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Popmenu

Data-driven marketing platform for restaurants

Overview

Popmenu provides a technology platform for independent restaurants to grow their business. It offers a suite of marketing and customer-engagement tools that help restaurants attract more customers, understand guest preferences, and tailor offerings accordingly. The platform collects guest data and uses it to drive targeted communications and improved operations, aiming to increase efficiency and revenue. Restaurants pay a subscription to access these tools, making it an ongoing, data-driven solution for growth. Popmenu stands out by targeting independent eateries with an integrated set of features focused on marketing, data insights, and customer engagement, backed by customer testimonials and high satisfaction. The goal is to help restaurants grow by better understanding and serving their customers.

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About Popmenu

Simplify's Rating
Why Popmenu is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureData & AnalyticsConsumer SoftwareEnterprise Software

Company Size

201-500

Company Stage

Series C

Total Funding

$87.6M

Headquarters

Atlanta, GA

Founded

2016

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Simplify's take

What believers are saying

  • Apr. 30, 2026 Yext partnership extends reputation management across 70+ platforms.
  • Sept. 30, 2026 studies show 60% of consumers accept AI restaurant service.
  • Apr. 15, 2026 SpotOn integration reduces manual ordering friction and links guest data.

What critics are saying

  • June 2026 layoffs, per Simplify jobs, signal cost pressure and slowing growth.
  • Owner.com litigation keeps Popmenu fighting a direct rival over marketing claims.
  • Google and OpenTable can copy Popmenu's menu, ordering, and reputation features quickly.

What makes Popmenu unique

  • Oct. 15, 2026 Spotlight Menu blends Instagram-style video, SEO, AEO, and AI search.
  • Popmenu serves 12,000+ restaurants across the U.S., U.K., Canada, and Mexico.
  • Apr. 15, 2026 SpotOn and Oracle integrations deepen Popmenu's native POS connectivity.

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Funding

Total Funding

$87.6M

Below

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
$62M
$65M
$100M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • Flexible Work Hours
  • Wellness Program
  • Company Equity

Growth & Insights and Company News

6 month growth

0%

1 year growth

1%

2 year growth

3%
PR Newswire
Oct 15th, 2026
Popmenu launches Instagram-style video menus for its 12,000+ restaurants to boost orders

Popmenu, an Atlanta-based restaurant technology company, has launched Spotlight Menu, which pairs Instagram-style dish videos with search optimisation to help restaurants rank higher in Google and AI searches and win more orders. The menu features a highlights reel, a menu ads reel for events and specials, and guest reviews, allergen and nutritional details. Diners can also search the menu using text prompts powered by AI. A 2026 Popmenu survey of 1,000 US consumers found 82% are more likely to order a dish with a video than one with only a photo. Consumers spend $100 a week on restaurants on average, down from $115 in June 2025. Popmenu serves more than 12,000 restaurants.

PR Newswire
Apr 15th, 2025
Popmenu'S Digital Marketing Suite Now Available On Oracle Cloud Marketplace

Popmenu's Availability on Oracle Cloud Marketplace Provides Easy Online Ordering and Greater Sales Opportunities for RestaurantsATLANTA, April 15, 2025 /PRNewswire/ -- Popmenu, a leading provider of restaurant technology and Oracle partner, today announced that its digital marketing and online ordering solutions are available on Oracle Cloud Marketplace and can be deployed on Oracle Cloud Infrastructure (OCI), and integrate with Oracle Simphony POS. Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners.The integration of Popmenu's online ordering solutions with Oracle Simphony POS enables:Greater efficiency, fewer errors: Online orders for pickup, delivery, and catering that are placed on Popmenu's platform flow directly into the Simphony POS. This helps eliminate manual uploads and reduces risk of human error.Online orders for pickup, delivery, and catering that are placed on Popmenu's platform flow directly into the Simphony POS. This helps eliminate manual uploads and reduces risk of human error. Synchronized menu updates: Any menu changes made in the Simphony POS appear on Popmenu and OpenTable. Operators can also adjust which menu items show up online with simple toggles.Any menu changes made in the Simphony POS appear on Popmenu and OpenTable

PR Newswire
Jan 30th, 2025
Popmenu Releases Restaurant Dining Trends To Watch In 2025

Fewer price increases and ordering fees and new dining experiences are planned along with a greater reliance on artificial intelligence (AI) and automationATLANTA, Jan. 30, 2025 /PRNewswire/ -- After contending with another year of high food and labor costs, financially stressed consumers, and fierce competition, U.S. restaurant operators are approaching 2025 with a focus on engaging more guests, more often. Consumers will see new pricing, ordering and marketing strategies, unique dining experiences, and higher usage of AI to enhance hospitality and bridge labor gaps.This is according to recent studies of 359 U.S. restaurant operators and 1,000 U.S. consumers by Popmenu, a tech leader serving more than 10,000 restaurants."2024 was an incredibly difficult year for many restaurants who saw unsustainable costs grow and guest traffic decline," said Brendan Sweeney, CEO and Co-founder of Popmenu

PR Newswire
Dec 18th, 2024
Water Is Becoming A Preferred Drink As 50% Of Consumers Dine Out For December Holidays, Popmenu Study Finds

Majority of consumers typically order non-alcoholic beverages when they go out to dinner; one-third of consumers just drink water at restaurantsMargarita is the most popular holiday cocktailAverage spend on alcohol while having dinner at restaurants is around $30 per consumerATLANTA, Dec. 18, 2024 /PRNewswire/ -- As U.S. consumers gather together at restaurants to toast the holidays, water and other non-alcoholic beverages will likely be in many glasses. Half (50%) of consumers plan to dine at or order from restaurants for December holidays.1 When eating out for dinner, 61% of consumers say they typically order non-alcoholic beverages; 33% of consumers typically just drink water with most favoring tap water.Restaurant operators say this is a growing trend—more than half (55%) report that more guests are choosing to drink water instead of ordering other beverages.This is according to Popmenu's nationwide surveys of 874 U.S. consumers, ages 21 and older, and 365 U.S. restaurant leaders in September 2024 and 1,000 U.S

PR Newswire
Nov 26th, 2024
42% Of Consumers Plan To Order From Or Dine At Restaurants For Thanksgiving Dinner This Year, Popmenu Study Finds

Ordering out for Thanksgiving jumped year over year while dining in person at restaurants declined as budgets tighten. On average, consumers expect to spend around $170 on Thanksgiving dinner, whether dining out or cooking at homeATLANTA, Nov. 26, 2024 /PRNewswire/ -- Popmenu's annual study on Thanksgiving dining trends shows a number of consumers are going to leave the cooking to the professionals, but prefer to eat at home. This year, 37% of consumers reported that they plan to order takeout or delivery from restaurants for their Thanksgiving dinner, up from 32% last year. Another 5% plan to dine at a restaurant on Thanksgiving, down from 17% last year. When asked how much they anticipate they will spend on Thanksgiving dinner for themselves and their guests, the average amount was $170

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