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ProShares

Provides diverse ETFs including leveraged funds

Overview

ProShares designs and manages Exchange-Traded Funds (ETFs) that trade on stock exchanges for individual, advisor, and institutional investors. Its ETFs hold baskets of assets and can offer leveraged or inverse exposure, dividend-focused strategies, or sector-specific bets, and they trade like stocks all day with management fees on assets under management. The firm differentiates itself with a broad lineup of specialized tools that target income, hedging, or tactical market exposure for both short-term trading and long-term investing. Its goal is to help clients diversify, manage risk, and pursue financial objectives through accessible, exchange-traded exposure to specific market moves.

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About ProShares

Simplify's Rating
Why ProShares is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Quantitative FinanceFinancial Services

Company Size

51-200

Company Stage

IPO

Headquarters

Bethesda, Maryland

Founded

1999

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Simplify's Take

What believers are saying

  • ProShares reached close to $120 billion AUM by September 2026, strengthening fee base.
  • IQMM gathered $20.6 billion by September 20, 2026, proving demand for compliant stablecoin reserves.
  • New executives from Invesco, GCM Grosvenor, and BlackRock expand product breadth immediately.

What critics are saying

  • Leveraged and inverse ETFs remain ProShares' reputation anchor; one product blowup can trigger asset flight.
  • ACSP, ACQQ, and ACRT hold only about $52 million combined; adoption looks thin.
  • Private markets and interval funds pit ProShares against Blackstone, KKR, and Pimco, demanding expertise quickly.

What makes ProShares unique

  • ProShares launched 2006 and still leads geared ETFs, with 115 funds by June 30, 2026.
  • Its July-August 2026 launches translate autocallables, SK hynix, and stablecoin reserves into single-ticker ETFs.
  • September 9, 2026 hiring shows expansion into active investing, private markets, fixed income, and interval funds.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Hybrid Work Options
  • Wellness Program
  • Education assistance
  • Phone/Internet Stipend

Company News

Citybiz
Sep 9th, 2026
ProShares, Michael L. Sapir expand into active investing, private markets and fixed income.

ProShares, Michael L. Sapir expand into active investing, private markets and fixed income. September 9, 2026 ProShares is expanding beyond its traditional exchange-traded fund business into active management, private markets and fixed income, launching a new Active Investments platform and adding senior executives as it pursues its next phase of growth. The asset manager also plans to introduce a lineup of interval funds, giving investors access to less-liquid investments that generally do not fit within traditional ETF structures. ProShares said it will evaluate other investment vehicles and strategic partnerships with asset management firms as it enters additional asset classes. The expansion comes after ProShares recently reached close to $120 billion in assets under management, according to CEO Michael L. Sapir. ProShares and mutual fund affiliate ProFunds managed more than $111 billion as of Aug. 31, 2026. ProShares has built much of its business around ETFs, including dividend growth, high-income, interest-rate-hedged bond, cryptocurrency and geared strategies. Its move into active investments broadens that model by targeting areas where traditional indexing can be more difficult to apply, including private markets and certain fixed-income strategies. The Active Investments platform will serve as the home for the planned interval funds and combine investment research with specialized portfolio management. Interval funds can hold investments with more limited liquidity while offering investors periodic opportunities to redeem shares, opening a structure for strategies that cannot be readily packaged into daily-traded ETFs. ProShares has hired Alessio de Longis as managing director, head of research and chief investment officer of Active Investments to lead the new platform. He joins from Invesco, where he was head of asset allocation and senior portfolio manager within the Investment Solutions Group. At Invesco, de Longis oversaw a global multi-asset investment platform with approximately $100 billion in assets and advisory mandates spanning private wealth and institutional clients. "By combining rigorous investment research, thoughtful portfolio construction, and disciplined portfolio management, we can develop innovative active investment solutions that help meet investors' evolving needs," de Longis said. The firm has also recruited Hyuk Soo Han as senior portfolio manager for private equity. Han will help lead private equity secondary investments and develop additional private markets strategies. He previously served as a principal on GCM Grosvenor's private equity team, focusing on direct and secondary investments. Inkoo Kang has joined as executive director of tactical products, where he will support ProShares' leveraged and inverse ETF business. Kang previously worked at Grayscale and spent more than a decade at Direxion across product development, institutional strategy and portfolio management. ProShares also hired Joseph Witkowski as executive director and head of product development. He joins from BlackRock, where he held senior product leadership positions covering ETFs, alternatives and mutual funds. Witkowski will oversee product development as ProShares enters new asset classes and investment structures. Nicholas Georgakis, another former BlackRock executive, has joined as senior director of product implementation. His responsibilities include supporting the development and implementation of investment strategies and vehicles across the expanding platform. At BlackRock, he worked in senior product strategy and development roles focused on alternatives and multi-asset solutions. The five appointments are part of a broader hiring push. ProShares currently has more than 20 open positions and expects additional recruitment across portfolio management, research, product development and other strategic functions. "Now we are taking the business to its next level of growth," Sapir said. "The significant new talent we've brought on is central to that effort." Partnerships could provide another route into new markets. ProShares said it is considering several strategic relationships with other asset managers that could add complementary expertise, accelerate entry into additional asset classes and extend the firm's investment capabilities. The strategy marks a significant broadening of a business that has concentrated on ETFs since 2006. Rather than moving away from its existing franchise, ProShares is positioning active strategies, private markets, fixed income and new fund structures as additional channels alongside its established ETF platform.

ProShares
Sep 9th, 2026
ProShares fuels next phase of growth with significant new hires and continued investment in talent.

ProShares fuels next phase of growth with significant new hires and continued investment in talent. Sep 09, 2026. Alessio de Longis joins as Head of Research and Chief Investment Officer, Active Investments, to lead new investment capability BETHESDA, Md. - September 9, 2026 - ProShares, a premier provider of exchange-traded funds (ETFs), today announced that it is taking its business to the next level of growth, expanding the firm's capabilities to pursue new investment opportunities and deliver a broader range of investment solutions across new asset classes and structures. To power this growth, the firm has made several significant new hires and is continuing to build its team. Expanding across new asset classes, new product structures. ProShares' growth strategy reaches into new areas beyond its traditional ETF lineup, including active management, private markets, and fixed income. To support this strategy, the firm is investing in talent across the organization, with experienced new hires in areas such as portfolio management, product development, and research, with more than 20 open positions, and more hiring to come. As part of its expansion, ProShares plans to launch a lineup of interval funds, a structure that can offer investors access to less-liquid, return-oriented opportunities not readily available through traditional ETFs. Beyond interval funds, ProShares intends to evaluate additional product structures designed to expand investors' access to other asset classes. Alongside this organic investment, ProShares is considering several new strategic partnerships with other asset management firms and intends to continue evaluating additional partnerships as another avenue for growth. Such relationships could extend the firm's reach, accelerate its entry into new asset classes, and bring complementary expertise to its expanding platform. "ProShares recently reached a new high of close to $120 billion in assets under management, reflecting the success of our commitment to innovation and investor-focused solutions," said ProShares CEO Michael L. Sapir. "Now we are taking the business to its next level of growth. The significant new talent we've brought on is central to that effort, and we will keep investing in exceptional people, capabilities, and partnerships to build new offerings, broaden what we provide investors, and achieve our goals." A new Active Investments platform. A key part of this expansion is ProShares' new Active Investments platform, which broadens the firm's capabilities across a range of areas where traditional indexing approaches are structurally limited - such as private markets and fixed income, among others - and which will serve as the home for the firm's new interval fund lineup. The platform brings together experienced investment professionals with specialized investment research and portfolio management expertise to develop active investment solutions that complement the firm's longstanding leadership in ETFs. To lead the firm's new Active Investments platform, ProShares has appointed Alessio de Longis as Managing Director, Head of Research and Chief Investment Officer (CIO), Active Investments. Most recently, de Longis served as Head of Asset Allocation and Senior Portfolio Manager at Invesco's Investment Solutions Group, overseeing a global multi-asset investment platform with approximately $100 billion in assets and advisory mandates across private wealth and institutional clients. "ProShares has built a strong reputation for innovation and delivering differentiated investment solutions," said de Longis. "It's an exciting time to join ProShares as we expand the firm's active investment capabilities. By combining rigorous investment research, thoughtful portfolio construction, and disciplined portfolio management, we can develop innovative active investment solutions that help meet investors' evolving needs." Strengthening the team. ProShares' significant new hires include: * Alessio de Longis has joined ProShares as Managing Director, Head of Research and Chief Investment Officer (CIO), Active Investments, where he will lead the firm's new Active Investments platform. He joins ProShares from Invesco, where he served as Head of Asset Allocation and Senior Portfolio Manager in its Investment Solutions Group, overseeing a global multi-asset platform with approximately $100 billion in assets. * Hyuk Soo Han has joined ProShares as Senior Portfolio Manager, Private Equity. He will help lead the firm's private equity secondary investment efforts and support the development of new private markets strategies. He joins ProShares from GCM Grosvenor, where he served as Principal on the firm's Private Equity team focused on direct and secondary investments. * Inkoo Kang has joined ProShares as Executive Director, Tactical Products. He will help support the continued growth of ProShares' geared (leveraged and inverse) ETF business. He joins ProShares from Grayscale and previously spent more than a decade at Direxion in product development, institutional strategy, and portfolio management. * Joseph Witkowski has joined ProShares as Executive Director, Head of Product Development. He will lead the firm's product development efforts as ProShares expands into new asset classes and investment structures. He joins ProShares from BlackRock, where he held senior product leadership roles spanning ETFs, alternatives, and mutual funds. * Nicholas Georgakis has joined ProShares as Senior Director, Product Implementation. He will support the development and implementation of new investment strategies and vehicles across the firm's expanding platform. He joins ProShares from BlackRock, where he held senior product strategy and development roles focused on alternative investments and multi-asset solutions. ProShares expects to continue expanding its team in the near future, including additional new hires across several strategic areas. About ProShares. ProShares has been at the forefront of the ETF revolution since 2006, offering one of the industry's largest ETF lineups. ProShares, together with its mutual fund affiliate, ProFunds, manages more than $111 billion in assets.[1] The company is a leader in strategies such as dividend growth, high income, interest rate hedged bond, crypto and geared (leveraged and inverse) ETF investing. ProShares continues to innovate with products that provide strategic and tactical opportunities for investors to manage risk and enhance returns. [1] As of 8/31/26 Media Contact Steve Schaefer (212) 207-9456 [email protected] Investor Contact (866) 776-5125 [email protected]

TradeTech Eye
Aug 17th, 2026
ProShares Launches new suite of Autocallable Income ETFs for S&P 500 and Nasdaq-100.

ProShares Launches new suite of Autocallable Income ETFs for S&P 500 and Nasdaq-100. ProShares has launched three new Autocallable Income ETFs, marking a significant shift in how retail and institutional investors access structured products. By wrapping complex autocallable note strategies into a liquid ETF format, the firm is democratizing a high-yield asset class that has historically been restricted to the cumbersome world of individual debt instruments. What was announced. ProShares introduced three distinct exchange-traded funds designed to provide exposure to autocallable note strategies linked to major equity benchmarks. The new funds are the ProShares S&P 500 Autocallable Income ETF (NASDAQ: ACSP), the ProShares Nasdaq-100 Autocallable Income ETF (NASDAQ: ACQQ), and the ProShares Russell 2000 Autocallable Income ETF (NASDAQ: ACRT). Autocallable notes are structured debt instruments that pay regular income and return principal at maturity, provided the underlying index does not fall below a predetermined barrier. Traditionally, these instruments were purchased as individual notes with fixed terms, creating management hurdles for investors. ProShares is addressing this by using a laddered maturity approach. Each ETF targets a portfolio of autocallables with staggered dates, aiming to deliver a more consistent income stream and greater diversification than a single note could provide. It is important to note that these ETFs do not invest directly in physical autocallable notes. Instead, they gain exposure through swap agreements that track indices replicating the performance of equivalent note strategies. This structure allows for the transparency and daily liquidity inherent to the ETF vehicle. To further support transparency, ProShares has launched interactive dashboards for ACSP, ACQQ, and ACRT, allowing investors to monitor the specific autocallable ladder within each fund. "Autocallable strategies have traditionally been accessed through individual notes, making them cumbersome for many investors to purchase and manage. Our Autocallable Income ETFs are designed to offer the attractive income potential of a diversified autocallable notes strategy with liquid, single-ticker access." The companies involved. ProShares is a leading provider of ETFs, recognized for its extensive lineup of alternative and thematic investment products. The firm is part of a broader financial group that includes ProFunds, a provider of mutual funds that similarly focuses on specialized investment strategies. ProShares has built its reputation by offering investors tools to manage risk and enhance returns through sophisticated structures, including geared (leveraged and inverse) ETFs. The new funds rely on indices from major global providers, including S&P Dow Jones Indices and Nasdaq OMX Group Inc. S&P Dow Jones Indices is one of the world's largest resources for index-based concepts and data, providing the underlying benchmarks for a vast array of global investment products. Nasdaq OMX Group Inc. operates the Nasdaq Stock Market and provides the technology and indexing for the Nasdaq-100, a key benchmark for the technology sector. Additionally, SEI Investments Distribution Co. serves as a distributor in the ecosystem, while Hewes Communications and AA&R Investment Group operate within the professional services and investment management landscape supporting these market participants. What FF News has reported before. FF News has closely followed the evolution of index-based products and the expansion of major index providers into new asset classes. We previously covered how S&P Dow Jones Indices and Pantera Capital Launch New Digital Asset Index, highlighting the firm's move into the cryptocurrency space. Our reporting also includes personnel shifts within these major institutions, such as when Equiniti Appoints S&P Global Veteran Stan Guzik as CTO of Shareholder Services, reflecting the deep bench of talent at S&P Global. Furthermore, we have tracked broader market infrastructure developments, including when the DTCC Successfully Processes Live U.S. Trades Using New Asset Tokenization Service and AMINA Bank Launches Trading and Custody for Hyperliquid's HYPE Token. What this means. This move by ProShares puts significant pressure on traditional structured product desks at major investment banks. By removing the "cumbersome" nature of individual notes - such as high minimums and lack of secondary market liquidity - ProShares is effectively commoditizing a high-margin banking product. For fintech professionals and wealth managers, this represents a shift toward "yield-stacking" strategies that are easier to integrate into automated portfolios. The use of swap agreements rather than direct note holdings is a sophisticated choice that ensures liquidity but requires investors to trust the counterparty risk management of the ETF. Watch for whether these ETFs can maintain their income targets during periods of high market volatility, which typically triggers the "autocall" features of the underlying notes. Featured speakers.

ProShares
Aug 14th, 2026
ProShares launches suite of Autocallable Income ETFs.

ProShares launches suite of Autocallable Income ETFs. Aug 14, 2026. Three new ETFs provide simpler access to autocallable strategies linked to the S&P 500, Nasdaq-100, and Russell 2000 BETHESDA, Md. - ProShares, a premier provider of ETFs, today announced the launch of three new Autocallable Income ETFs, offering investors a simpler way to access autocallable strategies with the liquidity, transparency, and convenience of an ETF. Autocallables are income-generating structured instruments linked to the performance of an underlying market index. Each new fund provides exposure to an autocallable notes strategy linked to the S&P 500, Nasdaq-100, or Russell 2000 through a single-ticker solution. The ETFs launched today are: "Autocallable strategies have traditionally been accessed through individual notes, making them cumbersome for many investors to purchase and manage," said ProShares CEO Michael L. Sapir. "Our Autocallable Income ETFs are designed to offer the attractive income potential of a diversified autocallable notes strategy with liquid, single-ticker access." Each fund's strategy targets a portfolio of autocallables with staggered, or laddered maturities. The laddered approach is designed to provide diversification* across maturities and a more consistent stream of income than an investment in a single autocallable. Investors can monitor each fund's autocallable ladder through an interactive dashboard on each fund's webpage: ACSP, ACQQ, ACRT. *Diversification does not ensure a profit or guarantee against a loss. About ProShares ProShares has been at the forefront of the ETF revolution since 2006, offering one of the industry's largest ETF lineups. ProShares, together with its mutual fund affiliate, ProFunds, manages more than $102 billion in assets.[1] The company is a leader in strategies such as dividend growth, high income, interest rate hedged bond, crypto and geared (leveraged and inverse) ETF investing. ProShares continues to innovate with products that provide strategic and tactical opportunities for investors to manage risk and enhance returns. [1] As of 7/31/26 Autocallable Income ETF Key Facts * Fund names: ProShares S&P 500 Autocallable Income ETF (ACSP); ProShares Nasdaq-100 Autocallable Income ETF (ACQQ); ProShares Russell 2000 Autocallable Income ETF (ACRT) * Tickers: ACSP; ACQQ; ACRT * Category: Income ETF; Structured Products; Autocallable Strategy * Investment objective: Seeks high income and potentially tax-efficient distributions through a laddered portfolio of autocallable notes linked to the S&P 500, Nasdaq-100 or Russell 2000. * Investment theme: Autocallable strategies; Autocallable notes; Structured products; Income investing; Laddered autocallable strategy; S&P 500; Nasdaq-100; Russell 2000 * Visit the Fund pages: ACSP, ACQQ and ACRT * Explore the Autocallable Income ETFs Investment Case Insight Steve Schaefer (212) 207-9456 [email protected] (866) 776-5125 [email protected]

ProShares
Jul 14th, 2026
ProShares Launches SKHU ETF Targeting 2x Daily Returns of SK hynix.

ProShares Launches SKHU ETF Targeting 2x Daily Returns of SK hynix. Jul 14, 2026. World's largest provider of leveraged and inverse ETFs expands its single-stock ETF lineup with 2x SK hynix ETF following the U.S. listing of the company's ADRs BETHESDA, Md. - July 14, 2026 - ProShares, the world's leader in geared (leveraged and inverse) investing, today announced the launch of ProShares Ultra SK hynix (NYSE Arca: SKHU), targeting 2x the daily returns of SK hynix. The 2x SK hynix ETF gives U.S. investors, for the first time, a way to magnify a bullish view on the company. SK hynix's U.S. listing of its ADRs drew significant investor interest, with shares rising approximately 13% on the day of offering to close at $168.01.[1] The company is a leading manufacturer of advanced memory chips and plays an important role in AI infrastructure by supplying memory used in artificial intelligence, data centers, and digital devices. "Demand for advanced memory chips has grown alongside the rapid expansion of artificial intelligence," said ProShares CEO Michael L. Sapir. "SKHU gives investors a convenient way to magnify a bullish view on SK hynix through a single ticker in a brokerage account." ProShares offers the world's largest lineup of geared ETFs, with more than 115 funds and over $85 billion in assets across equities, fixed income, commodities, currencies, crypto, and volatility.[2] The 2x SK hynix ETF joins ProShares' lineup of single-stock ETFs, including funds targeting 2x daily returns of SpaceX, Circle, Coinbase, NVIDIA, Palantir and Tesla. About ProShares ProShares has been at the forefront of the ETF revolution since 2006, offering one of the industry's largest ETF lineups. ProShares, together with its mutual fund affiliate, ProFunds, manages more than $112 billion in assets.[3] The company is a leader in strategies such as dividend growth, high income, interest rate hedged bond, crypto and geared (leveraged and inverse) ETF investing. ProShares continues to innovate with products that provide strategic and tactical opportunities for investors to manage risk and enhance returns. [1] Yahoo Finance, as of 7/13/26 [2] Morningstar, as of 6/30/26 [3] As of 6/30/26 SKHU Key Facts * Fund name: ProShares Ultra SK hynix * Ticker: SKHU * Category: Leveraged single-stock ETF; Leveraged semiconductor ETF * Investment objective: Targets 2x the daily returns of SK hynix * Investment theme: Artificial intelligence (AI) infrastructure; Semiconductor industry; High-bandwidth memory (HBM) * Visit the SKHU Fund page * Explore the 2x SK hynix Quick Take FAQs Steve Schaefer (212) 207-9456 [email protected] (866) 776-5125 [email protected]

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