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Industries
Data & Analytics
Social Impact
Company Size
201-500
Company Stage
Series E
Total Funding
$142M
Headquarters
San Francisco, California
Founded
2012
Premise provides data collection and analysis services to businesses and organizations through a network of over 6 million contributors worldwide. The company specializes in gathering qualitative data on various topics, which allows clients to gain insights in near real-time. For example, businesses can track product placement in stores, while humanitarian groups can gauge public opinion on critical issues. Premise's unique approach combines proprietary technology with a vast contributor network, enabling it to deliver detailed insights that help organizations identify growth opportunities and understand customer journeys. Unlike its competitors, Premise offers granular data that can be accessed quickly, making it a valuable resource for informed decision-making. The goal of Premise is to empower clients with actionable insights that drive growth and improve their strategic choices.
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Total Funding
$142M
Below
Industry Average
Funded Over
3 Rounds
Industry standards
Medical, dental, & vision insurance
Disability & pet insurance
401k
Life & accident insurance
Commuter & parking subsidies
Unlimited time off
Paid holidays
Flexible office hours
EAP
HSA & FSA
Daily lunch & snacks
Alfredo will lead product teams focused on advanced analytics underpinning its retail measurement capabilities in Traditional TradeNEW YORK, Aug. 21, 2024 /PRNewswire/ -- Premise, a leading provider of traditional trade insights and data solutions, announces the appointment of Alfredo Troncoso as Principal Lead of Retail Measurement. In this role, Troncoso will lead product and data science teams focused on the connection between retail execution and drivers of share performance.Alfredo brings a wealth of industry expertise to the Premise team. His distinguished career spans over 28 years at Nielsen and Kantar, where he led teams that enabled various customers in market measurement, marketing effectiveness, pricing, segmentation, and innovations in measurement.Alfredo's extensive experience includes the design and scaled production of advanced analytic frameworks and data science capabilities for a wide collection of the world's top consumer brands in every continent. His global expertise covers Market Measurement, Marketing Effectiveness & ROI, Strategic Pricing & Revenue Management, Shopper Insights, Segmentation, and Assortment & Shelf Management, among other disciplines that underpin the unique value proposition brought to market by Premise's capability."We are thrilled to welcome Alfredo to the team," said Matt McNabb, Chairman and CEO of Premise. "His extensive experience and deep understanding of shopper and retail analytics will be instrumental in driving our continued growth
McNabb previously served as CEO of Native, which Premise acquired in 2021, and as Chief Revenue Officer and Chief Strategy Officer for the combined business.SAN FRANCISCO, Feb. 22, 2024 /PRNewswire/ -- Premise, an on-demand marketplace that connects businesses with a network of locals able to capture market research data for them, announced Matt McNabb as its new CEO. Matt previously served as the company's Chief Revenue Officer and Chief Strategy Officer, responsible for the company's sales, customer success, solution consulting, and other revenue portions of the business, as well as the company lead on corporate strategy, go-to-markets, and mergers and acquisitions, with a particular focus on its work in retail analytics.Matt comes to the company with nearly 20 years of experience in the data and analytics market, working with some of the largest brands in the world. He joined Premise in 2021 after the acquisition of his company, Native, a competitor of Premise, which also offered a marketplace of data collectors that could be tasked by leading consumer brands to capture store-level data on demand. Since Matt joined the Premise family, Premise has experienced explosive year-on-year growth by working with leading CPG manufacturers, including Coca-Cola, Mondelez, and Heineken, disrupting the status quo of the legacy retail insights providers.Premise has a long history of facilitating direct conversations between leading brands and NGOs with over 6 million Contributors across 140 countries. These conversations allow organizations like these to better understand the drivers motivating important decisions that range from shopper purchase experiences to democratic election preferences like never before."I've been proud to be a part of Premise for the past two years," said Matt McNabb, CEO of Premise
"Our partnership with Neutronpay allows our Contributors to easily convert and transfer their earnings in Bitcoin," said Premise CEO Maury Blackman. "Premise remains the unique go-to organization for our customers to gather public data almost instantly from local citizens from around the globe."SAN FRANCISCO, Oct. 19, 2023 /PRNewswire/ -- Premise, a leading platform for virtually instantaneous public data gathering, affording economic opportunities to its local "contributors" using their smart phones, today announced its partnership with Neutronpay, a premier digital payment platform specializing in Bitcoin and Lightning Network solutions.With Neutronpay's enabling technology, Premise has launched the "Crypto Direct Cash-out" feature, a new payment method that enables our paid global users or "Contributors, who sign up on a publicly available app, to easily convert and transfer their earnings in Bitcoin.With this new feature, we're further simplifying the process for Contributors to enter the crypto economy with just their engagement, no initial financial investment required. By participating on our platform, Contributors can effortlessly convert their earnings into Bitcoin and transfer the asset to a supported crypto wallet. This new payment method is a step toward making financial options more inclusive and user-friendly in today's global monetary landscape."Our partnership with Neutronpay allows our Contributors to easily convert and transfer their earnings in Bitcoin," said Premise CEO and President, Maury Blackman. "Premise remains the unique go-to organization to gather public data virtually instantly for our customers from local citizens from around the globe.""Our collaboration with Neutronpay exemplifies our commitment to empowering our Contributors with the choice of which monetary system they wish to engage with, including being paid in their own local currencies, enabling them to take control of their financial future," Blackman continued
SAN FRANCISCO, July 13, 2023 /PRNewswire/ -- Premise Data Corporation, a leading provider of data and analytics solutions, today announced the appointment of Stephen Hunnewell as Vice President for Strategic Initiatives. In this role, Hunnewell will lead the company's efforts to develop and execute its strategic initiatives, including expanding its global reach, designing new previously unrealized audiences and market insight solutions, and building partnerships with key stakeholders.Steve brings a wealth of experience to Premise. He has held senior-level positions in the public and private sectors, focusing on using data to drive decision-making and improve outcomes."We are thrilled to welcome Steve to the Premise team," said Maury Blackman, CEO of Premise. "Steve's deep experience in the technology industry and his proven track record of success in developing and executing strategic initiatives will be invaluable to Premise as we continue to grow and expand our reach."Before joining Premise, Hunnewell was the Director of the Information Office for the United States Indo-Pacific Command. In this unique role, he served as the inaugural senior executive for strategic communications guidance and strategy, which focused on using data to improve the command's ability to engage within the information domain.Hunnewell also has extensive experience in the private sector. He has held leadership positions at technology firms such as Novetta and Two Six Technologies
The San Francisco-based Premise claimed to have conducted a smartphone app survey of 2,384 Nigerians from January 26 to February 4; entries were chosen from quotas established by age, gender, and location throughout the country’s six geopolitical zones.
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Industries
Data & Analytics
Social Impact
Company Size
201-500
Company Stage
Series E
Total Funding
$142M
Headquarters
San Francisco, California
Founded
2012
Find jobs on Simplify and start your career today