Privy CEO Marshall Pribadi brings Digital Trust to WTO Public Forum 2026. - 20 September 2026 16:18 WIB Privy CEO Marshall Pribadi speaks about digital trust and cross-border transactions at WTO Public Forum 2026 in Geneva. JAKARTADAILY.ID - The rapid growth of digital trade has not automatically been matched by greater trust in digital transactions, according to Privy CEO Marshall Pribadi, who addressed the issue at the WTO Public Forum 2026 in Geneva, Switzerland, on Wednesday, Sept. 16. Marshall was a panelist in a session titled "Trust, Data, Trade: Powering Digital Services," which discussed digital trade, interoperability and trust in cross-border transactions. "Digitalization of trade is moving very quickly. However, the speed and volume of transactions have not automatically been followed by the creation of digital trust," Marshall said. He said digital trust is becoming increasingly important as economic activity moves further into the digital space. The issue, he added, is not only about securing transactions but also ensuring that the identities of the parties involved, the actions taken and the transaction process can be verified and proven. "Digital trust is not only about securing transactions. We need certainty about who conducted the transaction, what was done and whether the process can be proven," he said. Indonesia's Digital Trust Infrastructure Marshall cited Indonesia's experience as an example of how digital trust is being incorporated into domestic trade transactions. Since 2025, purchase orders and goods receipt documents on the government's e-Katalog procurement platform, managed by the Government Procurement Policy Agency (LKPP), have used certified electronic signatures. The implementation covers more than 300,000 registered business providers. Certified electronic signatures have also been integrated into the Coretax system for signing tax invoices and withholding tax documents. "The purchase order is signed, the goods receipt is signed, and the tax invoice is signed, all by verified identities. The chain of trust is already complete and operating at a national scale," Marshall said. Indonesia also has an Indonesian Root Certificate Authority (RCA), operated by the Ministry of Communication and Digital Affairs. The ecosystem consists of one government certification authority and 10 non-government certification authorities. Marshall said the next challenge is to expand the use of the existing infrastructure so that more digital transactions can take place with greater levels of trust.

Indonesian digital ID and signature startup Privy has laid off 96 people, almost 20 percent of its workforce, as it shifts to AI-assisted development and restructures its core system.