Overview

Profitero specializes in eCommerce performance analytics, providing brands with insights to enhance their online sales. The platform analyzes key factors such as product placement, pricing, promotions, and page traffic on major online marketplaces like Amazon. Clients, primarily large brands and retailers, use these insights to identify opportunities and gaps in their digital shelf strategy, allowing them to optimize their sales performance. Profitero operates on a subscription-based model, offering access to its analytics tools and expert support from eCommerce specialists across three continents. This support helps clients make informed, data-driven decisions, leading to reported sales growth of up to 70% faster than competitors. Profitero's goal is to empower brands to excel in the competitive eCommerce landscape by providing a comprehensive solution for managing and optimizing online sales.

Simplify's Take

What believers are saying

• Profitero's clients report sales growth up to 70% faster than competitors.
• The company raised $20 million to fuel its next stage of growth.
• Profitero is recognized as the No. 1 Digital Shelf Provider by Digital Commerce Global.

What critics are saying

• Emerging AI-driven analytics platforms could threaten Profitero's market share.
• Economic downturns may reduce budgets for eCommerce analytics tools.
• Changes in data sharing policies by major platforms could impact Profitero's data access.

What makes Profitero unique

• Profitero offers insights from over 8,000 retailer sites in 50 countries.
• The platform integrates AI-powered chatbots for advanced eCommerce data analysis.
• Profitero's next-gen shelf intelligence provides actionable insights for digital shelf optimization.

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Funding

Total Funding

$47.6M

Below

Industry Average

Funded Over

5 Rounds

$20,000,000

Series B

Apr 2020

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Below Average

Industry standards

Ind Avg. $35M

$4M

$20M

$30M

$45M

$65M

$100M

View all funding stages