Profound

Profound

Enterprise analytics for brand AI visibility

Overview

Profound provides enterprise analytics to improve how brands appear in AI answer engines such as ChatGPT, Perplexity, and Google SGE. It collects data on brand visibility and representation in AI-generated responses and offers real-time analytics and insights. The product helps clients optimize marketing, PR, content, and social strategies through recommended actions and benchmarking against competitors and industry averages. It operates on a customized enterprise pricing model with plans to launch a publicly accessible dashboard via monthly subscription. Currently in closed beta, Profound is available only to pre-approved brands. The company’s goal is to help brands monitor, benchmark, and improve their presence in AI-generated search and conversational results, differentiating itself through enterprise-focused analytics, competitor benchmarking, and an emphasis on AI answer engines.

Significant Headcount Growth

About Profound

Simplify's Rating
Why Profound is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

201-500

Company Stage

Series C

Total Funding

$154.5M

Headquarters

New York City, New York

Founded

2024

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Simplify's Take

What believers are saying

  • Profound's July 2026 Ads Studio opened paid AI search inside ChatGPT.
  • VaynerMedia's 2026 research says AI citations favor fresh social, creator, and UGC content.
  • Enterprise logos like Walmart and Target make procurement easier across large marketing teams.

What critics are saying

  • ChatGPT, Google, and Perplexity control distribution; platform changes can erase citations overnight.
  • Ahrefs, Semrush, Adobe, Cognizo, and MeetGEO compress pricing and steal SMB demand.
  • Enterprise-only economics and custom sales cycles limit adoption if AI-search budgets tighten.

What makes Profound unique

  • Profound raised $96M on February 24, 2026, reaching a $1B valuation.
  • It serves 700+ enterprises, including Target, Walmart, Figma, Ramp, and MongoDB.
  • Agents and prompt-level analytics turn AI-search data into marketing execution.

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Funding

Total Funding

$154.5M

Above

Industry Average

Funded Over

4 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$96M
Profound
$100M
Oura

Benefits

401(k) Retirement Plan

401(k) Company Match

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Holidays

Hybrid Work Options

Stock Options

Company Equity

Wellness Program

Mental Health Support

Gym Membership

Phone/Internet Stipend

Home Office Stipend

Professional Development Budget

Conference Attendance Budget

Training Programs

Tuition Reimbursement

Tuition Reimbursement

Growth & Insights and Company News

Headcount

6 month growth

8%

1 year growth

9%

2 year growth

-2%
VCCircle
Aug 4th, 2026
Vaaree, GetVantage, Superleap, others pocket early-stage cheques.

Vaaree, GetVantage, Superleap, others pocket early-stage cheques. * 04 Aug 2026 * Listen to Story Home décor marketplace Vaaree, MSME financing platform GetVantage, artificial intelligence-led customer relationship management (CRM) startup Superleap, agentic AI startup Kily, career platform Profound, legal AI startup Nyai and defence-tech startup Zoppler Systems have raised fresh funding. Curated marketplace for home décor and furnishings Vaaree has raised Rs 65 crore (around $6.8 million in a Series A funding round led by Hero Enterprise and Cap Alpha Ventures. Existing investors, including Peak XV's Surge, PeerCapital, All In Capital, Better Capital, OTP Ventures and Kunal Shah, also backed the company. The company plans to use the fresh capital to expand Vaaree's fulfilment network, speed up deliveries and strengthen its AI powered home styling and product discovery platform, VibeCheck. Founded in 2022 by Garima Vohra and Varun Vohra, Bengaluru-based Vaaree operates a curated marketplace for home décor, furnishings, kitchenware, lighting and other home products. The platform partners with a select group of manufacturers and brands, focusing on quality and design. A fintech platform focussed on MSME financing GetVantage has raised Rs 63 crore (around $6.6 million) in a Series A round through a mix of equity and debt. The round was anchored by banking veteran Rajeev Ahuja and operator-led investment firm SanRaj Group, with participation from existing investors Chiratae Ventures, Varanium Fintech Fund and VCMint. The fresh capital will expand the company's committed financing capacity beyond Rs 700 crore and strengthen its embedded financing platform. Founded by Bhavik Vasa, Mumbai-based GetVantage provides cash flow based financing, term loans, business loans and merchant cash advances to small businesses. The company said it will use the funds to scale its Capital Gateway, an API-based platform that enables marketplaces, B2B e-commerce platforms and logistics companies to offer embedded financing to merchants. Enterprise AI CRM platform Superleap has raised Rs 36 crore (around $3.8 million) in a pre-Series A funding round led by Peak XV's Surge. The company plans to use the capital to expand its enterprise go-to-market efforts, strengthen its AI-native CRM platform and accelerate product development. Founded in 2024 by former Unacademy executives Subham Kumar Boundia, Alok Maurya and Saurabh Maheshwari, Superleap helps enterprises replace legacy CRM systems with an AI-native platform. The startup, which counts Razorpay, Aakash Education, MediBuddy, HCL GUVI, Cars24, PagarBook, Plum, Qube Cinema and Superhealth among its customers, said it has grown 10-fold over the past year. Kily, an agentic enterprise AI startup, has raised Rs 30 crore (around $3.1 million) in a funding round led by Sorin Investments, with participation from Razorpay and Wyser Capital. The company will use the capital to strengthen its product capabilities, expand go-to-market efforts and accelerate adoption among large consumer brands. Founded in 2025 by Sankalp Mehrotra, Anurag Singh and Sharad Chitlangia, Kily develops AI agents that automate commerce operations and decision-making for brands across e-commerce and quick commerce platforms. The startup counts companies including ITC among its customers and helps brands manage operations across marketplaces such as Amazon, Flipkart, Blinkit, Zepto and Swiggy Instamart. AI-native professional networking and career platform Profound has raised $1.5 million (around Rs 14.3 crore) in a seed funding round from Stellaris Venture Partners, 3one4 Capital and a group of individual investors including Swiggy CEO Sriharsha Majety, Swiggy co-founder Nandan Reddy, former Zomato co-founder Pankaj Chaddah, Razorpay CEO Harshil Mathur, WhatsApp global head Kunal Shah and OfBusiness co-founder Bhuvan Gupta. The company will use the capital to expand its engineering and product teams, strengthen its AI capabilities and develop its AI powered matching platform. Founded by former Swiggy and Zomato executives Anuj Rathi and Prashant Parashar, Profound is building an AI-native platform that provides professionals with an AI representative to help identify career opportunities, facilitate introductions and build professional relationships. Nyai, an AI-native legal technology startup, has raised $1.5 million (around Rs 14 crore) in a seed funding round from a consortium of Indian family offices, with participation from strategic individual investors. The Pune-based company will use the fresh capital to expand its proprietary Indian legal corpus, strengthen its AI-powered compliance platform, and accelerate deployments across enterprises, law firms and regulated entities. Founded in 2025 by Adv. Dr. Chinmay Bhosale and Vikrant Labde, Nyai provides an AI-native legal infrastructure platform designed for Indian enterprises.

Business Standard
Aug 4th, 2026
Ex-Swiggy, Zomato executives launch AI startup Profound, raise $1.5 mn.

Ex-Swiggy, Zomato executives launch AI startup Profound, raise $1.5 mn. Profound helps users find career opportunities, make introductions and connect with employers. (L-R) Anuj Rathi, Co-Founder and CEO and Prashant Parashar, Co-Founder and CTO, Profound Former Swiggy and Zomato executives Anuj Rathi and Prashant Parashar have launched Profound, an artificial intelligence startup that aims to give every professional an AI-powered representative. The company said it has raised $1.5 million in seed funding and opened early access to its first group of users after several months of product development and customer research. Rathi and Parashar bring more than two decades of experience building consumer products, growth systems and technology platforms used by millions of people. The seed round saw participation from technology founders and entrepreneurs, including Swiggy Cofounders Sriharsha Majety and Nandan Reddy; Zomato Cofounder Pankaj Chaddah and Razorpay Chief Executive Officer (CEO) and Cofounder Harshil Mathur. Other investors include Kunal Shah, global head, WhatsApp; and Bhuvan Gupta, cofounder, OfBusiness. The round also included institutional participation from Stellaris Venture Partners and 3one4 Capital. The company will use the funding to strengthen its engineering and product teams, expand its AI capabilities and accelerate development of its matching and introductions engine. Over the next year, Profound plans to build its founding network and onboard 1 million professionals globally ahead of a broader beta rollout. "Just as actors have agents and athletes have managers, Profound gives each professional their own AI Rep," said Rathi, cofounder and CEO, Profound. "It learns your work and your judgment, and keeps you ready for the next move and the connection that has the potential to change your career trajectory. This is what the future of work looks like when representation is available to everyone." At Profound, every professional receives an AI Rep that begins with a 30-minute voice conversation. It develops a continuously evolving understanding of a person's experience, expertise, judgment, working style, ambitions and context. The AI Rep works in the background on behalf of professionals, identifies relevant opportunities, facilitates meaningful introductions and helps build stronger professional relationships and careers. Parashar, cofounder and chief technology officer, said voice AI has reached a point where a machine can hold a genuinely curious conversation. "We built the reasoning layer that turns those conversations into an AI Rep," he said. "That richer understanding of a professional enables significantly better matches, shifting professional discovery from keyword-based search to intelligence-driven matchmaking," he said. Profound also enables hiring managers to create AI Reps for roles and teams. Through natural conversations, founders and hiring leaders can capture far deeper context than a conventional job description, enabling more accurate talent discovery, stronger matches, meaningful introductions and more effective collaboration. Rahul Chowdhri, partner at Stellaris Venture Partners, said there is a growing gap between how good someone is at their job and how easy they are to find. "Resumes and LinkedIn profiles capture titles, not judgment," said Chowdhri. "Profound uses a voice-first, AI-native approach to build an always-on 'AI Rep' that represents professionals with far greater depth. We are excited to back the team as they build the professional OS for the AI era." Pranav Pai, managing partner at 3one4 Capital, said the biggest constraint in hiring today is not the supply of talent but the ability to verify fit. "Resumes and static profiles cannot capture judgment, working style or real context," said Pai. "Profound is rebuilding that layer for an AI-first world, and we are backing the team as they redefine how professionals are understood and matched." Profound is now available through an early-access programme for its first cohort, with broader beta access planned later this year. Looking ahead, the company envisions a professional ecosystem where AI Reps interact with one another on behalf of individuals and organisations. This enables richer discovery, trusted introductions, and new ways to build careers, teams, and businesses.

PR Newswire
Jul 31st, 2026
iPullRank becomes Profound Agency Partner to help brands optimise AI search performance

iPullRank, an enterprise AI search agency, has been named a Profound Agency Partner, formalising collaboration across enterprise programmes, product development, and measurement. The New York-based agency uses Profound's citation and visibility data to help brands understand their presence in AI search platforms. iPullRank contributed three launch agents to the Profound Agent Template Marketplace: the Citation Gap Engine, Query Fan-Out Coverage Auditor, and Explanatory Power Index Audit. These tools bring components of iPullRank's Relevance Engineering methodology to marketing teams. "Profound is the rocket ship and we're the jetpack travelling on the same path," said Mike King, founder and CEO of iPullRank. The partnership provides brands with integrated systems for understanding and improving AI search performance across answer engines.

MeetGeo
Jul 29th, 2026
Profound's competitors in GEO: who is building the AI visibility category in 2026.

Profound's competitors in GEO: who is building the AI visibility category in 2026. Profound raised $58.5 million from Sequoia and Kleiner Perkins and established itself as the enterprise GEO category leader. But the market it pioneered is expanding fast. New entrants are arriving from SEO (Ahrefs, Semrush), e-commerce analytics (Cognizo), and purpose-built GEO platforms (MeetGEO, AgentSite, xSeek). Understanding who is competing - and on what dimensions - tells you both where the category is headed and which tool actually fits your use case. The three competitive fronts. The GEO platform market is not a single race. It is three overlapping competitions, each with different dynamics. Enterprise GEO monitoring - tracking brand citation rates at scale across multiple LLMs, measuring share of voice against competitors, and providing the analytics infrastructure for a dedicated GEO function. Profound owns this segment today. Mid-market and SMB GEO tools - accessible monitoring, diagnostic tools, and content support for teams that do not have a dedicated GEO function or a $400/month budget. This segment is where most of the competition is happening right now. Vertical GEO - specialized platforms for e-commerce (product-level citation tracking, ChatGPT Ads integration), local business (Business Profile optimization), and emerging verticals. Cognizo is the clearest example of vertical specialization. Profound: The established enterprise leader. Profound's position rests on three foundations: the depth of its measurement infrastructure (agent-level analytics that show what AI crawlers actually read), the breadth of its workflow tools (AIM Agent for automated GEO, FactCheck + Mention Refresh for inaccurate claim correction), and its research output (the ChatGPT Shopping breakdown, the consumer AI white paper, the 32-million-citation AI Mode dataset). The July 2026 consumer AI white paper is particularly relevant for positioning. Profound's economist Jennifer Zou found that over 80% of AI assistant users worry about their data - and that users value keeping human reviewers out of their conversations at $11.20 per month, nearly 4x what they would pay to stop model training. This is enterprise-grade primary research that Profound uses to establish thought leadership and inform its product roadmap. No competitor is publishing at this level yet. Profound's weaknesses are the obvious ones: $399/month minimum for meaningful features, sales-required for enterprise, no free tier, and feature depth that outstrips most teams' ability to act on the data. Cognizo: the e-commerce specialist. Cognizo is the most differentiated competitor in the category. While Profound covers 3 AI engines on its Growth plan, Cognizo tracks 10: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot, Meta AI, Claude, Grok, and DeepSeek. This breadth matters more for e-commerce and retail brands - where Meta AI, Copilot, and DeepSeek are meaningful citation surfaces - than for B2B software companies. The ChatGPT Ads integration is Cognizo's clearest competitive moat against Profound. As ChatGPT advertising matures, the ability to manage AI search visibility and ChatGPT Ads spend in a single platform creates a genuine workflow advantage for media-buying teams. Cognizo is also aggressive with content: its AI share of voice measurement methodology, its 25-step AI search visibility checklist, and its e-commerce GEO tool comparison all target high-intent educational queries. The content velocity is increasing. MeetGEO: the accessible alternative. MeetGEO competes on accessibility and diagnostic depth. The free AI crawler checker and schema validator are the only tools in the category that answer the foundational question - "can AI engines actually access my content?" - without a subscription. The free AI citation audit extends this to "is my brand being cited, and where?" For teams evaluating GEO platforms, MeetGEO's free tools often reveal the issues that need to be fixed before paid monitoring produces meaningful data. A site with GPTBot blocked in robots.txt will show low citation rates regardless of which monitoring platform you use - and finding that fix takes two minutes with the crawler checker. The paid tiers provide continuous citation monitoring across ChatGPT, Perplexity, Gemini, and Claude. The positioning is deliberately accessible: no minimum commitment, no sales process, self-serve entry. SEO platform entrants: Ahrefs and Semrush. Both Ahrefs (Brand Radar) and Semrush (AI Overviews tracking) have added AI visibility features to existing SEO platforms. Neither is positioned as a primary GEO platform - they are incremental additions to existing product suites. Ahrefs Brand Radar provides ChatGPT and limited multi-LLM brand mention tracking. It ranks third in at least one independent AEO tools comparison (behind xSeek and Profound). The strength is the existing Ahrefs user base - teams that already use Ahrefs for backlink analysis and keyword research can add AI visibility without a new vendor relationship. Semrush's AI Overviews feature is Google-only. It does not track ChatGPT, Perplexity, Claude, or Gemini. For teams focused exclusively on Google AI surfaces, it is useful - but it does not compete with Profound or MeetGEO as a multi-LLM GEO tool. Emerging Players: AgentSite and xSeek. AgentSite published a "vs. Profound" comparison page in July 2026, positioning itself as a Profound alternative. Limited public information on coverage methodology or pricing. xSeek published its own "10 Best AEO Tools 2026" roundup, rating itself number one ahead of Profound and Ahrefs Brand Radar. MeetGEO was not included in xSeek's list - which is a content gap that today's posts address directly. Three trends are shaping the competitive dynamics for the rest of 2026. Research as moat. Profound is investing heavily in proprietary data publication - the 32 million citation dataset, the 201,000 ChatGPT Shopping prompt analysis, the consumer AI white paper. This type of primary research is expensive to produce and creates durable SEO authority. Competitors that cannot match this level of research output will compete on price and accessibility, not on thought leadership. Vertical specialization. The GEO market is large enough to support vertical specialists. Cognizo's e-commerce positioning shows the model: pick a vertical with enough AI search volume, build the specific features that vertical needs (product-level tracking, ad integration), and own that segment before the horizontal platforms catch up. Free tier as acquisition strategy. MeetGEO's free audit and tools are the clearest example of using free tools to build top-of-funnel awareness in a market where most buyers do not yet know they have a problem. As GEO awareness increases, the teams that have been using free diagnostic tools will be the natural upgrade customers for paid monitoring. The category is in its first major competitive cycle. The platforms that establish clear positioning - enterprise leader, vertical specialist, accessible alternative - will be harder to displace than those that try to compete on all dimensions simultaneously. Who are Profound's main competitors in GEO? Profound's main competitors in generative engine optimization are Cognizo (e-commerce/retail specialist with 10-engine tracking), MeetGEO (accessible multi-LLM citation monitoring with free diagnostic tools), and emerging platforms including AgentSite and xSeek. Traditional SEO platforms Ahrefs (Brand Radar) and Semrush (AI Overviews) have added limited AI visibility features but are not positioned as primary GEO platforms. What makes Profound different from other GEO tools? Profound's key differentiators are agent-level analytics (showing what AI crawlers actually read before generating answers), the AIM Agent for automated GEO optimization workflows, FactCheck + Mention Refresh for inaccurate claim correction, and the depth of its proprietary research publication (ChatGPT Shopping analysis, consumer AI white paper). These features are not replicated by any current competitor. How many AI engines does Profound track? Profound tracks ChatGPT on its Starter plan ($99/mo), adds two more engines on Growth ($399/mo), and covers up to 10 engines on Enterprise. Cognizo tracks 10 engines on its standard plans. MeetGEO tracks ChatGPT, Perplexity, Gemini, and Claude. Is there a free GEO alternative to Profound? MeetGEO offers a free AI citation audit, a free AI crawler checker, and a free schema validator - the core diagnostic layer of GEO - at no cost. These tools do not require account creation or a sales call. Paid monitoring tiers are available at significantly lower prices than Profound. What is the best GEO tool for a business just starting with generative engine optimization? Start with MeetGEO's free audit and diagnostic tools to establish your baseline and fix any technical access barriers (robots.txt, schema). Once your foundation is solid, evaluate paid monitoring platforms - MeetGEO for accessible multi-LLM tracking, Cognizo for e-commerce, or Profound for enterprise scale - based on your specific use case.

The Daily Times
Jul 29th, 2026
CrowdReply ranked #1 AI search visibility tool for 2026 by independent Semantic Strategy analysis.

CrowdReply ranked #1 AI search visibility tool for 2026 by independent Semantic Strategy analysis. * 5 hrs ago "CrowdReply Visibility Tracker Homepage"Independent analysis by Semantic Strategy ranks CrowdReply as the #1 AI search visibility tool for 2026, outperforming Profound, Peec AI, and seven other platforms July 28, 2026 - Independent analysis by Semantic Strategy ranks CrowdReply as the #1 AI search visibility tool for 2026, outperforming Profound, Peec AI, and seven other platforms. The comprehensive report, published at SemanticStrategy, evaluated leading AI search visibility platforms across functionality, integration capabilities, and overall value. CrowdReply earned the top position as the best AI search visibility tool available in 2026. ALL-IN-ONE AI VISIBILITY SUITE Founded by Jim Loining and Dawood Khan on 1 February 2025, CrowdReply has experienced rapid growth since launch. More than 5,000 brands now trust the platform to monitor and improve their visibility across AI-powered search engines. CrowdReply tracks eight AI models: ChatGPT, Perplexity, Gemini, Claude, Grok, Microsoft Copilot, Google AI Overview, and Google AI Mode. CrowdReply is the only platform with a built-in Engagement Engine. The Engagement Engine provides AI content creation, citation outreach, a marketplace of more than 40,000 publisher backlinks, and social listening capabilities. These integrated tools give brands a direct path from monitoring AI search results to taking action. CrowdReply coined the term "searchmaxxing" to describe this comprehensive approach to AI search optimization. PROVEN RESULTS AND INDUSTRY RECOGNITION The CrowdReply platform has published eight case studies demonstrating up to 2x visibility improvement for brands using CrowdReply. Results span multiple industries and AI search engines. CrowdReply holds a 4.9 out of 5 rating on G2, reflecting strong user satisfaction across its customer base. CrowdReply also leads in product innovation. The platform offers an AI agent chatbot and introduced the first MCP integration in the AI search visibility category. Pricing plans range from $99 to $499 per month. Enterprise-grade AI visibility is accessible to businesses of all sizes. "CrowdReply delivers the most complete AI search visibility solution on the market today," the Semantic Strategy analysis states. "Its combination of comprehensive tracking across eight AI models, a unique built-in Engagement Engine, and proven case study results sets it apart from every competitor evaluated in this report." CrowdReply has been covered extensively online, and their feature set compared to their rivals has been extensively evaluated across the web. KEY FINDINGS FROM THE REPORT CrowdReply is rated clearly as the best AI search visibility tool for 2026. CrowdReply tracks eight AI models including ChatGPT, Perplexity, Gemini, and Claude. CrowdReply offers the only built-in Engagement Engine in the category. The platform has demonstrated up to 2x visibility improvement across eight published case studies. CrowdReply coined the term "searchmaxxing" to define the discipline of optimizing brand presence in AI search results. ABOUT CROWDREPLY CrowdReply is the leading all-in-one AI search visibility suite. Founded by Jim Loining and Dawood Khan on 1 February 2025, CrowdReply helps more than 5,000 brands track, analyze, and improve their presence across AI search engines. The platform features the only built-in Engagement Engine in the industry, with AI content creation, citation outreach, and a marketplace of 40,000+ publisher backlinks. Visit crowdreply.io to learn more. ABOUT SEMANTIC STRATEGY Semantic Strategy provides independent research and analysis on AI search visibility tools and strategies. Its reports offer data-driven evaluations to help brands and marketers identify the best platforms for optimizing their presence in AI-powered search environments. Media Contact Contact Person: Mike Lovatt Phone: 0787463175 Address:34 avenue des Champs Elysées City: Paris Country: France

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