Work Here?
About RADAR
Industries
Data & Analytics
Hardware
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$61.1M
Headquarters
New York City, New York
Founded
2013
Overview
GoRadar.com provides a business-to-business RFID-based solution for retail that combines hardware and software with computer vision to track every item in a store in real time. Its system uses RFID tags and readers across the store, along with computer vision, to pinpoint item locations and movements, enabling features such as autonomous checkout and improved inventory management. The product is sold directly to retailers, with ongoing support and updates, and may include subscription services for software maintenance. GoRadar.com's approach stands out by offering an integrated end-to-end package that prioritizes speed and location accuracy, aiming to help retailers reduce costs, increase efficiency, and deliver seamless shopping experiences. The company’s goal is to help large and high-volume retailers manage inventory more precisely and operate more autonomous, responsive stores.
Simplify's Take
What believers are saying
- Old Navy's multi-year nationwide rollout beginning March 2025 validates enterprise demand.
- RADAR+ expansion roadmap includes demand planning and machine learning store team insights.
- Series A funding enables acceleration of RFID and computer vision retail deployment.
What critics are saying
- Zebra Technologies' RFID dominance and scale threaten displacement post-Old Navy phased rollout.
- Chinese providers like Invengo undercut pricing 50%, eroding B2B margins amid retailer cost pressures.
- NIST privacy regulations effective 2027 may require incompatible redesigns, halting deployments.
What makes RADAR unique
- 99% item location accuracy with RFID and computer vision integration across 650+ stores.
- RADAR+ platform provides real-time consideration analytics showing co-purchased products in-store.
- Autonomous checkout capability architected from existing RFID infrastructure deployment.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$61.1M
Above
Industry Average
Funded Over
3 Rounds
Founders Fund
Y CombinatorBenefits
Company Equity
Health Insurance
Dental Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
Flexible Work Hours
Parental Leave
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 1%RADAR, the technology platform that leverages RFID sensor technology to track and precisely locate in-store inventory with 99% accuracy, announced the launch of RADAR+, an advanced AI analytics platform that transforms retail store operations through data-powered precision.
Old Navy partners with RADAR to elevate the customer experience with plans for phased roll out of its ai-powered RFID technology.
Old Navy, a brand under Gap Inc., is enhancing its retail operations through a new partnership with American technology company Radar.
RADAR secures $30 million in Series A funding round led by Align Ventures.
Radar, a New York-based provider of a technology platform that combines RFID and computer vision technology to track and precisely locate in-store inventory, raised $30M in Series A funding.
RADAR is Hiring for 12 Jobs on Simplify!
Find jobs on Simplify and start your career today
About RADAR
Industries
Data & Analytics
Hardware
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$61.1M
Headquarters
New York City, New York
Founded
2013
RADAR is Hiring for 12 Jobs on Simplify!
Find jobs on Simplify and start your career today