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Purple Strategies

Strategic communications and reputation management consultancy

Overview

Purple Strategies provides strategic communications consulting focused on reputation management and corporate strategy. It helps top executives and industry leaders navigate public relations challenges by offering services such as strategic planning, crisis management, and reputation enhancement. The firm works with clients to assess reputational risks, craft messaging and media strategies, develop crisis response plans, and monitor public perception, all tailored to each engagement. What sets Purple Strategies apart is its combination of high-level corporate strategy with hands-on reputation management and crisis expertise, serving primarily United States-based clients and addressing complex PR challenges for executives and major organizations. The company’s goal is to help clients shape and protect their reputation, make strategic corporate decisions, and communicate effectively during crises to achieve favorable public outcomes.

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About Purple Strategies

Simplify's Rating
Why Purple Strategies is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Consulting

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Alexandria, VA

Founded

2010

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Simplify's take

What believers are saying

  • October 2026 leadership changes suggest Purple is investing for a new growth phase.
  • August 2026 AI-workforce research gives Purple timely thought leadership for client pitches.
  • Recent hiring of a chief people officer, CFO, and brand head shows operational buildout.

What critics are saying

  • February 2025 layoffs cut 18 employees, exposing demand and margin pressure.
  • Purple’s AI-workforce messaging invites commoditization as rivals copy the same advisory playbook.
  • If corporate communications budgets tighten in 2027, Purple’s project-driven model faces existential revenue shock.

What makes Purple Strategies unique

  • Purple combines political instincts and management consulting for reputation crises.
  • October 2026 CEO Kristen Morgante signals continuity from co-founder Steve McMahon.
  • The firm’s advisory board now includes John Seifert and Bob Frei, strengthening credibility.

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Benefits

  • Hybrid Work Options

Company News

Editor & Publisher
Apr 8th, 2026
Carrie Healey joins NAB as vice president of communications.

Carrie Healey joins NAB as vice president of communications. Posted Wednesday, April 8, 2026 10:48 am WASHINGTON, D.C. - The National Association of Broadcasters (NAB) announced that Carrie Healey has been named vice president of communications. Healey will report to Michelle Lehman, chief of staff and executive vice president of public affairs. Healey will serve as NAB's primary spokesperson and media relations strategist to advance broadcasters' policy priorities before Congress and the Federal Communications Commission. Healey leads a press team that includes Grace Whaley, director of communications and social media, and Judianne Meredith, communications coordinator. "Carrie brings a wealth of expertise in strategic communications and public affairs, along with a deep understanding of the policymaking process that will strengthen our advocacy on behalf of local broadcasters," said Lehman. "We are thrilled to welcome her to the NAB team." Healey most recently served as a client engagement lead at Purple Strategies, where she developed communications strategies for advocacy and public affairs campaigns on behalf of clients across a range of issues. Prior to that, Healey was senior director of external communications and media relations at the U.S. Chamber of Commerce. She previously led communications for Rep. Donald Norcross (N.J.) and served as national press secretary and deputy communications director for John Delaney's presidential campaign. Healey brings media industry expertise to NAB from her roles at AOL, The Grio and MS NOW (formerly MSNBC). The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at nab.org.

Purple Strategies
Jun 2nd, 2023
Purple Strategies Welcomes Colleen Connors As First Chief People Officer

Colleen joined Purple from The ONE Campaign, a global campaigning organization to end extreme poverty and preventable disease, where she was the Chief Talent Officer and worked with colleagues across nine countries.

Purple Strategies
Jun 2nd, 2023
Ben Seto Joins Purple Strategies As CFO

Purple Strategies has welcomed Ben Seto, most recently Vice President and Chief Financial Officer of the American Petroleum Institute (API), as CFO.

Purple Strategies
Mar 17th, 2023
Purple Strategies Brings in Angela R. Bundrant as Head of Brand

Purple Strategies has welcomed veteran media and marketing executive Angela R. Bundrant as head of brand and business development.

BCW Global
Apr 12th, 2022
Driver leaves Purple Strategies, LLC as Senior Insights Strategist

Driver joins BCW from Purple Strategies, where he was a Senior Insights Strategist and led large-scale qualitative and quantitative research programs for clients in the pharmaceutical, shipping and delivery, and technology industries.

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