Premise

Premise

Data-driven market research with real-time insights

Overview

Premise runs a data collection and analytics platform using a global network of over 6 million contributors to deliver near real-time qualitative insights to businesses, development organizations, and humanitarian groups. Clients access data and insights gathered from the world crowd, which are analyzed to produce granular observations on markets, customer journeys, and public sentiment, including in-store contexts. It differentiates itself with a very large, global, real-time contributor network that provides location-specific data quickly. The goal is to help organizations identify growth opportunities, understand customer journeys, and make informed, actionable decisions.

About Premise

Simplify's Rating
Why Premise is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Company Size

201-500

Company Stage

Series E

Total Funding

$146M

Headquarters

San Francisco, California

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Prime expands globally from Mexico in Q1 2025, targeting CPG giants like Coca-Cola and Heineken.
  • Alfredo Troncoso's 28-year Nielsen expertise drives advanced retail measurement analytics since August 2024.
  • Grupo MeikO acquisition bolsters Latin American retail services for 50+ consumer goods firms.

What critics are saying

  • Scale AI synthetic data erodes Premise's human-sourced insights, obsoleting revenue in 18-36 months.
  • NielsenIQ's AI mobile audits poach Premise's CPG clients within 6-12 months.
  • Appen undercuts Premise's pricing with AI controls, capturing Coca-Cola in 12-24 months.

What makes Premise unique

  • Prime leverages computer vision for real-time product placement detection in 120,000 monthly store visits.
  • Global 6M contributor network delivers granular traditional trade insights across 140 countries.
  • Standardized data platform with product catalog enables regionally tailored retail analytics.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$146M

Below

Industry Average

Funded Over

3 Rounds

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Below Average

Industry standards

$100M
$245M
Stripe
$250M
Reddit
$1.3B
Epic Games
$1.5B
Airbnb

Benefits

Medical, dental, & vision insurance

Disability & pet insurance

401k

Life & accident insurance

Commuter & parking subsidies

Unlimited time off

Paid holidays

Flexible office hours

EAP

HSA & FSA

Daily lunch & snacks

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

0%
All-Source Intelligence
Apr 18th, 2026
CEO of texas-based info warfare contractor resigned and sued former employer for legal fees.

CEO of texas-based info warfare contractor resigned and sued former employer for legal fees. Timothy J. Riesen resigned from his role as CEO of Madison Springfield on new year's eve and was cut off from his legal support in a separate dispute with British spy firm, alleges a new lawsuit. Apr 18, 2026 Timothy J. Riesen, a recent CEO of the Austin-based information warfare contractor Madison Springfield Inc. (MSI), sued his former company this month due to an end to financial support from MSI in an ongoing, heated legal dispute with the British founders of a UAE-based covert intelligence collection firm, International Advisory Services (IAS). The previous partnership between MSI and IAS - which centered around IAS conducting "dodgy" information collection work in the Middle East on behalf of U.S. Special Operations Command (USSOCOM) without disclosing an American hand - was revealed by this publication to have involved nearly a decade of covert intelligence contracts within Iranian cities, including monitoring of the now-contested Strait of Hormuz in response to a March 2021 trade agreement between Iran and China. (The U.S. federal judge handling the dispute between Riesen and IAS in February retroactively sealed a table of codenames of contracts with USSOCOM in response to exclusive reporting from this publication.) Legal filings further revealed that in July 2022, shortly after MSI's then-secretive acquisition by the San Francisco-based gig-work information collection company Premise Data, the company had discussed the price for their "researchers" to escalate beyond observation, referring to a "break stuff price." Timothy J. Riesen's April 7 complaint against MSI in the Western District of Texas 8.82MB ∙ PDF file This month's suit from Riesen against MSI, filed in the Western District of Texas on April 6, is at least the ninth legal action involving the downfall of Premise Data, ranging from the company's 2019 lawsuit against the alleged whistleblower Alex Pompe to the company's bankruptcy declaration in January and myriad offshoot lawsuits. (The law firm which represented Premise in its suit against Pompe, Grellas Shah, in October filed suit against Premise in Santa Clara County for lack of payment from the case.) IAS founders Alexis Everington and Richard White - both former employees of the now-defunct British information operations firm SCL Group - sued Riesen in October 2023 in the Middle District of Florida after concluding that the $1 million which they each received from the MSI sale to Premise in May 2022 was insufficient. Former MSI president Ingrid de la Fuente soon after sued MSI through a now-withdrawn, but still sealed, False Claims Act suit in the Eastern District of Virginia, alleging that the MSI's roughly $4.5 million BEOWULF intelligence collection contract in Iran had improperly billed USSOCOM for the company's subcontracts with IAS. Former Premise Data CEO Maury Blackman - who was fired from the company in late 2023 after this publication revealed his sealed arrest for felony domestic violence - unsuccessfully sued the author for $25 million after Premise's then-general counsel, Jeffrey C. Tung, hired the private investigation firm Whitestar Group to attempt to unmask this publication's sources. (Former U.S. Army Ranger Regiment commander Christopher S. Vanek was likewise let go from his government contracting role at Premise shortly after Blackman's firing, resulting in him suing Premise for alleged fraud, age discrimination, and unpaid wages in May of last year, similarly revealing codenames of USSOCOM contracts in his lawsuit.) Riesen claims in his newly filed suit against MSI - following his sealed lawsuit against Premise Data in Delaware last year - that, "MSI's corporate parent, Premise Data Corporation ("Premise"), through its General Counsel (Jeff Tung) and CEO (Maury Blackman), approved Premise's payment to MSI and MSI's payment to Riesen of the attorneys' fees and costs associated with the dispute with Everington and White." The April 7th filing from Riesen further states that, following Riesen's December 31, 2025 resignation from MSI, "Culmen assumed control of MSI's operations," adding that, "MSI now refuses to continue advancement payments to Riesen." The lawsuit between Riesen and his former British partners is scheduled to go to trial in June, and Riesen argued in his complaint that the end to MSI's support for his legal defense means that he "stands to owe hundreds of thousands of dollars in legal fees in short order, or else, Riesen will be deprived of a defense on the eve of trial for an action brought against him as an officer and director of MSI." All-Source Intelligence looks forward to covering the trial in person in Tampa. 25 Likes ∙

PR Newswire
Aug 21st, 2024
Premise Announces Alfredo Troncoso As Principal Lead Of Retail Measurement

Alfredo will lead product teams focused on advanced analytics underpinning its retail measurement capabilities in Traditional TradeNEW YORK, Aug. 21, 2024 /PRNewswire/ -- Premise, a leading provider of traditional trade insights and data solutions, announces the appointment of Alfredo Troncoso as Principal Lead of Retail Measurement. In this role, Troncoso will lead product and data science teams focused on the connection between retail execution and drivers of share performance.Alfredo brings a wealth of industry expertise to the Premise team. His distinguished career spans over 28 years at Nielsen and Kantar, where he led teams that enabled various customers in market measurement, marketing effectiveness, pricing, segmentation, and innovations in measurement.Alfredo's extensive experience includes the design and scaled production of advanced analytic frameworks and data science capabilities for a wide collection of the world's top consumer brands in every continent. His global expertise covers Market Measurement, Marketing Effectiveness & ROI, Strategic Pricing & Revenue Management, Shopper Insights, Segmentation, and Assortment & Shelf Management, among other disciplines that underpin the unique value proposition brought to market by Premise's capability."We are thrilled to welcome Alfredo to the team," said Matt McNabb, Chairman and CEO of Premise. "His extensive experience and deep understanding of shopper and retail analytics will be instrumental in driving our continued growth

PR Newswire
Feb 23rd, 2024
Premise Appoints Matt Mcnabb As Ceo To Continue Scaling Its Global Footprint

McNabb previously served as CEO of Native, which Premise acquired in 2021, and as Chief Revenue Officer and Chief Strategy Officer for the combined business.SAN FRANCISCO, Feb. 22, 2024 /PRNewswire/ -- Premise, an on-demand marketplace that connects businesses with a network of locals able to capture market research data for them, announced Matt McNabb as its new CEO. Matt previously served as the company's Chief Revenue Officer and Chief Strategy Officer, responsible for the company's sales, customer success, solution consulting, and other revenue portions of the business, as well as the company lead on corporate strategy, go-to-markets, and mergers and acquisitions, with a particular focus on its work in retail analytics.Matt comes to the company with nearly 20 years of experience in the data and analytics market, working with some of the largest brands in the world. He joined Premise in 2021 after the acquisition of his company, Native, a competitor of Premise, which also offered a marketplace of data collectors that could be tasked by leading consumer brands to capture store-level data on demand. Since Matt joined the Premise family, Premise has experienced explosive year-on-year growth by working with leading CPG manufacturers, including Coca-Cola, Mondelez, and Heineken, disrupting the status quo of the legacy retail insights providers.Premise has a long history of facilitating direct conversations between leading brands and NGOs with over 6 million Contributors across 140 countries. These conversations allow organizations like these to better understand the drivers motivating important decisions that range from shopper purchase experiences to democratic election preferences like never before."I've been proud to be a part of Premise for the past two years," said Matt McNabb, CEO of Premise

PR Newswire
Oct 19th, 2023
Premise Announces Partnership With Neutronpay, A Premier Digital Payment Platform, Enabling Premise'S Global Users Ease Of Payment In Bitcoin

"Our partnership with Neutronpay allows our Contributors to easily convert and transfer their earnings in Bitcoin," said Premise CEO Maury Blackman. "Premise remains the unique go-to organization for our customers to gather public data almost instantly from local citizens from around the globe."SAN FRANCISCO, Oct. 19, 2023 /PRNewswire/ -- Premise, a leading platform for virtually instantaneous public data gathering, affording economic opportunities to its local "contributors" using their smart phones, today announced its partnership with Neutronpay, a premier digital payment platform specializing in Bitcoin and Lightning Network solutions.With Neutronpay's enabling technology, Premise has launched the "Crypto Direct Cash-out" feature, a new payment method that enables our paid global users or "Contributors, who sign up on a publicly available app, to easily convert and transfer their earnings in Bitcoin.With this new feature, we're further simplifying the process for Contributors to enter the crypto economy with just their engagement, no initial financial investment required. By participating on our platform, Contributors can effortlessly convert their earnings into Bitcoin and transfer the asset to a supported crypto wallet. This new payment method is a step toward making financial options more inclusive and user-friendly in today's global monetary landscape."Our partnership with Neutronpay allows our Contributors to easily convert and transfer their earnings in Bitcoin," said Premise CEO and President, Maury Blackman. "Premise remains the unique go-to organization to gather public data virtually instantly for our customers from local citizens from around the globe.""Our collaboration with Neutronpay exemplifies our commitment to empowering our Contributors with the choice of which monetary system they wish to engage with, including being paid in their own local currencies, enabling them to take control of their financial future," Blackman continued

PR Newswire
Jul 13th, 2023
Premise Announces Stephen Hunnewell As Vice President For Strategic Initiatives

SAN FRANCISCO, July 13, 2023 /PRNewswire/ -- Premise Data Corporation, a leading provider of data and analytics solutions, today announced the appointment of Stephen Hunnewell as Vice President for Strategic Initiatives. In this role, Hunnewell will lead the company's efforts to develop and execute its strategic initiatives, including expanding its global reach, designing new previously unrealized audiences and market insight solutions, and building partnerships with key stakeholders.Steve brings a wealth of experience to Premise. He has held senior-level positions in the public and private sectors, focusing on using data to drive decision-making and improve outcomes."We are thrilled to welcome Steve to the Premise team," said Maury Blackman, CEO of Premise. "Steve's deep experience in the technology industry and his proven track record of success in developing and executing strategic initiatives will be invaluable to Premise as we continue to grow and expand our reach."Before joining Premise, Hunnewell was the Director of the Information Office for the United States Indo-Pacific Command. In this unique role, he served as the inaugural senior executive for strategic communications guidance and strategy, which focused on using data to improve the command's ability to engage within the information domain.Hunnewell also has extensive experience in the private sector. He has held leadership positions at technology firms such as Novetta and Two Six Technologies

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Premise right now.

Find jobs on Simplify and start your career today

We update Premise's jobs every few hours, so check again soon! Browse all jobs →