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REA Group

Global digital property advertising platform

Overview

REA Group runs a global digital advertising business focused on the property market, operating major Australian portals realestate.com.au (residential), realcommercial.com.au (commercial), and flatmates.com.au (shared housing). It earns revenue mainly from real estate agents through subscription and tiered listing fees, and it owns PropTrack (property data) and Mortgage Choice (mortgage broking) to support the full property journey. The company expands via investments and acquisitions in home financing, digital advertising, and related technology, and holds stakes in Move and Housing.com with significant ownership by News Corp Australia. Its goal is to be a leading platform that connects buyers, sellers, renters, and financial services across multiple markets by integrating listings, data, and financing tools to grow revenue and user engagement.

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About REA Group

Simplify's Rating
Why REA Group is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareFinancial ServicesReal Estate

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Melbourne, Australia

Founded

1995

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Simplify's Take

What believers are saying

  • FY26 revenue rose 7% to A$1.793 billion, while EBITDA grew 12%.
  • Australian residential revenue grew 12%; management keeps pushing higher-yield subscriptions and tools.
  • Planitar, Simplicity, and Distilled broaden growth into video, finance, and international portals.

What critics are saying

  • ACCC forced REA to remove restrictive agency-contract clauses by 1 January 2027.
  • Domain sued REA in July 2026 over misleading buyer-reach claims, threatening ad credibility.
  • Flat listings and antitrust scrutiny expose the core yield engine if agents switch spending.

What makes REA Group unique

  • Realestate.com.au dominates Australian residential search, pairing listings, data, and marketing tools.
  • PropTrack, AI Assistant, and Campaign Assist deepen agent monetization beyond basic classifieds.
  • Distilled stake extends REA into Ireland through Daft.ie, PropertyPal, and multi-vertical classifieds.

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Funding

Total Funding

$149M

Above

Industry Average

Funded Over

1 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison Coming Soon

Benefits

  • Hybrid Work Options
  • Flexible Work Hours
  • Paid Vacation
  • Parental Leave

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Online Marketplaces
Oct 16th, 2026
REA Group takes minority stake in AI energy platform VALAI to score home efficiency

REA Group has taken a minority stake in VALAI, an AI-powered energy intelligence platform. Terms were not disclosed. VALAI's Home Efficiency Score will appear on property profiles on realestate.com.au. It rates a home's energy performance out of ten across heating, cooling, hot water, appliances, and the building's thermal fabric, and compares it with the suburb benchmark. Users also get improvement tips and estimated savings. REA Group chief product officer Jonathan Swift said research shows two in five Australians are unsure how to improve home efficiency, though seven in 10 plan to invest in energy efficient features within five years. VALAI chief executive officer Allys Todd said the tie-up makes home energy performance more transparent for every property owner.

Market Wire News
Oct 13th, 2026
REA Investor Day.

REA Investor Day. MWN-AI** Summary. REA Group Ltd (ASX:REA) is set to host its Investor Day on Friday, October 23, 2026, in Sydney, beginning at 9:30 AM AEDT and concluding by 1:00 PM AEDT. This event will feature presentations from CEO Cameron McIntyre and the leadership team, focusing on the company's strategic priorities and key growth drivers. Attendees will gain insights into REA's plans and potential future performance. Due to limited capacity, attendance is by invitation only, but the event will be accessible through a replay available on the Investor Centre section of REA's website shortly after it concludes. Relevant presentation materials will also be published on the site prior to the event. REA Group is a leading multinational digital advertising business specializing in property, managing Australia's well-known real estate platforms, including realestate.com.au and realcommercial.com.au. Beyond residential and commercial listings, REA has diversified its business by acquiring Mortgage Choice Pty Ltd and PropTrack Pty Ltd, enhancing its capabilities in mortgage broking and property data services. The Group's portfolio also includes Campaign Agent Pty Ltd, a provider of vendor paid advertising finance solutions, and Realtair Pty Ltd, which offers digital transaction technology for real estate. International operations are bolstered by interests in Planitar Inc., known for its 3D touring technology, and a significant shareholding in Move, Inc., the operator of realtor.com in the US. This Investor Day is an essential opportunity for stakeholders to understand REA's trajectory and the initiatives driving its growth in the competitive digital property landscape. For more information, interested parties can visit the Investor Centre on REA's official website. MWN-AI** Analysis. As REA Group Ltd (ASX:REA) prepares for its Investor Day on October 23, 2026, investors should focus on the insights that will emerge from the presentations by CEO Cameron McIntyre and the leadership team. This event is significant as it marks an opportunity to gain updates on REA's strategic priorities and growth drivers in a competitive digital advertising landscape focused on property. Investors should consider monitoring key topics such as REA's growth strategy, advancements in technology, and potential expansions in domestic and international markets. Given REA's robust portfolio, which includes Australia's leading property websites and strategic acquisitions in the fintech space, it is essential to evaluate how these elements contribute to long-term value creation. Particularly, REA's investment in PropTrack, which offers property data services, and the integration of technology in the real estate transaction process through platforms like Realtair could drive customer engagement and efficiency. Additionally, REA's stake in international ventures, such as Move, Inc. and Planitar Inc., highlights its strategic intent to capture more market share in the global property sector. Given the limited capacity for in-person attendance, monitoring the online presentation materials will be crucial for those unable to attend. Investors should analyze the content closely to assess any shifts in REA's growth narrative that may arise from market challenges, regulatory changes, or advancements in real estate technology. In summary, as REA's Investor Day approaches, it is vital for investors to stay informed about strategic insights and growth potential presented during the event. Understanding these dynamics will enhance decision-making and potentially inform future investment strategies. **MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release. October 13, 2026 04:30:00 pm REA Group Ltd (ASX:REA) advises that it will host an Investor Day on Friday 23 October 2026, in Sydney. Presentations will begin at 9.30am AEDT and conclude by 1.00pm AEDT. CEO Cameron McIntyre and the leadership team will talk to REA's strategic priorities and provide an update on the Group's key growth drivers. Presentation materials will be available in the Investor Centre on REA's website at https://rea-group.com/investor-centre/ shortly prior to the start of the event. Due to limited capacity, this will be an invitation only in-person event, with a replay also available in the Investor Centre section of REA's website shortly after the event's conclusion. About REA Group Ltd (www.rea-group.com): REA Group Ltd ACN 068 349 066 (ASX:REA) ("REA Group") is a multinational digital advertising business specialising in property. REA Group operates Australia's leading residential and commercial property websites - realestate.com.au and realcommercial.com.au - as well as the leading website dedicated to share property, Flatmates.com.au and property research website, property.com.au. REA Group owns Mortgage Choice Pty Ltd, an Australian mortgage broking franchise group, PropTrack Pty Ltd, a leading provider of property data services, Campaign Agent Pty Ltd, Australia's leading provider in vendor paid advertising finance solutions for the Australian real estate market and Realtair Pty Ltd, a digital platform providing end-to-end technology solutions for the real estate transaction process. REA Group also holds a controlling interest in Simplicity Loans & Advisory, a boutique brokerage with a team of finance specialists focused on commercial lending. In Australia, REA Group holds strategic investments in Simpology Pty Ltd, a leading provider of mortgage application and e-lodgement solutions for the broking and lending industries, Arealytics, a provider of commercial real estate information and technology in Australia and Athena Home Loans, a leading digital non-bank lender and one of Australia's fastest growing fintechs. Internationally, REA Group holds a controlling interest in Planitar Inc., the maker of iGUIDE, a leading 3D tour and interactive floor plan technology headquartered in Canada. REA Group also holds a 20% shareholding in Move, Inc., operator of realtor.com in the US. For further information, please contact: REA Group Ltd Investors: Alice Bennett Executive Manager Investor Relations P: +61 409 037 726 E: [email protected] REA Group Ltd Media: Angus Urquhart General Manager Corporate Affairs M: + 61 437 518 713 E: [email protected] FAQ**. How does REA Group Limited (ASX: REA) plan to enhance its growth drivers discussed during the Investor Day on October 23, 2026, and what role does REA Group Limited RPGRF play in this strategy? As of October 2023, specific details about REA Group Limited's growth drivers and the role of RPGRF in their strategy post-2026 aren't available, but the company typically focuses on expanding its digital platforms and enhancing user engagement to drive growth. What specific strategic priorities will CEO Cameron McIntyre highlight at the upcoming Investor Day for REA Group Limited, and how will REA Group Limited RPGRF contribute to achieving these goals? At the upcoming Investor Day, CEO Cameron McIntyre will emphasize strategic priorities such as enhancing digital property experiences and expanding market leadership, with REA Group Limited RPGRF playing a crucial role through innovations and investments in technology. Can you provide insights into any new initiatives or technologies REA Group Limited (ASX: REA) is exploring, particularly in relation to REA Group Limited RPGRF and its impact on the property advertising market? As of October 2023, REA Group Limited is exploring advanced AI-driven property search technologies and enhanced data analytics to improve customer engagement and optimize property advertising efficiency in the competitive real estate market. How does REA Group Limited plan to leverage its acquisitions, such as Mortgage Choice and PropTrack, to strengthen its business model, and what implications does this hold for REA Group Limited RPGRF? REA Group Limited intends to integrate Mortgage Choice and PropTrack to enhance its property listings and mortgage offerings, aiming to streamline the home buying process, which could bolster revenue growth and strengthen its competitive edge in the real estate market. **MWN-AI FAQ is based on asking OpenAI questions about REA Group Limited (OTC: RPGRF).

ScanX
Oct 1st, 2026
REA India increases Aurum PropTech stake to 24.49% via $11.9M share swap

REA India has acquired an additional 18.94% stake in Aurum PropTech through a share swap transaction, increasing its total holding from 5.55% to 24.49%. The transaction, completed on 29 September 2026, involved 1,97,93,309 equity shares with a face value of ₹5 each. The acquisition was executed via preferential allotment for consideration other than cash. Aurum PropTech's paid-up equity share capital rose from ₹38,21,11,560 to ₹48,10,78,105 following the transaction. REA India is not part of Aurum's promoter or promoter group. The disclosure was filed under SEBI's substantial acquisition regulations.

Listcorp
Sep 28th, 2026
REA Group acquires 35% stake in Daft.ie owner Distilled for $280M

REA Group has agreed to acquire a 35% stake in Distilled, the leading digital marketplace operator in Ireland and Northern Ireland that owns property portal Daft.ie. The transaction is valued at approximately €248 million (A$409 million). Distilled operates several market-leading portals, including Daft.ie, PropertyPal, DoneDeal.ie, and Adverts.ie. The company generated revenue of €72.4 million and adjusted EBITDA of €43.3 million as of June 2026. REA will fund the acquisition through debt and existing cash reserves. The transaction is expected to be modestly earnings per share accretive in the first year after completion. Distilled CEO and co-founder Eamonn Fallon will continue leading the business and remain a significant shareholder. The deal requires regulatory approvals and is expected to complete before the end of 2026.

MarketScreener
Sep 23rd, 2026
REA Group Ltd announces appointment of Sally Bruce as independent non-executive director and member of the Audit, Risk & Compliance Committee, effective November 2, 2026.

REA Group Ltd announces appointment of Sally Bruce as independent non-executive director and member of the Audit, Risk & Compliance Committee, effective November 2, 2026. Published on 09/23/2026 at 01:37 am EDT S&P Capital IQ REA Group Ltd. announced the appointment of Ms Sally Bruce as an independent non-executive director of the Company, effective November 2, 2026. Ms Bruce will also be a member of the Audit, Risk & Compliance Committee. Ms Bruce brings more than 35 years of executive experience in financial services and technology in Australia and internationally. She was Chief Executive Officer of AMP Bank, Chief Operating Officer and Chief Financial Officer of Culture Amp, Chief Financial Officer of Business & Personal Banking at National Australia Bank and a Division Director at Macquarie Group. Ms Bruce currently serves on the boards of Airwallex SVF Pty Ltd. and QBE Australia Pacific, chairing the Risk Committee and the Risk and Capital Committee respectively. (C) S&P Capital IQ - 2026

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