Overview

Profitero specializes in eCommerce performance analytics, assisting brands in enhancing their online sales. The platform provides actionable insights that help clients optimize their sales performance on major online marketplaces like Amazon. By analyzing factors such as product placement, pricing, promotions, and page traffic, Profitero enables brands to identify opportunities for improvement. The company operates on a subscription-based model, offering clients access to its analytics tools and expert support from eCommerce specialists across three continents. This support helps clients prioritize their strategies to boost sales. Profitero differentiates itself by delivering significant value, with clients experiencing sales growth up to 70% faster than competitors. The goal of Profitero is to empower brands to excel in the competitive eCommerce landscape by providing a comprehensive solution for managing and optimizing online sales.

Simplify's Take

What believers are saying

• Profitero's clients report sales growth up to 70% faster than competitors.
• The company raised $20 million to fuel its next stage of growth.
• Profitero is recognized as the No. 1 Digital Shelf Provider by Digital Commerce Global.

What critics are saying

• Emerging AI-driven analytics platforms could threaten Profitero's market share.
• Economic downturns may reduce budgets for eCommerce analytics tools.
• Changes in data sharing policies by major platforms could impact Profitero's data access.

What makes Profitero unique

• Profitero offers insights from over 8,000 retailer sites in 50 countries.
• The platform integrates AI-powered chatbots for advanced eCommerce data analysis.
• Profitero's next-gen shelf intelligence provides actionable insights for digital shelf optimization.

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Funding

Total Funding

$49M

Meets

Industry Average

Funded Over

5 Rounds

$20,000,000

Series B

Apr 2020

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Below Average

Industry standards

Ind Avg. $35M

$4M

$20M

$30M

$45M

$65M

$100M

View all funding stages