Provi

Provi

Digital marketplace for wholesale alcohol ordering

About

Provi is a digital marketplace that simplifies the ordering and selling of wholesale alcohol for bars, restaurants, and retailers. It provides a single platform where users can shop, discover, and pay for products, streamlining the supply chain process with a reliable database of distributor portfolios. Clients can easily place orders and communicate with their sales reps, while also exploring a vast database of over 750,000 drinks. Provi aims to enhance efficiency in the beverage alcohol market and generates revenue through a commission on transactions.

Company Stage

Series C

Employees

201-500

Industries

Food & Agriculture, Consumer Software

Total Funding

$121.5M

Headquarters

N/A

Founded

2016


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Simplify's Take

What believers are saying

  • Provi's strategic partnerships with national and state associations strengthen its influence and support within the beverage alcohol industry.
  • The appointment of Kevin Price as CFO, with his extensive experience, is likely to drive Provi's organizational strategy and growth forward.
  • Recent product enhancements, including EDI support and expanded punch-out capabilities, position Provi to better serve large-scale distributors and national chains.

What critics are saying

  • The highly competitive nature of the digital marketplace for wholesale alcohol could pressure Provi to continuously innovate to maintain its market position.
  • Dependence on the three-tier system and regulatory changes could impact Provi's operations and growth.

What makes Provi unique

  • Provi offers a unified digital marketplace specifically for the beverage alcohol market, unlike competitors who may serve broader or different markets.
  • The platform's extensive database of over 750,000 drinks and robust search filters provide a unique product discovery experience.
  • Provi's integration of communication tools, such as chat features with sales reps, enhances client relationships and streamlines the ordering process.

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Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-9%

2 year growth

-8%

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