Quantum Metric launches Voice of Customer to close the gap between listening and action. New solution unifies feedback and behavioral data in a single system, helping enterprises understand, quantify, act on, and measure customer signals in real time. September 16, 2026 09:00 ET | Source: Quantum Metric MONUMENT, Colo., Sept. 16, 2026 (GLOBE NEWSWIRE) - Quantum Metric, the leader in agentic digital analytics for the enterprise, today introduced the general availability of Quantum Metric Voice of Customer (VoC), a solution that connects customer feedback directly to behavioral session data. Built on Quantum Metric's data foundation and powered by Felix AI, the VoC solution automatically surfaces sentiment, issues, and trends across feedback, ties them to the sessions behind them, and quantifies impact so teams know what to fix first. Teams can then intervene in the moment, whether through an automated response, workflow escalation, or direct fix, and confirm the outcome with behavioral data, not the next survey. "Customer feedback is a gift, and enterprises have more opportunities to listen to their customers than ever before," said Mario Ciabarra, CEO and Founder of Quantum Metric. "The gap is between listening and action. A customer tells you something's wrong, and that comment goes to a different team, in a different tool, on a different timeline. By the time someone connects it back to what happened and decides it's worth fixing, the moment has passed. We built Quantum Metric Voice of Customer as one platform, feedback and behavior together, to give the customer context that lets enterprises understand, size, and act on a customer issue while there's still time for it to matter." What problem does Quantum Metric Voice of Customer (VoC) solve? Despite continued investments in customer feedback channels like customer surveys, new benchmark research from Quantum Metric found that half of consumers haven't given a brand direct feedback in the last six months, citing their feedback doesn't matter. Added to this, the majority of digital leaders surveyed in the same research noted that less than 25% of all customer feedback actually leads to any action today. Quantum Metric VoC starts from a different place than typical surveys. It uses the context provided by its existing data set that captures roughly 2,700 times more data than traditional web analytics tools, to help teams intentionally launch surveys where they need greater clarity into the customer experience. The VoC solution is also built natively into the Quantum Metric platform, making it simple for any enterprise team to access and interpret customer feedback and then size the issue across its customer base to know if action is needed. "Before Quantum Metric, our feedback lived in a platform we didn't even own, so by the time we got an answer, the moment had already passed," said Maria Robledo, Optimization and Insights Lead at MasOrange. "The old pattern was that we saw an issue, but didn't know what was happening until weeks later. Now, when one customer tells us something is wrong, we immediately know why, how many people it affects and can quantify the impact. That speed and clarity changed how we operate and respond to customer frustration." How does Quantum Metric VoC help enterprises understand, quantify, and act on customer feedback? Quantum Metric VoC includes three connected capabilities that enable teams across the enterprise to: * Understand and contextualize feedback with behavioral insights. Surveys, chat, support tickets, and contact center interactions are all stitched to session behavior. Intelligent targeting means teams ask only when they need to, using existing behavioral triggers like rage clicks or payment page hesitation to prompt a question at the right moment. * Quantify and scale customer sentiment to account for the silent majority. One comment can be used to reveal thousands of similar sessions. Look-alike modeling extends sentiment analysis to the silent majority, and every issue is sized against real revenue and user impact. * Act in real time, with resolution inside existing workflows. Automated workflows trigger the moment a behavioral pattern is detected. It routes the issue, along with replay evidence and quantified impact, directly into the systems teams already use, such as Jira, Slack, or Salesforce. This closes the loop from detection to resolution to validation. "Customer feedback channels should always be a dialogue between the consumer and the brand," said Mark Treschl, General Manager of Voice of Customer at Quantum Metric and cofounder of OpinionLab. "That means the brand needs to be able to respond in the moment, with the right context. Our ability to make customer feedback immediately actionable changes where and how it can be used within a digital enterprise, expanding beyond support triage to product testing and experience optimization." How does Quantum Metric VoC fit into existing digital tech stacks? Quantum Metric VoC is designed to work alongside existing survey and feedback tools. It can add behavioral context to programs already in place, or serve as a full replacement for teams ready to consolidate onto one platform. Integrated directly with Felix Agentic, digital enterprises are able to surface feedback analysis in minutes, rather than hours. Beta partners across enterprise industries have already seen early success in contextualizing customer feedback and uncovering previously silent frustrations within their experience. Outside of traditional customer support needs, brands have also used Quantum Metric VoC to: * Test new product releases by pairing experimentation and micro surveys * Partner with brand teams to increase feedback on review sites commonly cited by AI * Help contact center teams detect struggle early enough to prevent a call before it happens Quantum Metric VoC capabilities are being developed in partnership with enterprise design partners and will continue to expand throughout 2026 as they become more deeply integrated with the Quantum Metric platform and Felix Agentic. Watch the launch event. Quantum Metric is sharing a full look at Voice of Customer, including a live product demo and a customer interview with MasOrange, during a virtual launch event today at 8am PT/11am ET. To register to watch live or catch the recording, visit: https://www.quantummetric.com/events/quantum-metric-voc-launch-2026 About Quantum Metric Quantum Metric is the leader in agentic analytics for the enterprise. The company provides the industry's most complete digital experience data, helping enterprises understand why customer behavior changes and act with the required speed and confidence for today's digital demands. Combining the industry's richest, most actionable data set with agentic AI, Quantum Metric delivers a simple, contextual understanding of customer behavior, technical signals, and impact as it relates to unique business goals and objectives. Global enterprises rely on Quantum Metric, with the company supporting billions of digital interactions each month and reflecting insights from roughly half of the world's internet users. For more information, visit www.quantummetric.com. Media Contact: [email protected]

Quantum Metric launches next evolution of Felix Agentic, expands agentic analytics and digital visibility across enterprise teams. By GlobeNewswire July 16, 2026 Summer 2026 Launch brings Felix Agentic to general availability, extends visibility across mobile and AI-driven traffic, and helps enterprises move faster from digital signals to trusted action Quantum Metric Summer Launch 2026 Quantum Metric's Summer 2026 Launch introduces the next evolution of Felix Agentic, expanding enterprise agentic analytics with new capabilities for mobile visibility, AI traffic analytics and platform intelligence. MONUMENT, Colo., July 16, 2026 (GLOBE NEWSWIRE) - Quantum Metric, the leader in agentic digital analytics for the enterprise, today unveiled its Summer 2026 product capabilities, led by the general availability of Felix Agentic and new capabilities spanning mobile crash analytics, AI-driven traffic, and enhancements to the platform experience. The updates reflect Quantum Metric's continued investment in the platform infrastructure enterprises need to move faster from digital signals to intelligent action, giving enterprises complete, trusted context to understand what changed, why it changed, and what it means to the business, without requiring teams to know every question in advance. The release follows record company growth and accelerating customer adoption of agentic analytics with Felix Agentic. "Enterprises don't just buy analytics software anymore, they standardize on platforms they can trust," said Mario Ciabarra, CEO and founder of Quantum Metric. " Quantum Metric was built to capture the complete digital experience before you know which questions you'll need to ask, and Felix Agentic now reasons across that context to explain what changed, why it changed, and what it means to the business. The strongest proof isn't another AI demo, it's customers automating hours of analysis, standardizing on the platform, and making larger, longer commitments." powered by Felix Agentic is now generally available for enterprise: here's what it does. Felix Agentic is Quantum Metric's enterprise agentic analytics platform, which continuously monitors digital customer experiences across web and mobile, detects anomalies in real time, identifies the root cause, and quantifies revenue impact without requiring a human analyst to know what question to ask. Every answer is grounded in Quantum Metric's complete, auto-captured behavioral data layer, making Felix's outputs traceable, auditable, and trustworthy enough to act on. Following a successful beta with enterprise design partners including leading global retailers and airlines, three core capabilities are now generally available: * Felix Chat: A conversational, agentic interface that delivers instant answers from enterprise agentic analytics data grounded in your experience data. Users investigate through natural dialogue, getting to the quantified "why" behind customer behavior without needing to know which report to pull. * Background Agents: Continuously monitor key KPIs across checkout, login, payments, and support flows. When something shifts, agents proactively identify root cause and surface quantified revenue impact, so teams receive actionable intelligence before they know to look for it. * Copilot: Brings agentic analytics for the enterprise directly into Quantum Metric dashboards, segments, metrics, and funnels. Users can ask questions in context or click any data point to instantly get Felix's analysis of what's driving it, without leaving their workflow. This release also introduces new capabilities that give enterprises precise control over how agents operate at scale. * Skills: Reusable templates defining custom instructions for how to answer a question, ensuring consistent, reliable answers. * Workflows: An automated process for running an analysis, with prescribed steps. Can be scheduled, triggered, or run on demand. * Quantum Metric MCP (Beta): Access Quantum Metric data and analytics capabilities via MCP, enabling customers and external AI agents to get analysis and answers, based on Quantum Metric's intelligence layer, wherever the work is being done. * Felix Agentic Native Mobile App (Beta): Opening access to Felix Agentic from iOS or Android. Ask questions, review agent outputs, and get answers to critical business questions from any device. New features extend digital visibility across mobile and AI-driven traffic, and offer a simpler platform experience. Alongside Felix Agentic, Quantum Metric's Summer Launch extends digital visibility across mobile, AI-driven traffic, and connected ecosystems and introduces platform improvements designed to reduce overhead and make Quantum Metric faster to use at enterprise scale. Key features include: * Mobile Crash Analytics: Capture, diagnose, and resolve mobile app crashes with full session context. Teams get intelligently grouped crash reports ranked by impact, human-readable stack traces mapped to source code, and full session replay. * AI Traffic Analytics: Automatically detect, segment, and analyze traffic referred by large language models (LLMs) and agentic AI assistants. Organizations can gain visibility into how AI-generated traffic behaves, converts, and contributes to their user's digital experiences without additional configuration. * Adobe Experience Platform (AEP) Connector: Connect Quantum Metric's behavioral data with Adobe Experience Platform and Customer Journey Analytics through a no-code, configuration-based setup. * Core Platform Updates: New updates to dashboards, alerts, and zone tracking reduce manual overhead and make it faster to configure, analyze, and act on data. Teams spend less time managing the platform and more time driving results. "What I keep coming back to is how customers are actually using Felix Agentic: the analysis they're conducting and the time they're saving by reducing work that once took hours to just minutes," said Jake Canaan, Chief Product Officer, Quantum Metric. "They're answering in just a few chat prompts what previously required custom dashboards, heat maps, and countless layers of manual analysis. These capabilities reflect what we've built in direct collaboration with our customers. The result is a platform that earns its place in how enterprises actually want to work, not the way a vendor thinks that they should." All features in the 2026 Summer Launch were showcased in today's virtual experience, including detailed demos of Felix Agentic capabilities, Crash Analytics, AI Traffic Analysis and more. For a full recap of the Summer 2026 Launch event visit: https://www.quantummetric.com/events/2026-summer-product-launch About Quantum Metric Quantum Metric is the leader in agentic analytics for the enterprise. The company provides the industry's most complete digital experience data, helping enterprises understand why customer behavior changes and act with the required speed and confidence for today's digital demands. Combining the industry's richest, most actionable data set with agentic AI, Quantum Metric delivers a simple, contextual understanding of customer behavior, technical signals, and impact as it relates to unique business goals and objectives. Global enterprises rely on Quantum Metric, with the company supporting billions of digital interactions each month and reflecting insights from roughly half of the world's internet users. For more information, visit www.quantummetric.com. Media Contact: