Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. Puzzle, a San Francisco-based fintech startup, has launched an AI-powered accounting platform designed to automate up to 90% of routine tasks, allowing accountants to focus on more strategic work. In an exclusive interview with VentureBeat, Puzzle CEO Sasha Orloff outlined how the company’s new general ledger software integrates complex accounting policies directly into the platform, aiming to eliminate the need for manual spreadsheet processes.“What we’re launching now is effectively taking the general ledger, the backbone of accounting, and bringing complicated accounting logic from spreadsheets into the core accounting software,” Orloff said.The platform supports both cash and accrual accounting, offering a solution for businesses of all sizes. Orloff emphasized that the system is designed to provide real-time, accurate accounting tailored to the increasing demands of today’s fast-paced business environment, especially as the accounting industry faces a shortage of talent and growing workloads.Automating complex accounting tasks with Puzzle’s AI general ledgerPuzzle’s platform addresses the challenges of manual accounting by automating processes like revenue recognition, asset depreciation, and prepaid expenses. Traditionally, these tasks require spreadsheets, which must then be reconciled with accounting software such as QuickBooks.“In QuickBooks, you typically have to calculate things like revenue recognition, fixed assets, and prepaid expenses manually in spreadsheets,” Orloff explained

Discover how companies are responsibly integrating AI in production. This invite-only event in SF will explore the intersection of technology and business. Find out how you can attend here. Accounting, a critical-yet-often-cumbersome aspect of running a business, is getting a major overhaul thanks to artificial intelligence. Sasha Orloff, cofounder and CEO of Puzzle, is leading the charge to transform how startups handle their finances by leveraging bleeding-edge AI and machine learning technologies.“Accounting is something you have to get right — it’s 100%, or [it’s] zero,” said Orloff in a recent interview with VentureBeat. “It’s like going to Mars: if you get 95% of the way to Mars, it doesn’t really matter

Unlike other players that simply bolt on AI to existing software, Puzzle completely rebuilt the general ledger from scratch to be smarter, faster, and fit the needs of modern businesses.