Promenade

Promenade

B2B e-commerce platform with POS

Overview

Promenade provides specialized e-commerce solutions for small and medium-sized B2B retailers in niche sectors such as florists, restaurants, liquor stores, and butcher shops. It offers a platform that combines point-of-sale (POS) systems, online ordering, and marketing tools to help businesses manage operations more efficiently and grow revenue, while reducing reliance on third-party services that charge high fees. The company earns subscription fees for its platform plus extra services like marketing and customer support. What sets Promenade apart is its tailormade approach for local, independent businesses, delivering an end-to-end solution that covers sales, online presence, and marketing within one platform. The goal is to help these businesses attract and retain customers, improve profitability, and operate more efficiently.

About Promenade

Simplify's Rating
Why Promenade is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$18.2M

Headquarters

Santa Monica, California

Founded

2011

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Simplify's Take

What believers are saying

  • August 2026 restaurant pages tout Otter order consolidation and timed-menu management.
  • Promenade's planned Promenade Point of Sale tightens product lock-in across workflows.
  • May 2025 Floom adds cross-border florist demand and wider merchant density.

What critics are saying

  • Square, Clover, Toast, and Otter compress Promenade's differentiation by 2027.
  • Promenade still depends on thousands of independent merchants with high churn and thin margins.
  • If Promenade POS slips, merchants stay on incumbents and cross-sell collapses.

What makes Promenade unique

  • Promenade owns florist density through BloomNation, then expanded into restaurants and liquor stores.
  • Promenade bundles websites, ordering, marketing, and POS into one vertical workflow.
  • May 2025 Floom acquisition extends florist reach into the U.K. and Europe.

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Funding

Total Funding

$18.2M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Remote Work Options

Professional Development Budget

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Hybrid Work Options

Equity/Stock options

Transportation coverage

Growth & Insights

Headcount

6 month growth

-12%

1 year growth

-12%

2 year growth

-15%

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