Puma

Puma

Global sportswear brand of athletic footwear

Overview

Puma designs and sells athletic footwear, apparel, and accessories for sports and lifestyle. It operates a global supply chain and sells through wholesale, retail, and direct-to-consumer channels. It differentiates itself with high-profile athlete endorsements, team partnerships, and limited-edition lifestyle drops, plus a focus on sustainability. Its goal is to be a leading global sportswear brand that blends performance with everyday style.

About Puma

Simplify's Rating
Why Puma is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Industrial & Manufacturing

Consumer Goods

Company Size

10,001+

Company Stage

IPO

Headquarters

Herzogenaurach, Germany

Founded

1948

People at Puma

People at Puma who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Anta’s 29% stake acquisition drives PUMA’s growth in China, with Citi upgrading to ‘Buy’ at €35.
  • Ultra NITRO 7’s July 2026 launch captures summer tournament demand, boosting football boot revenue.
  • India’s PUMA-Bumble-HYROX fitness-dating event expands youth engagement and strengthens local market presence.

What critics are saying

  • Q3 2025’s 10.4% sales plunge forced 900 job cuts and dividend cancellation, risking liquidity crisis in 6–12 months.
  • Anta’s China-only growth pressure from its 29% stake threatens Western autonomy and may dilute brand value in 12–18 months.
  • U.S. tariffs could inflict €80M gross profit loss in FY2025, undermining innovation funding for NITRO football boots.

What makes Puma unique

  • PUMA uniquely integrates NITRO™ running tech into football boots like Ultra NITRO 7, launching first in LA.
  • PUMA blends lifestyle fashion with elite performance via designer collabs like KidSuper’s Neymar Phoenix boot.
  • PUMA leverages deep football heritage with kits for 11 national teams and match balls for major leagues.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$668.8M

Above

Industry Average

Funded Over

1 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Flexible Work Hours

Stock Price

Company News

Splash PR
Jun 25th, 2026
The Phoenix Rises: KidSuper creates custom boot for Neymar.

The Phoenix Rises: KidSuper creates custom boot for Neymar. Cape Town, South Africa, 26 June 2026 - Global sports brand PUMA, in collaboration with Brooklyn-based designer KidSuper, has today unveiled an exclusive custom FUTURE boot for Neymar Jr., a boot built around one of the most powerful symbols in sport: the Phoenix. Designed for football's biggest stage and timed to coincide with Neymar Jr.'s return to the Brazilian national team, this is more than a football boot, it's a statement of resilience, belief, and rebirth. In a tournament where pink boots have dominated the pitches, PUMA presents now a different path by creating something truly one of a kind: a boot designed exclusively for one of the greatest players the game has ever produced, rooted in his personal story, his country, and his legacy. In a sea of pink, the phoenix stands alone. The concept of the phoenix was aligned early between Neymar Jr., KidSuper, and the PUMA team under a shared vision rooted in his career journey, the challenges he has overcome, and the defining comeback moments that have shaped him as a player and a person. As the world watches and the stakes have never been higher, PUMA and KidSuper set out to create something that reflects not just where Neymar Jr. is, but everything it took to get there. The boots were hand-delivered to Neymar Jr. by KidSuper last weekend in a custom seeding case, ahead of Brazil's next World Cup game. The boot opens with a bold yellow base, a colour personally chosen by Neymar Jr., alive with energy and unmistakably Brazilian in spirit. A hand-drawn phoenix graphic by KidSuper spans the upper, with feather elements woven into the FUTURE's 3D textured surface to create a cohesive visual identity that feels as much like art as it does performance footwear. A green PUMA cat adds a subtle nod to Neymar Jr.'s roots. The most personal detail is hidden where it matters most: the sockliner, inspired by his 'Brazilian boy' tattoo, features three hand-drawn dream symbols: a football pitch, a home, and the World Cup trophy, mapping the journey of a boy from Brazil who became one of the greatest players the game has ever seen. Neymar Jr., said: "This is a special boot for to me. The Phoenix is my story. Every time people counted me out, I came back. The yellow, the details in the sole, the symbols: all of it is personal. I wanted people to look at this boot and feel what I feel every time I put it on and step onto the pitch for Brazil." Colm Dillane, KidSuper, said: "Neymar is one of my hero's. We're around the same age, which makes it even crazier to be collaborating with someone I've looked up to since I was ten years old. I hope these boots bring him a little luck heading into the World Cup. More than anything, I hope he wins the whole thing". Beneath the artistry, the PUMA FUTURE delivers uncompromising performance. The reengineered FUZIONFIT upper adapts like a second skin, while targeted 3D grip zones and GripControl Pro enhance touch and control in every moment. The FLEXGILITY outsole delivers agile 360-degree movement for a player whose game has always been defined by instinct, creativity, and the ability to change a match in an instant. The PUMA x KidSuper FUTURE boot for Neymar Jr. is available from 26 June 2026 at PUMA.com and selected retailers worldwide.

The Face
May 21st, 2026
PUMA x Superkicks serve jamun season on the Palermo sneaker.

PUMA x Superkicks serve jamun season on the Palermo sneaker. Team face. A global terrace silhouette meets Indian summer nostalgia. Mumbai, India - May 2026: In a season where fashion increasingly intersects with emotion, memory, and cultural storytelling, PUMA India and Superkicks India have unveiled one of the most culturally resonant sneaker collaborations of the year - the Palermo Jamun Pack. Rooted deeply in the nostalgia of Indian summers, the collaboration reimagines PUMA's iconic Palermo silhouette through the lens of the beloved jamun fruit - a symbol of carefree childhood afternoons, stained fingertips, and memories shared at nani and dadi's homes across generations. The collection introduces two exclusive colourways - the expressive Berry Palermo, drenched in rich jamun-inspired purple hues accented with a vibrant green formstrip, and the evolving Stain Palermo, featuring a clean white base designed to mirror the organic staining effect of jamun over time. The result is a silhouette that feels simultaneously global in design and unmistakably Indian in spirit. Summer at Nani's: an immersive nostalgia-led experience. To bring the concept to life, PUMA and Superkicks hosted an exclusive experiential sundowner titled "Summer at Nani's" - a thoughtfully curated cultural experience that recreated the warmth and familiarity of an Indian grandmother's courtyard. Guests stepped into a world of woven dhurries, vintage tailoring corners, mismatched cushion covers, rattan furniture, and slow summer aesthetics that instantly evoked childhood nostalgia. Interactive experiences included jamun-inspired tie-dye sessions using natural dye, playful jamun stomping activities, traditional hair champi rituals, and themed culinary offerings celebrating Indian summer flavours. The event brought together sneaker enthusiasts, creators, tastemakers, media personalities, and cultural insiders, creating an atmosphere where fashion, storytelling, and community organically converged. Among the notable attendees was Shanaya Kapoor, whose presence amplified the collaboration's youthful and fashion-forward energy. Fashion beyond product: building emotional worlds. Speaking on the collaboration, Shreya Sachdev, Head of Marketing at PUMA India, highlighted how contemporary consumers seek emotional connection and cultural relevance beyond the product itself. She emphasized that Summer at Nani's was designed not simply as a sneaker launch, but as an immersive world rooted in familiarity, identity, and shared memory. For Superkicks founders Sangeet Paryani and Nisha Lulla, the collaboration represents a deeply personal milestone - translating memories of growing up in India during the '90s and early 2000s into a tangible expression of modern street culture. Palermo's continuing Indian story. Originally emerging from the UK terrace culture movement of the 1980s, the Palermo sneaker has evolved into a cultural canvas for localized storytelling in India. From campaigns celebrating city identities across Mumbai, Kolkata, and Shillong to collaborations inspired by Indian mithai culture and handcrafted traditions, PUMA continues to reinterpret global streetwear through an authentically Indian lens. The Palermo Jamun Pack marks the next chapter in this evolving narrative - where heritage, nostalgia, and contemporary fashion seamlessly coexist. Note: The limited-edition PUMA x Superkicks Palermo Jamun Pack is now available across select PUMA stores, the PUMA website and app, Superkicks outlets, and its official online platform.

Green Century Funds
May 13th, 2026
Green Century proposal charts path for Wolverine Worldwide's climate goals.

Green Century proposal charts path for Wolverine Worldwide's climate goals. Media contacts. Boston, May 13th, 2026 - Wolverine Worldwide, owner of footwear brands Merrell and Saucony, recently started disclosing its carbon emissions. Now, investors are calling on the company to take a bigger step. Shareholders voted last Thursday on a Green Century Capital Management (Green Century) proposal calling for Wolverine to adopt goals for reducing its air pollution. The proposal received 10.6% of votes cast. "Disclosing emissions is a starting but not end point," said Leslie Samuelrich, president of Green Century. " Without a reduction target, there's no guarantee that Wolverine's board or management will reduce emissions or the climate risk they face." This is the second consecutive year that Green Century has urged the footwear and apparel giant to create targets to mitigate the risks its recently reported emissions pose to the planet and company profits. The importance of taking action is rising with global warming. Climate change increased average temperatures across every U.S. county in 2025, and footwear and apparel companies are feeling the heat. The Apparel Impact Institute projects that the fashion industry is racing toward a 34% drop in profits by 2030 unless companies cut emissions. Fashioning industry progress As fashion trends speed up, the industry's climate footprint grows just as rapidly. Industry-wide emissions grew 7.5% in 2023, the first year-over-year increase since tracking began in 2019. By 2030, the sector's climate emissions are projected to rise another 55%. This projection is partly due to fast-fashion companies massively scaling their global production of clothes - and their byproduct, global-warming carbon. In response, more than 85% of leading fashion and apparel brands have announced public goals to reduce emissions, often during the production and processing of products responsible for the majority of total emissions. Wolverine's direct competitors Brooks, Crocs, Puma, and Deckers (the parent company of Hoka) are just a few of the brands with concrete written goals and plans to reduce their climate impact. Wolverine fails to lead the pack Despite Wolverine's marketing highlighting its sustainability mission of "sharing the simple power of being outside," it has yet to set a target to guide and measure its progress on preventing climate pollution. By failing to protect the nature its customers value, the company risks its reputation and appeal to the 80% of Americans who expect climate action from both the government and companies. Meanwhile, companies with climate targets are demonstrating progress and may see potential profits. Puma has reduced its supply chain emissions 22% since 2017, putting it on track to meet its 2030 target. Crocs has decreased the emissions from producing its popular Classic Clog 10% since 2021. Cutting product emissions by securing sustainable raw materials now helps companies tap into an associated 6% average increase in profit over five years. "Wolverine would serve its customers and investors well by trekking toward climate targets," said Green Century Shareholder Advocate Giovanna Eichner. "A publicly accountable goal would prove it's serious about pursuing the cost savings and emissions cuts its peers are already on the way to achieving."

Zivko Mijatovic & Partners
May 11th, 2026
ZMP Presented the EMEA Team of the Year Award to Puma at the WTR Industry Awards.

ZMP Presented the EMEA Team of the Year Award to Puma at the WTR Industry Awards. Zivko Mijatovic and Partners proudly supported the WTR Industry Awards once again as an official sponsor of this leading global event focused on trademark and brand protection excellence. This year, more than 250 trademark and brand protection professionals gathered in London for an exclusive reception celebrating outstanding corporate trademark teams and individuals from around the world. The event highlighted innovation, dedication, and excellence across the global IP community. ZMP Intellectual Property SRL were especially proud to present the EMEA (Europe, Middle East and Africa) Team of the Year Award to the Puma team for its exceptional achievements in trademark protection and brand strategy. Its colleagues Djura Mijatovic and Jovana Stefanovic. presented the award on behalf of Zivko Mijatovic and Partners. * Games Workshop * Johnson Controls International * Playtika * Puma * Virgin Group In addition, WTR recognised several outstanding individuals for their contributions to the IP field. Itai Sela Saldinger of Playtika received the In-house Leader of the Year Award. Meanwhile, Tove Graulund received the prestigious Lifetime Achievement Award for her long-standing contribution to the international IP community. Finally, ZMP Intellectual Property SRL congratulate all winners, shortlisted teams, and recognised individuals on their remarkable accomplishments. ZMP Intellectual Property SRL were honoured to take part in an event that continues to celebrate excellence within the trademark profession worldwide. This text is for informational purposes only and should not be considered as legal advice. Should you require any additional information, feel free to contact ZMP Intellectual Property SRL.

SGB Online
Apr 30th, 2026
EXEC: Puma SE names former Hugo boss CEO as chief financial officer.

EXEC: Puma SE names former Hugo boss CEO as chief financial officer. April 30, 2026 The Puma SE Supervisory Board has appointed Mark Langer as the new chief financial officer (CFO) and member of the Management Board, commencing May 1, 2026. He will be responsible for finance, tax, legal, investor relations and internal audit. Langer succeeds Markus Neubrand, who has reportedly mutually agreed with Puma that he will step down as CFO on April 30, 2026, and will leave the company on September 30, 2026. "I very much look forward to working with Mark, as he combines deep financial and capital market expertise with proven leadership as well as advisory experience across renowned consumer brands," said Puma CEO Arthur Hoeld. "His track record of delivering results and navigating through complex business environments will be key in achieving our goal to return to profitable growth. At the same time, I want to express our gratitude for Markus's leadership and dedication during a pivotal period for the company - from supporting our strategic transformation to securing critical financing. His commitment to the brand and to the Puma team has helped position us for long-term success. We wish him every success in his future endeavours." Mark Langer reportedly brings more than 25 years of international leadership experience in finance, strategy and general management, with a strong track record in driving performance and shaping global consumer brands in publicly listed environments. Most recently, he served as CFO and member of the Managing Board at Douglas AG, where he led key transformation initiatives across the finance function to drive profitable growth. Previously, he spent over 17 years at Hugo BossAG serving as CEO from 2016 to 2020 and as CFO from 2010 to 2017, where he delivered sustainable revenue and earnings growth. He began his career at McKinsey & Company and Procter & Gamble. "I am convinced that with Mark, we have found a respected and highly regarded finance leader who will help Puma deliver its financial ambitions and further reinforce investor confidence," adds Héloïse Temple-Boyer, chair of Puma's Supervisory Board. "On behalf of the Supervisory Board, we thank Markus for his dedication and his contribution to the company and wish him all the best for the future." Effective May 1, 2026, Puma's Management Board will consist of Arthur Hoeld (CEO), Mark Langer (CFO), Maria Valdes (chief brand officer), Matthias Baeumer (chief commercial officer) and Andreas Hubert (chief operating officer). Images courtesy Puma SE

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Puma right now.

Find jobs on Simplify and start your career today

We update Puma's jobs every few hours, so check again soon! Browse all jobs →