Overview

Quantcast simplifies digital advertising and privacy compliance for both marketers and publishers. It provides tools and insights that help clients understand and reach their target audiences effectively. For marketers, Quantcast offers advanced targeting and measurement tools to optimize advertising campaigns, while for publishers, it delivers insights into audience behavior to create engaging content and attract advertisers. Key products include Quantcast Measure, which offers detailed audience insights, and Quantcast Choice, which assists businesses in complying with privacy regulations like GDPR and TCF v2.0. Unlike many competitors, Quantcast focuses on both sides of the advertising ecosystem, catering to the needs of both marketers and publishers. The company's goal is to help clients navigate the complexities of digital advertising and privacy compliance, generating revenue through subscription fees and performance-based fees tied to advertising success.

Simplify's Take

What believers are saying

• Quantcast's expansion in APAC taps into growing digital advertising opportunities.
• The partnership with Dentsu boosts privacy-safe, sophisticated audience targeting solutions.
• Winning the Best Ecommerce Customer Acquisition Strategy award highlights Quantcast's effective strategies.

What critics are saying

• The shift to cookieless advertising challenges Quantcast's existing data-driven models.
• Increased competition in AI-driven, self-serve platforms could dilute Quantcast's market share.
• Rapid APAC expansion may strain Quantcast's resources and impact service quality.

What makes Quantcast unique

• Quantcast offers a unique AI-driven, cookieless self-serve advertising platform.
• The integration with Dentsu's Merkury platform enhances Quantcast's predictive audience capabilities.
• Quantcast Measure provides unparalleled insights from over 100 million digital destinations.

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Funding

Total Funding

$65.3M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:

Founders Fund

Notable Investors:

Founders Fund

$8,000,000

Series C

Nov 2011

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.

Series C Funding Comparison

Below Average

Industry standards

Ind Avg. $50M

$8M

$16M

$40M

$50M

$62M

$100M

View all funding stages