Overview

Protagonist provides narrative analytics by using a platform that blends natural language processing, machine learning, and human expertise to study large amounts of unstructured data from social and traditional media. It decodes underlying beliefs and maps belief signals at scale, going beyond basic sentiment to reveal what people think and why they act. Unlike competitors that focus on surface opinions, it emphasizes belief-driven narratives and combines analytics with domain expertise, drawing on its government-origin science. Its goal is to help clients understand their market and audience so they can shape conversations and guide strategic decisions.