About

Postscript.io offers an SMS marketing platform tailored for Shopify merchants, enabling them to connect with customers through text messaging. The platform includes tools for growing subscriber lists, developing messaging strategies, and providing customer service, all aimed at increasing revenue. A standout feature is SMS SalesBeta, which pairs businesses with trained sales associates to enhance subscriber engagement and revenue. Postscript.io also provides performance metrics and expert support to help clients maximize their SMS marketing effectiveness.

Simplify's Take

What believers are saying

• Postscript.io's platform has generated billions in revenue for clients, boasting an impressive average ROI of 34X.
• The recent $65M Series C funding round indicates strong investor confidence and provides ample resources for further innovation and growth.
• Access to strategists and industry experts helps businesses maximize their SMS revenue performance, enhancing client success and satisfaction.

What critics are saying

• The ongoing legal disputes with competitor Attentive could damage Postscript.io's reputation and divert resources from growth initiatives.
• A significant headcount reduction of 43 employees may impact operational efficiency and employee morale.

What makes Postscript unique

• Postscript.io focuses exclusively on Shopify merchants, providing a tailored SMS marketing solution that leverages the unique needs of this e-commerce platform.
• Their proprietary metric, Subscriber Lifetime Value (SLTV), offers a comprehensive measure of SMS program performance, setting them apart from competitors.
• The SMS SalesBeta service, which pairs businesses with trained sales associates, is a unique offering that can potentially double SMS revenue for clients.