Potential Motors

Potential Motors

Develops ADAS software for off-road vehicles

About Potential Motors

Simplify's Rating
Why Potential Motors is rated
B
Rated C on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Automotive & Transportation

Enterprise Software

AI & Machine Learning

Company Size

11-50

Company Stage

Seed

Total Funding

$4.4M

Headquarters

Fredericton, Canada

Founded

2018

Overview

Potential Motors develops Advanced Driver Assistance Systems (ADAS) specifically for off-road vehicles. Their technology uses AI-driven forward-facing sensors to help vehicles detect and understand their surroundings, allowing them to navigate challenging terrains more effectively. This software enhances the vehicle's ability to interact with both off-road and on-road environments. Unlike many competitors, Potential Motors focuses exclusively on off-road applications, catering to clients in the automotive industry who require specialized solutions for rugged conditions. The company's goal is to improve vehicle safety and performance in extreme environments by providing innovative software solutions that can be licensed to vehicle manufacturers and other automotive stakeholders.

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Funded Recently
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Significant Headcount Growth
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Simplify's Take

What believers are saying

  • Raised CA$8.5M since May 2020 for commercialization efforts.
  • Collaborating with major automotive brands like CFMOTO Powersports.
  • AI integration with Lidar enhances terrain mapping and vehicle control.

What critics are saying

  • Emerging competition from Overland AI in the defense sector.
  • Reliance on continuous funding may indicate financial instability.
  • Focus on off-road applications may limit market opportunities.

What makes Potential Motors unique

  • Potential Motors specializes in AI-driven ADAS for off-road vehicles.
  • Their Terrain Intelligence system enhances vehicle control in extreme environments.
  • They focus on licensing software solutions to automotive manufacturers.

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Funding

Total Funding

$4.4M

Above

Industry Average

Funded Over

2 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$2M
Netflix
$2M
Potential Motors
$2.3M
Instacart
$3M
Robinhood

Benefits

Professional Development Budget

Flexible Work Hours

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

↑ 11%

1 year growth

↑ 5%

2 year growth

↑ 5%
TechCrunch
May 18th, 2024
Vcs And The Military Are Fueling Self-Driving Startups That Don’T Need Roads

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to city streets, these startups are taking their tech off-road. Two recent entrants — Seattle-based Overland AI and New Brunswick-based Potential — are poised to get a first-mover advantage on this segment of autonomy. While these startups are applying their tech in different ways, Overland AI and Potential do share some common off-road ground. Founders of each startup believe they’ve cracked the code to one of the more challenging applications of automated driving by building software that doesn’t rely on some of the main crutches of testing and deployment — such as detailed maps, large swaths of training data and the ability to fall back on remote assistance. The U.S. Department of Defense and venture capital investors are taking notice. Overland AI, which is developing a self-driving system designed for military operations like reconnaissance, surveillance and delivering electronic warfare packages, was awarded in April up to $18.6 million from the U.S. Army’s Defense Innovation Unit. The funds will be used to build a prototype autonomous software stack for its Robotic Combat Vehicle (RCV) program over the next two years. The startup, which was founded in 2022, raised this week a $10 million seed round led by Point72 Ventures

Telematics Wire
May 3rd, 2024
Potential Motors Raises $2M for AI Tech

Potential Motors has raised an additional CA$2M, bringing its total funding to CA$8.5M since May 2020, to advance the commercialization of its AI technology in automotive sectors like powersports and defense. The funding will support projects including a new pilot in Q2 and ongoing partnerships with major automotive brands. Their Terrain Intelligence system uses sensors to enhance vehicle control by anticipating terrain challenges.

BetaKit
May 3rd, 2024
Potential Motors Raises $2M for Tech Commercialization

Fredericton-based AutoTech startup Potential Motors has secured an additional $2M CAD in seed funding to commercialize its terrain-perception technology for off-road vehicles. This round, closed in April, brings the total seed financing to $8.5M CAD. The funds, supported by existing investors like Brightspark Ventures and new investor Farpointe, will aid in advancing projects from innovation to pre-production stages.

BetaKit
May 3rd, 2024
Potential Motors secures $2 million to commercialize terrain-perception software for off-road vehicles

In 2022, Potential was named Most Innovative Startup at InnovateNB's first awards event.

Finsmes
May 2nd, 2024
Potential Raises Additional $2M in Funding

Potential raises additional $2M in funding.

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