RADAR

RADAR

Real-time RFID inventory tracking platform

Overview

GoRadar provides real-time inventory tracking, locating, and automation for physical storefronts using high-speed RFID tagging and specialized AI to map product distributions inside complex store layouts. An in-store sensory network captures item locations with millimeter-level precision and rapid scans, feeding an AI engine that produces live stock metrics, triggers replenishment, flags discrepancies, and yields actionable insights for store configuration and omnichannel fulfillment, while also creating e-commerce-like behavioral data for automatic cart updates. It differentiates itself from competitors with much higher location accuracy and faster scanning than traditional handheld RFID, plus continuous localized stock analytics and multi-store diagnostics that inform automated in-store processes. The goal is to help large retailers maximize efficiency, protect margins from shrinkage and stockouts, and speed omnichannel fulfillment through automated, data-driven store operations.

Funded Recently
YC Company

About RADAR

Simplify's Rating
Why RADAR is rated
A-
Rated A on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Data & Analytics

Hardware

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series B

Total Funding

$261.1M

Headquarters

New York City, New York

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Old Navy began a phased rollout across its nationwide store fleet in 2025.
  • More than 1,400 deployed stores create proof points for enterprise expansion.
  • Real-time inventory data supports shrink reduction, demand forecasting, and omnichannel fulfillment.

What critics are saying

  • Retailers can reject retrofit-heavy deployments if hardware payback stays uncertain.
  • Autonomous checkout exposes RADAR to visible failure at the point of sale.
  • Expansion across EMEA and Latin America adds regulatory and implementation complexity.

What makes RADAR unique

  • RFID and computer vision deliver item-level inventory visibility in real time.
  • Ceiling-mounted sensors map product movement across sales floors, stockrooms, and fitting rooms.
  • RADAR+ adds SKU-level analytics, replenishment alerts, and workflow prioritization.

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Funding

Total Funding

$261.1M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$65M
Substack
$100M
ClickUp
$170M
RADAR

Benefits

Company Equity

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Flexible Work Hours

Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
NY Weekly
May 19th, 2026
Radar hits $1B valuation with $170M Series B to fight retail theft and inventory loss

Radar, a startup helping retailers manage in-store inventory and reduce theft, has reached unicorn status after raising $170 million in a Series B round at a valuation exceeding $1 billion. The round was co-led by Gideon Strategic Partners and Nimble Partners, with participation from Align Ventures. Founded in 2013 by Spencer Hewett, Radar uses ceiling-mounted hardware to read RFID tags with 99% accuracy across more than 1,400 stores, including American Eagle and Old Navy. The technology enables staff to locate items instantly and helps managers identify shrink from theft or error. Backed by American Eagle CEO Jay Schottenstein, whose company was Radar's first client, the startup has helped some retailers reduce buy-online-pickup-in-store cancellation rates from 25% to 3%. One client reportedly saw a 60% reduction in shrink.

Technology AI Insights
Jul 2nd, 2025
RADAR Launches Advanced AI Data Analytics Platform to Transform Retail Stores

RADAR, the technology platform that leverages RFID sensor technology to track and precisely locate in-store inventory with 99% accuracy, announced the launch of RADAR+, an advanced AI analytics platform that transforms retail store operations through data-powered precision.

Nonstop Local
Mar 26th, 2025
Old Navy Partners with RADAR to Elevate the Customer Experience with Plans for Phased Roll Out of its AI-Powered RFID Technology

Old Navy partners with RADAR to elevate the customer experience with plans for phased roll out of its ai-powered RFID technology.

FashionUnited
Mar 26th, 2025
Old Navy innovates with Radar, uses RFID and AI for smarter inventory management

Old Navy, a brand under Gap Inc., is enhancing its retail operations through a new partnership with American technology company Radar.

CIO Influence
Jul 14th, 2023
RADAR secures $30 million in Series A funding round led by Align Ventures

RADAR secures $30 million in Series A funding round led by Align Ventures.

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