their work. Plume will be featured among certified Most Loved Workplaces(R) in upcoming editions in The Economist (May 2026) and The Wall Street Journal (October 2026). The recognition marks a significant milestone in a deliberate transformation. When Dan Herscovici assumed the role of President and CEO in April 2025, he made culture one of the company's first strategic priorities. Over the past year, the company has undertaken a company-wide culture initiative anchored in rebuilding trust, strengthening accountability and ensuring every Plume team member feels they belong and can do their best work. The results can be measured through the LOWI framework and are reflected in employees' own words, describing their experiences. "There is a beautiful collaborative spirit that runs through Plume. We problem solve as a team, challenging each other in a psychologically safe manner, to come up with the best solutions. We have a shared desire to deliver excellent service to our customers." "The company's focus on improving culture has helped me grow personally and professionally. There is a new direction that was missing previously and now there is always something new to learn." "The new tone that is being set at the top of the company is refreshing and reaffirming. Plume has clear goals, and what we are working towards is exciting. My colleagues, including supervisors and team members, are all great to work with." "We have an incredible culture of transparency, empowerment and accountability. Every day we have interesting, technical challenges to solve, which is rewarding. Our leaders give us the right balance of support and autonomy." "When I joined Plume, I came to a company with extraordinary technology and an outstanding team of professionals that wanted to believe in where they worked, so we made creating a great culture and rewarding work environment one of our top objectives," said Mr. Herscovici. "We treated it as a business imperative, because you cannot deliver world-class experiences for 450 ISP customers if the people building the products and solutions don't feel respected and heard. Building better connections is not just a tagline, it is a commitment that we strive for every day, not only with our customers, but equally with our team members. This recognition reflects the genuine commitment we have made to implementing changes that employees can see and feel. We are proud of being recognized for our efforts, and we intend to keep earning our team members' trust and respect." "Culture transformation at a company with offices around the world doesn't happen by sending an email," said Lorie Boyd, Chief People Officer at Plume. "We set out to rebuild trust, to create real accountability and to make sure every team member, in every country we operate, felt seen and supported. What made this real was that we didn't treat it as an HR initiative. It was a complete commitment from the CEO down through the entire organization. The words our employees used to describe their experiences here tell us the work is landing. That is what matters most." Most Loved Workplace(R) certification is earned following LOWI assessment across the five SPARK dimensions: Systemic Collaboration, Positive Future, Alignment of Values, Respect and Killer Outcomes. "What sets Most Loved Workplaces apart is not a score on a survey - it is the depth of emotional connection employees feel to their work, their colleagues and the future they are building together," said Louis Carter, CEO and Founder of Best Practice Institute and Most Loved Workplace(R). "Plume demonstrates exactly what the SPARK model reveals in the highest-performing organizations: a positive vision of the future that people believe in, values that are lived not posted and leaders who create the conditions for people to love where they work. That is not soft. That is a competitive advantage." Plume powers intelligent, cloud-managed Wi-Fi, security, and subscriber experience services for more than 450 ISPs globally - including Bell, Charter, Jio, J:COM, Liberty Global and FPT Telecom - delivering reliable, secure and personalized experiences across nearly half a billion connected devices worldwide. The culture initiative coincides with a period of accelerating business momentum. Over the past 12 months, Plume has: * Expanded its ISP partnerships to more than 450 across 58 countries * Acquired Sweepr, a leading AI care orchestration platform, enabling industry-first unifying network intelligence and digital care in a single platform offering * Launched the industry's first open Agentic AI platform for ISPs, built on telemetry and network insights from 500 million connected devices * Made a commitment to open standards by joining organizations such as RDK Community, prpl Foundation and Connectivity Standards Alliance * Deepened partnerships by deploying advanced WiFi 7 technology with marquee ISPs including J:COM in Japan and FPT Telecom in Vietnam Plume joins a global community of certified companies recognized by Most Loved Workplace(R) for placing the emotional wellbeing and connection of their people at the center of how they operate. For more on why Plume was certified as a Most Loved Workplace(R), visit https://mostlovedworkplace.com/companies/plume/. About Plume Plume created the first managed Wi-Fi platform for Internet Service Providers (ISPs) in 2016 and continues to lead today with a best-in-class solution for cloud-managed Wi-Fi, security, and workflow orchestration - all powered by an unmatched dataset and AI. With almost half a billion devices connected to its platform, Plume is a trusted technology partner for more than 400 ISPs around the world, helping them deliver subscriber confidence through better Wi-Fi experiences, new services, and proactive customer care. Plume leverages OpenSync(R), an open-source framework that comes pre-integrated and supported on the leading silicon, CPE, and platform SDKs, and supports leading industry standards like RDK-B and prplWave. Combined with powerful AI orchestration tools with its acquisition of Sweepr, Plume now offers ISPs a true end-to-end solution to power their most important workflows and customer experiences, while making deployment simpler and faster. Plume is leading the way in providing ISPs an intelligence and innovation edge to stay competitive, build subscriber confidence, and adapt to the changing needs of the market. Discover more about how Plume is empowering ISPs by visiting https://www.plume.com. About Most Loved Workplace(R) Most Loved Workplace(R) is a certification and research organization that identifies companies where employees demonstrate the deepest levels of positive sentiment and emotional connection, measured across the five SPARK dimensions: Systemic Collaboration, Positive Future, Alignment of Values, Respect, and Killer Outcomes. Certified Most Loved Workplaces(R) are eligible for inclusion on annual Top 100 lists featured in leading publications such as The Economist (Top 100 Global Most Loved Workplaces) and The Wall Street Journal (America's Top 100 Most Loved Workplaces), and on broadcast features on CNBC, Fox Business, Bloomberg and others. Learn more at mostlovedworkplace.com. SOURCE Plume Design, Inc. Allison McArthur, [email protected], +1.661.599.8882

PR Newswire
Mar 18th, 2026
FPT partners with Plume to bring AI-powered Wi-Fi optimisation to Vietnamese households

FPT Telecom, one of Vietnam's leading internet service providers, has partnered with Plume to deploy the Plume Platform across its subscriber base. The collaboration aims to enhance in-home Wi-Fi experiences through AI-powered optimization and application prioritization. The Plume Platform uses cloud-based analytics and machine learning to intelligently identify and prioritize applications such as streaming, video calls and gaming, ensuring smoother performance across connected devices. The system continuously adapts by learning from patterns across tens of millions of households globally. FPT Telecom, a subsidiary of FPT Corporation, previously pioneered Wi-Fi 6 and Wi-Fi 7 deployment in Vietnam and offers broadband services up to 10Gbps. The platform also provides advanced security features including intrusion detection and device quarantine for subscribers.

PR Newswire
Feb 26th, 2026
Plume launches open agentic AI platform for ISPs with 80% digital resolution rate

Plume Design has announced an evolution of its platform, delivering what it calls the only open, vendor-agnostic agentic AI orchestration platform for internet service provider operations. Built on insights from 500 million devices, the platform autonomously monitors network conditions, diagnoses issues and resolves subscriber problems across any network, hardware or AI model. The enhanced platform integrates Sweepr, a customer care orchestration system, to support the complete ISP customer journey from onboarding through support and retention. The system works across any customer premises equipment vendor, cloud partner and AI model. TELUS prevented over 550,000 call centre calls using the platform, achieving an 80% digital resolution rate and 60% improvement in team productivity. New deployments can go live in as little as 12 weeks. Plume serves more than 450 ISPs across 58 countries.

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