PolicyMe

PolicyMe

Online platform for affordable life insurance

About PolicyMe

Simplify's Rating
Why PolicyMe is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Fintech

Financial Services

Company Size

51-200

Company Stage

Series A

Total Funding

$20.5M

Headquarters

Toronto, Canada

Founded

2018

Overview

PolicyMe simplifies life insurance for Canadians by offering affordable coverage options, including critical illness insurance, through an easy-to-use online platform. Customers can access straightforward advice and apply for policies digitally, which helps reduce costs and allows the company to offer lower premiums. Unlike traditional insurance providers, PolicyMe operates with a digital-first approach, minimizing overhead expenses and passing savings on to clients. The company is backed by reputable partners, enhancing its credibility and financial stability. PolicyMe aims to ensure transparency and customer satisfaction, handling claims with care and using customer feedback to improve services. Additionally, the company fosters a positive work culture by organizing events for team bonding, even while working remotely.

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Simplify's Take

What believers are saying

  • PolicyMe raised $18 million in Series A funding, boosting its market position.
  • The launch of Critical Illness Insurance covers 44 conditions, more than average insurers.
  • Increased demand for digital insurance aligns with PolicyMe's online platform strategy.

What critics are saying

  • Increased competition from other insurtech startups may erode PolicyMe's market share.
  • Rapid technological advancements require continuous investment in platform upgrades.
  • Potential regulatory changes in Canada could increase compliance costs for PolicyMe.

What makes PolicyMe unique

  • PolicyMe offers the most competitive life insurance pricing in Canada.
  • The company provides a fully-underwritten term life policy without unnecessary features.
  • PolicyMe's digital-first approach reduces overhead, offering lower premiums to customers.

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Funding

Total Funding

$20.5M

Above

Industry Average

Funded Over

4 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$13.2M
PolicyMe
$15M
Canva
$100M
GitHub

Benefits

Paid Vacation

Stock Options

Remote Work Options

Professional Development Budget

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

4%

2 year growth

4%
Retire Happy
May 2nd, 2023
10 Best Life Insurance Companies in Canada for 2023

However, in 2021, PolicyMe launched its own life insurance products for Canadians in five provinces.

Business Wire
Nov 7th, 2022
Policyme Launches New Critical Illness Insurance Offering The Most Covered Conditions In Canada For Adults

TORONTO--(BUSINESS WIRE)--Toronto-based Insurtech PolicyMe announces the launch of a new Critical Illness Insurance product that offers the most complete coverage in Canada. In partnership with and underwritten by Canadian Premier Life Insurance Company (“Canadian Premier”), this new product covers 44 conditions—10-15 more than the average Canadian insurer. This launch follows PolicyMe’s Series A announcement and will complement their existing core Term Life Insurance offering, enabling Canadians to gain accessible, affordable, and comprehensive financial protection across a wider range of health and life events. With 42% of Canadian parents having one month or less of expenses in emergency savings, PolicyMe’s Critical Illness Insurance product provides Canadian families with the financial protection to withstand lost income or unforeseen medical expenses due to a critical illness. “Having personally battled cancer years ago, I know first-hand how stressful a critical illness diagnosis can be,” says Jeff McKay, Co-Founder & CTO of PolicyMe. “By offering Critical Illness Insurance, we hope that we’re able to remove the financial stress of a diagnosis so our customers can focus on what’s most important: their recovery.”

FF News
Sep 29th, 2022
Exclusive: "Climbing ‘Capital’ Hill: The Best Strategies For Investment Success" - Bradley Collins, Insurtech Insights In The Insurtech Magazine

Bradley Collins, CCO at Insurtech Insights, canvassed Future50 America insurtech finalists and some friendly VCs to come up with the Top 6 Tips for navigating a changing investment landscape. How has the investment landscape changed over the past 12 months and how should investment strategies change as a result? These were questions I asked to a selection of our Future50 America insurtech finalists, as well as investors, to gain valuable insights into not just how the next year might look for the market, but also how up-and-coming insurtechs can navigate these changes and still see success

Insurance News Net
Sep 20th, 2022
Policyme received financing of $13.5M in Series A financing on Sep 20th 22'.

PolicyMe, the digital-first insurance provider on a mission to deliver simple and affordable insurance for Canadian families, today announces its raise of $18 million CAD in Series A financing.

BetaKit
Sep 20th, 2022
Policyme Reveals $18 Million In Series A Financing To Tackle Canadian Insurance Market

Toronto-based insurtech startup PolicyMe wants to make it easier for Canadians to access not just affordable life insurance, but other types of insurance, online. PolicyMe got its start as a life insurance broker, tackling the issue of distribution with the initial launch of its coverage calculator and price comparison platform. In March 2021, the startup launched its own fully-underwritten digital term life insurance product in partnership with Canadian Premier Life Insurance. To date, PolicyMe claims to have sold over $5 billion in life insurance coverage

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