Plume Design has appointed Peter Wulfraat as Chief Revenue Officer to lead its global go-to-market strategy and sales operations. Wulfraat brings over 25 years of experience in enterprise AI and customer experience solutions across telecommunications, financial services, and healthcare sectors. The Palo Alto-based company provides an AI-powered subscriber experience platform to more than 450 internet service providers across 58 countries, serving 50 million homes and 600 million devices worldwide. Wulfraat will report directly to CEO Dan Herscovici. Most recently, Wulfraat served as Global Chief Revenue Officer at Kore.ai, where he led a 150-person go-to-market team and drove six times growth in annual recurring revenue. He previously held senior positions at Intrado Corporation and Nuance Communications.

Plume names Peter Wulfraat Chief Revenue Officer to accelerate global ISP growth. Enterprise AI and revenue-scaling veteran brings more than 25 years of go-to-market leadership to drive Plume's next phase of growth across a global ISP footprint PALO ALTO, Calif. - July 23, 2026 - Plume Design, Inc. ("Plume"), the global subscriber experience platform trusted by more than 450 Internet Service Providers across 58 countries, today named Peter Wulfraat as Chief Revenue Officer, reporting directly to CEO Dan Herscovici. The appointment is a strategic investment that reflects the company's current market momentum and the growing global demand for its platform. In this newly created role, Wulfraat will lead Plume's worldwide go-to-market strategy, sales operations and partner engagement as the company enters its next phase of commercial expansion. "Peter brings a rare combination of an ability to articulate complex platform value to global C-suite decision makers, the operational discipline to lead high-performance global sales teams and a firsthand understanding of how AI transforms the customer experience," said Mr. Herscovici. "We've built the industry's only unified, AI-powered platform that integrates managed WiFi, cybersecurity and customer care on behalf of our ISP partners, and we've proven it at scale across 50 million homes and 600 million devices worldwide. Peter's addition to our senior leadership team sends a clear signal to our ISP partners that we are investing aggressively in the relationships and commercial capabilities that will help drive their growth. His experience building and leading go-to-market organizations across international markets directly complements the global scale at which Plume operates and the expansion ahead of us." Mr. Wulfraat brings more than 25 years of experience selling and scaling enterprise AI and customer experience solutions to global brands across telecommunications, financial services and healthcare, with go-to-market leadership spanning North American, European and Asia-Pacific markets. Most recently, he served as Global Chief Revenue Officer at Kore.ai, where he scaled the business six times (6X) growth in annual recurring revenue while leading a 150-plus person go-to-market organization. Prior to Kore.ai, he held senior revenue and solutions leadership roles at Intrado Corporation and Nuance Communications, building deep expertise at the intersection of AI-driven automation and large-scale customer experience transformation. "The combination of an unrivaled customer dataset with proven AI orchestration and engagement capabilities powerfully sets Plume apart in the industry, particularly as we support the complete customer journey, helping ISPs reduce churn, increase ARPU and build subscriber confidence," said Mr. Wulfraat. "I've spent my career helping enterprises unlock revenue potential through AI-driven platforms. Plume is delivering the intelligence layer that will define how ISPs compete for the next decade. I'm thrilled to work alongside Dan and this exceptional team to accelerate Plume's growth with ISP partners around the world." Mr. Wulfraat's appointment comes as ISPs worldwide are shifting from competing on speed and price to differentiating on the subscriber experience. Plume's open, hardware-agnostic platform, powered by an unmatched global dataset, enables ISPs to build subscriber confidence through stable connectivity, seamless services, intuitive engagement and the lowest cost to serve. By unifying intelligence, orchestration and engagement on a single platform, Plume provides ISPs with one source of truth for managing and improving every dimension of the connected home. Mr. Wulfraat will be meeting with Plume ISP partners and prospects at The Independent Show, hosted by NCTC and ACA Connects, July 26-29 at Walt Disney World Resort in Orlando, Florida. ISP executives attending the show are invited to meet with Wulfraat and the Plume team to discuss how the Plume Platform is helping operators build subscriber confidence, drive operational efficiency and unlock new sources of revenue. About Plume Plume created the first managed WiFi platform for Internet Service Providers (ISPs) in 2016, enabling the company to scale across the globe and expand into managing the entire subscriber experience, including approximately 600 million connected devices, in 50 million homes, on behalf of more than 450 ISPs, across 58 countries. By integrating managed WiFi, cybersecurity and customer care, Plume created the first open, hardware-agnostic SaaS Subscriber Experience Platform for ISPs. Powered by an unmatched global dataset and AI optimization, the Plume Platform builds subscriber confidence through improved WiFi experiences, seamless new service implementation and proactive customer care. Plume's open-source framework OpenSync(R) is pre-integrated and supported on the leading silicon, CPE and platform SDKs, and supports leading industry standards like RDK-B and prplWave. Discover more at www.plume.com.

Plume earns certified Most Loved Workplace(R) recognition one year after launching company-wide culture transformation. Apr 15, 2026, 08:00 ET Under new leadership, global connectivity provider recognized for culture transformation, employee-first approach and deep emotional connection across a worldwide team PALO ALTO, Calif., April 15, 2026 /CNW/ - Plume Design, Inc. ("Plume"), the global technology leader trusted by more than 450 Internet Service Providers (ISPs) across 58 countries, today announced it has earned Most Loved Workplace(R) Certification from Most Loved Workplace(R) and the Best Practice Institute less than one year after launching a company-wide culture transformation initiative under new leadership. This certification, based on the proprietary Love of Workplace Index(R)(LOWI) framework, is awarded to organizations where employees demonstrate the deepest levels of positive sentiment, shared values and emotional connection to their work. Plume will be featured among certified Most Loved Workplaces(R) in upcoming editions in The Economist (May 2026) and The Wall Street Journal (October 2026). The recognition marks a significant milestone in a deliberate transformation. When Dan Herscovici assumed the role of President and CEO in April 2025, he made culture one of the company's first strategic priorities. Over the past year, the company has undertaken a company-wide culture initiative anchored in rebuilding trust, strengthening accountability and ensuring every Plume team member feels they belong and can do their best work. The results can be measured through the LOWI framework and are reflected in employees' own words, describing their experiences. "There is a beautiful collaborative spirit that runs through Plume. We problem solve as a team, challenging each other in a psychologically safe manner, to come up with the best solutions. We have a shared desire to deliver excellent service to our customers." "The company's focus on improving culture has helped me grow personally and professionally. There is a new direction that was missing previously and now there is always something new to learn." "The new tone that is being set at the top of the company is refreshing and reaffirming. Plume has clear goals, and what we are working towards is exciting. My colleagues, including supervisors and team members, are all great to work with." "We have an incredible culture of transparency, empowerment and accountability. Every day we have interesting, technical challenges to solve, which is rewarding. Our leaders give us the right balance of support and autonomy." "When I joined Plume, I came to a company with extraordinary technology and an outstanding team of professionals that wanted to believe in where they worked, so we made creating a great culture and rewarding work environment one of our top objectives," said Mr. Herscovici. "We treated it as a business imperative, because you cannot deliver world-class experiences for 450 ISP customers if the people building the products and solutions don't feel respected and heard. Building better connections is not just a tagline, it is a commitment that we strive for every day, not only with our customers, but equally with our team members. This recognition reflects the genuine commitment we have made to implementing changes that employees can see and feel. We are proud of being recognized for our efforts, and we intend to keep earning our team members' trust and respect." "Culture transformation at a company with offices around the world doesn't happen by sending an email," said Lorie Boyd, Chief People Officer at Plume. "We set out to rebuild trust, to create real accountability and to make sure every team member, in every country we operate, felt seen and supported. What made this real was that we didn't treat it as an HR initiative. It was a complete commitment from the CEO down through the entire organization. The words our employees used to describe their experiences here tell us the work is landing. That is what matters most." Most Loved Workplace(R) certification is earned following LOWI assessment across the five SPARK dimensions: Systemic Collaboration, Positive Future, Alignment of Values, Respect and Killer Outcomes. "What sets Most Loved Workplaces apart is not a score on a survey - it is the depth of emotional connection employees feel to their work, their colleagues and the future they are building together," said Louis Carter, CEO and Founder of Best Practice Institute and Most Loved Workplace(R). "Plume demonstrates exactly what the SPARK model reveals in the highest-performing organizations: a positive vision of the future that people believe in, values that are lived not posted and leaders who create the conditions for people to love where they work. That is not soft. That is a competitive advantage." Plume powers intelligent, cloud-managed Wi-Fi, security, and subscriber experience services for more than 450 ISPs globally - including Bell, Charter, Jio, J:COM, Liberty Global and FPT Telecom - delivering reliable, secure and personalized experiences across nearly half a billion connected devices worldwide. The culture initiative coincides with a period of accelerating business momentum. Over the past 12 months, Plume has: * Expanded its ISP partnerships to more than 450 across 58 countries * Acquired Sweepr, a leading AI care orchestration platform, enabling industry-first unifying network intelligence and digital care in a single platform offering * Launched the industry's first open Agentic AI platform for ISPs, built on telemetry and network insights from 500 million connected devices * Made a commitment to open standards by joining organizations such as RDK Community, prpl Foundation and Connectivity Standards Alliance * Deepened partnerships by deploying advanced WiFi 7 technology with marquee ISPs including J:COM in Japan and FPT Telecom in Vietnam Plume joins a global community of certified companies recognized by Most Loved Workplace(R) for placing the emotional wellbeing and connection of their people at the center of how they operate. For more on why Plume was certified as a Most Loved Workplace(R), visit https://mostlovedworkplace.com/companies/plume/. About Plume Plume created the first managed Wi-Fi platform for Internet Service Providers (ISPs) in 2016 and continues to lead today with a best-in-class solution for cloud-managed Wi-Fi, security, and workflow orchestration - all powered by an unmatched dataset and AI. With almost half a billion devices connected to its platform, Plume is a trusted technology partner for more than 400 ISPs around the world, helping them deliver subscriber confidence through better Wi-Fi experiences, new services, and proactive customer care. Plume leverages OpenSync(R), an open-source framework that comes pre-integrated and supported on the leading silicon, CPE, and platform SDKs, and supports leading industry standards like RDK-B and prplWave. Combined with powerful AI orchestration tools with its acquisition of Sweepr, Plume now offers ISPs a true end-to-end solution to power their most important workflows and customer experiences, while making deployment simpler and faster. Plume is leading the way in providing ISPs an intelligence and innovation edge to stay competitive, build subscriber confidence, and adapt to the changing needs of the market. Discover more about how Plume is empowering ISPs by visiting https://www.plume.com. About Most Loved Workplace(R) Most Loved Workplace(R) is a certification and research organization that identifies companies where employees demonstrate the deepest levels of positive sentiment and emotional connection, measured across the five SPARK dimensions: Systemic Collaboration, Positive Future, Alignment of Values, Respect, and Killer Outcomes. Certified Most Loved Workplaces(R) are eligible for inclusion on annual Top 100 lists featured in leading publications such as The Economist (Top 100 Global Most Loved Workplaces) and The Wall Street Journal (America's Top 100 Most Loved Workplaces), and on broadcast features on CNBC, Fox Business, Bloomberg and others. Learn more at mostlovedworkplace.com. SOURCE Plume Design, Inc. Allison McArthur, [email protected], +1.661.599.8882