From clever gift arrangements to scalp health and haircare, former Vice President of eCommerce at Edible Arrangements Erica Randerson has made an interesting pivot and is now leading growth strategy for direct-to-consumer (D2C) brand Divi. Buy why? . “I think one of the things that just drew me to Divi was that it was birthed out of a problem, and it was Dani and her team just fully dedicated to finding a solution and really pioneering scalp health out of her bathroom and realizing that it was created a product that worked so well for her,� Randerson said in an interview with PYMNTS. . Getting to the Root of Hair Loss

Last week Boston Consulting Group announced the formation of BCG X, a unit dedicated to digital transformation. They also released a study saying that 60% of companies surveyed plan to increase spending on digital transformation in 2023 despite recession fears, against only 4% planning cuts. The top two focus areas for these initiatives are first, business model transformation, and second sustainability.Don’t Pave a Cow PathRobert Gordon of Northwestern University made noise through the early 2000’s questioning the impact of computers on labor productivity. In fact, productivity growth in the US did surge between 1997-2008, but at no point did gains consistently match what happened from 1947-1973. Looking back, it seems the first wave of digitization, which was about ERP systems streamlining industrial processes, made some difference, but no real “transformation”.Were we paving the cow path then? And, if so, what is different now?The answer may be yes, and the difference now is the digitally empowered customer. Ever since 2000 consumer-facing technology has exploded with around 7 billion smart phones, 4.6 billion social media users, and at least 20 million e-commerce sites now live worldwide

When Prose Staging launched NaturallyCurly in 1998, I was dedicated to learning to love my curls and to empower and inspire others to do the same.