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Overview
Propel builds and operates a free mobile app called Providers that helps low‑income Americans manage welfare benefits, save money, and earn income. The app provides instant EBT balance checks, removing the need to call a help line, and offers personalized coupons, resources, and job postings that fit different schedules, from gig work to full‑time roles. Propel likely earns revenue through partnerships with businesses that supply the tailored deals and job opportunities featured in the app, while keeping the service free for users across all 50 states and 3 territories. A key goal is to raise awareness about Medicaid churn during post‑pandemic unwinding and to meet users where they already are to help them navigate the safety net more effectively.
About Propel
Industries
Data & Analytics
Government & Public Sector
Consumer Software
Social Impact
Company Size
51-200
Company Stage
Grant
Total Funding
$88M
Headquarters
New York City, New York
Founded
2014
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Simplify's Take
What believers are saying
- The $10 million SNAP emergency fund in October 2025 drove massive user engagement and goodwill.
- Propel’s 2026 site says free access keeps acquisition friction near zero for low-income households.
- The 2024 funding round and JPMorgan Chase-backed relief effort signal durable investor and partner interest.
What critics are saying
- SNAP policy shifts can crush usage if federal payments or state integrations change in 2026.
- Instacart-style retail partners can copy discount offers, eroding Propel’s monetization and bargaining power.
- If EBT data access closes, Propel loses its core utility and millions of monthly users.
What makes Propel unique
- Propel’s 2026 app gives instant EBT balance checks across 49 states, DC, and territories.
- The 2025 Providers-to-Propel rename unifies benefits, savings, and income tools in one consumer brand.
- Propel’s GiveDirectly SNAP relief fund distribution through the app proves trusted last-mile access.
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Funding
Total Funding
$88M
Above
Industry Average
Funded Over
6 Rounds
Andreessen Horowitz
Kleiner PerkinsBenefits
Health Insurance
Dental Insurance
Vision Insurance
Wellness Program
Mental Health Support
Paid Vacation
Unlimited Paid Time Off
401(k) Company Match
Fertility Treatment Support
Growth & Insights and Company News
6 month growth
↓ -3%1 year growth
↓ -3%2 year growth
↓ -4%VANCOUVER, Wash., Sept. 29, 2023 (GLOBE NEWSWIRE) -- Papa Murphy's Take 'n' Bake Pizza is pleased to announce a pilot partnership with Providers by Propel, the #1 app for EBT users to discover savings and effectively manage their benefits.
Banking-as-a-service firm Pathward and payments company Dash Solutions are giving their partnership another five years. And with that extended partnership, the companies announced in a news release Wednesday (Aug. 2), comes a new tool: SpendIT SendIT, which lets consumer payees use or move their funds to other accounts they own. “Together, we are tapping into an unmet need in embedded finance that few banks and payments providers have been able to solve for, and the solution aims to deliver swift disbursement and access to funds,” Pathward President Anthony Sharett said
Propel, an African startup headquartered in Berlin, has successfully raised €2.5 million in seed funding.
When simplified tax filing became an option in 2020, Propel, Inc partnered with Code for America to help connect Providers users to resources like getCTC in order to receive federal tax credits and stimulus payments.
April Tax Solutions Inc., calls itself a tech-powered tax platform that simplifies the filing process and integrates tax preparation into broader financial wellness, launched operations today, in partnership with leading financial institutions such as Propel.
Propel is Hiring for 8 Jobs on Simplify!
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About Propel
Industries
Data & Analytics
Government & Public Sector
Consumer Software
Social Impact
Company Size
51-200
Company Stage
Grant
Total Funding
$88M
Headquarters
New York City, New York
Founded
2014
Propel is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today