Proper

Proper

About Proper

Simplify's Rating
Why Proper is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Fintech

Real Estate

Company Size

201-500

Company Stage

Series A

Total Funding

$16.6M

Headquarters

San Francisco, California

Founded

2017

Overview

Company Does Not Provide H1B Sponsorship

Simplify Jobs

Simplify's Take

What believers are saying

  • Proper raised $4.8 million, indicating strong investor confidence.
  • Vesey Ventures' $78M fund closure boosts fintech sector interest, benefiting Proper.
  • Proper's niche focus aligns with growing tech solutions in property management.

What critics are saying

  • Vesey Ventures-backed startups may increase competition for Proper.
  • New fintech solutions could disrupt Proper's traditional services.
  • Proper must innovate to maintain its competitive edge in a changing market.

What makes Proper unique

  • Proper offers specialized accounting for the multifamily industry, unlike generic services.
  • Proper positions itself as the 'Uber of property accounting' for streamlined services.
  • Proper's technology-driven approach caters specifically to property management needs.

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Funding

Total Funding

$16.6M

Meets

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$9M
Proper
$15M
Canva
$100M
GitHub

Benefits

Health Insurance

Unlimited Paid Time Off

Hybrid Work Options

Home Office Stipend

401(k) Retirement Plan

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

5%

2 year growth

2%
TechCrunch
Apr 20th, 2023
Vesey Ventures Closes On $78M Debut Fund To Back Early-Stage Fintech Startups

After working together for nearly one decade, three former managing directors of Amex Ventures in early 2022 branched out to form their own fintech-focused venture firm, Vesey Ventures. The trio had made early investments in more than 50 fintech companies, including the likes of Stripe, Plaid, Melio and Trulioo. During that time, they also helped engineer over 100 partnerships between startups and financial services institutions.Their goal was to take that 10 years of experience investing through the venture capital arm of one of the world’s largest credit card companies, and apply it firsthand to new early-stage investments — but with a twist. The firm says its intent is to go beyond term sheets to issuing bespoke “Strategy Sheets,” which outline how Vesey Ventures aims to leverage its network “to act as a company’s first business development team.” In other words, it wants to invest in early-stage fintech and enabling technology companies “where opportunities for early partnerships with financial incumbents exist.”And today, the firm — formed by founding partners and friends Dana Eli-Lorch, Lindsay Fitzgerald and Julia Huang, who all left AMEX Ventures at the same time in late 2021 — has announced the closure of its $78 million debut fund. They named the firm Vesey Ventures after the street where American Express has its headquarters in New York. (They declined to say whether Amex is a limited partner in the new fund.)The feat is particularly impressive considering that, according to PitchBook data recently cited by The Information, “female-led venture firms in the U.S

HousingWire
Aug 4th, 2020
Proper raises $4.8 million to become the ‘Uber of property accounting’

Proper, an accounting and bookkeeping service for the multifamily industry, announced it has raised $4.8 million in seed funding in a round led by MetaProp.

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