Promenade

Promenade

B2B e-commerce platform with POS

Overview

Promenade provides specialized e-commerce solutions for small and medium-sized B2B retailers in niche sectors such as florists, restaurants, liquor stores, and butcher shops. It offers a platform that combines point-of-sale (POS) systems, online ordering, and marketing tools to help businesses manage operations more efficiently and grow revenue, while reducing reliance on third-party services that charge high fees. The company earns subscription fees for its platform plus extra services like marketing and customer support. What sets Promenade apart is its tailormade approach for local, independent businesses, delivering an end-to-end solution that covers sales, online presence, and marketing within one platform. The goal is to help these businesses attract and retain customers, improve profitability, and operate more efficiently.

About Promenade

Simplify's Rating
Why Promenade is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$18.2M

Headquarters

Santa Monica, California

Founded

2011

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Simplify's Take

What believers are saying

  • The 2025 Floom acquisition strengthens florist marketplace demand and merchant density.
  • Promenade's job board stayed active in 2025, signaling ongoing sales hiring.
  • Consumer backlash against third-party delivery fees keeps direct-ordering economics attractive for merchants.

What critics are saying

  • PitchBook shows debt financing in 2023 and no fresh equity since 2021.
  • Promenade still lacks visible 2026 product velocity beyond stale press pages.
  • Insulated verticals face direct competition from Toast, Shopify, and DoorDash integrations.

What makes Promenade unique

  • Promenade sells vertical software for florists, restaurants, and beverage stores.
  • Its 2022 expansion added dedicated restaurant and liquor workflows without third-party marketplaces.
  • The Floom acquisition on May 22, 2025 broadened florist reach and cross-sell depth.

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Funding

Total Funding

$18.2M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Remote Work Options

Professional Development Budget

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Hybrid Work Options

Equity/Stock options

Transportation coverage

Growth & Insights

Headcount

6 month growth

-13%

1 year growth

-13%

2 year growth

-15%

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Promenade is Hiring for 9 Jobs on Simplify!

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