Other programs Poshmark has launched to help promote resale transactions include Posh Party Live, a real-time shopping event that allows buyers and sellers to sell, shop, and share curated merchandise via livestream.

Online fashion resale market Poshmark launched a partnership with returns-focused commerce platform Loop.According to a Wednesday (Jan. 8) press release, the collaboration is designed to offer an alternative to what the companies said is a common customer pain point: missing a return window or trying to return a final sale item.“At Poshmark, we believe shopping and selling should be simple, social and sustainable,” Poshmark Chief Marketing Officer Steven Tristan Young said in the release. “After observing an increase in Poshmark listings mentioning missing the return window, we saw an opportunity to create a sustainable solution. Partnering with a market leader like Loop allows us to offer resale as an alternative, creating a more convenient experience for both buyers and sellers, putting money back in their wallets, and keeping more items in circulation.”Open to shoppers across Loop’s merchant network, the partnership — a first for Loop merchants — offers consumers a way to resell non-returnable items on Poshmark. It allows consumers to sell unwanted items, gives merchants a revenue stream, and aligns with the fashion industry’s push to “reduce waste and promote sustainability,” the release said.The tie-up comes amid a surge in retail returns. One estimate showed a 28% increase in return rates between the 2023 and 2024 holiday shopping seasons.Returns have become a fixture of the January retail landscape, to the point that analysts have nicknamed the month “Returnuary” as consumers begin to realize “that the reality of returns as a function of commerce is more of a feature of the landscape than it is a bug.”Last year, returns made up $743 billion, or 14.5%, of the $5.13 trillion of reported retail sales, versus 8.8% in 2012, an increase of 60%.“For savvy eCommerce players, returns can ultimately represent an opportunity to reinforce customer loyalty, optimize operations and innovate for the future,” PYMNTS wrote

The leading fashion resale marketplace empowers consumers to turn non-returnable items into cash, doubling down on commitment to sustainability amid stricter return policiesREDWOOD CITY, Calif. and COLUMBUS, Ohio, Jan. 8, 2025 /PRNewswire/ -- Poshmark, a leading fashion resale marketplace powered by a vibrant community, together with Loop, the leading commerce operations platform for Shopify brands, today announced a first-of-its-kind partnership that addresses a common consumer pain point — missing a return window or attempting to return a final sale item — by offering a sustainable and financially rewarding alternative to recoup expenses. Available to the millions of U.S. shoppers across Loop's network of merchants, this partnership creates a path for consumers to quickly and easily resell non-returnable items on Poshmark, transforming a negative returns experience into a positive one while in turn creating new revenue streams for the merchants. This innovative resale integration is a first for Loop's merchants, marking a significant step forward in the fashion industry's efforts to reduce waste and promote sustainability.Retailers are grappling with the rising costs and environmental impact of returns, where many have tightened their return policies to mitigate these costs