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Polarsteps

Travel planner with offline GPS journaling

Overview

Polarsteps provides an all-in-one travel app for planning, tracking, and reliving journeys. The mobile app (iOS and Android) automatically tracks a user’s GPS route—also offline—then plots it on a digital world map and lets users add photos, videos, and notes to create a detailed digital travel journal. It includes an AI-powered itinerary planner, transport planning, destination guides, and travel statistics. Privacy controls let users decide if trips are public, followers-only, or private, and the app fosters a travel-sharing community where users follow each other and share tips. Unlike many competitors, Polarsteps monetizes through user-aligned revenue: selling physical Travel Books (printed photo albums) and affiliate partnerships for accommodations, avoiding ads and data sales. The company aims to accompany travelers at every stage of their trip and turn digital memories into tangible keepsakes while growing a sustainable, profitable platform.

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About Polarsteps

Simplify's Rating
Why Polarsteps is rated
D+
Rated D+ on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsConsumer SoftwareAI & Machine Learning

Company Size

51-200

Company Stage

Seed

Total Funding

$4.8M

Headquarters

Amsterdam, Netherlands

Founded

2015

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Simplify's Take

What believers are saying

  • Polarsteps reached 25 million tracked trips on August 3, 2026, proving strong engagement.
  • Polarsteps Plus monetizes power users at €8.99 monthly while keeping core features free.
  • The July 2026 summer release added web planning, flight lookup, and tighter location privacy.

What critics are saying

  • Follow the Money exposed Polarsteps data on September 4, 2026; Dutch Defence blacklisted it.
  • A privacy scandal destroys traveler trust, slashes sharing, and kills Travel Book conversions.
  • Google, Apple, and Strava can copy planning and tracking features without Polarsteps baggage.

What makes Polarsteps unique

  • Polarsteps turns offline GPS traces into shareable trip journals and printed Travel Books.
  • Polarsteps stays ad-free, sells Travel Books, and launched Polarsteps Plus on July 14, 2026.
  • Polarsteps combines planning, tracking, privacy controls, and travel community features in one app.

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Funding

Total Funding

$4.8M

Below

Industry Average

Funded Over

3 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Meet Average

Industry standards

$3.3M
$2M
$2.3M
$3M
$3.3M

Benefits

  • Hybrid Work Options
  • Paid Vacation
  • Flexible Work Hours
  • Home Office Stipend
  • Professional Development Budget
  • Paid Holidays
  • Meal Benefits

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

0%
NOS
Oct 2nd, 2026
Companies hacked en masse, consumers hardly care: 'We are tired of data breaches'

Companies hacked en masse, consumers hardly care: 'We are tired of data breaches' Sam Wouters, online editor The message from the cybercriminals who hacked delivery service Flink last week was clear: money must be paid, otherwise all stolen customer data will be published on the dark web. Although the hackers hoped to raise more than 200,000 euros, no one transferred the demanded 10 to 15 euros in cryptocurrency. It raises the question of whether people still worry about their personal data becoming public. According to cybersecurity expert Paul Pols, that is not so bad. People are 'tired of data breaches', and that is understandable, he says. 'We now assume that our personal data will leak somewhere sooner or later, if it hasn't already.' Consumer psychologist Patrick Wessels recognizes that feeling. 'People see data breaches pass by frequently, but experience few problems from them themselves. As a result, we do not feel the urgency to really do something about it.' That the perceived urgency is decreasing does not mean there is no danger. 'There are people dealing with, for example, domestic violence. For this group, it can have serious consequences if their email address or phone number can be found online,' says Rejo Zenger. He is from Bits of Freedom, the organization that advocates for digital civil rights. According to him, it is therefore 'far too complacent that we shrug our shoulders at this.' The hack at Flink is not an isolated incident. This year alone, dozens of large organizations have been hacked, with hundreds of thousands of customer records stolen. Among others, drugstore chain DA, travel app Polarsteps and the logistics partner of Bol and de Bijenkorf were recently hit by a cyberattack. The Flink case is unique, however: for the first time, individual customers were approached directly by hackers. In the Flink hack, the hackers demanded a relatively small amount in cryptocurrency per person. Yet experts advised against paying. There is no certainty that the hackers will actually delete the data after the ransom is paid. That won't happen to me. Dutch people generally know well how to protect themselves online. However, as soon as more is needed than just paying attention, the motivation to behave safely decreases. This appears from the most recent report by Alert Online, which annually maps the digital resilience of Dutch people on behalf of the Ministry of Economic Affairs. According to consumer psychologist Wessels, that decrease in motivation can also be explained. 'That has to do with two things in the brain. The first is the feeling of: that won't happen to me, and the second is long-term thinking.' By that Wessels means that people are aware that sharing personal data online carries risks, but that any problems often only arise in the longer term. In the attack on Flink, cybercriminals put pressure directly on consumers for the first time. According to cybersecurity expert Pols, this method has little chance of success. 'Consumers are no longer very bothered that their personal data are online, so they won't spend money to prevent it.' Previously, hackers mainly targeted companies' systems, with so-called ransomware attacks. In these, hackers shut down a company's systems and then demand ransom to restore access to those systems. 'The hackers' ultimate goal is always to make money,' says Pols. According to him, all means of pressure that can contribute to that are usable. 'Media attention, reputational and image damage for the company, it all counts.' Stay alert to possible consequences. Although the email addresses, phone numbers and addresses of many people are already circulating on the internet, the advice remains to be alert. 'If you receive an email stating that you have been affected by a data breach, always check which data are involved,' says Pols. According to him, it can also happen that a driving licence number, bank details or other important data have been stolen. 'If I saw that my driving licence number was in a data breach, I would apply for a new driving licence.' With that specific data, identity fraud can easily be committed. In addition, the advice remains to use unique combinations of username and password for different accounts. Anyone who uses the same combination everywhere risks that combination also being tried by hackers on other accounts. Make NOS your preferred source in Google. With a new Google feature, you can from now on choose which sources you see first when you search. That way you will never miss the latest news from NOS.

CyberNews
Sep 7th, 2026
Popular travel app used by 23M lets anyone spy on users, including soldiers.

Popular travel app used by 23M lets anyone spy on users, including soldiers. The company was warned about its privacy issues last year. Polarsteps can be used to spy on users. By Cybernews / Shuttestock / VanderWolf Images. Key takeaways: * Follow the Money found Polarsteps data could expose photos, videos, locations, and home addresses. * Researchers said they could access 230 million media files and 1 billion location points from nearly 2 million trips. * The report says some private trips and fully private accounts still revealed sensitive travel and account details. * Polarsteps denies a breach but says it added stricter access controls and stronger protections for secret links. Key Takeaways by nexos.ai, reviewed by Cybernews staff. If you're a Polarsteps user who loves to share your travels on the app, be aware that anyone could find out what you were up to this past summer. The app exposed enough data to track users - sometimes to within a meter, an investigation has found. According to Follow the Money, Polarsteps had already been warned back in December about its privacy problems. But the Amsterdam-founded travel app, used by more than 23 million people, still managed to leave users' photos, locations, and home addresses exposed to anyone through an unsecured data feed. This even included trips logged but put in private mode. The numbers are impressive. Essentially, anyone could connect to the Polarsteps API and pull user names, 230 million photos and videos, and 1 billion GPS locations from nearly 2 million trips.

NOS
Sep 5th, 2026
Military personnel could also be tracked via the travel app Polarsteps, to their homes and on NATO missions.

Military personnel could also be tracked via the travel app Polarsteps, to their homes and on NATO missions. Dozens of military personnel could also be tracked via the travel app Polarsteps, reports investigative platform Follow the Money (FTM). Yesterday, FTM already reported that there was a security flaw in the app that allowed information from millions of travelers to be collected. Military personnel from the Netherlands, the United States, the United Kingdom, France, and Belgium could be identified and tracked. Not all users turn off their GPS location after a trip on Polarsteps. As a result, FTM could still see where people were located. Users could be tracked to their homes, but also, for example, to military bases in both the Netherlands and abroad. Because intelligence services are interested in this, it is risky that this information is public. The journalists saw that a soldier who was on vacation in Austria last summer went to a military base in Lithuania a few months later for a NATO mission. He could also be tracked on the way back. He presumably traveled along with a transport of heavy military equipment. Blacklist. After questions from FTM, the Dutch armed forces have decided to place Polarsteps on a blacklist. The app can soon no longer be installed on devices of the armed forces and will be automatically removed if it was already on them. Polarsteps said yesterday in response that there is no data breach. According to the company, no private data was leaked or shared. Nonetheless, Polarsteps has made a number of security adjustments. This is intended to prevent large-scale access to public user data. Make NOS your preferred source in Google.

Polarsteps
Aug 5th, 2026
Polarsteps among the fastest growing companies in the Netherlands.

Polarsteps among the fastest growing companies in the Netherlands. Polarsteps has been recognized in several national rankings that highlight the Netherlands' fastest-growing companies, marking another period of steady and sustained growth for the Amsterdam-based travel tech company. Polarsteps Editors Last edited Aug 5, 2026 Placing high in national rankings. In the FD Gazellen 2025 Awards, Polarsteps ranked #4 among mid-sized companies in the west of the Netherlands. The FD Gazellen list - compiled annually by Het Financieele Dagblad - recognizes 800 fast-growing companies nationwide that demonstrate consistent revenue growth over a three-year period, positive financial results, and an expanding team. Polarsteps also ranked #8 in the Deloitte Technology Fast 50, which identifies the 50 fastest-growing tech companies in the Netherlands based on percentage revenue growth over the past four years. For the second consecutive year, the company was included in the Top 250 Growth Companies, a national ranking of rapidly developing businesses across sectors. Polarsteps was additionally nominated for the new Women-Led Scaler Award. Earlier this year, Polarsteps was also recognized at the People & Culture IMPACT Awards, which highlight outstanding HR initiatives. A separate article covers that win in more detail. Taken together, these acknowledgments illustrate Polarsteps' continued development within the Dutch tech landscape and underscore the company's focus on building long-term value for travelers, partners, and employees. About Polarsteps. Recognized by the Financial Times and Sifted as one of Europe's fastest-growing tech companies, Polarsteps is the all-in-one travel app loved by over 20 million travelers worldwide. Travelers can easily create itineraries with the Travel Planner, see their trips automatically plotted on a beautiful world map with the Travel Tracker, and relive every adventure with premium Travel Books. Headquartered in Amsterdam and powered by an international team of 100 passionate travelers, Polarsteps is becoming the essential tool for modern-day explorers: before, during, and after their trips. Cover image: FD Gazellen 2025

Polarsteps
Aug 5th, 2026
Polarsteps in the news in 2025: coverage in Forbes, Financial Times, Condé Nast Traveller and more.

Polarsteps in the news in 2025: coverage in Forbes, Financial Times, Condé Nast Traveller and more. 2025 was an exciting year for Polarsteps, with rapid growth in existing markets, much-requested new features shipped, and predicted expansion into non-European territories. All this activity attracted press attention from newspapers, tech publications, and travel media across Europe. The coverage was wide-ranging: here are just some of the highlights from 2025. Polarsteps Editors Last edited Aug 5, 2026 France. Polarsteps further cemented itself as an essential travel app in France in 2025. Early in the year, several news outlets reported on the 290% increase in the number of French travelers using the app compared to the previous year. This phenomenal growth continued in 2025, with more French travelers starting to use the app than ever before, putting France on course to overtake the Netherlands as the company's number-one user base. In February, the French arm of global business magazine Forbes published an interview with CEO Clare Jones, asking for her take on how competitive European businesses can be against US tech companies, how AI can be a useful part of the travel landscape, and how far a traveler needs to go to find adventure. The piece hailed Polarsteps as a "travel success story". In April, specialist broadcaster Tech & Co ran an article about "hit app" Polarsteps, calling it "a travel journal 2.0" and setting the user experience firmly apart from other social-media platforms like Instagram and TikTok. "It's more authentic and intimate." In May, Le Figaro featured Polarsteps' new Accommodations tool, which allows travelers to book hotels, hostels, and holiday rentals directly in the app via partnerships with Booking.com, Hostelworld, and Airbnb. Polarsteps, the article said, aims to become a "super-app" pulling together everything the modern traveler needs in one place. "For a generation used to instant gratification and seamless technology, Polarsteps meets a growing expectation: the desire to travel light and spontaneously, without having to totally wing it." In August, Le Parisien newspaper ran a story about the rapid rise of Polarsteps as a go-to app among young French travelers, and how they use it in different ways. The paper interviewed users who referred to the app as an extension of France's celebrated backpackers' guide, 'Le Guide du Routard', and said the UI is so user-friendly that "even my grandmother can follow along". During the summer, CEO Clare Jones was profiled in financial broadsheet Les Echos, which summarized Polarsteps' journey since it was founded 10 years ago. Germany. Travelers increasingly want to be able to plan, book, and store everything to do with their trip in one place, a need Polarsteps' planning tool intends to meet. The company's user data shows that German travelers are keen planners, and Germany is starting to follow France's growth trajectory, with 53% year-on-year user growth in 2025. In July, Polarsteps' growth among German travelers was picked up by major German broadsheet Frankfurter Allgemeine Zeitung. Journalist Klaus Max Smolka said: "Polarsteps can be seen as a combination of Lonely Planet, Booking.com, Google Sheets, Cewe Photobook, and Instagram for personal use - all without annoying ads." That same summer, regional newspaper Neue Ruhr Zeitung (NRZ) covered Polarsteps' new Planning tool and how this dovetails with German travelers' tendency to research and plan their trips in depth. In October, Condé Nast Traveller (Germany) also recommended Polarsteps, telling its readers that the way it keeps travel memories alive is more effective than any souvenir: "Perhaps the souvenir simply has a different name now: Polarsteps." And in December, the German edition of Forbes reported on its Under 30 Summit Europe, which was held in Berlin and featured a talk by Polarsteps CEO Clare Jones. Clare discussed how travelers are increasingly using AI to plan trips, and the need to combine the output of large-language models with human checks and balances. North america & the UK. The USA, Canada, and the UK are huge markets that are firmly in Polarsteps' sights as the company expands beyond Europe. The Planning tool, which helps travelers plan each stage of their itinerary by suggesting next steps and providing relevant context and inspiration for each destination, is as relevant to US road-trippers crossing their own country as it is for British backpackers setting off on months-long multi-destination trips. In May, Polarsteps co-founder Koen Droste was interviewed for an episode of the Canadian podcast The Product Market Fit Show. During this 45-minute deep dive, Koen explained how he and the company's other three founders succeeded where so many other travel apps failed by building growth through word of mouth and a high-quality product - the opposite of the 'move fast and break things' mentality that prevailed at the time. He also described how the company weathered the storm of Covid-19 pandemic, when travel stopped worldwide, and how he and the team have kept Polarsteps' original vision alive since establishing the company 10 years ago. Throughout the year, the Polarsteps app was recommended by several publications, including British broadsheet the Financial Times and industry publication Tech Radar. Polarsteps was also mentioned in features and thinkpieces by websites and newspapers including Forbes.com and The Guardian; subjects ranged from travel trends to issues like overtourism, backpacking on a budget, and slow and sustainable travel. The Netherlands. Polarsteps is most well known in its home country, where almost one in three people now have the Polarsteps app downloaded on their phone. The app not only dominates the downloads chart in the Travel section of the App Store, but also regularly features among the most downloaded apps in the Netherlands in general. In February, national newspaper De Volkskrant interviewed Head of Design and co-founder Job Harmsen and CEO Clare Jones for its economic pages, focusing on Polarsteps' long-term goal to grow to 100 million monthly active users, how its teams are harnessing AI to achieve this, and the Teleporter perk for employees. The country's foremost finance newspaper Het Financieele Dagblad also ran an in-depth piece about Polarsteps, explaining its unique position as an all-in-one travel app. The paper examined how far ahead of the competition Polarsteps is compared with apps offering travel-tracking journals or photo books only, and how the home-grown app plans to become a European tech success story that's as universally known as Booking, Airbnb, and Expedia. About Polarsteps. Recognized by the Financial Times and Sifted as one of Europe's fastest-growing tech companies, Polarsteps is the all-in-one travel app loved by over 20 million travelers worldwide. Travelers can easily create itineraries with the Travel Planner, see their trips automatically plotted on a beautiful world map with the Travel Tracker, and relive every adventure with premium Travel Books. Headquartered in Amsterdam and powered by an international team of 100 passionate travelers, Polarsteps is becoming the essential tool for modern-day explorers: before, during, and after their trips.

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