Quantcast

Quantcast

Digital advertising tools for marketers and publishers

About Quantcast

Simplify's Rating
Why Quantcast is rated
B
Rated C on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Data & Analytics

Consumer Software

Company Size

201-500

Company Stage

Series C

Total Funding

$65.3M

Headquarters

San Francisco, California

Founded

2006

Overview

Quantcast simplifies digital advertising and privacy compliance for both marketers and publishers. It provides tools and insights that help clients understand and reach their target audiences effectively. For marketers, Quantcast offers advanced targeting and measurement tools to optimize advertising campaigns, while for publishers, it delivers insights into audience behavior to create engaging content and attract advertisers. Key products include Quantcast Measure, which offers detailed audience insights, and Quantcast Choice, which assists businesses in complying with privacy regulations like GDPR and TCF v2.0. Unlike many competitors, Quantcast focuses on both sides of the advertising ecosystem, catering to the needs of both marketers and publishers. The company's goal is to help clients navigate the complexities of digital advertising and privacy compliance, generating revenue through subscription fees and performance-based fees tied to advertising success.

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Simplify's Take

What believers are saying

  • Quantcast's expansion in APAC taps into growing digital advertising opportunities.
  • The partnership with Dentsu boosts privacy-safe, sophisticated audience targeting solutions.
  • Winning the Best Ecommerce Customer Acquisition Strategy award highlights Quantcast's effective strategies.

What critics are saying

  • The shift to cookieless advertising challenges Quantcast's existing data-driven models.
  • Increased competition in AI-driven, self-serve platforms could dilute Quantcast's market share.
  • Rapid APAC expansion may strain Quantcast's resources and impact service quality.

What makes Quantcast unique

  • Quantcast offers a unique AI-driven, cookieless self-serve advertising platform.
  • The integration with Dentsu's Merkury platform enhances Quantcast's predictive audience capabilities.
  • Quantcast Measure provides unparalleled insights from over 100 million digital destinations.

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Funding

Total Funding

$65.3M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$8M
Quantcast
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Paid time off

Paid volunteer time off

Post-pregnancy ramp back program

Paid bereavement leave

Total rewards compensation which includes equity grants

Employee referral bonus program

Catered lunch and fully stocked kitchens (when back working in offices!)

Mobile phone allowance

Flexible work schedules

Wellness and mental health resources

Retirement plans

Learning and development opportunities and resources

Management development programs

Comprehensive health benefits

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↓ -5%
Adobo Magazine
May 19th, 2025
Quantcast amps up APAC game with Jordan Khoo as new Vice President

SINGAPORE - Quantcast is turning up the volume on its Asia-Pacific ambitions with the appointment of seasoned industry leader Jordan Khoo as Vice President, APAC.

Marketing Interactive
Oct 10th, 2024
Adtech firm Quantcast names new managing director for North Asia

American advertising technology company Quantcast has appointed Sally Ng (pictured) as managing director for North Asia, as part of its expansion in the APAC region.

Campaign Asia
Aug 10th, 2024
Dentsu and Quantcast team up to boost predictive audiences for advertisers

The deal will see Dentsu integrate its global data and insights platform, Merkury, with Quantcast's next-gen programmatic ad platform to provide predictive audiences to its advertisers in a privacy-safe way.

Marketech APAC
Jun 3rd, 2024
Quantcast launches AI-driven, cookieless self-serve platform for advertiser accessibility

Quantcast launches ai-driven, cookieless self-serve platform for advertiser accessibility.

AdNews
Jun 3rd, 2024
Quantcast introduces self-serve advertising platform

Quantcast introduces self-serve advertising platform.

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