QSIC, an intelligent in-store audio platform, has launched Playbook, a campaign planning tool that uses point-of-sale data to recommend strategies and forecast outcomes for in-store media campaigns. The platform analyses store-level sales data, historical campaign performance, and product trends to deliver projections with approximately 90% accuracy. Unlike traditional tools that rely on modelled foot traffic, Playbook uses retailers' actual sales data to identify high-value stores and project expected performance before media spending begins. Users can input natural language prompts to generate presentation-ready media proposals that include campaign strategies, store recommendations, demand trends, and projected sales. Playbook forms part of QSIC Intelligence, the company's AI-powered in-store intelligence platform, which also includes performance measurement capabilities. The system continuously learns from new performance data to improve recommendation accuracy over time.

QSIC introduces "Playbook" to eliminate the guesswork from in-store campaign planning. Introducing the first and only in-store planning tool that forecasts the optimal strategy and outcomes based on real sales data down to the store level. August 12, 2026 09:01 ET | Source: QSIC DALLAS, Aug. 12, 2026 (GLOBE NEWSWIRE) - QSIC, the intelligent in-store audio platform, announced the launch of Playbook, the first and only campaign planning tool that uses point-of-sale (POS) data to recommend optimal campaign strategies and forecast optimal outcomes across in-store media channels. Rather than relying on panels or modeled estimates, retailers and advertisers can plan in-store campaigns with greater confidence using projections based on the retailer's own sales data before any media dollars are spent. Unlike traditional planning tools that rely on modeled foot traffic and estimated impressions, Playbook uses store-level data to recommend campaign strategies, identify the highest-value stores and project expected performance based on what is actually selling with an average accuracy rate of ~90%. By analyzing historical campaign performance, product trends and audience insights with retailer POS data, Playbook delivers data-driven campaign proposals that include projected sales. Playbook continuously learns from new performance data, making its recommendations even smarter and more accurate over time. Matt Elsley, Co-Founder and CEO of QSIC, said, "Every Brand asks the same question before investing in a campaign: 'Will this actually sell more product?' Until now, in-store media hasn't had a good answer. QSIC Intelligence is analyzing sales, loyalty and retail media data down to the store level, at a scale no one else has, and it's surfacing patterns the industry has never been able to see. The most striking: most campaigns are won or lost before they ever launch. That's what we built Playbook to solve, and it's already predicting campaign outcomes at around 90% accuracy, so retailers and brands are seeing the benefit at scale right now." With Playbook, teams can use natural language prompts to describe the campaign they want to run, and the platform automatically builds a complete, presentation-ready media proposal that includes: * Campaign strategies developed using POS data to align with goals before launch * Recommendations for the highest-value stores based on store-level sales data * Demand trends and shopper insights * Projected campaign performance and sales before launch Playbook is the planning layer within QSIC Intelligence, the company's AI-powered in-store intelligence platform. Together with Performance Measurement, Playbook gives retailers a single, connected system for planning and measuring in-store media campaigns on the same POS-backed data foundation. Playbook is currently used by QSIC's account teams to build campaigns for leading retailers across grocery, liquor and convenience. The company plans to expand access to retailers, retail media networks, brands and agency partners. About QSIC QSIC is the intelligent in-store audio platform that uses AI and first-party data to elevate and measure the impact of audio at the point of purchase. QSIC empowers retailers to create, manage and monetize in-store advertising that transforms spaces and delivers results. The company operates one of the largest retail audio networks, reaching more than 350 million shoppers each month globally. Backed by the highest measurement standards in retail media, QSIC helps brands and retailers maximize their retail media networks quickly and effectively, turning physical stores into their most valuable asset. Learn more at www.getqsic.com. Media Contact: [email protected]

Dollar General is rolling out an AI-enabled in-store audio network across approximately 6,000 stores in 48 states, doubling its existing audio presence to 12,000 locations by Q2 2026. The retailer has partnered with QSIC, a global in-store audio platform, to deliver localised, data-driven advertising and enhanced shopping experiences. The network integrates point-of-sale data, curated music and AI-generated audio advertisements to provide targeted messaging. QSIC's technology verifies ad delivery and offers closed-loop reporting to measure performance and incremental impact, exceeding Interactive Advertising Bureau standards. Dollar General operates over 20,000 stores nationwide, with approximately 75% of the US population living within five miles of a location. The expansion aims to help brand partners connect with customers, particularly in underserved rural communities.