Quantcast

Quantcast

Delivers audience insights and privacy-compliant ads

Overview

Quantcast offers tools for digital advertising and privacy compliance used by marketers and publishers. Its products include Quantcast Measure, which provides detailed audience insights to understand who is engaging with content, and Quantcast Choice, which helps businesses comply with privacy rules such as GDPR and TCF v2.0. The services work by giving advertisers access to targeting and measurement data and by giving publishers audience analytics to attract advertisers, while also providing a consent and privacy management layer. The company differentiates itself by offering an integrated suite that serves both sides of the market—marketers and publishers—and by combining audience insights with privacy compliance tools in one platform. Its goal is to help clients understand their audiences, optimize advertising campaigns, and navigate privacy regulations.

About Quantcast

Simplify's Rating
Why Quantcast is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Cybersecurity

Company Size

501-1,000

Company Stage

Series C

Total Funding

$65.3M

Headquarters

San Francisco, California

Founded

2006

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Simplify Jobs

Simplify's Take

What believers are saying

  • Paul Sigaloff joined APAC in July 2026 to accelerate Q+ regional sales.
  • Tom Weaving joined Southeast Asia in July 2026, targeting Singapore and Hong Kong growth.
  • Q+ launched in 2026, addressing advertisers' demand for measurable, automated performance.

What critics are saying

  • Ireland's DPC probe from 2019 still hangs over Quantcast's consent and profiling practices.
  • Open-web adtech faces relentless pressure from The Trade Desk and Google Performance Max.
  • If Q+ underdelivers, Quantcast's AI positioning collapses into commodity DSP features.

What makes Quantcast unique

  • Q+ unifies Display, Video, CTV, and Native into one autonomous campaign.
  • Quantcast Measure still spans 100 million digital destinations, giving rare open-web visibility.
  • Dentsu integrated Merkury with Quantcast in 2024 for privacy-safe predictive audiences.

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Funding

Total Funding

$65.3M

Below

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$8M
Quantcast
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Paid time off

Paid volunteer time off

Post-pregnancy ramp back program

Paid bereavement leave

Total rewards compensation which includes equity grants

Employee referral bonus program

Catered lunch and fully stocked kitchens (when back working in offices!)

Mobile phone allowance

Flexible work schedules

Wellness and mental health resources

Retirement plans

Learning and development opportunities and resources

Management development programs

Comprehensive health benefits

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

-5%
Content+Technology
Aug 6th, 2026
Quantcast announces Tom Weaving Managing Director for SE Asia.

Quantcast announces Tom Weaving Managing Director for SE Asia. 06/08/2026 Quantcast, the AI-powered advertising platform that helps brands and agencies turn audiences into customers and intent into measurable growth, has announced accomplished sales leader Tom Weaving as its new Managing Director for Southeast Asia. Weaving will be responsible for driving revenue growth across Southeast Asia, with a focus on Singapore, Hong Kong and other emerging markets in the region. A key part of his role will focus on rolling out Quantcast's recently launched Q+ product, an industry-first autonomous performance advertising solution that allows advertisers to reach their audiences across the open internet through a single, unified ad set. He will report to recently appointed Vice President for APAC Paul Sigaloff. Konrad Feldman, CEO of Quantcast, said: "This is an exciting appointment for Quantcast as we continue to build our presence across Southeast Asia. "Tom brings more than a decade of programmatic advertising experience to Quantcast. He has a proven track record of building and leading high-performing commercial teams and playing a crucial role in driving commercial growth. "A consultative, relationship-led sales leader, Tom is known for his focus on business development, growth strategy and deal structuring, alongside a strong commitment to building open, inclusive team cultures." Weaving, who will be based in Singapore, has more than a decade of experience in programmatic advertising, business development and sales leadership across Southeast Asia and broader APAC markets. Before joining Quantcast, Weaving spent almost eight years at The Trade Desk, most recently as Senior Director of Business Development for South and Southeast Asia. In the role, he spearheaded the growth of The Trade Desk's Southeast Asian business and fostered a collaborative, high-performance culture that was recognised as runner-up for The Trade Desk's APAC Sales Team of the Year. Earlier in his career, Weaving also held senior sales and account management roles at AOL and Catcha Digital Asia, and served on the IAB Singapore Video Committee. Commenting on his appointment, Weaving said: "Southeast Asia is one of the fastest-growing and most dynamic regions for programmatic advertising, and Quantcast's AI-powered platform is well placed to help advertisers cut through that complexity. "I'm looking forward to working alongside Paul and the wider APAC team to grow our presence here, and to building a team that puts clients' outcomes first." Weaving's appointment follows the recent announcement of respected media executive Paul Sigaloff as Quantcast's new Vice President for APAC. Weaving's appointment is effective immediately.

Branding in Asia
Jul 28th, 2026
Quantcast appoints Tom Weaving as Managing Director for Southeast Asia.

Quantcast appoints Tom Weaving as Managing Director for Southeast Asia. Quantcast has appointed Tom Weaving as its new Managing Director for Southeast Asia. Weaving is tasked with driving revenue growth across Southeast Asia, with a priority on Singapore, Hong Kong, and other emerging markets. He will report to recently appointed Vice President for APAC, Paul Sigaloff. Weaving, who will be based in Singapore, has more than a decade of experience in programmatic advertising, business development and sales leadership across Southeast Asia and broader APAC markets. Prior to joining Quantcast, Weaving spent nearly eight years at The Trade Desk, most recently as Senior Director of Business Development for South and Southeast Asia. In the role, he led the growth of The Trade Desk's Southeast Asian business and fostered a collaborative, high-performance culture that was recognized as runner-up for The Trade Desk's APAC Sales Team of the Year. "Tom has a proven track record of building and leading high-performing commercial teams and driving commercial growth," said Sigaloff. "This is an exciting appointment for Quantcast as we continue to build our presence across the region." "Southeast Asia is at a pivotal inflection point in its digital maturity and brands need performance more than ever," added Weaving. "I'm energised to lead our team in unlocking new levels of performance for our clients, ensuring they what they need to thrive in this complex landscape. Quantcast's AI-powered platform helps advertisers cut through complexity, and I look forward to working alongside Paul and the wider APAC team to grow our presence here and build a team that puts clients' performance first." A key part of Weaving's role focuses on rolling out Quantcast's recently launched Q+ product. The appointment follows the recent announcement of Paul Sigaloff as Quantcast's new Vice President for APAC.

Bandt
Jul 28th, 2026
Quantcast appoints Tom Weaving as managing director for Southeast Asia.

Quantcast appoints Tom Weaving as managing director for Southeast Asia. Published on: 28th July 2026 at 12:15 PM Quantcast, the AI-powered advertising platform, has appointed sales leader Tom Weaving as its new managing director for Southeast Asia. Weaving is responsible for driving revenue growth across Southeast Asia, prioritising Singapore, Hong Kong and other emerging markets in the region. His role will focus on rolling out Quantcast's recently launched Q+ product. The product is an autonomous performance advertising solution that allows advertisers to reach their audiences across the open internet through a single ad set. He will report to recently appointed vice president for APAC, Paul Sigaloff. "Tom has a proven track record of building and leading high-performing commercial teams and driving commercial growth. This is an exciting appointment for Quantcast as we continue to build our presence across the region," said Sigaloff. Prior to joining Quantcast, Weaving spent nearly eight years at The Trade Desk, most recently as senior director of business development for South and Southeast Asia. A programmatic native, Weaving also held senior sales and account manager roles at AOL, Adap.TV and Catcha Digital Asia, and served on the IAB Singapore Video Committee. "Southeast Asia is at a pivotal inflection point in its digital maturity and brands need performance more than ever. I'm energised to lead our team in unlocking new levels of performance for our clients, ensuring they what they need to thrive in this complex landscape. Quantcast's AI-powered platform helps advertisers cut through complexity, and I look forward to working alongside Paul and the wider APAC team to grow our presence here and build a team that puts clients' performance first," said Weaving. Join more than 30,000 advertising industry experts Get all the latest advertising and media news direct to your inbox from B&T.

MARKETECH APAC
Jul 28th, 2026
Quantcast appoints Tom Weaving as Managing Director for Southeast Asia.

Quantcast appoints Tom Weaving as Managing Director for Southeast Asia. by Caleb Baldo July 28, 2026. Its What's NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia - and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more! Singapore - Quantcast has named Tom Weaving as its new Managing Director for Southeast Asia, effective immediately, tasking him with driving revenue growth across the region as the AI-powered advertising platform deepens its presence in emerging Southeast Asian markets. Weaving will lead efforts to expand Quantcast's footprint in Singapore, Hong Kong and other emerging markets in the region, with a particular focus on rolling out Q+, the company's recently launched autonomous performance advertising solution. The product allows advertisers to reach audiences across the open internet through a single, unified ad set. Based in Singapore, Weaving will report to Paul Sigaloff, Quantcast's recently appointed Vice President for APAC. The appointment follows Sigaloff's own arrival at the company and reflects Quantcast's continued investment in regional leadership across Southeast Asia. Sigaloff said, "Tom has a proven track record of building and leading high-performing commercial teams and driving commercial growth. This is an exciting appointment for Quantcast as we continue to build our presence across the region." Weaving brings more than a decade of experience in programmatic advertising, business development and sales leadership across Southeast Asia and the wider APAC region. He joins Quantcast from The Trade Desk, where he spent nearly eight years, most recently as Senior Director of Business Development for South and Southeast Asia. In that role, he led the growth of the company's Southeast Asian business, building a team that was recognised as runner-up for The Trade Desk's APAC Sales Team of the Year. Earlier in his career, Weaving held senior sales and account management roles at AOL, Adap.TV and Catcha Digital Asia, and served on the IAB Singapore Video Committee. Commenting on his appointment, Weaving said, "Southeast Asia is at a pivotal inflexion point in its digital maturity and brands need performance more than ever. I'm energised to lead our team in unlocking new levels of performance for our clients, ensuring they have what they need to thrive in this complex landscape. Quantcast's AI-powered platform helps advertisers cut through complexity, and I look forward to working alongside Paul and the wider APAC team to grow our presence here and build a team that puts clients' performance first." With tighter regulations reshaping APAC's social-led financial sector, managing agent activity and misinformation have never been more critical. Discover how banks and insurers are strengthening oversight and protecting their brands in this new industry study by Meltwater - download the free guide here. With public conversations reshaping Australian insurance reputation, managing online sentiment and the trust gap has never been more critical. Discover how providers are addressing friction and protecting their brands in this new industry report by Meltwater - download the free guide here.

MARKETECH APAC
Jul 16th, 2026
Quantcast names Paul Sigaloff as APAC VP to accelerate AI advertising growth.

Quantcast names Paul Sigaloff as APAC VP to accelerate AI advertising growth. by Julian Bartolome July 16, 2026. Sydney, Australia - Quantcast has appointed former Yahoo and oOh!media executive Paul Sigaloff as Vice President of Asia-Pacific (APAC), as the company looks to strengthen its regional presence and launch its new AI-powered advertising solution, Q+. Based in Sydney, Sigaloff will oversee Quantcast's operations across Australia, Singapore, Hong Kong, and other Asian markets, with a focus on helping brands and agencies drive data-led growth through AI. A key part of his remit will be leading the regional rollout of Q+, Quantcast's new goal-based advertising platform designed to help marketers optimise campaigns across the open internet through a single ad set. The platform enables advertisers to set one performance objective - such as cost per acquisition (CPA), return on ad spend (ROAS) or site engagement - while using AI to automatically allocate budgets across display, video, connected TV and native advertising in real time. Quantcast said the appointment comes as demand for AI-powered advertising solutions continues to grow across the region. Sigaloff brings more than 25 years of experience across media, digital, technology and advertising, having held senior leadership roles across the UK, Australia and Asia-Pacific. He previously spent nearly a decade at Yahoo, where he served as vice president of APAC and led the company's digital media and technology businesses across Australia, New Zealand, India, Southeast Asia, Hong Kong, Taiwan and Japan. His career also includes leadership roles as chief revenue and growth officer at oOh!media and, most recently, global chief customer officer at marketing intelligence platform Mortar AI. In addition to his corporate roles, Sigaloff currently serves on the board of UnLtd, the media and marketing industry's social purpose organisation. "As AI reshapes how brands buy advertising across APAC, Q+ is a critical launch for Quantcast in the region and represents what we believe is the future of autonomous performance for brands. It treats the entire open internet as a single, fluid inventory pool, with a focus on driving performance, not just buying media," said Konrad Feldman, CEO of Quantcast. "Paul is an impactful and purpose-driven leader, known across the industry for his energy, vision and people-first approach. His experience in sales and leadership, and his expertise in media, AI and working closely with both brands and agencies, will be critical to our mission to help clients not only reach audiences but meet performance goals with Q+," added Feldman. Commenting on his appointment, Sigaloff said, "Advertising is being rewritten by AI, and the winners will be the brands that turn data and intelligence into real business outcomes, not just impressions. Quantcast has spent two decades building exactly that capability,and I am thrilled to lead our growth across APAC." "This is a moment to move the industry forward - for our clients, for our people, and for good," added Sigaloff.

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