Pontera

Pontera

Active retirement accounts management for advisors

Overview

Pontera helps financial advisors actively manage and monitor clients’ 401(k) and other retirement accounts by integrating multiple accounts into a single, coherent portfolio for holistic wealth planning. The platform is used by advisors via a subscription service to monitor assets and execute active management, with the aim of achieving higher net returns (average +3.3% per year) compared to passive management. This differentiates Pontera from competitors by focusing on active, multi-account retirement asset management through a B2B subscription model that enhances advisors’ service offerings. The company’s goal is to improve client outcomes, boost advisor satisfaction and retention, and grow long-term wealth for investors by delivering more effective retirement account management.

Significant Headcount Growth

About Pontera

Simplify's Rating
Why Pontera is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$151.5M

Headquarters

New York City, New York

Founded

2012

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Simplify's Take

What believers are saying

  • Pontera launched bulk rebalancing in July 2026, reducing advisor workload by hours.
  • Orion expanded its partnership in April 2026, embedding Pontera deeper into trading workflows.
  • 2025 integrations with BridgeFT and Orion broaden distribution across RIAs and TAMPs.

What critics are saying

  • Fidelity blocked credential-sharing in late 2024, cutting Pontera off from many accounts.
  • That access fight threatens renewals, new sales, and product usefulness across 2025-2026.
  • Advisor trust collapses if regulators or custodians deem shared-credential trading noncompliant.

What makes Pontera unique

  • Pontera sits inside advisors' workflows through Orion Eclipse, BridgeFT, and AdvisorEngine integrations.
  • It manages held-away 401(k), 403(b), and 457(b) accounts without forcing asset transfers.
  • Stifel, CAPTRUST, Commonwealth, and Ameritas validate Pontera's enterprise-grade retirement-account utility.

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Funding

Total Funding

$151.4M

Above

Industry Average

Funded Over

7 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

401(k) Company Match

Paid Parental Leave

Family Planning Benefits

Professional Development Budget

Hybrid Work Options

Unlimited Paid Time Off

Equity

Food Perks

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

7%

2 year growth

6%
Yahoo Finance
Aug 19th, 2026
Pontera adds non-discretionary option for advisors to guide 401(k) allocations

Pontera has launched a non-discretionary option allowing advisors to guide clients on 401(k) allocations without directly accessing their accounts. The New York-based firm's new tool, launching in September, provides advisors visibility into client retirement accounts to recommend actions aligned with financial goals. Unlike Pontera's core discretionary service, advisors using the new option cannot access accounts, withdraw funds, or make contributions or beneficiary changes. Instead, it offers guided workflows for participants to follow recommendations themselves. CEO Yoav Zurel said the option provides choice in how retirement savers receive advice, supporting both hands-on and guided approaches. The company said the move responds to advisor and client demand, though it follows tensions with Fidelity Investments over credential-sharing systems. Andrew Besheer of Besheer & Associates viewed it as a concession in battles over account access.

PR Newswire
Jan 29th, 2025
Pontera And Orion Launch New Integration To Help Advisors Offer Personalized, Holistic Investment Solutions At Scale

First-of-its-kind collaboration will enhance and streamline investment management inclusive of clients' 401(k) accountsNEW YORK and OMAHA, Neb., Jan. 29, 2025 /PRNewswire/ -- Pontera™, the fintech company enabling retirement savers to get 401(k) management from their trusted advisor, and Orion, the premier provider of transformative wealthtech solutions for financial advisors and the enterprise firms that serve them, have built a new integration that allows advisors to connect into Pontera directly from Orion Trading

Intelligence360 News
Jun 13th, 2024
Pontera Solutions To Expand Into 41,000 Square Feet Of Space In New York City.

Pontera Solutions to expand into 41,000 square feet of space in New York City. Pontera Solutions to expand into 41,000 square feet of space in New York City.New York, New York — According to state and local development sources, Pontera Solutions plans to build out 41,000 square feet of new space in New York. The company plans to occupy the new space at 20 W 34th St in New York, on or about January 1, 2025. According to the company website Pontera is a fintech company on a mission to help millions of Americans retire better by enabling financial advisors to securely and compliantly manage on assets in held-away accounts, including 401(k)s, 403(b)s, and more. The platform is designed to work across many account types and seamlessly integrate with existing portfolio management tools to help advisors improve their clients’ financial outcomes. Founded in 2012, Pontera is headquartered in New York City.To learn more about Pontera Solutions, visit http://pontera.com/Company Contact:Yoav Zurel, Chief Executive [email protected]://www.linkedin.com/in/yoav-zurel-2661a11a/888-677-3339SOURCE: http://www.intelligence360.ioCopyright (c) 2024 SI360 Inc

PR Newswire
May 14th, 2024
Pontera And Stifel Partner To Help 401(K) Participants Pursue Their Retirement Goals

Partnership unveiled at Blueprint 2024, Stifel's national sales and innovation conference, in Las Vegas. Over 200,000 Stifel clients will now benefit from secure, personalized 401(k) management.NEW YORK, May 14, 2024 /PRNewswire/ -- Pontera, the fintech company helping retirement savers receive professional 401(k) account management from their trusted financial advisor, is pleased to announce the launch of a partnership with Stifel Financial Corporation , a premier full-service brokerage and investment banking firm operating across the United States and abroad.Pontera will help Stifel advisors deliver comprehensive guidance that can yield better retirement outcomes for clients. Post this Pontera and Stifel's milestone partnership was unveiled today by Ron Kruszewski, Chairman and Chief Executive of Stifel, during a mainstage presentation at Blueprint 2024, Stifel’s annual national sales and innovation conference, in Las Vegas.Pontera's milestone partnership with Stifel was unveiled today by Ron Kruszewski , Chairman and Chief Executive of Stifel, during a mainstage presentation at Blueprint 2024, Stifel's annual national sales and innovation conference, in Las Vegas. With this collaboration, more than 2,400 Stifel advisors will be able to securely manage 401(k)s for over 200,000 clients through the Pontera platform as part of a personalized, comprehensive wealth management plan."When clients turn to their advisor for investment advice, they're looking for help managing all of their assets — not just some," Kruszewski said. "We're thrilled to collaborate with Pontera and help our advisors answer this call for help by giving them tools to securely and efficiently manage their clients' workplace retirement accounts."Gaining a clear view of their clients' 401(k)s through Pontera will help Stifel advisors deliver holistic guidance that yields better outcomes and peace of mind for clients. During a walkthrough of Pontera's functionality, Kruszewski noted the platform will be integrated with Stifel's advisor-driven tech stack: Addepar, for holistic performance reporting; Salesforce CRM, for streamlined client-account visibility; and Stifel's WealthTracker solution."We applaud Stifel for adopting technologies that enable its advisors to better serve their clients," said David Goldman , Chief Business Officer, Pontera

PR Newswire
Apr 8th, 2024
Strengthening 401(K) Industry Ties: Pontera Welcomes Three Seasoned Retirement Plan Leaders

Jerry Bonnabeau joins as Head of DC Partnerships; Kevin Amoruso as Director, DC Strategic Relationships; and Todd Stablewski as Director, DC PartnershipsNEW YORK and NASHVILLE, Tenn., April 8, 2024 /PRNewswire/ -- Pontera, the fintech company helping retirement savers receive professional 401(k) account management from their trusted financial advisor, has announced the hiring of three leaders with nearly 70 years combined experience in the defined contribution (DC) plan industry.Jerry Bonnabeau joins Pontera as its Head of DC Partnerships, a new role, in which he will lead Todd Stablewski, Director, DC Partnerships, and Kevin Amoruso, Director, DC Strategic Relationships.Pontera has hired three new leaders with nearly 70 years combined experience in the defined contribution plan industry. Post this Pontera's new DC Partnerships team, from left to right: Todd Stablewski, Director, DC Partnerships; Jerry Bonnabeau, Head of DC Partnerships; Kevin Amoruso Director, DC Strategic Relationships.Pontera, which recently joined the National Association of Plan Advisors, announced the hires during NAPA's annual 401(k) Summit in Nashville, Tenn., April 7-9, 2024, which Bonnabeau and Amoruso attended alongside other Pontera executives."We're confident that by forging stronger relationships with recordkeepers, Pontera can help more retirement savers pursue better outcomes by turning 401(k) management over to their own personal advisor and receiving holistic financial advice," said David Goldman, Chief Business Officer, Pontera.Prior to joining Pontera, Bonnabeau was Chief Growth Officer at Atlas Point, a firm that uses behavioral science to help advisors with client conversations. He previously held leadership positions at Edelman Financial Engines for 16 years, as well as at Putnam Investments and RobustWealth.Stablewski joins Pontera from Voya Financial, where he was Vice President, Investment Product Partners. Before that, he served in similar roles at MassMutual Financial Group, Mercer, and Fidelity Investments over the course of 25 years.Amoruso, who spent nearly 14 years at Principal Financial Group, where he managed relationships with the DC divisions of the industry's largest retirement plan advisors and broker dealers.These team additions come as the DC plan business continues to evolve, with sponsors starting to broaden the spectrum of guidance solutions they offer. As the needs of participants shift, plan sponsors recognize many workers could benefit from more personalized guidance, according to a recent Cerulli Associates report.Pontera's platform enables recordkeepers and plan sponsors to offer participants access to personalized 401(k) management from their trusted financial advisor."We're excited to join Pontera's mission to enable more retirement savers to get holistic investment guidance incorporating their full portfolio," said Bonnabeau. "Studies show professionally-managed portfolios can generate significantly higher returns than self-managed accounts1, and with 40% of retirement income generated from their 401(k)s2, Americans increasingly want these accounts integrated with their overall financial plan."A recent survey of DC plan participants found 62% wish they could turn management of their retirement accounts over to a professional, while 52% say they are overwhelmed by plan information

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