Primary VC

Primary VC

Seed stage VC for SaaS, ecommerce

About Primary VC

Simplify's Rating
Why Primary VC is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Venture Capital

Enterprise Software

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

$2.7B

Headquarters

New York City, New York

Founded

2015

Overview

Primary VC invests in early-stage companies, particularly in the seed stage, with a focus on two main sectors: enterprise software as a service (SaaS) and e-commerce. Their investment strategy is geographically centered around New York City, allowing them to leverage local market insights and opportunities. Unlike many other venture capital firms, Primary VC specifically targets the initial funding rounds of startups, providing them with the necessary capital and support to grow. The goal of Primary VC is to nurture and develop promising startups in their chosen sectors, helping them to scale and succeed in a competitive market.

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven enterprise software platforms like Alium are gaining traction in the market.
  • Managed open source AI infrastructure platforms, such as Cake, reduce engineering overheads.
  • AI-powered solutions for fraud prevention, like Casap, present a growing fintech market.

What critics are saying

  • Increased competition from AI-driven platforms like Alium in the B2B SaaS sector.
  • Rapid growth of companies like Cake may lead to competition for AI investments.
  • Emergence of AI-powered fintech solutions like Casap could disrupt traditional models.

What makes Primary VC unique

  • Primary VC's Impact team outnumbers investors 2:1, focusing on operational support.
  • Portfolio companies are 2x more likely to raise Series A funding.
  • Primary VC has a strong NYC focus but invests globally.

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Funding

Total Funding

$2749.4M

Above

Industry Average

Funded Over

0 Rounds

Company News

CityBiz
Jan 15th, 2025
Alium Launches with $7M Seed Funding

Alium has launched with $7 million in seed funding, emerging from stealth mode to improve enterprise software purchasing, focusing on marketing and ecommerce. Founded by Jonathan Sherry and Alexandre Testu, Alium uses AI and peer insights from a network of technology decision-makers, including leaders from Fortune 1000 brands, to provide detailed buyer intelligence. The platform helps vendors understand market perceptions and enterprise buying cycles.

Gaebler
Dec 31st, 2024
Maybern Funding Round

Maybern closed a $14 million Series A funding round on 12/6/2024. Investors included Primary Venture Partners, Camber Creek and Friends & Family Capital.

Forbes
Dec 5th, 2024
This NYC Tech Startup Aims To Fix Private Equity's Accounting Mess

In May 2024, Maybern raised $14 million in funding led by Primary Ventures at an $80 million valuation.

TechCrunch
Dec 4th, 2024
Google's Gradient backs Cake, a managed open source AI infrastructure platform | TechCrunch

Cake help businesses compile and manage their open source AI infrastructure and reduce their engineering overheads.

Latch
Nov 29th, 2024
Smart Access Leader Latch Completes $126M Series B Raise, Setting Stage for Accelerated Growth

NEW YORK, August 1, 2019 — Latch, maker of the first full-building access system, announced today that it completed a $126 million financing to accelerate its growth in the new construction and retrofit markets—providing residents and property managers with unprecedented flexibility and security through smarter hardware, software, and services. The company also announced the addition of executives from Apple, PayPal, and the Four Seasons to their Board and leadership team.

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