Overview

Quantcast simplifies digital advertising and privacy compliance for both marketers and publishers. It provides tools and insights that help clients understand and reach their target audiences effectively. For marketers, Quantcast offers advanced targeting and measurement tools to optimize advertising campaigns, while for publishers, it delivers insights into audience behavior to create engaging content and attract advertisers. Key products include Quantcast Measure, which offers detailed audience insights, and Quantcast Choice, which assists businesses in complying with privacy regulations like GDPR and TCF v2.0. Unlike many competitors, Quantcast focuses on both sides of the advertising ecosystem, catering to the needs of both marketers and publishers. The company's goal is to help clients navigate the complexities of digital advertising and privacy compliance, generating revenue through subscription fees and performance-based fees tied to advertising success.

Simplify's Take

What believers are saying

• Expansion in APAC with new leadership could boost market share and revenue.
• Recognition at The Wires 2023 awards enhances Quantcast's reputation and client attraction.
• Increased demand for cookieless solutions benefits Quantcast's AI-driven platform.

What critics are saying

• InMobi's acquisition of Quantcast Choice may lead to strategic misalignments.
• Self-serve platform introduction could increase competition from other ad tech companies.
• APAC expansion may face challenges due to regional market dynamics and cultural differences.

What makes Quantcast unique

• Quantcast offers AI-driven, cookieless advertising solutions amid tightening privacy regulations.
• Quantcast Measure provides insights from over 100 million digital destinations for publishers.
• Quantcast's partnership with Dentsu enhances predictive audience capabilities in a privacy-safe manner.

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Funding

Total Funding

$65.3M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:

Founders Fund

Notable Investors:

Founders Fund

$8,000,000

Series C

Nov 2011

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.

Series C Funding Comparison

Below Average

Industry standards

Ind Avg. $50M

$8M

$16M

$40M

$50M

$62M

$100M

View all funding stages