Provi

Provi

Digital marketplace for wholesale alcohol ordering

About Provi

Simplify's Rating
Why Provi is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

201-500

Company Stage

Series C

Total Funding

$121.5M

Headquarters

Chicago, Illinois

Founded

2016

Overview

Provi is a digital marketplace that simplifies the ordering and selling of wholesale alcohol for bars, restaurants, and retailers. The platform allows users to shop, discover, and pay for products in one place, streamlining the supply chain with a reliable database of distributor portfolios. Clients can easily submit orders and communicate with sales representatives, while also exploring a database of over 750,000 drinks. Provi's goal is to enhance efficiency in the beverage alcohol market by providing a seamless ordering experience.

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Simplify's Take

What believers are saying

  • Provi's partnership with SevenFifty enhances its industry insights and market reach.
  • The rise of virtual tastings offers Provi opportunities to increase user engagement.
  • Provi's expansion of state partnerships strengthens its support of the three-tier system.

What critics are saying

  • Increased competition from digital marketplaces could erode Provi's market share.
  • Integration challenges with SevenFifty may lead to operational inefficiencies.
  • Changes in state alcohol distribution laws could impact Provi's operations.

What makes Provi unique

  • Provi simplifies wholesale alcohol ordering by connecting buyers, distributors, and suppliers.
  • Provi offers a unified platform for ordering, selling, and promoting wholesale alcohol.
  • Provi's platform includes a trusted database of over 750,000 drinks for product discovery.

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Funding

Total Funding

$121.5M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$75M
Provi
$100M
Oura

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Long/Short Term Disability

Employee Assistance Program

Paid Holidays

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

-6%

2 year growth

-5%
PYMNTS
Jul 30th, 2024
Treasury’S Digital Migration Creates Greater Synergies With Finance Function

Every coin has its flip side. And when it comes to the finance and treasury functions of their organizations, businesses are increasingly calling both ‘heads’ and ‘tails’ to navigate today’s operational uncertainties. This shift toward a greater convergence and potential synergies between the roles of finance and treasury is not merely a response to economic pressures or regulatory changes. Instead, it reflects a deeper strategic alignment aimed at enhancing financial and business success on both micro and macro levels by unlocking the digital transformation of previously siloed functions. While both treasury and finance departments have historically shared a focus on financial management, their perspectives and approaches have traditionally been distinct

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Business Wire
Apr 16th, 2024
Provi And Sevenfifty Daily Convene Top Industry Economists And Analysts To Discuss Trends Shaping The Beverage Alcohol Landscape

CHICAGO--(BUSINESS WIRE)--Provi, the largest online marketplace for the beverage alcohol industry, and SevenFifty Daily, an award-winning online magazine about the business and culture of the beverage alcohol industry, announce their next installment of the “Beyond the Glass” roundtable series titled, "Unveiling Industry Insights: Trends Shaping the Beverage Alcohol Landscape," scheduled for Thursday, April 25 at 1:00 PM ET. Moderated by Courtney Schiessl Magrini, Editor-in-Chief of SevenFifty Daily, panelists include Lester Jones, Vice President, Analytics and Chief Economist, National Beer Wholesaler Association (NBWA); Danny Brager, Industry and Wine and Spirits Wholesaler Association (WSWA) SipSource Analyst; Cathy Huyghe, Co-Founder CEO, Enolytics; and Rob McMillan, EVP Founder, Silicon Valley Bank Wine Division. The discussion will highlight insights from industry experts, providing essential data and invaluable perspectives into the ever-evolving dynamics of the beverage alcohol industry. Panelists will delve into the economic landscape, covering wine, spirits, and beer, to explore future trends and gain profound insights into the industry's trajectory

PYMNTS
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There’s no business like a B2B business. And successful business-to-business (B2B) strategies — and the companies deploying them — are characterized by agility, innovation, and a focus on delivering value to customers while embracing the power of technology and collaboration. After all, today’s technologies offer more opportunities to optimize processes, improve accuracy, and uncover insights than ever before, helping drive better decision-making and business performance

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