Puma rolls out new Divine Nine collection during HBCU homecoming season. November 5, 2026 PUMA is tapping into the culture of Black Greek life with a new collection honoring the Divine Nine, bringing a fresh wave of style and representation to the historically Black fraternities and sororities that have shaped generations of leaders. The sportswear giant is celebrating the legacy of the National Pan-Hellenic Council (NPHC), blending fashion with the traditions of brotherhood, sisterhood, scholarship, and service. These organizations have long been a cornerstone of HBCU culture and the broader Black community, making their influence felt everywhere from college campuses to corporate boardrooms. According to PUMA's official collection announcement, the release highlights six of the nine organizations: Zeta Phi Beta Sorority, Inc., Sigma Gamma Rho Sorority, Inc., Iota Phi Theta Fraternity, Inc., Phi Beta Sigma Fraternity, Inc., Kappa Alpha Psi Fraternity, Inc., and Omega Psi Phi Fraternity, Inc. Notably absent from the initial release are Delta Sigma Theta Sorority, Inc., Alpha Kappa Alpha Sorority, Inc., and Alpha Phi Alpha Fraternity, Inc. While it remains unclear whether theremaining three organizations will be included in a future release, members of the participating fraternities and sororities have several options to showcase their Greek pride. According to PUMA's website, the collection incorporates each organization's signature colors, letters, and graphics into some of the brand's most recognizable styles, including the classic PUMA Suede sneakers, Leadcat 2.0 slides, relaxed pullover hoodies, T7 track jackets, and T-shirts. The collection brings a Black Greek twist to everyday streetwear, allowing members to represent their letters beyond campus events and Greek gatherings. PUMA's latest release is another example of how that legacy continues to shape culture, proving that Greek pride doesn't end at graduation. It's a lifelong commitment that members carry wherever they go.

PUMA and JD Sports added satin bows to classic sneakers, giving Pinay street style a softer twist. Who says sneakers can't have bows? PUMA and JD Sports just dropped the Bloom Pack in PH with satin ribbon details. Here's everything you need to know #PUMAPhilippines #JDSportsPH #BloomPack. Advertisements Discover more Learn Tagalog Look Up Facts MANILA, Philippines (Nov. 2026): Sneaker lovers looking to blend athletic heritage with balletcore aesthetics can now get the best of both worlds. PUMA and JD Sports have joined forces to launch the exclusive Bloom Pack in the Philippines, bringing satin ribbon bows and softer color palettes to classic athletic silhouettes. Buy Maps Ribbons, bows, and classic kicks. The collection reimagines classic footwear with delicate feminine touches across three distinct sneaker styles: * PUMA Speedcat Bloom Women's: Retailing for PHP 7,100 (approx. $122), this motorsport-inspired classic gets a refreshed look in Beige. * PUMA Speedcat Ballet Nova Bloom Women's: Available for PHP 5,200 (approx. $90), this design combines a ballet-inspired look with the Speedcat silhouette in Brown. * PUMA Bella UT Bloom Women's: Available for PHP 5,200 (approx. $90), this pair offers a sporty everyday style in Beige. Accessories to complete the look. Discover more smartphone Buy Olive Oils Support Charities Completing the collection are exclusive accessories designed to match the footwear line: * PUMA Formstripe Flute Grip: Priced at PHP 2,600 (approx. $45), this bag comes in Black and White. * PUMA Formstripe Handbag: Retailing at PHP 2,300 (approx. $40), this accessory is available in Black and Brown. Exclusive perks for early shoppers. Pinays heading to the store during launch dates can score extra goodies. Every Bloom Pack purchase at JD Sports Mall of Asia, located at Level 1, North Entertainment Mall, includes an exclusive colored satin ribbon and a pair of socks. These perks are available during the special promo dates of Nov. 7-8 and Nov. 14-15.

PUMA and JiyongKim Channel Natural Aging on the Collaborative CELL Geo. The Korean designer applies weather-worn textures, frayed laces, and aged fabrics to the futuristic runner. PUMA and Korean designer JiyongKim have officially introduced the collaborative PUMA CELL Geo, redefining the futuristic performance silhouette through the lens of weathering and time. Merging technical sportswear innovation with artisanal surface treatments, the collaboration presents a worn-in study of contemporary footwear. Renowned for experimental menswear that incorporates solar fading, environmental stains, and weather-shaped textures, JiyongKim applies his unique aging philosophy directly to the CELL Geo. The shoe's sculptural architecture is reworked with aged fabrics, distressed detailing, frayed laces, and specialized surface treatments. Each deliberate imperfection reflects the marks that accumulate naturally over time, creating a deliberate dialogue between PUMA's technical construction and a weathered aesthetic. At the foundation, the sneaker retains its signature decoupled CELL heel unit, supplying geometric structure and advanced cushioning to the silhouette. Fluid cut lines and semi-shrouded laces preserve the shoe's streamlined, futuristic profile while emphasizing the contrast with its organic finishing. In addition to the mainline offering, an exclusive Black colorway will launch in limited quantities solely through JiyongKim's direct retail operations. The PUMA x JiyongKim CELL Geo drops November 7, 2026, via PUMA, PUMA flagships, select stockists, and JiyongKim's online and Seoul flagship stores, followed by a dedicated Japan release and pop-up at GR8 on November 14.