Proper

Proper

Outsourced real estate accounting and bookkeeping

About Proper

Simplify's Rating
Why Proper is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Financial Services

Real Estate

Company Size

201-500

Company Stage

Series A

Total Funding

$17.1M

Headquarters

San Francisco, California

Founded

2017

Overview

Company Does Not Provide H1B Sponsorship

Proper.ai provides outsourced accounting and bookkeeping services tailored to the real estate industry, especially for property management companies and developers. Its team handles back-office property accounting and financial reporting, enabling clients to focus on core business. The company differentiates itself with a real-estate focus, large global delivery (300+ employees across six countries), and substantial VC backing, offering scale and specialized expertise. Its goal is to be the go-to back-office accounting partner for real estate businesses, improving profitability and operational efficiency at scale.

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Simplify's Take

What believers are saying

  • Per-unit pricing saves clients 30-50% versus in-house accounting teams.
  • Rising demand from operators scaling beyond 200-unit portfolios.
  • $20M VC funding supports 300-employee global team across six countries.

What critics are saying

  • AppFolio Stack AI erodes outsourcing in 6-12 months at lower costs.
  • Yardi Voyager AI captures clients via seamless PMS integration in 12-18 months.
  • Buildium AI add-on undercuts Proper.ai pricing for small-mid managers in 3-6 months.

What makes Proper unique

  • Proper.ai integrates directly into Yardi and AppFolio PMS for 39 subprocesses.
  • Weekly financial review meetings ensure full ownership of deliverables.
  • LATAM team with AI delivers Fortune 500 accuracy for complex assets.

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Funding

Total Funding

$17.1M

Meets

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$9M
Proper
$15M
Canva
$30M
Kalshi

Benefits

Health Insurance

Unlimited Paid Time Off

Hybrid Work Options

Home Office Stipend

401(k) Retirement Plan

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

1%
TechCrunch
Apr 20th, 2023
Vesey Ventures Closes On $78M Debut Fund To Back Early-Stage Fintech Startups

After working together for nearly one decade, three former managing directors of Amex Ventures in early 2022 branched out to form their own fintech-focused venture firm, Vesey Ventures. The trio had made early investments in more than 50 fintech companies, including the likes of Stripe, Plaid, Melio and Trulioo. During that time, they also helped engineer over 100 partnerships between startups and financial services institutions.Their goal was to take that 10 years of experience investing through the venture capital arm of one of the world’s largest credit card companies, and apply it firsthand to new early-stage investments — but with a twist. The firm says its intent is to go beyond term sheets to issuing bespoke “Strategy Sheets,” which outline how Vesey Ventures aims to leverage its network “to act as a company’s first business development team.” In other words, it wants to invest in early-stage fintech and enabling technology companies “where opportunities for early partnerships with financial incumbents exist.”And today, the firm — formed by founding partners and friends Dana Eli-Lorch, Lindsay Fitzgerald and Julia Huang, who all left AMEX Ventures at the same time in late 2021 — has announced the closure of its $78 million debut fund. They named the firm Vesey Ventures after the street where American Express has its headquarters in New York. (They declined to say whether Amex is a limited partner in the new fund.)The feat is particularly impressive considering that, according to PitchBook data recently cited by The Information, “female-led venture firms in the U.S

HousingWire
Aug 4th, 2020
Proper raises $4.8 million to become the ‘Uber of property accounting’

Proper, an accounting and bookkeeping service for the multifamily industry, announced it has raised $4.8 million in seed funding in a round led by MetaProp.

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