About

Premise provides data collection and analysis services to businesses and organizations through a network of over 6 million contributors worldwide. The company specializes in gathering qualitative data on various topics, which allows clients to gain insights in near real-time. For example, businesses can track product placement in stores, while humanitarian groups can gauge public opinion on critical issues. Premise's unique approach combines proprietary technology with a vast contributor network, enabling it to deliver detailed insights that help organizations identify growth opportunities and understand customer journeys. Unlike its competitors, Premise offers granular data that can be accessed quickly, making it a valuable resource for informed decision-making. The goal of Premise is to empower clients with actionable insights that drive growth and enhance their strategic decisions.

Simplify's Take

What believers are saying

• Premise's SOC 2 Type I compliance enhances its data security and client trust.
• The new Bitcoin payment option aligns with growing interest in cryptocurrency among gig workers.
• Expansion in retail measurement through Grupo Meiko acquisition accelerates Premise's global growth.

What critics are saying

• Increased competition from startups offering similar insights at lower costs threatens market share.
• Cryptocurrency payment integration may expose Premise to regulatory scrutiny and volatility.
• Reliance on global contributors could lead to data quality issues in regions with poor connectivity.

What makes Premise unique

• Premise leverages a global network of over 6 million contributors for data collection.
• The company offers real-time, granular insights across diverse sectors and geographies.
• Premise's proprietary technology enables unique in-store insights covering 100% of traditional trade.

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