Premise

Premise

Global data collection and analysis platform

About Premise

Simplify's Rating
Why Premise is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Data & Analytics

Social Impact

Company Size

201-500

Company Stage

Series E

Total Funding

$142M

Headquarters

San Francisco, California

Founded

2012

Overview

Premise provides data collection and analysis services to businesses and organizations through a network of over 6 million contributors worldwide. The company specializes in gathering qualitative data on various topics, which allows clients to gain insights in near real-time. For example, businesses can track product placement in stores, while humanitarian groups can gauge public opinion on critical issues. Premise's unique approach combines proprietary technology with a vast contributor network, enabling it to deliver detailed insights that help organizations identify growth opportunities and understand customer journeys. Unlike its competitors, Premise offers granular data that can be accessed quickly, making it a valuable resource for informed decision-making. The goal of Premise is to empower clients with actionable insights that drive growth and improve their strategic choices.

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Simplify's Take

What believers are saying

  • Increased demand for real-time data analytics in retail boosts Premise's market potential.
  • Partnership with Neutronpay aligns with growing interest in cryptocurrency payments.
  • Expansion of mobile data collection enhances Premise's global data gathering capabilities.

What critics are saying

  • Emerging startups offering similar insights at lower costs threaten Premise's market share.
  • Cryptocurrency payment integration may expose Premise to regulatory scrutiny and market volatility.
  • Reliance on global contributors may lead to data quality issues in unstable regions.

What makes Premise unique

  • Premise leverages a global network of over 6 million contributors for data collection.
  • The company offers real-time, granular insights across diverse industries and geographies.
  • Premise's proprietary technology enables unique in-store insights covering 100% of traditional trade.

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Funding

Total Funding

$142M

Below

Industry Average

Funded Over

3 Rounds

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Below Average

Industry standards

$100M
$245M
Stripe
$250M
Reddit
$1250M
Epic Games
$1500M
Airbnb

Benefits

Medical, dental, & vision insurance

Disability & pet insurance

401k

Life & accident insurance

Commuter & parking subsidies

Unlimited time off

Paid holidays

Flexible office hours

EAP

HSA & FSA

Daily lunch & snacks

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

7%
PR Newswire
Aug 21st, 2024
Premise Announces Alfredo Troncoso As Principal Lead Of Retail Measurement

Alfredo will lead product teams focused on advanced analytics underpinning its retail measurement capabilities in Traditional TradeNEW YORK, Aug. 21, 2024 /PRNewswire/ -- Premise, a leading provider of traditional trade insights and data solutions, announces the appointment of Alfredo Troncoso as Principal Lead of Retail Measurement. In this role, Troncoso will lead product and data science teams focused on the connection between retail execution and drivers of share performance.Alfredo brings a wealth of industry expertise to the Premise team. His distinguished career spans over 28 years at Nielsen and Kantar, where he led teams that enabled various customers in market measurement, marketing effectiveness, pricing, segmentation, and innovations in measurement.Alfredo's extensive experience includes the design and scaled production of advanced analytic frameworks and data science capabilities for a wide collection of the world's top consumer brands in every continent. His global expertise covers Market Measurement, Marketing Effectiveness & ROI, Strategic Pricing & Revenue Management, Shopper Insights, Segmentation, and Assortment & Shelf Management, among other disciplines that underpin the unique value proposition brought to market by Premise's capability."We are thrilled to welcome Alfredo to the team," said Matt McNabb, Chairman and CEO of Premise. "His extensive experience and deep understanding of shopper and retail analytics will be instrumental in driving our continued growth

PR Newswire
Feb 23rd, 2024
Premise Appoints Matt Mcnabb As Ceo To Continue Scaling Its Global Footprint

McNabb previously served as CEO of Native, which Premise acquired in 2021, and as Chief Revenue Officer and Chief Strategy Officer for the combined business.SAN FRANCISCO, Feb. 22, 2024 /PRNewswire/ -- Premise, an on-demand marketplace that connects businesses with a network of locals able to capture market research data for them, announced Matt McNabb as its new CEO. Matt previously served as the company's Chief Revenue Officer and Chief Strategy Officer, responsible for the company's sales, customer success, solution consulting, and other revenue portions of the business, as well as the company lead on corporate strategy, go-to-markets, and mergers and acquisitions, with a particular focus on its work in retail analytics.Matt comes to the company with nearly 20 years of experience in the data and analytics market, working with some of the largest brands in the world. He joined Premise in 2021 after the acquisition of his company, Native, a competitor of Premise, which also offered a marketplace of data collectors that could be tasked by leading consumer brands to capture store-level data on demand. Since Matt joined the Premise family, Premise has experienced explosive year-on-year growth by working with leading CPG manufacturers, including Coca-Cola, Mondelez, and Heineken, disrupting the status quo of the legacy retail insights providers.Premise has a long history of facilitating direct conversations between leading brands and NGOs with over 6 million Contributors across 140 countries. These conversations allow organizations like these to better understand the drivers motivating important decisions that range from shopper purchase experiences to democratic election preferences like never before."I've been proud to be a part of Premise for the past two years," said Matt McNabb, CEO of Premise

PR Newswire
Oct 19th, 2023
Premise Announces Partnership With Neutronpay, A Premier Digital Payment Platform, Enabling Premise'S Global Users Ease Of Payment In Bitcoin

"Our partnership with Neutronpay allows our Contributors to easily convert and transfer their earnings in Bitcoin," said Premise CEO Maury Blackman. "Premise remains the unique go-to organization for our customers to gather public data almost instantly from local citizens from around the globe."SAN FRANCISCO, Oct. 19, 2023 /PRNewswire/ -- Premise, a leading platform for virtually instantaneous public data gathering, affording economic opportunities to its local "contributors" using their smart phones, today announced its partnership with Neutronpay, a premier digital payment platform specializing in Bitcoin and Lightning Network solutions.With Neutronpay's enabling technology, Premise has launched the "Crypto Direct Cash-out" feature, a new payment method that enables our paid global users or "Contributors, who sign up on a publicly available app, to easily convert and transfer their earnings in Bitcoin.With this new feature, we're further simplifying the process for Contributors to enter the crypto economy with just their engagement, no initial financial investment required. By participating on our platform, Contributors can effortlessly convert their earnings into Bitcoin and transfer the asset to a supported crypto wallet. This new payment method is a step toward making financial options more inclusive and user-friendly in today's global monetary landscape."Our partnership with Neutronpay allows our Contributors to easily convert and transfer their earnings in Bitcoin," said Premise CEO and President, Maury Blackman. "Premise remains the unique go-to organization to gather public data virtually instantly for our customers from local citizens from around the globe.""Our collaboration with Neutronpay exemplifies our commitment to empowering our Contributors with the choice of which monetary system they wish to engage with, including being paid in their own local currencies, enabling them to take control of their financial future," Blackman continued

PR Newswire
Jul 13th, 2023
Premise Announces Stephen Hunnewell As Vice President For Strategic Initiatives

SAN FRANCISCO, July 13, 2023 /PRNewswire/ -- Premise Data Corporation, a leading provider of data and analytics solutions, today announced the appointment of Stephen Hunnewell as Vice President for Strategic Initiatives. In this role, Hunnewell will lead the company's efforts to develop and execute its strategic initiatives, including expanding its global reach, designing new previously unrealized audiences and market insight solutions, and building partnerships with key stakeholders.Steve brings a wealth of experience to Premise. He has held senior-level positions in the public and private sectors, focusing on using data to drive decision-making and improve outcomes."We are thrilled to welcome Steve to the Premise team," said Maury Blackman, CEO of Premise. "Steve's deep experience in the technology industry and his proven track record of success in developing and executing strategic initiatives will be invaluable to Premise as we continue to grow and expand our reach."Before joining Premise, Hunnewell was the Director of the Information Office for the United States Indo-Pacific Command. In this unique role, he served as the inaugural senior executive for strategic communications guidance and strategy, which focused on using data to improve the command's ability to engage within the information domain.Hunnewell also has extensive experience in the private sector. He has held leadership positions at technology firms such as Novetta and Two Six Technologies

Enoma Omoruyi
Feb 10th, 2023
2023: Peter Obi top candidate for president, new Bloomberg poll reveals

The San Francisco-based Premise claimed to have conducted a smartphone app survey of 2,384 Nigerians from January 26 to February 4; entries were chosen from quotas established by age, gender, and location throughout the country’s six geopolitical zones.

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