Croissant, a NYC-based provider of a platform developing intentional commerce, $28M in funding

Croissant, a Nashville-based fintech company, has raised $28 million in equity and debt funding to expand its secondhand shopping platform. Backed by Portage, KKR cofounders George Roberts and Henry Kravis, the round follows a $24 million seed raise in 2023. The company operates as a Chrome browser extension across 80 retailers including Mytheresa and Bloomingdale's, guaranteeing future resale value of 30 to 40 percent of retail price on purchases. With the new funding, Croissant will now offer shoppers immediate 10 percent cashback credits on purchases, averaging $70 per transaction on typical $700 orders. The platform is also prepaying retailers for future sales in exchange for larger commission cuts. Croissant plans to invest up to $8 million in marketing, targeting 1.5 million registered users and $250 million in gross merchandise value by year-end.

Benepass, a global benefits capital management platform, has raised $40 million in Series B funding led by Centana Growth Partners, with participation from FoW Partners and existing investors Portage Ventures and Threshold Ventures. The company's revenue has more than doubled since January 2025. The New York-based startup, founded in 2019, helps employers manage pre- and post-tax benefits as healthcare costs are projected to rise 10% this year. The funding will expand Benepass' platform to support larger employers, including enhanced Health Savings Account offerings and Specialty Health Reimbursement Accounts for programmes like GLP-1 medications. Benepass currently serves over 250 employers globally and has processed more than 4.5 million card transactions. The company is a Workday Wellness strategic partner for financial benefits.