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Provi runs a digital marketplace for wholesale alcohol, connecting bars, restaurants, and off-premise retailers with distributors. It centralizes ordering, pricing, and product discovery in one platform, helping buyers find accurate distributor portfolios, view up-to-date pricing, communicate with their sales reps, and place or repeat orders. The platform also hosts a searchable catalog of over 750,000 drinks with details and pricing to help buyers discover new products. Provi differentiates itself by consolidating the entire ordering and product discovery flow into a single space, offering direct chat with assigned reps and a broad, reliable catalog, all while earning revenue through commissions on transactions. The goal is to streamline the beverage alcohol supply chain, save time for buyers, and promote efficiency in purchasing and product discovery.
Industries
Food & Agriculture
Data & Analytics
Enterprise Software
Company Size
201-500
Company Stage
Series C
Total Funding
$124.9M
Headquarters
Chicago, Illinois
Founded
2016
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Total Funding
$124.9M
Above
Industry Average
Funded Over
5 Rounds
Industry standards
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Long/Short Term Disability
Employee Assistance Program
Paid Holidays
TIZ dba Provi has filed a notice of an exempt offering of securities to raise $28 Million in New Funding. According to filings with the U.S. Securities and Exchange Commission, TIZ dba Provi is raising up to $28 Million in new funding. The federal securities law requires the notice to be filed by companies that have sold securities without registration under the Securities Act of 1933 in an offering made under Rule 504 or 506 of Regulation D or Section 4(a)(5) of the Securities Act. A company must file this notice within 15 days after the first sale of securities in the offering. For this purpose, the date of first sale is the date on which the first investor is irrevocably contractually committed to invest. Each issuer of securities that sells its securities in reliance on an exemption provided in Regulation D or Section 4(a)(5) of the Securities Act of 1933 must file this notice containing the information requested with the U.S. Securities and Exchange Commission (SEC) and with the state(s) requiring it. If more than one issuer has sold its securities in the same transaction, all issuers should be identified in this filing with the SEC. About TIZ dba Provi Provi, operated by TIZ, is a technology company that provides a unified online marketplace designed to modernize and streamline the way the beverage alcohol industry does business. Through its digital platform, Provi connects licensed retailers such as bars, restaurants and stores with distributors and suppliers, enabling them to search, discover, order and pay for products in one centralized, easy-to-use system. The company focuses on simplifying and digitizing the traditionally complex three-tier distribution system, helping industry participants improve efficiency, transparency and communication in their ordering and inventory management processes. Provi positions itself as a leading partner to the beverage industry, emphasizing tools and solutions that support growth, better data usage and more seamless collaboration among buyers and sellers. Its platform and services are aimed at making beverage alcohol procurement more efficient and accessible while supporting the broader digital transformation of the industry.
Burke Distributing renews partnership with Provi, pairing more than 90 years of service with modern digital commerce. info_outline Promoted post by Provi Jul. 14, 2026 at 3:35 pm Provi Burke Boston Massachusetts Chicago Distributor Tech Randolph, Mass. AND CHICAGO, July 14, 2026 - Burke Distributing, Boston's premier beverage distributor since 1935, today announced the renewal of its partnership with Provi, the leading platform connecting beverage alcohol buyers, distributors, and suppliers. The renewed partnership supports Burke's ongoing efforts to provide retailers with convenient access to its portfolio while giving sales representatives additional tools to support customers throughout the buying process. Across its organization, Burke continues to leverage Provi's sales tools to support customer engagement and strengthen coordination with retail accounts throughout Massachusetts. According to Provi's data, approximately 17% of Burke's order requests are placed outside of standard business hours, effectively extending the sales team's selling window to 24/7. This gives Burke's customers always-on access to the full portfolio while enabling reps to focus more time on brand education, portfolio storytelling, and consultative selling in the market. "For more than 90 years, our business has been built around serving customers and building strong relationships throughout the market," said Mark Vasconcelos, Director of Sales, Burke Distributing. "Provi helps us extend that commitment by giving customers another way to engage with our portfolio while staying connected with their sales representative." Through Provi, Burke equips its sales team with tools that centralize portfolio visibility and align digital access with its go-to-market strategy. Owners, operators, and managers benefit from a consolidated view of Burke's offerings within a single platform, allowing buyers to search products, save items to lists for future planning, and submit order requests on their own schedule. By bringing portfolio access into one place, the platform helps create a more connected experience between buyers and their Burke sales representatives. For owners, operators, and managers across Massachusetts, the platform supports more informed product evaluation, better preparation ahead of purchasing decisions, and enhanced coordination with their distributor partner. "Burke's results demonstrate what's possible when a distributor aligns its go-to-market strategy with integrated sales tools," said Sean Kiley, VP/GM, Distributor Partnerships at Provi. "Their continued investment reflects a focus on equipping representatives with structure and giving new and existing customers a unified way to engage with the portfolio." The renewed partnership underscores Burke's broader focus on strengthening distributor sales enablement while adapting to evolving buyer expectations. In a market defined by scale and speed, Burke continues to pair disciplined sales execution with digital coordination that supports both its team and its retail customers. To access Burke Distributing's portfolio on Provi's platform, visit provi.com. About Burke Distributing Founded in 1935, Burke Distributing is Boston's premier beverage distributor and a fourth-generation family-owned company serving retailers across Massachusetts. Headquartered in Randolph, Massachusetts, Burke offers a portfolio of leading beer, wine, and spirits brands and remains committed to exceptional customer service, strong supplier partnerships, and supporting the communities it serves. About Provi Provi is the leading online B2B platform for the total beverage industry, connecting buyers, distributors, and suppliers through a single digital marketplace. By streamlining communication, simplifying ordering, and enabling smarter product discovery, Provi enhances visibility and strengthens collaboration across the three-tier system. Trusted by thousands of industry partners nationwide, Provi is helping build a more connected and efficient future for beverage alcohol commerce. The company also operates SevenFifty Daily, an award-winning online publication offering news, insights, and analysis for the beverage alcohol trade.
Provi, a beverage alcohol management platform, has launched Enterprise Plus, a new subscription tier designed for national and regional restaurant chains. The service helps operators strengthen corporate compliance, standardise purchasing and gain visibility across complex beverage programmes. The platform enables corporate teams to implement order submission controls, apply spending thresholds and establish product approval workflows whilst preserving existing local distributor relationships. Enterprise Plus provides consolidated reporting on buying behaviour and programme adherence across all markets. The launch addresses challenges faced by scaling restaurant groups, including workforce turnover exceeding 70% annually and the complexity of managing thousands of distributor relationships across multiple locations. Order requests continue flowing through existing distributor partnerships whilst providing centralised visibility for corporate beverage teams.
Provi claimed that RNDC's actions excluding Provi from the marketplace constituted violations of the Sherman Anti-Trust Act.
Every coin has its flip side. And when it comes to the finance and treasury functions of their organizations, businesses are increasingly calling both ‘heads’ and ‘tails’ to navigate today’s operational uncertainties. This shift toward a greater convergence and potential synergies between the roles of finance and treasury is not merely a response to economic pressures or regulatory changes. Instead, it reflects a deeper strategic alignment aimed at enhancing financial and business success on both micro and macro levels by unlocking the digital transformation of previously siloed functions. While both treasury and finance departments have historically shared a focus on financial management, their perspectives and approaches have traditionally been distinct
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Industries
Food & Agriculture
Data & Analytics
Enterprise Software
Company Size
201-500
Company Stage
Series C
Total Funding
$124.9M
Headquarters
Chicago, Illinois
Founded
2016
Find jobs on Simplify and start your career today