Overview

Proto helps established brands and startups navigate disruption by aligning strategy, design, and execution to grow and stay relevant. It creates tangible assets like brand systems, prototypes, pilot programs, and new business models rooted in consumer insights and emerging tech, including AI-enabled playbooks. Unlike traditional consultants that split work into silos, Proto delivers end-to-end support from insight to implementation to drive adoption and scale. Backed by WPP and led by former R/GA leaders, Proto works with clients such as Visa, Mars Petcare, and LinkedIn to pursue measurable growth opportunities.