Primary VC

Primary VC

Seed stage VC for SaaS, ecommerce

About Primary VC

Simplify's Rating
Why Primary VC is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Differentiation

Industries

Venture Capital

Enterprise Software

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

$2.8B

Headquarters

New York City, New York

Founded

2015

Overview

Primary VC invests in early-stage companies, specifically at the seed stage, with a focus on two main sectors: enterprise software as a service (SaaS) and e-commerce. Their investment strategy is geographically centered around New York City, allowing them to leverage local market insights and opportunities. Unlike many other venture capital firms that may have a broader focus, Primary VC concentrates on these specific areas to provide targeted support and resources to their portfolio companies. The goal of Primary VC is to help startups in these sectors grow and succeed by providing not just funding, but also strategic guidance and connections within the industry.

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Simplify's Take

What believers are saying

  • Primary's portfolio companies are 2x more likely to raise a Series A.
  • Inspiren's AI-driven senior living ecosystem addresses growing demand in healthcare.
  • Plural's platform simplifies Kubernetes management, meeting enterprise IT needs.

What critics are saying

  • Increased B2B SaaS competition may dilute market share for Primary's portfolio.
  • Rapid AI evolution may outpace some portfolio companies' integration capabilities.
  • Kubernetes complexity could strain resources within Primary's portfolio companies.

What makes Primary VC unique

  • Primary VC's Impact team outnumbers investors 2:1, focusing on operational support.
  • Primary's portfolio companies are 19x more likely to reach unicorn status.
  • Primary has a strong NYC focus but invests globally from pre-seed to Series A.

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Funding

Total Funding

$2800.9M

Above

Industry Average

Funded Over

0 Rounds

Company News

Cargado
Apr 6th, 2025
Series A Press Release

Cargado, founded by Matt Silver and Rylan Hawkins, raises $12M Series A to create a more collaborative experience for cross-border freight.

Business Wire
Mar 28th, 2025
Plural Raises $6 Million to Simplify Growing Kubernetes Complexity

Plural, the next-generation Kubernetes management platform, has secured $6M in seed funding, led by Primary Venture Partners, with participation from Capital...

America News Digest
Mar 26th, 2025
Manage Enterprise Kubernetes Clusters Centrally with Plural's Platform

Recently, Plural secured a $6 million seed round led by Primary Venture Partners, with contributions from Capital One Ventures and Company Ventures.

PR Newswire
Mar 20th, 2025
Inspiren Launches The First Complete Ai-Driven Senior Living Ecosystem

Powered by $35 million in Series A funding, Inspiren improves care planning, enhances resident safety, strengthens emergency response and optimizes staff workflows for the senior care industryNEW YORK, March 20, 2025 /PRNewswire/ -- Inspiren , a leader in AI-powered solutions redefining senior living, today announced the addition of its emergency call system, making it the market's first and only senior living ecosystem to integrate care planning, resident safety, staff efficiency and emergency call into one seamless solution. This follows Inspiren's $35 million Series A funding led by Avenir with participation from Primary Venture Partners , Story Ventures , Third Prime and Studio VC. The funding will support the growth of Inspiren's clinical consulting and internal teams and further scale its senior living ecosystem.By 2030, an estimated 73 million baby boomers will be 65 or older , intensifying demand on senior care communities. The senior living industry already faces significant challenges like inconsistent and limited care standards, rising healthcare costs and increasingly complex care needs. As 95 percent of baby boomers have at least one chronic condition, an influx of seniors entering care with higher acuity than ever before will only further strain the existing senior care infrastructure.Founded by Michael Wang, a former Green Beret and cardiothoracic nurse, Inspiren addresses these issues with a complete and connected care ecosystem. Instead of focusing on one aspect of care, Inspiren combines care planning, staff optimization, emergency response and resident safety into one platform, alongside dedicated clinical support

CityBiz
Jan 15th, 2025
Alium Launches with $7M Seed Funding

Alium has launched with $7 million in seed funding, emerging from stealth mode to improve enterprise software purchasing, focusing on marketing and ecommerce. Founded by Jonathan Sherry and Alexandre Testu, Alium uses AI and peer insights from a network of technology decision-makers, including leaders from Fortune 1000 brands, to provide detailed buyer intelligence. The platform helps vendors understand market perceptions and enterprise buying cycles.

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